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If You're a SME Make Extra Money with GLG

Successful Independent Consulting

It’s the Gerson Lehrman Group ( GLG ), a 20-year-old international company that brings together subject matter experts (SMEs) with businesses and non-profits looking for insight on various topics. It’s hard to know if your expertise will be in demand, but like most solopreneur marketing, the more specific your niche, the better.

Talent 297
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Eight Secret Weapons of the Modern Consultant

Steve Shu Consulting

For some further discussion on this topic, I wrote a management consulting post awhile back on “Articulating and Rearticulating Problem Statements” ( [link] ). For more info on the engagement management topic, readers may consider reading my post at [link]. The second key frame is driving towards answering “So What?”

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Why Don’t You Have a Newsletter?

Action Plan

As much as I talk about Proactive Marketing – I.e., getting out there, making connections, and having conversations, my most powerful marketing tool for 25 years is this little weekly email newsletter. You need a graphic service (optional) I use DepositPhotos.com – You need to start with a list of possible topics to write about. –

Tools 52
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Will Cognitive Computing Disrupt the High-Skill Labor Market?

Tom Spencer

She danced to requests and wittily answered customers’ questions on topics which ranged from product information and weather forecasts to their love life. According to the report, computer science and programming is the second most offered subject on massive open online courses (MOOC) like Coursera and Udacity.

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Five Ways to Raise your Game in Consulting - Part 3

The Consultants Peer Group

In the previous blog, Adherence to an Enforceable Code of Ethics , I presented that adherence of an enforceable Code of Ethics would be a major part of this market differentiation. But back to the topic of this blog. Professional Conduct is the subject of the next in the series, Blog # 4. Market Differentiation.

Ethics 52
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Three Reasons Hobbies Translate Into Productivity

Comatch

Grappling with complex topics, meeting demanding deadlines, and working long hours are all part and parcel of life as a consultant. A creative hobby helps develop neuroplasticity, enabling the brain to switch between activities, subjects, and domains.

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Unleashing My Inner Geek

Action Plan

So, the definition of a geek is: “Someone who is excited or enthusiastic about a favored subject or activity.” First of all, obviously, I’m a self-employed marketing geek. After all, in the first ten years of my business, I read about 500 books on marketing and selling. I’m a geek about a whole lot of things.

Energy 52