Meet your new MOM (Marketing Operating Model)

McKinsey

To drive revenue growth in the digital age, new data shows that marketing leaders are upgrading data-collection technology, collaborating closely with IT, and focusing on test-and-learn agility.

One of the Best Ways to Market Yourself as a New Consultant

Steve Shu Consulting

One of the best ways to market yourself as a consultant is by having someone refer you to a client prospect. This type of marketing can be viewed through the lens of “networking by helping someone” (in contrast to networking and just meeting lots of people).

A tale of two agile paths: How a pair of operators set up their organizational transformations

McKinsey

Different approaches illustrate the company and market conditions that guide the structure of teams around work, and the rapid benefits that follow. Telecommunications Insights

Less Marketing, More Consulting — How To Win Projects Within Your Network with Stuart Friedman: Podcast #19

Consulting Success

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager.

Overcoming the fear of marketing yourself

Jacq Hackett Consulting

You need to get your name out there because it’s all about establishing your credibility as someone who absolutely understands your potential clients’ operating environment. When you first start out as a consultant the prospect of having to sell your services can be daunting. And if you think this is something that only affects you, then you might be surprised to hear that a lot of my Solo Consultant Masterclass students have been in the same boat.

The Upgraded Leadership Operating System

Cheryl Cran

However the bigger learning and training opportunity is to arm leaders and their teams with new models and systems that will help them to upgrade their leadership operating system. What does it mean to ‘upgrade the leadership operating system’?

The most attractive consulting market in the world

The Source

Every year, we evaluate the attractiveness of each consulting market in response to a simple question: Looking at the next 12 months only, where should you invest? But what’s so good about the DACH consulting market? Market conditions Brexit Consulting market Growth

Driverless Trucks to Hit Alberta’s Oilsands Region Replacing $200,000/yr Operators; Big Layoffs Coming

MishTalk

Above: Komatsu heavy earthmoving truck at the Tom Price iron ore mine, operated by Rio Tinto Group, near Perth, Australia. the Japanese manufacturer of earthmoving and construction machines, to purchase new heavy haulers for its mining operations north of Fort McMurray.

The Upgraded Leadership Operating System

Cheryl Cran

However the bigger learning and training opportunity is to arm leaders and their teams with new models and systems that will help them to upgrade their leadership operating system. What does it mean to ‘upgrade the leadership operating system’? In alignment with the research our company Evolutionary Business Solutions has acquired the rights to provide evolutionary new models that helps leaders to upgrade their operating systems.

The Upgraded Leadership Operating System

Cheryl Cran

However the bigger learning and training opportunity is to arm leaders and their teams with new models and systems that will help them to upgrade their leadership operating system. What does it mean to ‘upgrade the leadership operating system’? In alignment with the research our company Evolutionary Business Solutions has acquired the rights to provide evolutionary new models that helps leaders to upgrade their operating systems.

Bank of Canada Admits Recession: Shades of Voldemort; The Solution: More Bubbles; Operation Twist Canadian Style?

MishTalk

Operation Twist, Canada Style I smell an " Operation Twist " type move by the Canadian central bank to rectify this horrific " recession-signaling " condition. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction.

50 Foreign Companies Operating in France Sound the Alarm

MishTalk

Via translation from Les Echos , please consider 50 Foreign Companies Operating in France Sound the Alarm. We contribute 29% of French investment and provide 29% of the R & D companies operating in France. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction.

Kiev Effectively Cedes East Ukraine to Separatists; Poroshenko Withdraws Hospital and School Funding, Bank Card Operations

MishTalk

It also says Ukraine''s central bank is to close down all banking services - including card operations - in some areas within a month. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction.

Getting an Intricate Operation Back in Sync

Harvard Business

Facing interconnected operational issues, members of the eight-person senior leadership team were turning against one another. The sales and marketing director said he was receiving complaints about sloppy service. Operations in a Connected World.

A climate of change fuels growth in energy market

The Source

As a result, the energy industry consulting market grew by an impressive 5.9% The post A climate of change fuels growth in energy market appeared first on Source Global Research.

From Engineer To Successful Ecommerce Consultant with Mike Gammarino: Podcast #48

Consulting Success

A lot of times, what we see for new product companies are you’ve got a couple of founders where one knows the product well because that started the idea, and then one knows how to market and sell the product. Once you have those two things together, the next piece is the ecommerce operations piece. Many times as companies grow quickly, the sales and marketing of those products quickly outpaces the operations.

Keeping B2B Marketing Content “Human”

Women in Consulting

There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first by sounding like it was created for humans by humans. Marketers know this. So why is there so much bad B2B marketing content out there? With a little effort and strategy, you can breathe some life into your marketing. By: Kathy Klotz-Guest.

B2B 101

No customer left behind: How to drive growth by putting personalization at the center of your marketing

McKinsey

Here’s how marketing leaders build the operating model to make that happen. Marketing & Sales InsightsSuccessful personalization at scale requires four elements working in tandem.

China Manufacturing PMI in Contraction: New Orders and Operating Conditions Decline at Strongest Rate in a Year

MishTalk

More signs of a global slowdown surface in the latest China Manufacturing PMI where operating conditions and new orders decline at fastest pace in a year. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction.

How Digital Fulfillment Is Changing Manufacturing

Harvard Business

Operations Sales & Marketing Digital ArticleIt can vastly improve companies’ ability to understand and satisfy customer needs.

Startups Could Fundamentally Change the Way Big Investors Operate

Harvard Business

This disconnect is a major problem for the continuing development of efficient capital markets. Given their size and appetite for diversification, these gigantic investors are a significant source of financing for many companies and governments in the developed world, and their investment activities can and do move markets. Financial markets Digital ArticleInnovation has the potential to transform the investment industry.

The Dirty Little Secret About Digitally Transforming Operations

Harvard Business

It seemed as though everybody from the best-known software giants to basic industrial parts providers was marketing a “latest technological breakthrough” — even if it amounted to little more than a new sensor attached to an old piece of equipment.

Move Your Analytics Operation from Artisanal to Autonomous

Harvard Business

Many organizations today are wondering how to get into machine learning, and what it means for their existing analytics operation. The company needed to target sales and marketing approaches to each company and potential buyer. To do this, it created a score for each customer executive, reflecting their propensity and ability to buy the company’s offerings, so that sales and marketing approaches could be more effective.

What Makes Family Businesses in Emerging Markets So Different?

BCG

In some emerging markets, more than half of the largest companies are family businesses. Yet, for decades, most of the research on family businesses has focused on benchmarks from developed markets. Emerging markets present a distinctive context for operating a family business.

How Marketers Can Connect Profit and Purpose

Harvard Business

For the last six years, we have worked with a group of top marketing executives and business leaders in Silicon Valley and the Bay Area from companies large and small. Melissa Waters, CMO of Lyft, says “Any customer these days is asking for transparency on what a company stands for and why they operate. It must be woven into a company’s operational fabric. Porter and Kramer emphasized the external market opportunity of creating social impact.

Top Five Lessons Learned from My 16 Years as an “Interim VP Marketing”

Women in Consulting

:: Since founding my consulting company in 2001, I’ve been serving Silicon Valley CEOs as an interim VP marketing. Usually they are running smallish companies and either haven’t yet brought a full-time VP marketing on board or they just lost their VP marketing for some reason.

B2B 82

Future Customer Experience Differentiation Will Require New Operating Models

1 to 1

That wall is the outdated operational models upon which most companies were built. Within these operating models, firms have worked to optimize processes like marketing, sales and distribution focused on getting to the transaction. But this kind of operating model has critical problems. At some point after their companies find-and-fix the low-hanging fruit that create problems for customers, customer experience leaders hit a wall.

How GDPR Will Transform Digital Marketing

Harvard Business

This month will see the enforcement of a sweeping new set of regulations that could change the face of digital marketing: the European Union’s General Data Protection Regulation – or GDPR. To protect consumers’ privacy and give them greater control over how their data is collected and used, the GDPR requires marketers to secure explicit permission for data-use activities within the EU. Data-Driven Marketing. Lee Powers/Getty Images.

Ukraine Announces Full-Scale Army Operation on Pro-Russian Militants in Seized Buildings; Verge of Civil War; Russia Calls for Emergency UN Meeting

MishTalk

In what some call "crunch time" others a worst case scenario, Ukraine Announces Full-Scale Army Operation on Pro-Russian Militants in Seized Buildings. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction.

What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and product design. Do these changing roles require a new way of thinking about creativity in marketing?

Agile 43

Commoditization in chemicals: Time for a marketing and sales response

McKinsey

Rethinking the commercial operating model can help protect margins. Most chemical companies are grappling with increasing commoditization. Our Insights

Margins under pressure as market falls further

McKinsey

And with operators adjusting to the lower price outlook, OFSE margins are now also coming under pressure. OFSE sector revenues continued their downward path in the fourth quarter 2015. Our Insights

How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. Here, we see the disruptive potential of blockchain on marketing.

Consultant Ninja: Finally, two counter-cyclical markets: Management.

Consultant Ninja

Finally, two counter-cyclical markets. After seeing so many markets down, my cousin in the hunting business informed me that gun sales have been surging, due to Obama winning the presidency. Alvarez & Marsals Bryan Marsal, Lehmans restructuring officer, ``is actually operating the company. skip to main | skip to sidebar. Consultant Ninja.

The European electric bus market is charging ahead, but how will it develop?

McKinsey

There is still a lot of uncertainty around eBus battery charging strategies and the optimal type of charging hardware, mainly related to costs and operational flexibility. Widescale adoption of electric buses in Europe is near. Oil & Gas Insights

The #1 Quality Your Prospects MUST Have

David A Fields

Raymond, a 38 year-old operations efficiency consultant on the West Coast wanted to snag some strategy projects. Consultants Marketing Prospecting attracting clients generating interest prospecting visibility

Quote Your Consulting Billing Rate with Confidence

Successful Independent Consulting

Figure out your market rate. This is your market rate. It’s a matter of what they’re used to and their operating margins. For example, a grocery chain with a 2% operating margin is likely to be much more cost conscious than a medical device company with margins over 80%.

Why the Right Mix of Products, Customers, and Markets Is an Overlooked Profits Lever

Strategy+Business

One overlooked growth lever, however, offers a path toward sustainable, profitable growth: Improving the mix of the products and services a company sells, the customers to whom it sells them, and the geographic markets in which it operates.

3 Emerging Market Risks Companies Should Watch for in 2018

Harvard Business

This means that many emerging market risks get cut from the senior leadership agenda. They did not spend as much time thinking about local events that have implications for their emerging market operations. We identified three emerging market risks that are top multinational leaders should be paying more attention to this year: the election of populists in Brazil and Mexico increasing the cost of doing business. Emerging Markets Require a Risk-Reward Balancing Act.

Good Cybersecurity Can Be Good Marketing

Harvard Business

” As a result, marketers and their employers are missing a potentially powerful brand- and business-building opportunity: leveraging online security measures as a way to build trust with shoppers, which will ultimately lead to increased sales. With the drive toward personalization, marketers have been in the business of identifying their consumers by more than just demographics, and have, for their own purposes, developed technologies to better identify individual consumer behaviors.