2022

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5-Step Consulting Marketing Strategy To Get Clients Consistently

Consulting Success

Are you having trouble building a consulting marketing strategy that helps you get clients consistently? According to our How To Start A Consulting Business Study, marketing is the BIGGEST challenge for consultants. And this is not only true for early-stage consultants but also for those who have been in business for several years. If you’re. 5-Step Consulting Marketing Strategy To Get Clients Consistently is a post from: Consulting Success.

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31 Positive Life Changing Quotes YOU Will Remember

Rick Conlow

Capture these positive life quotes and their wisdom. The past year produced unprecedented challenges with the pandemic, political instability, and climate changes. Any sane person needs a boost to stay upbeat and positive about life and the future. Think about the meaning of these quotes. Use their advice to propel you to greater health, happiness, and prosperity.

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Women in Business

CaseInterview.com

Over a decade before I had three daughters, I was intrigued by women and how they’re perceived in the business world. My first encounter with this subject came from one of my sociology classes at Stanford, which focused on status hierarchy dynamics. The class didn’t just cover theories regarding how people of differing gender, racial, and educational backgrounds were perceived.

McKinsey 124
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Dehumanization Is a Feature of Gig Work, Not a Bug

Harvard Business

The 40 million Americans who’ve rented out their services to platforms like Uber, Lyft, and DoorDash may be canaries in the coal mine of the new world of work.

Talent 98
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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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Are you a confident leader?

Peter Stark

Accepting a leadership role in your organization can be daunting. Transitioning from independent work to making difficult decisions and managing a team of employees can be a drastic change that requires confidence to succeed. It is very apparent to team members when a leader lacks confidence and the ability to help advance both the team and the organization.

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Building Transparency into AI Projects

Harvard Business

As AI becomes ever more embedded in people’s lives, effective communication with stakeholders can define a product’s success — or failure.

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Tech Companies Innovate at the Edge. Legacy Companies Can Too.

Harvard Business

New tools make it easier to empower small-scale innovation among the employees who work most closely with suppliers, customers, and other stakeholders.

Company 100
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Does Elon Musk Have a Strategy?

Harvard Business

A look across Tesla, the Boring Company, SpaceX, and his other companies reveals a consistent vision, organization, and ability to mobilize resources.

Strategy 100
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The Power of Work Friends

Harvard Business

Data shows that having a best friend at work is strongly linked to business outcomes, profitability, safety, inventory control, and employee retention.

Data 98
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The Art of Remote Collaboration: How to Successfully Whiteboard with Remote Teams

Just because we're working with a distributed team doesn't mean we have to abandon time-tested tools and methods like whiteboarding. Digital look-alikes often cramp creativity and all but eliminate the humanity of shared interactions. Hardware solutions are also limiting and, of course, expensive and immobile. In an increasingly digital and remote-first world, it’s important for us to select tools and processes that allow us to mitigate if not eliminate the above problems.

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The Failure of the DEI-Industrial Complex

Harvard Business

How organizations can hold themselves — and the practitioners they work with — accountable for measurably improving outcomes for marginalized populations.

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How Fintech Can Deliver on Its Social Impact Promises

Harvard Business

Digital financial companies are making big claims about financial inclusion — but are failing to disclose data that backs up their efforts.

Financial 101
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How Generative AI Is Changing Creative Work

Harvard Business

It may soon be standard practice for AI tools — such as GPT-3 and DALL-E — to provide first drafts of emails, articles, reports, blog posts, presentations, videos, and more.

Video 88
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Digital Transformation Is Changing Supply Chain Relationships

Harvard Business

Technology offers new ways of sharing information and assets, meaning managers will have to rethink their relationships with suppliers and competitors.

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Microsoft Dynamics 365 Buyer's Guide for Management Consultants

Whether you're a small firm or a large enterprise, the Microsoft Dynamics 365 Buyer's Guide for Professional Services is a must-read for any Professional Services firm looking into Microsoft Dynamics 365. This guide will provide an overview of the entire platform and answer questions about features, selection, purchasing, implementation, and support of the Dynamics 365 suite of solutions.

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Research: Men Speak More Abstractly Than Women

Harvard Business

Abstract language tends to be associated with leadership, meaning that how women are socialized to communicate can make them less likely to be seen as leaders.

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Stop Making the Business Case for Diversity

Harvard Business

Eighty percent of Fortune 500 companies justify their interest in diversity with some form of a business case — but a new study suggests that can seriously backfire.

Study 89
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Can AI Teach Us How to Become More Emotionally Intelligent?

Harvard Business

Algorithms are getting better at analyzing how tone, facial expression, and dozens of other verbal and non-verbal cues influence communication.

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Stop Undervaluing Exceptional Women

Harvard Business

Researchers found that companies assume talented men will job hop to further their careers, while talented women will stay loyal.

Talent 97
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The B2B Sales Leader's Guide for Any Economic Environment

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

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5 Ways to Acquire New Skills Without Going Back to School

Harvard Business

Fifty percent of jobs will require new skill sets in the next five years, according to the World Economic Forum.

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When Shifting Strategy, Don’t Lose Sight of Your Long-Term Vision

Harvard Business

Short-term pivots are unavoidable. But if they don’t align with your big-picture plan, they’ll likely fail.

Strategy 100
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Research: How Entrepreneurship Can Revitalize Local Communities

Harvard Business

An eight-year study of two Detroit-based accelerators reveals the pitfalls of “scaling up” — and the promise of “scaling deep.

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Is Your Company Seizing Its Digital Value?

Harvard Business

The ways in which companies can create and capture value have changed profoundly. Most aren’t keeping up.

Company 100
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The Law Firm Billing Handbook: A Comprehensive Guide to Automated Billing

Traditional billing practices can leave paralegals and many staff at law firms spending countless hours manually creating and sending invoices, tracking billable hours, and processing paper checks. In this guide to legal billing, we uncover what it takes to create an efficient billing process that optimizes your time while improving the accuracy of your billing.

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Is Agenda Theater Ruining Your Meetings?

Harvard Business

Research shows that agendas often create the appearance of effective meetings — without actually improving how they’re run.

Meeting 90
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When Someone Asks Your Opinion, Give It

Harvard Business

We often withhold our preferences in an attempt to be more likable — but research shows that this approach can often backfire.

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Why AI Customer Journeys Need More Friction

Harvard Business

Introduced at the right points, “good friction” can create a more transparent, ethical experience.

Ethics 101
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ESG Investing Isn’t Designed to Save the Planet

Harvard Business

Counterintuitively, ESG ratings reward companies that are likely to profit in the climate crisis — not those who are doing the most to fight it.

Company 85
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2022 On-Demand Hiring Pay Rate Trend Report

With two-thirds of consulting firms saying they’re short-staffed, high-performing consulting companies are closing the gap by adopting on-demand hiring. But how are independent consultants pricing their projects? Find out in this report.

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What You Lose with Your New strategy

Harvard Business

Changing your strategic priorities will inevitably come with downsides. Here’s how leaders can address those losses head on.

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Employees Are Sick of Being Asked to Make Moral Compromises

Harvard Business

The Great Resignation is a signal that employees no longer want to be complicit in behavior that conflicts with their values and sense of fairness.

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How “Digital Nomad” Visas Can Boost Local Economies

Harvard Business

A growing group of remote professionals are taking the “anywhere” in work-from-anywhere to new lengths.

Groups 97