How to turn marketing efficiency into growth

McKinsey

At Western Union, fueling growth starts with taking a hard look at how effective current marketing programs are. Chief Strategy, Product and Marketing Officer Libby Chambers explains how it’s done.

Efficiency vs Fairness

Tom Spencer

The referendum result highlights a growing tension in the UK and worldwide between the neo-liberal model which favours free trade and deregulation of markets, and a more social-democratic model (practiced in the Nordic countries) which aims to reduce poverty and support universally accessible public services like child care, education, old-age care, and health services. On Thursday 23rd of June, the British people voted by a majority of 52% to 48% to leave the EU.

Rolling Back Fuel Efficiency Is a Bad Deal for Everyone — Including U.S. Carmakers

Harvard Business

” It’s a popular perception in the business community, with or without the hyperbole, and the stock market is reacting accordingly. ” Let’s explore the impacts of one of the most prominent examples of regulatory retrenchment in the works: the rollback of auto fuel efficiency standards. Department of Transportation review the previously agreed-to fuel efficiency marks. What about the suppliers that make parts for more efficient or electric vehicles?

How Companies Are Using Machine Learning to Get Faster and More Efficient

Harvard Business

Although machine-reengineering is new, companies are already seeing striking results with it, particularly in boosts to speed and efficiency. Market monitoring. Workers can become more efficient and effective, which improves workflows as well as the bottom line.

The Imperfect Job Market

Strategy+Business

The persistence of shortages in a range of industries indicates the market is far from efficient

How to Win with Automation (Hint: It’s Not Chasing Efficiency)

Harvard Business

market share in online sales. ” So the key to winning in the era of automation, where robots do jobs formerly performed by humans, is not simply more efficiency, but to explore and identify how greater efficiency creates demand for new jobs to be done. In 1900, 30 million people in the United States were farmers. By 1990 that number had fallen to under 3 million even as the population more than tripled.

The Secret to Winning Top Talent in a Tight Market

Joellyn Sargent

From efficiency and innovation to customer experience and brand equity, employees have the power to help a company sink or soar. Hiring in a tight labor market isn’t easy.

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The Secret to Winning Top Talent in a Tight Market

Joellyn Sargent

From efficiency and innovation to customer experience and brand equity, employees have the power to help a company sink or soar. Hiring in a tight labor market isn’t easy.

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Fintech in Capital Markets: A Land of Opportunity

BCG

The financial technology (fintech) phenomenon first started to evolve in the capital markets (CM) industry more than 40 years ago. This shortfall is partly due to the highly specialized and regulated nature of capital markets, which may hinder outside investors.

The Labor Market Needs Visible Hands

Strategy+Business

The persistence of shortages in a range of industries indicates the market is far from efficient

Be a Better Marketer! Stop Writing Marketing Copy |Women In.

Women in Consulting

Peer-to-peer Fundraising Email Marketing Website Management Website Design Payment Processing Sphere Know How Blog Sphere Knowledgebase Sphere Forum Case Central Sphere Connect Sphere Connect Partners Blackbaud Connect Partner Network Overview Partner Login. Blackbaud Sphere Solutions can help you with: Event Fundraising and Peer-to-peer Fundraising Nonprofit Email Communication and Marketing Nonprofit Website Management Nonprofit Credit Card Processing Nonprofit Website Design.

5 Timeless Social Media Marketing Tips|Women In Consulting Blog

Women in Consulting

Peer-to-peer Fundraising Email Marketing Website Management Website Design Payment Processing Sphere Know How Blog Sphere Knowledgebase Sphere Forum Case Central Sphere Connect Sphere Connect Partners Blackbaud Connect Partner Network Overview Partner Login. Blackbaud Sphere Solutions can help you with: Event Fundraising and Peer-to-peer Fundraising Nonprofit Email Communication and Marketing Nonprofit Website Management Nonprofit Credit Card Processing Nonprofit Website Design.

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What Blockchain Could Mean for Marketing

Harvard Business

A higher “Volume” of data has led to more efficient decision-making in numerous instances, such as in programmatic marketing and in banking. In the field of data-driven marketing, an answer to addressing this limitation lies in blockchain technology. Ad fraud is pervasive, and costs marketers and publishers a significant amount of money. Data-Driven Marketing. Data Transparency Marketing Digital ArticleMarcia Straub/Getty Images.

Thought Leadership Marketing | Women in Consulting

Women in Consulting

Peer-to-peer Fundraising Email Marketing Website Management Website Design Payment Processing Sphere Know How Blog Sphere Knowledgebase Sphere Forum Case Central Sphere Connect Sphere Connect Partners Blackbaud Connect Partner Network Overview Partner Login. Blackbaud Sphere Solutions can help you with: Event Fundraising and Peer-to-peer Fundraising Nonprofit Email Communication and Marketing Nonprofit Website Management Nonprofit Credit Card Processing Nonprofit Website Design.

Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. Ar you looking to get more out of your digital marketing strategy?

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Video Marketing: 7 Tips for Getting Started | Women in Consulting

Women in Consulting

Peer-to-peer Fundraising Email Marketing Website Management Website Design Payment Processing Sphere Know How Blog Sphere Knowledgebase Sphere Forum Case Central Sphere Connect Sphere Connect Partners Blackbaud Connect Partner Network Overview Partner Login. Blackbaud Sphere Solutions can help you with: Event Fundraising and Peer-to-peer Fundraising Nonprofit Email Communication and Marketing Nonprofit Website Management Nonprofit Credit Card Processing Nonprofit Website Design.

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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. Here, we see the disruptive potential of blockchain on marketing.

Why Localizing Marketing Doesn’t Always Work

Harvard Business

Whether to localize global-brand marketing programs remains one of the most contentious debates in multinational organizations. On the one hand, local brand managers typically argue that consumer habits in their market are different, their consumers’ purchase behavior is different, preferences and tastes are different, the media and the retail trade are different, and, therefore, their customers require unique, tailored, and delicate handling. Measuring Marketing Insights.

How Marketing Changes When Shopping Is Automated

Harvard Business

Much of marketing is premised on companies delivering messages to customers to influence their purchases and consumption. But within a few years, this model of marketing, advertising, and shopping will become obsolete. What does marketing look like in a world where your machines talk to their machines? Second, brand loyalty will be redefined, forcing marketers to differentiate much more clearly between mere repurchase and actual loyalty.

Making Marketing Automation Even Smarter

1 to 1

There are a lot of ways that marketing automation helps marketers to connect more effectively with customers. Technology enables marketers to gather more insights than ever about customers, including information about their behaviors, preferences, and needs. Marketing automation helps companies achieve deeper engagement and higher conversion rates through more personalized messaging.

Get More Warm Leads With A Twist On This ‘Tried And True’ Ecommerce Marketing Strategy

Kai Davis

The most efficient way to draft a good outreach email is to: Identify a good-fit sample prospect. The second most efficient method? For [Project]s, think “Drip Email Marketing Setup” or “Facebook Advertising Roadmap.” The post Get More Warm Leads With A Twist On This ‘Tried And True’ Ecommerce Marketing Strategy appeared first on Kai Davis. It’s November 20th. Your inbox is about to be blown up with Black Friday deals, friend!

Get More Warm Leads With A Twist On This ‘Tried And True’ Ecommerce Marketing Strategy

Kai Davis

The most efficient way to draft a good outreach email is to: Identify a good-fit sample prospect. The second most efficient method? For [Project]s, think “Drip Email Marketing Setup” or “Facebook Advertising Roadmap.” The post Get More Warm Leads With A Twist On This ‘Tried And True’ Ecommerce Marketing Strategy appeared first on Kai Davis. It’s November 20th. Your inbox is about to be blown up with Black Friday deals, friend!

Refresh Your Marketing Plan|Women In Consulting Blog

Women in Consulting

Peer-to-peer Fundraising Email Marketing Website Management Website Design Payment Processing Sphere Know How Blog Sphere Knowledgebase Sphere Forum Case Central Sphere Connect Sphere Connect Partners Blackbaud Connect Partner Network Overview Partner Login. Blackbaud Sphere Solutions can help you with: Event Fundraising and Peer-to-peer Fundraising Nonprofit Email Communication and Marketing Nonprofit Website Management Nonprofit Credit Card Processing Nonprofit Website Design.

A Refresher on Marketing ROI

Harvard Business

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. I talked with Jill Avery, a senior lecturer at Harvard Business School and coauthor of HBR’s Go To Market Tools , about this concept and what it tells leaders about their spending on marketing. What is Marketing ROI, and How Do Companies Use It? Juan Díaz-Faes for HBR.

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Brands and Retailers Should Team Up in Emerging Markets

Strategy+Business

In the complex and fragmented consumer landscapes of many emerging markets, consumer products companies and retailers have much to gain by working together. Collaboration can yield short-term benefits--and can ultimately create more sustainable, more efficient business environments

Direct marketing (and the other kind)

Seth Godin Blog

Direct marketing is outbound, measured and designed to pay for itself. Before the internet, direct marketing was on a steady growth path. The internet, of course, is fueled by direct marketing thinking. What''s the funnel on our site, and how do we make it more efficient?

The Sales Role Multinationals Need in Emerging Markets

Harvard Business

Marketing? For many executives battling through economic headwinds in emerging markets, the answer tends to be wherever they think someone will provide the strongest boost to top-line growth, which usually means hiring an additional sales or marketing manager to support the commercial front lines. These capabilities transcend a simple mastery of sales fundamentals and require proficiency in things like logistics efficiency, value-added services, and regulatory compliance.

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Is It Time to Consider a Fixed Fee for Your Consulting Services?

Successful Independent Consulting

At some point you’ll master your specialty and work much more efficiently than others. Being a Business Profit and Taxes MarketingGenerally, the more experience you have as an independent consultant, the more likely you should move from billing by the hour to a fixed fee.

The #1 Quality Your Prospects MUST Have

David A Fields

Raymond, a 38 year-old operations efficiency consultant on the West Coast wanted to snag some strategy projects. Consultants Marketing Prospecting attracting clients generating interest prospecting visibility

To get more work from attorneys, shadow their online activities

Rod Burkert

Jay Harrington, a colleague who specializes in practice development for law firms just published a law firm content marketing survey. 1 – The most common marketing tools attorneys use to create and promote their content are social media, email marketing, newsletters, and webinars. #2

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Social Media Is Too Important to Be Left to the Marketing Department

Harvard Business

Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they return to predominately one-way social media or content marketing. Previously, the marketing department had controlled social media accounts.

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How Marketers Can Start Integrating AI in Their Work

Harvard Business

The marketing industry will be no exception. AI holds great promise for making marketing more intelligent, efficient, consumer-friendly, and, ultimately, more effective. Data-Driven Marketing. Interestingly, in many cases, the sophistication of AI technologies has already advanced further and faster than most marketers’ ability to actually make use of them. But first, what are some examples of how AI can help make marketing more effective?

How AI Is Streamlining Marketing and Sales

Harvard Business

The reps also become more efficient because Angie routes the right leads to the right reps. According to Scott Berns, CenturyLink’s Director of Marketing Operations, the company has approximately 1,600 sales people, and the Angie pilot started with four of them. Tom Wentworth, Chief Marketing Officer at RapidMiner , a company that provides an analytical tool for data scientists, had a problem that was similar to CenturyLink’s.

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Quote Your Consulting Billing Rate with Confidence

Successful Independent Consulting

Figure out your market rate. This is your market rate. If you plan to work for different types of companies, consider coming up with two rate scales ("market pricing") — one for large companies and one for small. Marketing Being a BusinessID 46944176 © Dundja | Dreamstime.

Consultant Ninja: A Simple Question about the Credit Markets.

Consultant Ninja

A Simple Question about the Credit Markets. AJ: I totally agree that it massively shift market share from the sick banks to the healthy banks. But wouldnt that be a better market result than letting the sick banks keep their share? Should this happen we would suffer major systemic failure, potential hyper-inflation, and illiquid capital markets. skip to main | skip to sidebar. Consultant Ninja.

Is Your Marketing in the Right Place but at the Wrong Time? - SPONSOR CONTENT FROM GOOGLE

Harvard Business

Time is running out on personalized marketing as a means of continually raising the return on investment of campaigns. By communicating at the most opportune times based on insights into consumer behavior, companies can generate more business with fewer or more efficient ads, or expand their audience to find unexpected wins. And the technology now exists for marketers to test with high confidence when to communicate and in what order — and to do so in near real time.

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The Real Reason the German Labor Market Is Booming

Harvard Business

Considering how Germany anchors a European continent plagued by high unemployment and slow growth, its labor market is on fire. Analysts criticized the country’s labor market institutions as particularly inflexible. Times were changing, with new competition emerging from low-cost labor markets in Central and Eastern Europe as well as Asia. New management approaches and measures added more efficiency and a results orientation.

How Blockchain Could Help Emerging Markets Leap Ahead

Harvard Business

This helps to prove their identity, cutting down on fraud and creating market efficiencies. Blockchains default to being open data, which would allow governments and companies to rapidly learn from, test, and evolve new, more efficient best practices for conducting and facilitating trade. Just getting the costs of regulation and compliance down would open world markets and create wealth, but that doesn’t have to mean changing local regulations.

Disruption and distraction: Y2K, GDPR and Brexit

The Source

Clients are engaged in all manner of contingency planning, delaying or bringing forward key decisions, efficiency savings and much else besides. Market conditions Blog posts Brexit Disruption UKWhatever your views on Brexit, it’s proving frustratingly impossible to ignore.

Two Ways to Break into India’s Consumer Market

Harvard Business

While India is the fastest growing major economy in the world today, some foreign companies are still struggling to enter the market there. To enter the Indian market with more profitability, multinational companies would benefit by creative use of the country’s supply chain and the explosive growth of its online channel. But import duties, taxes, transportation costs, and slow supply chains can cause the market size to be very limited in India with such an approach.