Stop Chasing Likes: Social Media Success Start with Strategy

Joey Sargent

Certainly losing social traffic can be a cause for concern, but what’s most critical to social media success is not how many clicks it drives. While their approach to social media has matured considerably, I still see many business leaders caught up in the numbers.

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A Java-Based Media Platform

Strategy+Business

Starbucks undergoes a media makeover

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Should You Outsource Your Social Media?

Joey Sargent

I had an interesting conversation with social media expert Deb Krier – the SociaLight – on her radio show the other day. As we were discussing social media and marketing, the inevitable question came up: “How do I manage the time social media requires?”

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5 Ways to Streamline your Social Media Efforts

Joey Sargent

Social Media Doesn’t Have to Be Hard. I’ve fielded several questions recently about how to improve your social media presence without a lot of effort or investment. All of these lead to a growing community of social media advocates for your business.

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A CEO’s Social Media Checklist

Joey Sargent

5 Things Executives Need to Know About Social Media. Social Media is something that’s on the radar of many corporate leaders. Here’s a simple 5-point checklist to be sure your company is on track with social media strategies – and make sure you won’t be burned.

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Media’s Future: Reinvent or Fail

BCG

Value creation in the media industry depends on one’s perspective. In the traditional media space, however, companies are addressing declines in their legacy businesses and the need for transformation with varying levels of urgency. Article Thursday, October 27, 2016.

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Fantasy-League Media

Strategy+Business

Imagine a draft was being held in which you could assemble an all-star team of entertainment and media assets and capabilities. We asked a veteran media watcher to take a stab

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Marketing Myopia: Blinded by Social Media?

Joey Sargent

As the buzz about social media reaches a crescendo, I can’t help but wonder if some marketers are missing the boat with customers who aren’t fully on board with social. She is a popular speaker and is regularly quoted in the media on strategy, leadership and branding.

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Wall Street and Mainstream Media Stench Engulfs Hillary

MishTalk

The stench surrounding Hillary is so bad not even mainstream media can completely cover it up. Here is a synopsis, some even from mainstream media. Moreover, leaked emails prove reporters and Wall Street executives are part of that stench.

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Media's Data-Driven Future

Strategy+Business

In this Thought Leader interview, one of the world's premier voices on digital technology in media and entertainment looks ahead to the decline of midsized companies, the evolution of data-driven decision making (and the general lack of skill at it), and the prospect of many jobs being lost to automation, except for the very top creative tier "Today is the slowest rate of technological change you will ever experience in your lifetime," says Shelly Palmer.

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Skip the Social Media Fast Track – It’s Bad for Business

Joey Sargent

Is your company offering customers a fast track through social media? According to Satmatrix , 55% of companies ignore customers who provide feedback via social media. ” So the question arises: are the 1% who use social media more important than the 99% who don’t?

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FAQs from our Social Media & Employment Webinar

McKinsey

Last week we hosted a webcast on social media and employment. Our president, Bianca Lager, and our business development manager, Jonny Hawley, focused on the benefits and risks of using social media to vet potential employees. We also don’t “hack” anyone’s social media that is private.

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Print Media Doom Part 3: News is a Commodity

The Thirsty Dog

Jason Price covers the impacts of social media and the commoditization of news have had on traditional print media as well as potential new revenue sources. The post Print Media Doom Part 3: News is a Commodity appeared first on The Thirsty Dog Blog. The Media digital media flipboard Jason Price jason price seattle magazine news media Newspaper paywall Print News Media revenue Seattle social media thirsty dog consulting user experience

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Why Mainstream Print Media is Doomed in its Current Form

The Thirsty Dog

The first in a series by Jason Price focusing on the decline and impending demise of traditional print media in its current form as digital media emerges. The post Why Mainstream Print Media is Doomed in its Current Form appeared first on The Thirsty Dog Blog. The Media Consulting digital download digital media Jason Price jason price seattle music industry news media Newspaper print media Seattle

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The New News on Print Media Transformation

BCG

Digital technology is no longer the disruptive force in print media—it is the driving force that shapes content creation and distribution. The distinction between print and digital is not relevant anymore: publishers have become, with varying degree of success, digital media companies.

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Unleashing Technology, Media, and Telecom with Digital Transformation

BCG

Companies in the technology, media, and telecommunications (TMT) sectors are in the vanguard, bringing these new opportunities to market—even as their legacy businesses are threatened by them. Report Thursday, October 27, 2016. This is an era of disruption.

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Law of Social Media

MishTalk

Recent events in Turkey, and prior events in Egypt and Libya got me thinking about the amazing power of social media. The Law of Social Media : Arrogant fools who think they can control social media quickly discover social media controls them. Law of Social Media Corollary One : Once sentiment reaches an extreme enough point, it is too late to be controlled. The social media genie cannot be put back in the bottle.

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How to: Social Media in Minutes a Day

Joey Sargent

You’ve heard the rumors – social media ninjas managing their messages in just minutes a day. Social Media social media Sounds impossible? Not really. It’s true. You can discover great content and share it with your followers in 5 or 10 minutes each day. Here’s a quick video on how you can master social sharing in minutes a day. Want the apps? Here are the links: HootSuite. Scoop.It. Curious about my Scoop-It topics?

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Trump Destroyed Trump, Not the Media: “This Election is Over”

MishTalk

Dave Stockman, Ronald Reagan’s former budget director told Fox News the “Media Destroyed Trump” and “This Election is Over” Is that the case? more…). Economics

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Transforming Media Core Technology to Meet Digital Demands

BCG

Having reshaped the print media and music industries, digital disruption is now sweeping through the rest of media in similar fashion, rendering traditional video distribution models outmoded. Media companies need to transform their core technology to stay in the game.

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Social Media Powers Sales

1 to 1

Social media has undoubtedly become one of the main means of communication. And with so many people active on social channels, it''s not surprising that organizations have been using social for marketing and selling purposes.

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German Media Aids Merkel in “Culture of Denial”

MishTalk

German media is solidly behind Angela Merkel as the US media was behind Hillary Clinton. Worse yet, the media cooperates. German reporting of the recent terrorist truck incident was in a single word “pathetic” Thanks to chancellor Merkel, it’s politically incorrect to presume refugees are a problem. more…). Economics

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The Basic Social Media Mistakes Companies Still Make

Harvard Business

Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. That’s why, no matter what your social media strategy is, it’s always a good idea to go back and make sure you have the basics covered. ” But countless businesses have done just that with social media. Evan Smogor/Unsplash.

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Facebook’s Saturation Leads 5 Social Media Trends to Watch

1 to 1

It’s not a secret that social media doesn’t stand still; the question is, how can brands keep up with those changes to effectively engage their target audiences?

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The Way the Media Industry Works

Strategy+Business

Former NBC Universal CEO and Autism Speaks cofounder Bob Wright looks back on his two decades at GE -- and forward to a post-broadcast, post-cable media world

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Print Media Doom Part 2: Lack of Vision and Strategy = Epic Fail

The Thirsty Dog

In this installment – Jason Price examines the effects of limited vision and strategy and the corresponding decline in advertising revenue have had in the print media industry. The post Print Media Doom Part 2: Lack of Vision and Strategy = Epic Fail appeared first on The Thirsty Dog Blog. The Media advertising digital media Jason Price jason price seattle magazine news media Newspaper Print News Media revenue search engine strategic planning

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Using Social Media to Build Professional Skills

Harvard Business

If you think of social media as the sole province of vacation selfies and muffin recipes, the idea of using it for genuine professional development may seem absurd. To get real learning value out of social media, ask yourself these three questions: What do I want to learn?

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#BlackFriday = media trap

Seth Godin Blog

Any media outlet that talks about Black Friday as an actually important phenomenon is either ignorant or working hard to please their advertisers. Sixteen years ago, my friend Jerry Shereshewsky helped invent ''cyber Monday'' as a further expansion of the media/shopping complex mania.

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Stressed at Work? Tell It to Social Media

Strategy+Business

Tweets and other posts reveal that employees experience varying levels of stress throughout the workweek, and weekends aren't necessarily a reprieve

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Print Media Doom Part 1: Is Ad Revenue Decline the Beginning of the End?

The Thirsty Dog

In this installment, Jason Price covers the impacts of declining Ad Revenue and an Aging Readership on the print news media industry. The post Print Media Doom Part 1: Is Ad Revenue Decline the Beginning of the End? The Media advertising aging population digital media flipboard jason price seattle magazine Newspaper newsweek paywall revenue thirsty dog consulting washington post

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Trust in Mainstream Media Dips to Record Low: Here’s Why

MishTalk

A Gallup poll shows trust in mainstream media fell to a record low 32%. Trust has been on the decline since 1972. more…). Economics

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Munchausen by Proxy by Media

Seth Godin Blog

The thing is, the media does this to us all the time. Actually, we''ve been doing it to ourselves, by rewarding the media for making us panic.). The media rarely seeks out people or incidents that encourage us to be calm, rational or optimistic.

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Why Startups Shouldn’t Chase Media Buzz

Harvard Business

In the fall of 2014, in the midst of controversy about Facebook’s real-name policy and selling of user data, a new social media platform called Ello caught fire. The media dubbed Ello the “Anti-Facebook” and, at its peak, the social network was getting membership requests from more than 30,000 new users per hour. Ello’s story shows what can happen when a startup achieves media success that outpaces its progress in other areas.

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How Not to Police Employees' Social Media

Strategy+Business

Companies seeking to balance the rights of their workforce against the safety of their reputation have to craft clear social media policies

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What's the next step for media (and for us)?

Seth Godin Blog

Perhaps the biggest cultural change of my lifetime has been the growing influence and ubiquity of commercial media in our lives. Commercial media companies exist to make a profit, and they've grown that profit faster than just about any industry you can name. For the media.

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Can Media Firms Become Digital Video Mavens?

Strategy+Business

Traditional media companies are buying up new multichannel networks in pursuit of online audiences.

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You're a Media Company. Now What?

Strategy+Business

Amid eroding boundaries, fragmented attention, and an expanding array of delivery systems, more companies are deploying media to meet business objectives. To a degree, everybody is in the media business now. Here are four ways to find a strategy that works in this dynamic world

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Social Media Training for Supporters

The Nonprofit Consultant

Here's an interesting item for those of us obsessed with social media. The first webisode is on promoting the Brown campaign via Facebook: This is a great example of using social media, and a brilliant strategy. Tags: Nonprofit social media facebook

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Attributes of a Successful Social Media Strategy

1 to 1

What makes a successful social media strategy? Customer Engagement Social Media employeeempowerment hootsuite socialmediamarketing socialmediastrategy That was the question on many minds at last week''s Connect via Hootsuite event in New York City. Panelists addressed concerns regarding engaging audiences and customers in meaningful ways, finding metrics to convince executives of social''s value, and empowering employees to participate in social initiatives.

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5 Timeless Social Media Marketing Tips|Women In Consulting Blog

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

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