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Why Marketers Are Spending Less on Social Media

Harvard Business

marketing leaders found that social media investments have declined to their lowest level in seven years. An analysis of poll data suggests that lack of strategy fit, weak returns, and new competition from retail media may help explain this dip. A bi-annual poll of U.S.

Media 252
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How Social Media is Evolving and Adapting Within Virtual Learning Programs

Clarity Consultants

Not long ago, many people would have balked at the idea of using social media within a learning environment. However, as time has passed, social media has evolved. The post How Social Media is Evolving and Adapting Within Virtual Learning Programs appeared first on Clarity Consultants - Training Development.

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How to Use Games to Build Relationships with Your Customers

Harvard Business

Organizations are still learning how to think about games as media for marketing. Games aren’t typically covered in marketing classes in business schools, and they are often still seen as fundamentally different from other media.

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Your Social Media Presence Can Help You Land (or Lose) a Job Opportunity

Harvard Business

And if you’re currently employed, how do you walk the tightrope between subtly reaching out to your social media contacts and not setting off alarm bells with your employer? In this article, the author speaks with two experts about how to strategically manage your presence on social media when searching for a new role.

Media 252
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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing campaigns. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey.

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As an Independent Consultant, Your Best Marketing Tool is a Conversation

Successful Independent Consulting

We spend countless hours crafting insightful blogs, creating newsletters, and posting on social media, yet we struggle to convert those prospects into clients. This neural coupling creates something that neither emails nor social media posts can wholly replicateconnection and understanding. Of course, every situation is different.

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Rich Media That Is Pushing the Training Boundaries

Clarity Consultants

While these rich media techniques are often considered cutting-edge, they are becoming more widely available. The post Rich Media That Is Pushing the Training Boundaries appeared first on Clarity Consultants - Training Development. Here’s what you need to know about the learning technology and how it is pushing training boundaries.

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