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Five effective ways to use social media marketing to promote and grow your independent consulting business MORE
The challenge is that to do that properly and to be able to figure out what you should actually do, you need to understand the media industry and what it is that people actually want to go and read. In the world of media the technology part is incredibly important. (Source: Flickr ). MORE
I’ve been at the humungous business conference, Social Media Marketing World since Sunday. More than 4,000 participants have been asking the question: “How do I use social media to attract more business, and what are the social media platforms and strategies that are best for me?”. MORE
The first in a series by Jason Price focusing on the decline and impending demise of traditional print media in its current form as digital media emerges. The post Why Mainstream Print Media is Doomed in its Current Form appeared first on The Thirsty Dog Blog. The Media Consulting digital download digital media Jason Price jason price seattle music industry news media Newspaper print media Seattle MORE
Social Media Doesn’t Have to Be Hard. I’ve fielded several questions recently about how to improve your social media presence without a lot of effort or investment. All of these lead to a growing community of social media advocates for your business. MORE
There weren’t many good places to run ads, so the media companies had the power. Now, thanks to algorithmic media buying and the rise of digital, the media company sometimes has no idea who is even placing the ad, never mind how it works or what it’s for. When a media company does try to establish standards, the algorithms simply go somewhere else. For a very long time, major magazines and TV networks were very strict about the ads that they would run. MORE
Companies in the technology, media, and telecommunications (TMT) sectors are in the vanguard, bringing these new opportunities to market—even as their legacy businesses are threatened by them. Report Thursday, October 27, 2016. This is an era of disruption. MORE
As the buzz about social media reaches a crescendo, I can’t help but wonder if some marketers are missing the boat with customers who aren’t fully on board with social. She is a popular speaker and is regularly quoted in the media on strategy, leadership and branding. MORE
Certainly losing social traffic can be a cause for concern, but what’s most critical to social media success is not how many clicks it drives. While their approach to social media has matured considerably, I still see many business leaders caught up in the numbers. MORE
The writer tried to make the case that social media has destroyed branding , so what’s the point? While it’s true that social media has had a dramatic impact on branding , the assumption that it’s just not worth it to worry about branding these days is dangerous. Loyal brand ambassadors will be the first to step in when someone slams your company, coming to your defense on Twitter and other social media sites. Social Media has Transformed Branding. MORE
Retooling Your Skills for Consulting in Media Advertising with Alex Bombeck: Podcast #37 is a post from: Consulting Success. Consulting Success Podcast Alex Bombeck Consulting Media Advertising Michael Zipursky Retooling Your Skills for ConsultingOne of the barriers in a consulting firm is having every form of competition and figuring out how to reinvent yourself to stand out from the crowd. MORE
Value creation in the media industry depends on one’s perspective. In the traditional media space, however, companies are addressing declines in their legacy businesses and the need for transformation with varying levels of urgency. Article Thursday, October 27, 2016. MORE
The thing the media is talking about, in heavy rotation. The media benefits from turning you into their product, once you give them your attention. Here’s something to consider: the world doesn’t get better when you spend more time engaging with mass media. The breaking news, the one you’re required to give an opinion on. The thing is, if it’s not for you, about you, or something you need to engage in, then who put it on your agenda? MORE
If you find yourself asking, “What social media platform should I be on?”, Friends, colleagues, competitors, clients and even the big social media platforms themselves are only too eager to make a recommendation…and a sale! What social media platforms do you use? MORE
Last week we hosted a webcast on social media and employment. Our president, Bianca Lager, and our business development manager, Jonny Hawley, focused on the benefits and risks of using social media to vet potential employees. We also don’t “hack” anyone’s social media that is private. MORE
In every era, traditional media channels will diminish, dismiss and ignore the new ones. New media tends to be adopted by amateurs first. But professional content for the masses is precisely what old media stands for. As new media gains traction, the old media doubles down on what they believe to be their value, because they no longer have a monopoly on attention. They do this at the very same time that they are supplanted by the new ones. MORE
Digital technology is no longer the disruptive force in print media—it is the driving force that shapes content creation and distribution. The distinction between print and digital is not relevant anymore: publishers have become, with varying degree of success, digital media companies. MORE
I don’t know why, but this morning it was the interesting similarities between social media and pregnancy. No matter how much you’ve heard about becoming a parent, or doing social media, you just can’t know what to expect until you start down the road. MORE
If you haven’t established a social media policy for your business, it’s time to get busy. Like an Internet Use policy, a social media policy explains how employees can utilize social media when representing the company. Should You Outsource Your Social Media? MORE
5 Things Executives Need to Know About Social Media. Social Media is something that’s on the radar of many corporate leaders. Here’s a simple 5-point checklist to be sure your company is on track with social media strategies – and make sure you won’t be burned. MORE
Are you falling into the social media comparison trap? In her research, marketing professor Kelly Goldsmith examines people’s responses to uncertainty and scarcity, uncovering and explaining seemingly paradoxical effects MORE
Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers. MORE
So, you want to be an influencer? Immigration attorney and legal influencer Jacob Sapochnick has a few tips that helped him combine his passion of immigration law, travel and business MORE
Although social media has been around for a while now, I still find clients wondering, “Do I really need social media for business? Social media takes time. With that in mind, the question isn’t really “Do I need social media?” ” but whether social media is a smart approach to marketing your small business. Few companies can succeed solely through social media marketing. Social media is not just a generational thing. MORE
Recent events in Turkey, and prior events in Egypt and Libya got me thinking about the amazing power of social media. The Law of Social Media : Arrogant fools who think they can control social media quickly discover social media controls them. Law of Social Media Corollary One : Once sentiment reaches an extreme enough point, it is too late to be controlled. The social media genie cannot be put back in the bottle. MORE
Although social media has been around for a while now, I still find clients wondering, “Do I really need social media for business? Social media takes time. With that in mind, the question isn’t really “Do I need social media?” MORE
Jason Price covers the impacts of social media and the commoditization of news have had on traditional print media as well as potential new revenue sources. The post Print Media Doom Part 3: News is a Commodity appeared first on The Thirsty Dog Blog. The Media digital media flipboard Jason Price jason price seattle magazine news media Newspaper paywall Print News Media revenue Seattle social media thirsty dog consulting user experience MORE
This is a guest post from Archie Ward , a business consultant and social media strategist. There are several different platforms that consultants can use to develop their image and stand out from the competition, and utilising social media is a great first step. MORE
In this Thought Leader interview, one of the world's premier voices on digital technology in media and entertainment looks ahead to the decline of midsized companies, the evolution of data-driven decision making (and the general lack of skill at it), and the prospect of many jobs being lost to automation, except for the very top creative tier "Today is the slowest rate of technological change you will ever experience in your lifetime," says Shelly Palmer. MORE
Is your company offering customers a fast track through social media? According to Satmatrix , 55% of companies ignore customers who provide feedback via social media. ” So the question arises: are the 1% who use social media more important than the 99% who don’t? MORE
I had an interesting conversation with social media expert Deb Krier – the SociaLight – on her radio show the other day. As we were discussing social media and marketing, the inevitable question came up: “How do I manage the time social media requires?” MORE
Media Related Topics 
The More Clients Blog
MARCH 2, 2020
I’ve been at the humungous business conference, Social Media Marketing World since Sunday. More than 4,000 participants have been asking the question: “How do I use social media to attract more business, and what are the social media platforms and strategies that are best for me?”.
Joellyn Sargent
APRIL 24, 2019
Although social media has been around for a while now, I still find clients wondering, “Do I really need social media for business? Social media takes time. With that in mind, the question isn’t really “Do I need social media?”
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Joellyn Sargent
APRIL 24, 2019
Although social media has been around for a while now, I still find clients wondering, “Do I really need social media for business? Social media takes time. With that in mind, the question isn’t really “Do I need social media?” ” but whether social media is a smart approach to marketing your small business. Few companies can succeed solely through social media marketing. Social media is not just a generational thing.
Joellyn Sargent
NOVEMBER 5, 2015
Certainly losing social traffic can be a cause for concern, but what’s most critical to social media success is not how many clicks it drives. While their approach to social media has matured considerably, I still see many business leaders caught up in the numbers.
Joellyn Sargent
NOVEMBER 1, 2012
I had an interesting conversation with social media expert Deb Krier – the SociaLight – on her radio show the other day. As we were discussing social media and marketing, the inevitable question came up: “How do I manage the time social media requires?”
Consultant Journal
FEBRUARY 4, 2020
If you find yourself asking, “What social media platform should I be on?”, Friends, colleagues, competitors, clients and even the big social media platforms themselves are only too eager to make a recommendation…and a sale! What social media platforms do you use?
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Consulting Success
MAY 21, 2018
Retooling Your Skills for Consulting in Media Advertising with Alex Bombeck: Podcast #37 is a post from: Consulting Success. Consulting Success Podcast Alex Bombeck Consulting Media Advertising Michael Zipursky Retooling Your Skills for ConsultingOne of the barriers in a consulting firm is having every form of competition and figuring out how to reinvent yourself to stand out from the crowd.
Seth Godin Blog
MAY 3, 2018
Successful media (let's define 'successful' as media that can make a difference, make a connection and possibly make a living) has four elements: Attention.
Joellyn Sargent
AUGUST 2, 2012
The writer tried to make the case that social media has destroyed branding , so what’s the point? While it’s true that social media has had a dramatic impact on branding , the assumption that it’s just not worth it to worry about branding these days is dangerous. Loyal brand ambassadors will be the first to step in when someone slams your company, coming to your defense on Twitter and other social media sites. Social Media has Transformed Branding.
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Seth Godin Blog
AUGUST 9, 2019
In every era, traditional media channels will diminish, dismiss and ignore the new ones. New media tends to be adopted by amateurs first. But professional content for the masses is precisely what old media stands for. As new media gains traction, the old media doubles down on what they believe to be their value, because they no longer have a monopoly on attention. They do this at the very same time that they are supplanted by the new ones.
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Henry DeVries
JUNE 25, 2019
So, you want to be an influencer? Immigration attorney and legal influencer Jacob Sapochnick has a few tips that helped him combine his passion of immigration law, travel and business
Strategy+Business
JUNE 6, 2016
Imagine a draft was being held in which you could assemble an all-star team of entertainment and media assets and capabilities. We asked a veteran media watcher to take a stab
Joellyn Sargent
JULY 5, 2011
5 Things Executives Need to Know About Social Media. Social Media is something that’s on the radar of many corporate leaders. Here’s a simple 5-point checklist to be sure your company is on track with social media strategies – and make sure you won’t be burned.
BCG
OCTOBER 27, 2016
Value creation in the media industry depends on one’s perspective. In the traditional media space, however, companies are addressing declines in their legacy businesses and the need for transformation with varying levels of urgency. Article Thursday, October 27, 2016.
The Thirsty Dog
DECEMBER 31, 2013
Jason Price covers the impacts of social media and the commoditization of news have had on traditional print media as well as potential new revenue sources. The post Print Media Doom Part 3: News is a Commodity appeared first on The Thirsty Dog Blog. The Media digital media flipboard Jason Price jason price seattle magazine news media Newspaper paywall Print News Media revenue Seattle social media thirsty dog consulting user experience
Tom Spencer
JUNE 1, 2015
This is a guest post from Archie Ward , a business consultant and social media strategist. There are several different platforms that consultants can use to develop their image and stand out from the competition, and utilising social media is a great first step.
Joellyn Sargent
OCTOBER 18, 2012
Is your company offering customers a fast track through social media? According to Satmatrix , 55% of companies ignore customers who provide feedback via social media. ” So the question arises: are the 1% who use social media more important than the 99% who don’t?
The Thirsty Dog
DECEMBER 5, 2013
The first in a series by Jason Price focusing on the decline and impending demise of traditional print media in its current form as digital media emerges. The post Why Mainstream Print Media is Doomed in its Current Form appeared first on The Thirsty Dog Blog. The Media Consulting digital download digital media Jason Price jason price seattle music industry news media Newspaper print media Seattle
Henry DeVries
SEPTEMBER 10, 2019
Are you falling into the social media comparison trap? In her research, marketing professor Kelly Goldsmith examines people’s responses to uncertainty and scarcity, uncovering and explaining seemingly paradoxical effects
Joellyn Sargent
OCTOBER 17, 2011
I don’t know why, but this morning it was the interesting similarities between social media and pregnancy. No matter how much you’ve heard about becoming a parent, or doing social media, you just can’t know what to expect until you start down the road.
MBO Partners
JUNE 12, 2018
Five effective ways to use social media marketing to promote and grow your independent consulting business
Joellyn Sargent
JULY 1, 2011
If you haven’t established a social media policy for your business, it’s time to get busy. Like an Internet Use policy, a social media policy explains how employees can utilize social media when representing the company. Should You Outsource Your Social Media?
McKinsey
OCTOBER 5, 2017
Last week we hosted a webcast on social media and employment. Our president, Bianca Lager, and our business development manager, Jonny Hawley, focused on the benefits and risks of using social media to vet potential employees. We also don’t “hack” anyone’s social media that is private.
Strategy+Business
APRIL 25, 2017
In this Thought Leader interview, one of the world's premier voices on digital technology in media and entertainment looks ahead to the decline of midsized companies, the evolution of data-driven decision making (and the general lack of skill at it), and the prospect of many jobs being lost to automation, except for the very top creative tier "Today is the slowest rate of technological change you will ever experience in your lifetime," says Shelly Palmer.
Seth Godin Blog
JANUARY 12, 2020
The thing the media is talking about, in heavy rotation. The media benefits from turning you into their product, once you give them your attention. Here’s something to consider: the world doesn’t get better when you spend more time engaging with mass media. The breaking news, the one you’re required to give an opinion on. The thing is, if it’s not for you, about you, or something you need to engage in, then who put it on your agenda?
Women in Consulting
OCTOBER 14, 2012
Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.
BCG
JUNE 8, 2016
Digital technology is no longer the disruptive force in print media—it is the driving force that shapes content creation and distribution. The distinction between print and digital is not relevant anymore: publishers have become, with varying degree of success, digital media companies.
Seth Godin Blog
FEBRUARY 8, 2020
There weren’t many good places to run ads, so the media companies had the power. Now, thanks to algorithmic media buying and the rise of digital, the media company sometimes has no idea who is even placing the ad, never mind how it works or what it’s for. When a media company does try to establish standards, the algorithms simply go somewhere else. For a very long time, major magazines and TV networks were very strict about the ads that they would run.
MBO Partners
NOVEMBER 9, 2017
Five tips for more effective social media writing on Twitter
Tom Spencer
MAY 27, 2015
The challenge is that to do that properly and to be able to figure out what you should actually do, you need to understand the media industry and what it is that people actually want to go and read. In the world of media the technology part is incredibly important. (Source: Flickr ).
Joellyn Sargent
OCTOBER 2, 2010
As the buzz about social media reaches a crescendo, I can’t help but wonder if some marketers are missing the boat with customers who aren’t fully on board with social. She is a popular speaker and is regularly quoted in the media on strategy, leadership and branding.
MBO Partners
SEPTEMBER 12, 2017
Five tips for effective social media writing on Facebook
MishTalk
MARCH 21, 2014
Recent events in Turkey, and prior events in Egypt and Libya got me thinking about the amazing power of social media. The Law of Social Media : Arrogant fools who think they can control social media quickly discover social media controls them. Law of Social Media Corollary One : Once sentiment reaches an extreme enough point, it is too late to be controlled. The social media genie cannot be put back in the bottle.
Henry DeVries
NOVEMBER 16, 2018
If you want to attract high-paying clients, don’t get distracted with Facebook and Instagram. LinkedIn is the hand you should be watching
BCG
OCTOBER 27, 2016
Companies in the technology, media, and telecommunications (TMT) sectors are in the vanguard, bringing these new opportunities to market—even as their legacy businesses are threatened by them. Report Thursday, October 27, 2016. This is an era of disruption.
Henry DeVries
FEBRUARY 10, 2020
What does it take to be a social media influencer and Instagram star? As a social media star, sponsors will pay the pair to mention the clients, brands, and campaigns in Instagram posts, tweets and blogs
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