Report from Social Media Marketing World

The More Clients Blog

I’ve been at the humungous business conference, Social Media Marketing World since Sunday. More than 4,000 participants have been asking the question: “How do I use social media to attract more business, and what are the social media platforms and strategies that are best for me?”. With close to 2 billion websites, 32 million YouTube channels, and untold gazillions on the various social media platforms, it’s more crowded than ever before – and it’s only going to get worse.

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Social Media Anachronisms

Alan Weiss

Someone on Linkedin is advertising an “authentic elevator pitch.” ” Isn’t this the planet Earth in 2020? Business of Consulting

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What social media platform should I be on?

Consultant Journal

If you find yourself asking, “What social media platform should I be on?”, Friends, colleagues, competitors, clients and even the big social media platforms themselves are only too eager to make a recommendation…and a sale! What social media platforms do you use?

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Retooling Your Skills for Consulting in Media Advertising with Alex Bombeck: Podcast #37

Consulting Success

Retooling Your Skills for Consulting in Media Advertising with Alex Bombeck: Podcast #37 is a post from: Consulting Success. Consulting Success Podcast Alex Bombeck Consulting Media Advertising Michael Zipursky Retooling Your Skills for ConsultingOne of the barriers in a consulting firm is having every form of competition and figuring out how to reinvent yourself to stand out from the crowd.

A Java-Based Media Platform

Strategy+Business

Starbucks undergoes a media makeover

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Attributes of a Successful Social Media Strategy

Think Customers

What makes a successful social media strategy? Customer Engagement Social Media employeeempowerment hootsuite socialmediamarketing socialmediastrategy That was the question on many minds at last week''s Connect via Hootsuite event in New York City. Panelists addressed concerns regarding engaging audiences and customers in meaningful ways, finding metrics to convince executives of social''s value, and empowering employees to participate in social initiatives.

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Why Mainstream Print Media is Doomed in its Current Form

The Thirsty Dog

The first in a series by Jason Price focusing on the decline and impending demise of traditional print media in its current form as digital media emerges. The post Why Mainstream Print Media is Doomed in its Current Form appeared first on The Thirsty Dog Blog. The Media Consulting digital download digital media Jason Price jason price seattle music industry news media Newspaper print media Seattle

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How to Promote Your Business on Social Media

MBO Partners

Five effective ways to use social media marketing to promote and grow your independent consulting business

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Media out of balance

Seth Godin Blog

Successful media (let's define 'successful' as media that can make a difference, make a connection and possibly make a living) has four elements: Attention. Enrollment. Trust and. Permission. Too often, particularly online, people just worry about the first one. It's a race to go viral, to go low, to make a bunch of noise. The quick hit, the shortcut, the inflammation. But attention is insufficient. Enrollment means that your audience wants to go where you're going.

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Media's Data-Driven Future

Strategy+Business

In this Thought Leader interview, one of the world's premier voices on digital technology in media and entertainment looks ahead to the decline of midsized companies, the evolution of data-driven decision making (and the general lack of skill at it), and the prospect of many jobs being lost to automation, except for the very top creative tier "Today is the slowest rate of technological change you will ever experience in your lifetime," says Shelly Palmer.

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5 Timeless Social Media Marketing Tips|Women In Consulting Blog

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

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The old media/new media chasm

Seth Godin Blog

In every era, traditional media channels will diminish, dismiss and ignore the new ones. New media tends to be adopted by amateurs first. But professional content for the masses is precisely what old media stands for. As new media gains traction, the old media doubles down on what they believe to be their value, because they no longer have a monopoly on attention. They do this at the very same time that they are supplanted by the new ones.

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Fantasy-League Media

Strategy+Business

Imagine a draft was being held in which you could assemble an all-star team of entertainment and media assets and capabilities. We asked a veteran media watcher to take a stab What would you pick?

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Law of Social Media

MishTalk

Recent events in Turkey, and prior events in Egypt and Libya got me thinking about the amazing power of social media. The Law of Social Media : Arrogant fools who think they can control social media quickly discover social media controls them. Law of Social Media Corollary One : Once sentiment reaches an extreme enough point, it is too late to be controlled. The social media genie cannot be put back in the bottle.

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How Consultants Can Use Social Media to Brand Themselves

Tom Spencer

This is a guest post from Archie Ward , a business consultant and social media strategist. Consultants rely on image as much as they do with any other form of credibility, and one of the avenues technology has provided for consultants to easily differentiate themselves from others in their field is through the use of social media. Improving personal branding through social media is an obvious first step for anyone looking to be a consultant.

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Media’s Future: Reinvent or Fail

BCG

Value creation in the media industry depends on one’s perspective. In the traditional media space, however, companies are addressing declines in their legacy businesses and the need for transformation with varying levels of urgency. Article Thursday, October 27, 2016. In China, small-cap companies are the shooting stars, feeding that nation’s appetite for online activities and entertainment. At the same time, the US internet giants are driving massive value creation.

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The Best Social Media For Lead Generation

Henry DeVries

If you want to attract high-paying clients, don’t get distracted with Facebook and Instagram. LinkedIn is the hand you should be watching

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The dominant media narrative of the day

Seth Godin Blog

The thing the media is talking about, in heavy rotation. The media benefits from turning you into their product, once you give them your attention. Here’s something to consider: the world doesn’t get better when you spend more time engaging with mass media. The breaking news, the one you’re required to give an opinion on. The thing is, if it’s not for you, about you, or something you need to engage in, then who put it on your agenda?

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Print Media Doom Part 2: Lack of Vision and Strategy = Epic Fail

The Thirsty Dog

In this installment – Jason Price examines the effects of limited vision and strategy and the corresponding decline in advertising revenue have had in the print media industry. The post Print Media Doom Part 2: Lack of Vision and Strategy = Epic Fail appeared first on The Thirsty Dog Blog. The Media advertising digital media Jason Price jason price seattle magazine news media Newspaper Print News Media revenue search engine strategic planning

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Truth in advertising: Achieving transparency with media rebates to fuel growth

McKinsey

Advertisers can build more transparent, partnerlike relationships with their media agencies by taking four steps. Marketing & Sales Insights

The New News on Print Media Transformation

BCG

Digital technology is no longer the disruptive force in print media—it is the driving force that shapes content creation and distribution. The distinction between print and digital is not relevant anymore: publishers have become, with varying degree of success, digital media companies. In late 2012, BCG presented a transformation game plan for companies in the throes of a digital sea change in how people consume print media and how advertisers reach them.

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Ongoing Innovation in Digital Media (Nigel Lake, Part 9 of 10)

Tom Spencer

The challenge is that to do that properly and to be able to figure out what you should actually do, you need to understand the media industry and what it is that people actually want to go and read. In the world of media the technology part is incredibly important. The lack of understanding about what is really going on in technology in some of these large media companies around the world is mind blowing. (Source: Flickr ).

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Customer Care Evolves Alongside Social Media

Think Customers

In a world where consumers demand service when they want, where they want, social media rules. So why do so many organizations have trouble using it effectively for support needs? To explore why social care counts more than ever, we talked to Joshua March, author of book “Message Me” and founder and CEO of Conversocial, to get his take on mastering the platform. Music: Siesta by Jahzzar Listen to all episodes of The CX Pod at TTEC.

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Facebook’s Saturation Leads 5 Social Media Trends to Watch

Think Customers

It’s not a secret that social media doesn’t stand still; the question is, how can brands keep up with those changes to effectively engage their target audiences? Social media experts at this year’s Social Media Week in New York City provided some hints by highlighting a number of trends and best practices that are emerging in the social space.

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FAQs from our Social Media & Employment Webinar

Social Intelligence

Last week we hosted a webcast on social media and employment. Our president, Bianca Lager, and our business development manager, Jonny Hawley, focused on the benefits and risks of using social media to vet potential employees. How does an abundance of political posts on social media play a role in this all? If we don’t locate any of our red flags after reviewing your candidate’s social media, we’ll send you back a report with a list of sites that we reviewed.

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Writing for Social Media: Twitter

MBO Partners

Five tips for more effective social media writing on Twitter

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Writing for Social Media: Facebook

MBO Partners

Five tips for effective social media writing on Facebook

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Print Media Doom Part 1: Is Ad Revenue Decline the Beginning of the End?

The Thirsty Dog

In this installment, Jason Price covers the impacts of declining Ad Revenue and an Aging Readership on the print news media industry. The post Print Media Doom Part 1: Is Ad Revenue Decline the Beginning of the End? The Media advertising aging population digital media flipboard jason price seattle magazine Newspaper newsweek paywall revenue thirsty dog consulting washington post

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Unleashing Technology, Media, and Telecom with Digital Transformation

BCG

Companies in the technology, media, and telecommunications (TMT) sectors are in the vanguard, bringing these new opportunities to market—even as their legacy businesses are threatened by them. Report Thursday, October 27, 2016. This is an era of disruption.

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Social Media Content Strategies: An Interview With Robin Frank.

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

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How to Get More from Your Social Media Partner

Harvard Business

Tips for building a more effective partnership with a social media agency. Marketing Branding Social platforms Digital Article

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What Does It Take To Be A Social Media Influencer And Instagram Star?

Henry DeVries

What does it take to be a social media influencer and Instagram star? As a social media star, sponsors will pay the pair to mention the clients, brands, and campaigns in Instagram posts, tweets and blogs

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Where will the media take us next?

Seth Godin Blog

Since the first story was carved on a rock, media pundits have explained that they have simply given people what they want, reporting the best they can on what’s happening. In fact, it’s becoming ever more clear that the attention-seeking, profit-driven media industrial complex drives our culture even more than it reports on it. Increase that exponentially by adding in the peer-to-peer reality show that is social media, and you can see what’s happening.

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The imbalance between media and advertisers

Seth Godin Blog

There weren’t many good places to run ads, so the media companies had the power. Now, thanks to algorithmic media buying and the rise of digital, the media company sometimes has no idea who is even placing the ad, never mind how it works or what it’s for. When a media company does try to establish standards, the algorithms simply go somewhere else. For a very long time, major magazines and TV networks were very strict about the ads that they would run.

#BlackFriday = media trap

Seth Godin Blog

Any media outlet that talks about Black Friday as an actually important phenomenon is either ignorant or working hard to please their advertisers. Sixteen years ago, my friend Jerry Shereshewsky helped invent ''cyber Monday'' as a further expansion of the media/shopping complex mania. Repeat the meme in the media. The media likes both Black Friday was a deliberate invention of the National Association of Retailers.

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