The rise of commerce media

McKinsey & Company

Commerce media is transforming advertising by using data to close the transaction loop. Marketing & Sales Insights Digital marketing Marketing strategy Multichannel

The False Narrative of Social Media

Social media has become one’s personal press release service. The problem with social media is that it’s not real life. The problem is that you rarely see this reflected in social media… and it’s very easy to think that the difficult times don’t seem to apply to others.

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Report from Social Media Marketing World

The Fearless Marketer

I’ve been at the humungous business conference, Social Media Marketing World since Sunday. More than 4,000 participants have been asking the question: “How do I use social media to attract more business, and what are the social media platforms and strategies that are best for me?”.

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How tech, media, and telecom winners use talent to stay ahead

McKinsey & Company

Our Insights High Tech & Internet Telecommunications Media & Entertainment OrganizationCertain capabilities matter more for performance than others, particularly when combined in the right way.

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Mental Health and Media

Harvard Business

MTV president Chris McCarthy and makeup artist Andrew Sotomayor discuss how media can shape mental health narratives. Psychology Technology Health Audio

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Retooling Your Skills for Consulting in Media Advertising with Alex Bombeck: Podcast #37

Consulting Success

Retooling Your Skills for Consulting in Media Advertising with Alex Bombeck: Podcast #37 is a post from: Consulting Success. Consulting Success Podcast Alex Bombeck Consulting Media Advertising Michael Zipursky Retooling Your Skills for ConsultingOne of the barriers in a consulting firm is having every form of competition and figuring out how to reinvent yourself to stand out from the crowd.

Five questions to answer before you finalize your media plan


New consumer behaviors require CMOs to rethink their media-spend plans. Marketing & Sales Insights

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Social Media Anachronisms

Alan Weiss

Someone on Linkedin is advertising an “authentic elevator pitch.” ” Isn’t this the planet Earth in 2020? Business of Consulting

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Print Media Doom Part 3: News is a Commodity

The Thirsty Dog

Jason Price covers the impacts of social media and the commoditization of news have had on traditional print media as well as potential new revenue sources. The post Print Media Doom Part 3: News is a Commodity appeared first on The Thirsty Dog Blog. The Media digital media flipboard Jason Price jason price seattle magazine news media Newspaper paywall Print News Media revenue Seattle social media thirsty dog consulting user experience

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Why Mainstream Print Media is Doomed in its Current Form

The Thirsty Dog

The first in a series by Jason Price focusing on the decline and impending demise of traditional print media in its current form as digital media emerges. The post Why Mainstream Print Media is Doomed in its Current Form appeared first on The Thirsty Dog Blog. The Media Consulting digital download digital media Jason Price jason price seattle music industry news media Newspaper print media Seattle

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A Java-Based Media Platform


Starbucks undergoes a media makeover

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Let’s Try “Business Media” Instead

Alan Weiss

I’m always asked in my sessions how valuable social media are for marketing consulting/coaching services to corporations. People know my answer, there’s a total silence, breath is held, and I reply, “Not valuable.” ” This is because corporate buyers— buyers —not HR people, don’t troll the internet looking for professional resources. They ask each other.

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Law of Social Media


Recent events in Turkey, and prior events in Egypt and Libya got me thinking about the amazing power of social media. The Law of Social Media : Arrogant fools who think they can control social media quickly discover social media controls them. Law of Social Media Corollary One : Once sentiment reaches an extreme enough point, it is too late to be controlled. The social media genie cannot be put back in the bottle.

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Media out of balance

Seth Godin Blog

Successful media (let's define 'successful' as media that can make a difference, make a connection and possibly make a living) has four elements: Attention. Enrollment. Trust and. Permission. Too often, particularly online, people just worry about the first one. It's a race to go viral, to go low, to make a bunch of noise. The quick hit, the shortcut, the inflammation. But attention is insufficient. Enrollment means that your audience wants to go where you're going.

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Media’s Future: Reinvent or Fail


Value creation in the media industry depends on one’s perspective. In the traditional media space, however, companies are addressing declines in their legacy businesses and the need for transformation with varying levels of urgency. Article Thursday, October 27, 2016. In China, small-cap companies are the shooting stars, feeding that nation’s appetite for online activities and entertainment. At the same time, the US internet giants are driving massive value creation.

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How To Demand Business – Building Attention With PR Expert Jennefer Witter: Podcast #169

Consulting Success

Consulting Success Podcast Building Attention Media Relations PR for Consultants PR Tactics Social Media The Boreland GroupMany for-profits and nonprofits are making a lot of impact in the world without getting the attention that they deserve.

Unconventional PR Strategies To Get Consulting Clients with Darian Kovacs: Podcast #218

Consulting Success

Consulting Success Podcast advertising stunt employee hiring extroverted attitude faith over fear people networking Social MediaMany people take their marketing strategies for granted, and thus continue using old, ineffective techniques.

Using Data-Driven Marketing To Grow Your Consulting Business with Phillip Stutts: Podcast #220

Consulting Success

Michael Zipursky sits down with Phillip Stutts, Founder/CEO of Win Big Media, to share how he came up with his undefeated. Consulting Success Podcast customer data political campaign relationship building return on investment social media platform systematic approach

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How to Promote Your Business on Social Media

MBO Partners

Five effective ways to use social media marketing to promote and grow your independent consulting business

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Fixing the Social Media Crisis

Harvard Business

Social networks are polarizing communities and spreading lies. Can we engineer a healthier online ecosystem? Social platforms Social responsibility Economy Audio

Print Media Doom Part 2: Lack of Vision and Strategy = Epic Fail

The Thirsty Dog

In this installment – Jason Price examines the effects of limited vision and strategy and the corresponding decline in advertising revenue have had in the print media industry. The post Print Media Doom Part 2: Lack of Vision and Strategy = Epic Fail appeared first on The Thirsty Dog Blog. The Media advertising digital media Jason Price jason price seattle magazine news media Newspaper Print News Media revenue search engine strategic planning

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The old media/new media chasm

Seth Godin Blog

In every era, traditional media channels will diminish, dismiss and ignore the new ones. New media tends to be adopted by amateurs first. But professional content for the masses is precisely what old media stands for. As new media gains traction, the old media doubles down on what they believe to be their value, because they no longer have a monopoly on attention. They do this at the very same time that they are supplanted by the new ones.

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The New News on Print Media Transformation


Digital technology is no longer the disruptive force in print media—it is the driving force that shapes content creation and distribution. The distinction between print and digital is not relevant anymore: publishers have become, with varying degree of success, digital media companies. In late 2012, BCG presented a transformation game plan for companies in the throes of a digital sea change in how people consume print media and how advertisers reach them.

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The Best Social Media For Lead Generation

Henry DeVries

If you want to attract high-paying clients, don’t get distracted with Facebook and Instagram. LinkedIn is the hand you should be watching

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FAQs from our Social Media & Employment Webinar

Social Intelligence

Last week we hosted a webcast on social media and employment. Our president, Bianca Lager, and our business development manager, Jonny Hawley, focused on the benefits and risks of using social media to vet potential employees. How does an abundance of political posts on social media play a role in this all? If we don’t locate any of our red flags after reviewing your candidate’s social media, we’ll send you back a report with a list of sites that we reviewed.

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Writing for Social Media: Twitter

MBO Partners

Five tips for more effective social media writing on Twitter

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Media's Data-Driven Future


In this Thought Leader interview, one of the world's premier voices on digital technology in media and entertainment looks ahead to the decline of midsized companies, the evolution of data-driven decision making (and the general lack of skill at it), and the prospect of many jobs being lost to automation, except for the very top creative tier "Today is the slowest rate of technological change you will ever experience in your lifetime," says Shelly Palmer.

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Print Media Doom Part 1: Is Ad Revenue Decline the Beginning of the End?

The Thirsty Dog

In this installment, Jason Price covers the impacts of declining Ad Revenue and an Aging Readership on the print news media industry. The post Print Media Doom Part 1: Is Ad Revenue Decline the Beginning of the End? The Media advertising aging population digital media flipboard jason price seattle magazine Newspaper newsweek paywall revenue thirsty dog consulting washington post

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5 Timeless Social Media Marketing Tips|Women In Consulting Blog

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

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Writing for Social Media: Facebook

MBO Partners

Five tips for effective social media writing on Facebook

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Unleashing Technology, Media, and Telecom with Digital Transformation


Companies in the technology, media, and telecommunications (TMT) sectors are in the vanguard, bringing these new opportunities to market—even as their legacy businesses are threatened by them. Report Thursday, October 27, 2016. This is an era of disruption.

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Fantasy-League Media


Imagine a draft was being held in which you could assemble an all-star team of entertainment and media assets and capabilities. We asked a veteran media watcher to take a stab What would you pick?

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How Consultants Can Use Social Media to Brand Themselves

Tom Spencer

This is a guest post from Archie Ward , a business consultant and social media strategist. Consultants rely on image as much as they do with any other form of credibility, and one of the avenues technology has provided for consultants to easily differentiate themselves from others in their field is through the use of social media. Improving personal branding through social media is an obvious first step for anyone looking to be a consultant.

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#BlackFriday = media trap

Seth Godin Blog

Any media outlet that talks about Black Friday as an actually important phenomenon is either ignorant or working hard to please their advertisers. Sixteen years ago, my friend Jerry Shereshewsky helped invent ''cyber Monday'' as a further expansion of the media/shopping complex mania. Repeat the meme in the media. The media likes both Black Friday was a deliberate invention of the National Association of Retailers.

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Wall Street and Mainstream Media Stench Engulfs Hillary


The stench surrounding Hillary is so bad not even mainstream media can completely cover it up. Here is a synopsis, some even from mainstream media. Moreover, leaked emails prove reporters and Wall Street executives are part of that stench. more…). Economics

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Transforming Media Core Technology to Meet Digital Demands


Having reshaped the print media and music industries, digital disruption is now sweeping through the rest of media in similar fashion, rendering traditional video distribution models outmoded. For most media companies trying to adapt to the change, the big issue is technology—specifically, the digital platforms and technical skills necessary for traditional media companies to play in the new game. Article Tuesday, September 06, 2016. Now, it’s TV’s turn.

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How to Get More from Your Social Media Partner

Harvard Business

Tips for building a more effective partnership with a social media agency. Marketing Branding Social platforms Digital Article

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The dominant media narrative of the day

Seth Godin Blog

The thing the media is talking about, in heavy rotation. The media benefits from turning you into their product, once you give them your attention. Here’s something to consider: the world doesn’t get better when you spend more time engaging with mass media. The breaking news, the one you’re required to give an opinion on. The thing is, if it’s not for you, about you, or something you need to engage in, then who put it on your agenda?

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Social Media Companies Should Self-Regulate. Now.

Harvard Business

What they can learn from the TV, movie, and video game industries. Economics & Society Regulation Digital Article

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Munchausen by Proxy by Media

Seth Godin Blog

The thing is, the media does this to us all the time. Actually, we''ve been doing it to ourselves, by rewarding the media for making us panic.). The media rarely seeks out people or incidents that encourage us to be calm, rational or optimistic. The media is one of the most powerful changes we''ve made to our culture/our lives (I''d argue that the industrial revolution and advances in medicine are the other two biggest contenders).

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