Companies seeking to balance the rights of their workforce against the safety of their reputation have to craft clear social media policies MORE
What makes a successful social media strategy? Customer Engagement Social Media employeeempowerment hootsuite socialmediamarketing socialmediastrategy That was the question on many minds at last week''s Connect via Hootsuite event in New York City. Panelists addressed concerns regarding engaging audiences and customers in meaningful ways, finding metrics to convince executives of social''s value, and empowering employees to participate in social initiatives. MORE
The first in a series by Jason Price focusing on the decline and impending demise of traditional print media in its current form as digital media emerges. The post Why Mainstream Print Media is Doomed in its Current Form appeared first on The Thirsty Dog Blog. The Media Consulting digital download digital media Jason Price jason price seattle music industry news media Newspaper print media Seattle MORE
Social Media Doesn’t Have to Be Hard. I’ve fielded several questions recently about how to improve your social media presence without a lot of effort or investment. All of these lead to a growing community of social media advocates for your business. MORE
Companies in the technology, media, and telecommunications (TMT) sectors are in the vanguard, bringing these new opportunities to market—even as their legacy businesses are threatened by them. Report Thursday, October 27, 2016. This is an era of disruption. MORE
As the buzz about social media reaches a crescendo, I can’t help but wonder if some marketers are missing the boat with customers who aren’t fully on board with social. She is a popular speaker and is regularly quoted in the media on strategy, leadership and branding. MORE
Certainly losing social traffic can be a cause for concern, but what’s most critical to social media success is not how many clicks it drives. While their approach to social media has matured considerably, I still see many business leaders caught up in the numbers. MORE
The writer tried to make the case that social media has destroyed branding , so what’s the point? While it’s true that social media has had a dramatic impact on branding , the assumption that it’s just not worth it to worry about branding these days is dangerous. Loyal brand ambassadors will be the first to step in when someone slams your company, coming to your defense on Twitter and other social media sites. Social Media has Transformed Branding. MORE
Value creation in the media industry depends on one’s perspective. In the traditional media space, however, companies are addressing declines in their legacy businesses and the need for transformation with varying levels of urgency. Article Thursday, October 27, 2016. MORE
Last week we hosted a webcast on social media and employment. Our president, Bianca Lager, and our business development manager, Jonny Hawley, focused on the benefits and risks of using social media to vet potential employees. We also don’t “hack” anyone’s social media that is private. MORE
Social media has undoubtedly become one of the main means of communication. And with so many people active on social channels, it''s not surprising that organizations have been using social for marketing and selling purposes. MORE
The thing is, the media does this to us all the time. Actually, we''ve been doing it to ourselves, by rewarding the media for making us panic.). The media rarely seeks out people or incidents that encourage us to be calm, rational or optimistic. MORE
German media is solidly behind Angela Merkel as the US media was behind Hillary Clinton. Worse yet, the media cooperates. German reporting of the recent terrorist truck incident was in a single word “pathetic” Thanks to chancellor Merkel, it’s politically incorrect to presume refugees are a problem. more…). Economics MORE
It’s not a secret that social media doesn’t stand still; the question is, how can brands keep up with those changes to effectively engage their target audiences? MORE
If you think of social media as the sole province of vacation selfies and muffin recipes, the idea of using it for genuine professional development may seem absurd. To get real learning value out of social media, ask yourself these three questions: What do I want to learn? MORE
Perhaps the biggest cultural change of my lifetime has been the growing influence and ubiquity of commercial media in our lives. Commercial media companies exist to make a profit, and they've grown that profit faster than just about any industry you can name. For the media. MORE
Digital technology is no longer the disruptive force in print media—it is the driving force that shapes content creation and distribution. The distinction between print and digital is not relevant anymore: publishers have become, with varying degree of success, digital media companies. MORE
I don’t know why, but this morning it was the interesting similarities between social media and pregnancy. No matter how much you’ve heard about becoming a parent, or doing social media, you just can’t know what to expect until you start down the road. MORE
You’ve heard the rumors – social media ninjas managing their messages in just minutes a day. Social Media social media Sounds impossible? Not really. It’s true. You can discover great content and share it with your followers in 5 or 10 minutes each day. Here’s a quick video on how you can master social sharing in minutes a day. Want the apps? Here are the links: HootSuite. Scoop.It. Curious about my Scoop-It topics? MORE
Amid eroding boundaries, fragmented attention, and an expanding array of delivery systems, more companies are deploying media to meet business objectives. To a degree, everybody is in the media business now. Here are four ways to find a strategy that works in this dynamic world MORE
If you haven’t established a social media policy for your business, it’s time to get busy. Like an Internet Use policy, a social media policy explains how employees can utilize social media when representing the company. Should You Outsource Your Social Media? MORE
5 Things Executives Need to Know About Social Media. Social Media is something that’s on the radar of many corporate leaders. Here’s a simple 5-point checklist to be sure your company is on track with social media strategies – and make sure you won’t be burned. MORE
In the fall of 2014, in the midst of controversy about Facebook’s real-name policy and selling of user data, a new social media platform called Ello caught fire. The media dubbed Ello the “Anti-Facebook” and, at its peak, the social network was getting membership requests from more than 30,000 new users per hour. Ello’s story shows what can happen when a startup achieves media success that outpaces its progress in other areas. MORE
Any media outlet that talks about Black Friday as an actually important phenomenon is either ignorant or working hard to please their advertisers. Sixteen years ago, my friend Jerry Shereshewsky helped invent ''cyber Monday'' as a further expansion of the media/shopping complex mania. MORE
Having reshaped the print media and music industries, digital disruption is now sweeping through the rest of media in similar fashion, rendering traditional video distribution models outmoded. Media companies need to transform their core technology to stay in the game. MORE
Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers. MORE
Traditional media companies are buying up new multichannel networks in pursuit of online audiences. MORE
Recent events in Turkey, and prior events in Egypt and Libya got me thinking about the amazing power of social media. The Law of Social Media : Arrogant fools who think they can control social media quickly discover social media controls them. Law of Social Media Corollary One : Once sentiment reaches an extreme enough point, it is too late to be controlled. The social media genie cannot be put back in the bottle. MORE
Jason Price covers the impacts of social media and the commoditization of news have had on traditional print media as well as potential new revenue sources. The post Print Media Doom Part 3: News is a Commodity appeared first on The Thirsty Dog Blog. The Media digital media flipboard Jason Price jason price seattle magazine news media Newspaper paywall Print News Media revenue Seattle social media thirsty dog consulting user experience MORE
The stench surrounding Hillary is so bad not even mainstream media can completely cover it up. Here is a synopsis, some even from mainstream media. Moreover, leaked emails prove reporters and Wall Street executives are part of that stench. MORE
In this installment – Jason Price examines the effects of limited vision and strategy and the corresponding decline in advertising revenue have had in the print media industry. The post Print Media Doom Part 2: Lack of Vision and Strategy = Epic Fail appeared first on The Thirsty Dog Blog. The Media advertising digital media Jason Price jason price seattle magazine news media Newspaper Print News Media revenue search engine strategic planning MORE
In this installment, Jason Price covers the impacts of declining Ad Revenue and an Aging Readership on the print news media industry. The post Print Media Doom Part 1: Is Ad Revenue Decline the Beginning of the End? The Media advertising aging population digital media flipboard jason price seattle magazine Newspaper newsweek paywall revenue thirsty dog consulting washington post MORE
In this Thought Leader interview, one of the world's premier voices on digital technology in media and entertainment looks ahead to the decline of midsized companies, the evolution of data-driven decision making (and the general lack of skill at it), and the prospect of many jobs being lost to automation, except for the very top creative tier "Today is the slowest rate of technological change you will ever experience in your lifetime," says Shelly Palmer. MORE
Is your company offering customers a fast track through social media? According to Satmatrix , 55% of companies ignore customers who provide feedback via social media. ” So the question arises: are the 1% who use social media more important than the 99% who don’t? MORE
Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. That’s why, no matter what your social media strategy is, it’s always a good idea to go back and make sure you have the basics covered. ” But countless businesses have done just that with social media. Evan Smogor/Unsplash. MORE
Here's an interesting item for those of us obsessed with social media. The first webisode is on promoting the Brown campaign via Facebook: This is a great example of using social media, and a brilliant strategy. Tags: Nonprofit social media facebook MORE
Former NBC Universal CEO and Autism Speaks cofounder Bob Wright looks back on his two decades at GE -- and forward to a post-broadcast, post-cable media world MORE
I had an interesting conversation with social media expert Deb Krier – the SociaLight – on her radio show the other day. As we were discussing social media and marketing, the inevitable question came up: “How do I manage the time social media requires?” MORE
Media Related Topics Joey Sargent
NOVEMBER 5, 2015
Certainly losing social traffic can be a cause for concern, but what’s most critical to social media success is not how many clicks it drives. While their approach to social media has matured considerably, I still see many business leaders caught up in the numbers.
Joey Sargent
NOVEMBER 1, 2012
I had an interesting conversation with social media expert Deb Krier – the SociaLight – on her radio show the other day. As we were discussing social media and marketing, the inevitable question came up: “How do I manage the time social media requires?”
Joey Sargent
OCTOBER 2, 2014
Social Media Doesn’t Have to Be Hard. I’ve fielded several questions recently about how to improve your social media presence without a lot of effort or investment. All of these lead to a growing community of social media advocates for your business.
Joey Sargent
JULY 5, 2011
5 Things Executives Need to Know About Social Media. Social Media is something that’s on the radar of many corporate leaders. Here’s a simple 5-point checklist to be sure your company is on track with social media strategies – and make sure you won’t be burned.
BCG
OCTOBER 27, 2016
Value creation in the media industry depends on one’s perspective. In the traditional media space, however, companies are addressing declines in their legacy businesses and the need for transformation with varying levels of urgency. Article Thursday, October 27, 2016.
Strategy+Business
JUNE 6, 2016
Imagine a draft was being held in which you could assemble an all-star team of entertainment and media assets and capabilities. We asked a veteran media watcher to take a stab
Joey Sargent
OCTOBER 2, 2010
As the buzz about social media reaches a crescendo, I can’t help but wonder if some marketers are missing the boat with customers who aren’t fully on board with social. She is a popular speaker and is regularly quoted in the media on strategy, leadership and branding.
MishTalk
OCTOBER 27, 2016
The stench surrounding Hillary is so bad not even mainstream media can completely cover it up. Here is a synopsis, some even from mainstream media. Moreover, leaked emails prove reporters and Wall Street executives are part of that stench.
Strategy+Business
APRIL 25, 2017
In this Thought Leader interview, one of the world's premier voices on digital technology in media and entertainment looks ahead to the decline of midsized companies, the evolution of data-driven decision making (and the general lack of skill at it), and the prospect of many jobs being lost to automation, except for the very top creative tier "Today is the slowest rate of technological change you will ever experience in your lifetime," says Shelly Palmer.
Joey Sargent
OCTOBER 18, 2012
Is your company offering customers a fast track through social media? According to Satmatrix , 55% of companies ignore customers who provide feedback via social media. ” So the question arises: are the 1% who use social media more important than the 99% who don’t?
McKinsey
OCTOBER 5, 2017
Last week we hosted a webcast on social media and employment. Our president, Bianca Lager, and our business development manager, Jonny Hawley, focused on the benefits and risks of using social media to vet potential employees. We also don’t “hack” anyone’s social media that is private.
The Thirsty Dog
DECEMBER 31, 2013
Jason Price covers the impacts of social media and the commoditization of news have had on traditional print media as well as potential new revenue sources. The post Print Media Doom Part 3: News is a Commodity appeared first on The Thirsty Dog Blog. The Media digital media flipboard Jason Price jason price seattle magazine news media Newspaper paywall Print News Media revenue Seattle social media thirsty dog consulting user experience
The Thirsty Dog
DECEMBER 5, 2013
The first in a series by Jason Price focusing on the decline and impending demise of traditional print media in its current form as digital media emerges. The post Why Mainstream Print Media is Doomed in its Current Form appeared first on The Thirsty Dog Blog. The Media Consulting digital download digital media Jason Price jason price seattle music industry news media Newspaper print media Seattle
BCG
JUNE 8, 2016
Digital technology is no longer the disruptive force in print media—it is the driving force that shapes content creation and distribution. The distinction between print and digital is not relevant anymore: publishers have become, with varying degree of success, digital media companies.
BCG
OCTOBER 27, 2016
Companies in the technology, media, and telecommunications (TMT) sectors are in the vanguard, bringing these new opportunities to market—even as their legacy businesses are threatened by them. Report Thursday, October 27, 2016. This is an era of disruption.
MishTalk
MARCH 21, 2014
Recent events in Turkey, and prior events in Egypt and Libya got me thinking about the amazing power of social media. The Law of Social Media : Arrogant fools who think they can control social media quickly discover social media controls them. Law of Social Media Corollary One : Once sentiment reaches an extreme enough point, it is too late to be controlled. The social media genie cannot be put back in the bottle.
Joey Sargent
AUGUST 26, 2011
You’ve heard the rumors – social media ninjas managing their messages in just minutes a day. Social Media social media Sounds impossible? Not really. It’s true. You can discover great content and share it with your followers in 5 or 10 minutes each day. Here’s a quick video on how you can master social sharing in minutes a day. Want the apps? Here are the links: HootSuite. Scoop.It. Curious about my Scoop-It topics?
MishTalk
OCTOBER 11, 2016
Dave Stockman, Ronald Reagan’s former budget director told Fox News the “Media Destroyed Trump” and “This Election is Over” Is that the case? more…). Economics
BCG
SEPTEMBER 6, 2016
Having reshaped the print media and music industries, digital disruption is now sweeping through the rest of media in similar fashion, rendering traditional video distribution models outmoded. Media companies need to transform their core technology to stay in the game.
1 to 1
MARCH 6, 2014
Social media has undoubtedly become one of the main means of communication. And with so many people active on social channels, it''s not surprising that organizations have been using social for marketing and selling purposes.
MishTalk
DECEMBER 21, 2016
German media is solidly behind Angela Merkel as the US media was behind Hillary Clinton. Worse yet, the media cooperates. German reporting of the recent terrorist truck incident was in a single word “pathetic” Thanks to chancellor Merkel, it’s politically incorrect to presume refugees are a problem. more…). Economics
Harvard Business
JANUARY 2, 2018
Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. That’s why, no matter what your social media strategy is, it’s always a good idea to go back and make sure you have the basics covered. ” But countless businesses have done just that with social media. Evan Smogor/Unsplash.
1 to 1
FEBRUARY 28, 2017
It’s not a secret that social media doesn’t stand still; the question is, how can brands keep up with those changes to effectively engage their target audiences?
Strategy+Business
JULY 4, 2016
Former NBC Universal CEO and Autism Speaks cofounder Bob Wright looks back on his two decades at GE -- and forward to a post-broadcast, post-cable media world
The Thirsty Dog
DECEMBER 18, 2013
In this installment – Jason Price examines the effects of limited vision and strategy and the corresponding decline in advertising revenue have had in the print media industry. The post Print Media Doom Part 2: Lack of Vision and Strategy = Epic Fail appeared first on The Thirsty Dog Blog. The Media advertising digital media Jason Price jason price seattle magazine news media Newspaper Print News Media revenue search engine strategic planning
Harvard Business
AUGUST 4, 2016
If you think of social media as the sole province of vacation selfies and muffin recipes, the idea of using it for genuine professional development may seem absurd. To get real learning value out of social media, ask yourself these three questions: What do I want to learn?
Seth Godin Blog
NOVEMBER 20, 2013
Any media outlet that talks about Black Friday as an actually important phenomenon is either ignorant or working hard to please their advertisers. Sixteen years ago, my friend Jerry Shereshewsky helped invent ''cyber Monday'' as a further expansion of the media/shopping complex mania.
Strategy+Business
SEPTEMBER 14, 2016
Tweets and other posts reveal that employees experience varying levels of stress throughout the workweek, and weekends aren't necessarily a reprieve
The Thirsty Dog
DECEMBER 11, 2013
In this installment, Jason Price covers the impacts of declining Ad Revenue and an Aging Readership on the print news media industry. The post Print Media Doom Part 1: Is Ad Revenue Decline the Beginning of the End? The Media advertising aging population digital media flipboard jason price seattle magazine Newspaper newsweek paywall revenue thirsty dog consulting washington post
MishTalk
DECEMBER 1, 2016
A Gallup poll shows trust in mainstream media fell to a record low 32%. Trust has been on the decline since 1972. more…). Economics
Seth Godin Blog
OCTOBER 27, 2014
The thing is, the media does this to us all the time. Actually, we''ve been doing it to ourselves, by rewarding the media for making us panic.). The media rarely seeks out people or incidents that encourage us to be calm, rational or optimistic.
Harvard Business
JUNE 5, 2017
In the fall of 2014, in the midst of controversy about Facebook’s real-name policy and selling of user data, a new social media platform called Ello caught fire. The media dubbed Ello the “Anti-Facebook” and, at its peak, the social network was getting membership requests from more than 30,000 new users per hour. Ello’s story shows what can happen when a startup achieves media success that outpaces its progress in other areas.
Strategy+Business
JANUARY 7, 2016
Companies seeking to balance the rights of their workforce against the safety of their reputation have to craft clear social media policies
Seth Godin Blog
FEBRUARY 9, 2017
Perhaps the biggest cultural change of my lifetime has been the growing influence and ubiquity of commercial media in our lives. Commercial media companies exist to make a profit, and they've grown that profit faster than just about any industry you can name. For the media.
Strategy+Business
NOVEMBER 9, 2014
Traditional media companies are buying up new multichannel networks in pursuit of online audiences.
Strategy+Business
JUNE 6, 2016
Amid eroding boundaries, fragmented attention, and an expanding array of delivery systems, more companies are deploying media to meet business objectives. To a degree, everybody is in the media business now. Here are four ways to find a strategy that works in this dynamic world
The Nonprofit Consultant
SEPTEMBER 28, 2010
Here's an interesting item for those of us obsessed with social media. The first webisode is on promoting the Brown campaign via Facebook: This is a great example of using social media, and a brilliant strategy. Tags: Nonprofit social media facebook
1 to 1
OCTOBER 26, 2014
What makes a successful social media strategy? Customer Engagement Social Media employeeempowerment hootsuite socialmediamarketing socialmediastrategy That was the question on many minds at last week''s Connect via Hootsuite event in New York City. Panelists addressed concerns regarding engaging audiences and customers in meaningful ways, finding metrics to convince executives of social''s value, and empowering employees to participate in social initiatives.
Women in Consulting
OCTOBER 14, 2012
Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.
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