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How to Build Your Consulting or Coaching Brand on Social Media (even if you’re not a fan)

Consulting Matters

That’s how social media can feel for many consultants and coaches. I get it – social media can feel like a chore, another box to tick on your endless to-do list. Is part of your social media challenge due to a lack of clarity on who your ideal client is and the words to use that resonate with them?

Media 156
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Power of Social Media Marketing

Business Consulting Agency

Social media marketing has become an indispensable tool for businesses looking to engage with their audience, build brand awareness, and drive sales. With billions of users worldwide, social media platforms offer unparalleled opportunities to connect with potential customers. We explain the fundamentals of social media marketing here.

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Your Social Media Presence Can Help You Land (or Lose) a Job Opportunity

Harvard Business

And if you’re currently employed, how do you walk the tightrope between subtly reaching out to your social media contacts and not setting off alarm bells with your employer? In this article, the author speaks with two experts about how to strategically manage your presence on social media when searching for a new role.

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The new reality of old media

Seth Godin Blog

Two things have changed for books, music and visual media: Shelf space and broadcast schedules disappeared. The cost of creating and publishing work in any of these media has dropped to zero. A fan could reasonably expect to see them all. There’s room for everything, all the time. The long tail keeps getting longer.

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing campaigns. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey.

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The False Narrative of Social Media

CaseInterview.com

Social media has become one’s personal press release service. The problem with social media is that it’s not real life. The problem is that you rarely see this reflected in social media… and it’s very easy to think that the difficult times don’t seem to apply to others. It’s merely an often skewed portrayal of one’s life.

Media 97
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Business Social Media Marketing Efforts

Business Consulting Agency

Social media is impossible to avoid. Not too long ago, business owners and managers grew a company without any such notion as social media. Social media has changed the way people and companies communicate with each other. Social media when done right can significantly benefit a business or not when done incorrectly.

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