A Java-Based Media Platform

Strategy+Business

Starbucks undergoes a media makeover

Media 24

Media's Data-Driven Future

Strategy+Business

In this Thought Leader interview, one of the world's premier voices on digital technology in media and entertainment looks ahead to the decline of midsized companies, the evolution of data-driven decision making (and the general lack of skill at it), and the prospect of many jobs being lost to automation, except for the very top creative tier "Today is the slowest rate of technological change you will ever experience in your lifetime," says Shelly Palmer.

Media 23

The Way the Media Industry Works

Strategy+Business

Former NBC Universal CEO and Autism Speaks cofounder Bob Wright looks back on his two decades at GE -- and forward to a post-broadcast, post-cable media world

Media 42

Stop Chasing Likes: Social Media Success Start with Strategy

Joey Sargent

Certainly losing social traffic can be a cause for concern, but what’s most critical to social media success is not how many clicks it drives. While their approach to social media has matured considerably, I still see many business leaders caught up in the numbers.

Media 51

How Not to Police Employees' Social Media

Strategy+Business

Companies seeking to balance the rights of their workforce against the safety of their reputation have to craft clear social media policies

Media 44

Should You Outsource Your Social Media?

Joey Sargent

I had an interesting conversation with social media expert Deb Krier – the SociaLight – on her radio show the other day. As we were discussing social media and marketing, the inevitable question came up: “How do I manage the time social media requires?”

Media 40

Vineet Jain on Leading India's Media into the Future

Strategy+Business

The managing director of India's leading media conglomerate, Bennett Coleman & Co. BCCL), continually reinvents the enterprise in the face of ongoing disruption

Mass production and mass media

Seth Godin Blog

Make no mistake: mass media exists because it permits mass marketers to do their job. Just in time, mass media is going away too.  Today, there''s no everyone, and certainly no media channel that can sell everyone, cheap, to the folks who market Jello.

Media 26

Munchausen by Proxy by Media

Seth Godin Blog

The thing is, the media does this to us all the time. Actually, we''ve been doing it to ourselves, by rewarding the media for making us panic.). The media rarely seeks out people or incidents that encourage us to be calm, rational or optimistic.

Media 23

You're a Media Company. Now What?

Strategy+Business

Amid eroding boundaries, fragmented attention, and an expanding array of delivery systems, more companies are deploying media to meet business objectives. To a degree, everybody is in the media business now. Here are four ways to find a strategy that works in this dynamic world

Media 22

Facebook’s Saturation Leads 5 Social Media Trends to Watch

1 to 1

It’s not a secret that social media doesn’t stand still; the question is, how can brands keep up with those changes to effectively engage their target audiences?

Media 35

5 Timeless Social Media Marketing Tips|Women In Consulting Blog

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

Transforming Media Core Technology to Meet Digital Demands

BCG

Having reshaped the print media and music industries, digital disruption is now sweeping through the rest of media in similar fashion, rendering traditional video distribution models outmoded. Media companies need to transform their core technology to stay in the game.

Can Media Firms Become Digital Video Mavens?

Strategy+Business

Traditional media companies are buying up new multichannel networks in pursuit of online audiences.

Media 26

Fantasy-League Media

Strategy+Business

Imagine a draft was being held in which you could assemble an all-star team of entertainment and media assets and capabilities. We asked a veteran media watcher to take a stab

Media 11

How to Make Entertainment and Media Businesses "Fan"-tastic

Strategy+Business

Entertainment and media (E&M) offerings today simply cannot thrive without the economic, social, and emotional power of their fans. But entertainment and media businesses designed around and for fans command multiple strategic advantages in today's hypercompetitive landscape. Premium content is expensive, and getting more so. Distribution is a brutal battle for shelf space. The steady march of digital technology has ushered in a direct-to-consumer environment.

Media 23

The Power of Immersive Media

Strategy+Business

The most successful advertising today involves the creation of a narrative that convincingly takes on the qualities of real experience. Companies like Kate Spade, Bloomberg, and Burberry have learned to draw people into their own reality

Attributes of a Successful Social Media Strategy

1 to 1

What makes a successful social media strategy? Customer Engagement Social Media employeeempowerment hootsuite socialmediamarketing socialmediastrategy That was the question on many minds at last week''s Connect via Hootsuite event in New York City. Panelists addressed concerns regarding engaging audiences and customers in meaningful ways, finding metrics to convince executives of social''s value, and empowering employees to participate in social initiatives.

Stressed at Work? Tell It to Social Media

Strategy+Business

Tweets and other posts reveal that employees experience varying levels of stress throughout the workweek, and weekends aren't necessarily a reprieve

Media 31

Print Media Doom Part 2: Lack of Vision and Strategy = Epic Fail

The Thirsty Dog

In this installment – Jason Price examines the effects of limited vision and strategy and the corresponding decline in advertising revenue have had in the print media industry. The post Print Media Doom Part 2: Lack of Vision and Strategy = Epic Fail appeared first on The Thirsty Dog Blog. The Media advertising digital media Jason Price jason price seattle magazine news media Newspaper Print News Media revenue search engine strategic planning

Media 19

What kind of media counts?

Seth Godin Blog

In other words, because Wikileaks worked with a media entity that counts , they have to be treated seriously. Sure, there''s a huge amount of unreadable, unwatchable, unshareable stuff being published in the curationless media of our time.

Media 22

Noise-tolerant media

Seth Godin Blog

That''s because it immerses the user in waves of media, a stream of ignorable content that people can dip into at will. Twitter is the noisiest medium in history.

Media 17

Why Mainstream Print Media is Doomed in its Current Form

The Thirsty Dog

The first in a series by Jason Price focusing on the decline and impending demise of traditional print media in its current form as digital media emerges. The post Why Mainstream Print Media is Doomed in its Current Form appeared first on The Thirsty Dog Blog. The Media Consulting digital download digital media Jason Price jason price seattle music industry news media Newspaper print media Seattle

Media 14

Social Media Powers Sales

1 to 1

Social media has undoubtedly become one of the main means of communication. And with so many people active on social channels, it''s not surprising that organizations have been using social for marketing and selling purposes.

Media 22

MIT Media Lab’s Joi Ito on Digital Innovation and Disruption

BCG

The MIT Media Lab encourages the unconventional mixing and matching of seemingly disparate research areas. Soon after coming to MIT, Ito introduced mindfulness meditation training to the Media Lab. Video Tuesday, March 22, 2016.

5 Things Not to do in a Social Media Crisis

1 to 1

I didn''t think there was a single marketer on the planet who hadn''t taken seriously the viral effect that being unresponsive in social media can have--a painful reminder exemplified by United Airlines and Dominos Pizza. When an angry and creative customer took to social media because of a broken guitar and raunchy employees uploaded videos of themselves doing disgusting things to a sandwich, the lack of response was worse than no response at all.

What's the next step for media (and for us)?

Seth Godin Blog

Perhaps the biggest cultural change of my lifetime has been the growing influence and ubiquity of commercial media in our lives. Commercial media companies exist to make a profit, and they've grown that profit faster than just about any industry you can name. For the media.

To Get More Out of Social Media, Think Like an Anthropologist

Harvard Business

Eavesdropping on consumers’ social-media chatter allows marketers to economically and regularly peer inside people’s lives as they are being lived, without introducing biases through direct interaction. Some pay attention to social media data only when corporate crisis demands it.

Media 51

s+b Trend Watch: New Opportunities in Entertainment and Media

Strategy+Business

Residents of Tokyo, New York, and London spend the most on media -- including video and music streaming, publications, and advertising. Today's frontier cities are becoming the entertainment hubs of the future.

The New News on Print Media Transformation

BCG

Digital technology is no longer the disruptive force in print media—it is the driving force that shapes content creation and distribution. The distinction between print and digital is not relevant anymore: publishers have become, with varying degree of success, digital media companies.

The Basic Social Media Mistakes Companies Still Make

Harvard Business

Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. That’s why, no matter what your social media strategy is, it’s always a good idea to go back and make sure you have the basics covered. ” But countless businesses have done just that with social media. Evan Smogor/Unsplash.

ROI 16

How the Global Elites Screws Peons (While Media Fools Cheer)

MishTalk

Do the Merkels and Junckers of the world give a rat’s ass about the problems they cause? Did Bush or … Continue reading → Economics

Media 25

Four Social Media Power Plays for the World Cup

1 to 1

Whether they''re raising awareness, engaging with new audiences, or growing sales, marketers will flock to social media during the 2014 FIFA World Cup. Social media traffic for the month-long global soccer tournament is already outpacing the Sochi Olympics, with Facebook, YouTube, and Twitter at the center of the boom. Customer Engagement Customer Experience Customer Loyalty Customer Service Social Media adobe ibm socialmediaandtheworldcup usta worldcup worldcupandmarketing

Media 26

The media needs a narrative

Seth Godin Blog

The media isn''t the one that needs a narrative. In fact, The War of the Worlds did not cause mass hysteria when it first aired. It was a story fanned by radio-fearing tabloid newspapers. In fact, Pam (eBay founder Pierre''s wife) did not need a place to buy and sell Pez dispensers. This is a tale invented by a PR person and repeated by tech-phobic journalists eager for a simple story. In fact, Columbus wasn''t surrounded by flat-earth believing denialists before he ''discovered'' America.

Media 18

Using Social Media to Build Professional Skills

Harvard Business

If you think of social media as the sole province of vacation selfies and muffin recipes, the idea of using it for genuine professional development may seem absurd. To get real learning value out of social media, ask yourself these three questions: What do I want to learn?

Media 21

Wall Street and Mainstream Media Stench Engulfs Hillary

MishTalk

The stench surrounding Hillary is so bad not even mainstream media can completely cover it up. Here is a synopsis, some even from mainstream media. Moreover, leaked emails prove reporters and Wall Street executives are part of that stench.

Survey: People’s Trust Has Declined in Business, Media, Government, and NGOs

Harvard Business

So far, government and the media have borne the brunt of populist anger, while businesses have remained above the fray. For 17 years the Edelman Trust Barometer has surveyed tens of thousands of people across dozens of countries about their level of trust in business, media, government, and NGOs. Government was the least trusted institution, and media, taking its biggest ever year-on-year hit, and is now distrusted in 82% of the countries we surveyed.).

Using Social Media for Your Company's Good

Strategy+Business

Employees who feel their managers listen to their complaints are more likely to use social media to benefit their company than to air their grievances

Media 16

Biggest Political Scandal in History: Why? Blame Mainstream Media and the Likes of Bill Maher

MishTalk

I confess. Bill Mahr can be funny. And he certainly is successful. But now Mahr claims Russian election influence is the worst political scandal in US history. Is that true? Actually, Mahr is correct. But why? more…). Economics

Media 26

German Media Aids Merkel in “Culture of Denial”

MishTalk

German media is solidly behind Angela Merkel as the US media was behind Hillary Clinton. Worse yet, the media cooperates. German reporting of the recent terrorist truck incident was in a single word “pathetic” Thanks to chancellor Merkel, it’s politically incorrect to presume refugees are a problem. more…). Economics