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David A Fields
JULY 19, 2022
The post If a Pro Advertiser Described Your Consulting Firm, Here’s What She’d Say appeared first on David A. You can explain your consulting firm’s work to prospects in language that is far more fascinating, exciting and, ultimately, more compelling than your standard, dull descriptions.
Harvard Business
APRIL 29, 2022
Marketing Social marketing Advertising Digital ArticleSeven reasons companies are reinvesting in TV, radio, and print ads.
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Harvard Business
DECEMBER 16, 2021
Advertising Sales and marketing Web-based technologies Advertising industry Digital ArticleIf you’re not careful, you’ll end up “acquiring” existing customers.
Consulting Success
MAY 21, 2018
Retooling Your Skills for Consulting in Media Advertising with Alex Bombeck: Podcast #37 is a post from: Consulting Success. Consulting Success Podcast Alex Bombeck Consulting Media Advertising Michael Zipursky Retooling Your Skills for ConsultingOne of the barriers in a consulting firm is having every form of competition and figuring out how to reinvent yourself to stand out from the crowd.
Harvard Business
APRIL 26, 2021
Technology Strategy Sales & Marketing Advertising, Marketing & Public Relations Digital ArticleA survival guide for the new, privacy-centric iOS 14.5.
Consultants' Consultant
JUNE 19, 2017
Consultants Consultant: This interview is well worth a listen Rory Sutherland from Ogilvie talks about advertising as an influencing tool (not just to encourage people to buy but to fix problems and influence behaviour). The post Advertising and influencing appeared first on Consultants' Consultant.
Harvard Business
FEBRUARY 19, 2021
Too often, ads end up targeting people who would buy the product anyway. Sales & Marketing Market research Customers Internet Digital Article
Tom Spencer
APRIL 4, 2021
Consulting firms often advertise the high level of responsibility that you will have in an entry-level position, but this is deceiving. Ever since I started my undergraduate degree, I was keen on securing a job in strategy consulting.
Strategic Planning and Management Insights
OCTOBER 27, 2021
Sue Kruskopf is the founder and long-time CEO of KC Truth, an advertising agency founded on cutting through the BS and getting to the truths about clients brands.
Forbes Leadership Strategy
JANUARY 16, 2022
Today with digital advertising everything is trackable. You would think the age of advertising waste is a thing of the past. Digital advertising expert John Horn shares some of the mistakes he sees companies consistently making with their online advertising.
Harvard Business
MAY 26, 2021
An advertising executive opens up about how power and privilege affect representation within her industry. Race Diversity Leadership Audio
Seth Godin Blog
MAY 26, 2014
Google''s business is driven by direct response advertising. This is old school advertising, the first kind that appeared on TV. This is advertising that tells a story, advertising about belief, not necessarily action. Direct response ads pay for themselves (at least they do when they work). Socially acceptable paid-for interruption leads to response, and the response (a sale, generally) generates revenue and you can run the ad again.
Consulting Success
DECEMBER 27, 2021
Consulting Success Podcast advertising stunt employee hiring extroverted attitude faith over fear people networking Social MediaMany people take their marketing strategies for granted, and thus continue using old, ineffective techniques.
Seth Godin Blog
AUGUST 30, 2016
They're making a fortune this year due to low oil prices, and one way to manage shareholder expectations for the future is to put some of that profit into brand advertising. American Airlines doesn't know what to say. And they're having a lot of trouble saying it. And so, they hired a fancy ad agency and started to run full-page, two-sided, glossy inserts in newspapers. The single ad I'm looking at cost at least $100,000.
Consulting Success
APRIL 18, 2022
Consulting Success Podcast Advertising affiliate marketing Olympics traffic training TwitterHow do you get your first client when pivoting from agency to consultancy? Michael Zipursky welcomes Conner Galway, the President at Junction Consulting.
Strategy+Business
OCTOBER 3, 2014
Advertisers are eager to take advantage of mobile channels, but they must carefully position their products to get consumers'' attention
Harvard Business
JANUARY 30, 2019
Youngme, Felix, and Mihir debate two of the dramatic and controversial tax ideas being proposed by Democrats (a 70% marginal income tax rate and a 2% wealth tax), before discussing the trend among brands like Gillette, Nike, and Pepsi to launch “woke” advertising campaigns. Policy Marketing Advertising, Marketing & Public Relations Audio
Harvard Business
DECEMBER 16, 2021
Advertising Sales and marketing Web-based technologies Advertising industry Digital ArticleIf you’re not careful, you’ll end up “acquiring” existing customers.
Harvard Business Review
JULY 19, 2022
Sales and marketing Advertising Digital ArticleResearchers found they can effectively recreate the sensory experience of in-store shopping.
Seth Godin Blog
FEBRUARY 8, 2020
And that means that if a consumer sees an ad on platform A vs. platform B, the advertiser doesn’t really care. For a very long time, major magazines and TV networks were very strict about the ads that they would run. The format, content and impact of an ad had to be approved before it showed up on network TV or The New Yorker. There weren’t many good places to run ads, so the media companies had the power.
Henry DeVries
NOVEMBER 13, 2019
Of all the social media sites, LinkedIn is for business and it is where you need to be
Strategy+Business
MARCH 15, 2016
More companies -- in a variety of industries -- are acquiring digital agencies, reflecting the marriage of technology and marketing
Harvard Business
FEBRUARY 1, 2021
Here’s what’s resonating with consumers right now. Marketing Digital Article
1 to 1
FEBRUARY 1, 2019
The advertising and marketing industry has been in a state of flux for several years now and 2018 was no different. At Adexchanger’s Industry Preview, advertising and marketing executives pondered the direction of the industry. Brands sought more control over their ad dollars; new privacy regulations were rolled out and Facebook—one of the most influential ad players—found itself launching a data privacy apology tour.
1 to 1
JUNE 6, 2016
Advertising legend Lester Wunderman will receive a lifetime achievement award this week from the Marketing EDGE for his many accomplishments. . He's been called the creator of direct marketing and a pioneer in many modern marketing innovations. His storied career includes the creation of the toll-free 800-number, the magazine subscription card, and the loyalty rewards program.
MishTalk
OCTOBER 9, 2017
Millennials are now the largest age group but retailers and advertisers in general haven’t quite figured out how to reach them. So what’s an advertiser to do? Millennials are not as interested in drills, machine shop workbenches, gardening, and any number of do-it-yourself items as their boomer parents. Why should they be? Home ownership is far lower and their boomer parents did not have mountains of student debt. more…). Economics
Harvard Business Review
MAY 25, 2022
Public relations Crisis communication Corporate communications Crisis management Sales and marketing Advertising Brand management Marketing Digital ArticleStrategies for when your brand becomes associated with a noxious public figure.
1 to 1
APRIL 28, 2015
But advertisers continue to disseminate messaging that promises to solve everyone's self-esteem issues with one magical miracle product. Body image and beauty products often go hand-in-hand, for society has convinced women that they must uphold particular ideals in order to sustain their physical appeal. Opponents have become more and more outspoken, however, in an effort to defend diversity and promote confidence.
Strategy+Business
FEBRUARY 6, 2014
Consumers respond better to commercials with emotional appeal than to neutral ads or those that are too informative
Harvard Business
MARCH 3, 2022
Sponsor content from Persistent Systems. Sponsor Content
Harvard Business Review
MAY 13, 2022
Advertising Competitive strategy Brand management Technology and analytics Digital ArticleNew research looks at when it works to bid on ads for a competitor’s keywords — and when it backfires.
Consulting Success
SEPTEMBER 16, 2019
Consulting Success Podcast Advertising Consulting Business consulting clients Getting Clients PR Writing For PublicationsIn the consulting business, nothing gets people to connect with you more than telling your stories. Yuri Kruman of Master The Talk Consulting leveraged his talent for storytelling to do that. In this episode, Yuri shares how he got into building his consulting business, taking us into his transition from the startup world. He talks about doing.
Harvard Business
NOVEMBER 30, 2021
Nonprofit organizations Philanthropy Advertising Marketing Behavioral economics Digital ArticleThree research-backed strategies.
1 to 1
JULY 25, 2016
Under the leadership of CEO Lowell McAdam, the company has been actively putting the pieces in place to undergo a digital transformation--one that will enable the company to earn revenue from digital advertising, largely on mobile devices. . . Customer Engagement Customer Loyalty Customer Strategy Mobile Marketing digital advertising digital marketing Verizon's bid for YahooThis morning's announcement from Verizon about its bid to purchase Yahoo Inc.
Seth Godin Blog
NOVEMBER 9, 2015
Consider this: The best direct marketing advertising media is permission based. These are all forms of advertising we might miss if they were gone, and they are all forms of measurable direct marketing. Try to remember that these advertisers aren't sponsors who care about your status or long-term prospects, they are direct marketers who will switch to a better yield the moment they can. That's Media changes everything.
Rod Burkert
MARCH 13, 2018
The post This is how I advertise in my reports & engagement letters. I hope our last conversation about becoming a superhero in YOUR valuation world inspires you to move in that direction. Differentiate yourself. Master a skill set. Build your authority. Pursue aspirational clients. Don’t just hope to be up for consideration. On to this week. For years now, I’ve been including a gentle plug for my practice in my valuation reports and engagement letters.
1 to 1
APRIL 1, 2015
Mobile devices are quickly evolving beyond smartphones and tablets into smartwatches, fitness trackers, and more but marketers are still struggling with the same issue: delivering compelling content on mobile devices. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog. Marketing Mobile Marketing homepage
Harvard Business
MAY 20, 2019
Especially at smaller companies. Research & development Marketing Finance & Accounting Digital Article
MishTalk
OCTOBER 9, 2017
Millennials are now the largest age group but retailers and advertisers in general haven’t quite figured out how to reach them. So what’s an advertiser to do? Millennials are not as interested in drills, machine shop workbenches, gardening, and any number of do-it-yourself items as their boomer parents. Why should they be? Home ownership is far lower and their boomer parents did not have mountains of student debt. more…). Economics
Harvard Business
NOVEMBER 19, 2021
Marketing Brand management Advertising Digital ArticleResearch on why people are drawn to goods that feel artisanal and handmade.
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