What do advertisers want?

Seth Godin Blog

Advertisers (mostly) want mass. It's also the trend, and advertisers love trends. The march toward data has been going on since the early online days, at least 1999, the dawn of internet advertising, because the internet can't be a mass medium.

Accenture video: An advertisement for management consultants

Consultants Mind

Just watched my first video advertisement for consulting. It covered a lot of … Continue reading → Fun Accenture advertising Consulting Management consulting video. It was entitled The Science of Management Consulting; it was cool, visually appealing, and a bit inspiring actually. Done by Accenture and on their website.

Truth in advertising: Achieving transparency with media rebates to fuel growth

McKinsey

Advertisers can build more transparent, partnerlike relationships with their media agencies by taking four steps. Marketing & Sales Insights

An Advertising Legend Looks Ahead

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Advertising legend Lester Wunderman will receive a lifetime achievement award this week from the Marketing EDGE for his many accomplishments. . He's been called the creator of direct marketing and a pioneer in many modern marketing innovations.

Big company advertising

Seth Godin Blog

They're making a fortune this year due to low oil prices, and one way to manage shareholder expectations for the future is to put some of that profit into brand advertising. American Airlines doesn't know what to say. And they're having a lot of trouble saying it.

A Lesson for Marketers on Mobile Advertising

Strategy+Business

Advertisers are eager to take advantage of mobile channels, but they must carefully position their products to get consumers'' attention

The Power of Positive Advertising

Strategy+Business

Consumers respond better to commercials with emotional appeal than to neutral ads or those that are too informative

Advertisers’ Dilemma: Figuring Out How to Target Millennials, Now the Largest Demographic

MishTalk

Millennials are now the largest age group but retailers and advertisers in general haven’t quite figured out how to reach them. So what’s an advertiser to do? Millennials are not as interested in drills, machine shop workbenches, gardening, and any number of do-it-yourself items as their boomer parents. Why should they be? Home ownership is far lower and their boomer parents did not have mountains of student debt. more…). Economics

Verizon's Bid for Yahoo: A Digital Advertising Coup

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Under the leadership of CEO Lowell McAdam, the company has been actively putting the pieces in place to undergo a digital transformation--one that will enable the company to earn revenue from digital advertising, largely on mobile devices. . . Customer Engagement Customer Loyalty Customer Strategy Mobile Marketing digital advertising digital marketing Verizon's bid for YahooThis morning's announcement from Verizon about its bid to purchase Yahoo Inc.

The "Beauty" Behind False Advertising

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But advertisers continue to disseminate messaging that promises to solve everyone's self-esteem issues with one magical miracle product.

K-Mart’s advertising vs marketing

Leading Results Rambings

K-Mart has done it yet again with an awesome commercial that makes me like the company, just a bit more. Maybe not a politically correct commercial, but funny, and I really like it- and I wish more commercials were as funny and compelling as this one.

Advertisers’ Dilemma: Figuring Out How to Target Millennials, Now the Largest Demographic

MishTalk

Millennials are now the largest age group but retailers and advertisers in general haven’t quite figured out how to reach them. So what’s an advertiser to do? Millennials are not as interested in drills, machine shop workbenches, gardening, and any number of do-it-yourself items as their boomer parents. Why should they be? Home ownership is far lower and their boomer parents did not have mountains of student debt. more…). Economics

Facebook Hashtags Enhance Digital Advertising Opportunities

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Yet, while hashtags enable users to engage in conversations and interact with the rest of the Facebook community, this tool also provides brands with an interesting new way to advertise and potentially generate positive social ROI.

Advertisers’ Dilemma: Figuring Out How to Target Millennials, Now the Largest Demographic

MishTalk

Millennials are now the largest age group but retailers and advertisers in general haven’t quite figured out how to reach them. So what’s an advertiser to do? Millennials are not as interested in drills, machine shop workbenches, gardening, and any number of do-it-yourself items as their boomer parents. Why should they be? Home ownership is far lower and their boomer parents did not have mountains of student debt. more…). Economics

'Bad' Creative is Killing Mobile Advertising

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Mobile devices are quickly evolving beyond smartphones and tablets into smartwatches, fitness trackers, and more but marketers are still struggling with the same issue: delivering compelling content on mobile devices. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog. Marketing Mobile Marketing homepage

Verizon's Bid for Yahoo: A Digital Advertising Coup

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Under the leadership of CEO Lowell McAdam, the company has been actively putting the pieces in place to undergo a digital transformation--one that will enable the company to earn revenue from digital advertising, largely on mobile devices.

Advertising's hidden design and its impact on our culture

Seth Godin Blog

Consider this: The best direct marketing advertising media is permission based. These are all forms of advertising we might miss if they were gone, and they are all forms of measurable direct marketing. Media changes everything.

Friend or Foe? Native Advertising's Impact on Content Creation

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In the marketing world, however, one term continues to perplex the masses more than most: Native advertising. When it comes to jargon, it''s often hard to uncover what''s hiding behind those fancy words.

How to Save on Your Advertising Costs - Business Consulting Buzz

Consulting Business

Search for: How to Save on Your Advertising Costs. To start off this week I’d like to show you how to save a substantial amount of money on your advertising. Okay, what I’m about to share with you is a very simple way – that is completely legal and ethical – for you to save 15% on your advertising costs. Two ways to save hundreds if not thousands of dollars on your advertising. Helping You Become A Successful Independent Consultant. Contact Us. Skip to content.

Predictions for the Top 5 Topics During #Advertising Week

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Advertising Week 2014 got underway this morning in New York City, with the organization even ringing today''s closing stock market bell. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog. Marketing Mobile Marketing Social Media 10secondstorytelling advertisingweek marketingtactics mobileengagement multiscreenaudiences programmaticadbuying

Google Enters the Hotel Business, Takes on Advertisers Priceline, Expedia, and Trip Advisor

MishTalk

Google Inc (GOOG) is moving boldly to play a larger role in booking hotel rooms—at the risk of offending some of its most important advertisers. But the move is risky: Online travel agencies are among Google''s biggest advertisers. billion in 2014 on Google advertising and Expedia could spend another $1 billion, mainly to attract hotel bookings, estimates RBC Capital Markets analyst Mark Mahaney. As far as I am concerned the more competition the better.

A simple way to look at effective advertising in a digital age

Seth Godin Blog

Would you miss it if it weren''t there? Vogue magazine regularly runs more than 600 pages in length. And that''s fine, because it''s worth more with the ads than without them. On the other hand, if the ads disappeared from Twitter, would the service be better or worse?

How GDPR Will Transform Digital Marketing

Harvard Business

For many, the answer will lie in contextual advertising. While contextual ad placement might appear difficult to execute, many advertisers already use it and we can expect the digital sector to move quickly to further support it. Leading weather forecasting firm AccuWeather , for example, makes expansive use of contextual advertising through various programs in partnership with internet platform companies among others. Lee Powers/Getty Images.

What Marketers Should Know About Personality-Based Marketing

Harvard Business

No marketer wants to present a message that is off-key or even irrelevant; personality science offers the chance to empathize with individuals, and engage them with the message, advertisement, or content in a way that is more likely to resonate with them. One of us, Sandra, pioneered a study to determine whether the application of digital psychometrics to tailored communication could significantly impact the effectiveness of large-scale, real-life advertising campaigns on Facebook.

Print Media Doom Part 1: Is Ad Revenue Decline the Beginning of the End?

The Thirsty Dog

The Media advertising aging population digital media flipboard jason price seattle magazine Newspaper newsweek paywall revenue thirsty dog consulting washington postThis post by Jason Price can be seen at The Thirsty Dog Blog - Seattle's Finest Blog on Business and Consulting by Jason Price. In this installment, Jason Price covers the impacts of declining Ad Revenue and an Aging Readership on the print news media industry.

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James Bond, Dunder Mifflin, and the Future of Product Placement

Harvard Business

Trying to explain to my children that there are advertising breaks so people can sell them things was a deflating experience. An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising.

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Print Media Doom Part 2: Lack of Vision and Strategy = Epic Fail

The Thirsty Dog

In this installment – Jason Price examines the effects of limited vision and strategy and the corresponding decline in advertising revenue have had in the print media industry. The Media advertising digital media Jason Price jason price seattle magazine news media Newspaper Print News Media revenue search engine strategic planningThis post by Jason Price can be seen at The Thirsty Dog Blog - Seattle's Finest Blog on Business and Consulting by Jason Price.

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The High Price of Low-Cost CPMs

Harvard Business

The survey showed that because of the industry’s lack of transparency, just 12% of buyers feel comfortable with the current display-advertising model. Marketing Advertising, Marketing & Public Relations Digital ArticleMarketing is essential for companies.

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The Saatchi Ouster Shows Leaders Need to Be Gender Smart, Not Gender Blind

Harvard Business

Kevin Roberts, the chair of advertising company Saatchi & Saatchi, probably still doesn’t know what hit him. Gender Advertising, Marketing & Public Relations Digital Article

What is positioning?

Consultants Mind

It’s a 40 year-old idea that is just as important as it was in 1972, when Al Reis and Jack Trout wrote a fateful article in Advertising Age here. Marketing strategy is an enormously vast, fun, and exciting topic.

Using Facebook Ads to make your brand part of everyday life

Tom Spencer

If you’ve been turning your nose up at the idea of advertising on Facebook, you’re missing out on a fantastic opportunity. What’s more Facebook Ads are easier to create than pretty much any other form of advertising.

The Social Cost of Bad Online Marketing

Harvard Business

As Lyons puts it, marketers “took the Internet, one of the most wonderful and profound inventions of all time, and polluted it with advertising and turned it into a way to sell stuff.” Marketing Internet Social platforms Advertising, Marketing & Public Relations Digital Article

Pandering to your audience for viral discussions and testimonials.

Leading Results Rambings

Advertising Content Marketing Marketing Packaging Randy Aimone Referral Marketing coupons Creative Gen Con 2013 Magic the Gathering Noodles and Comanpy Sometimes, we all like to be catered to- targeted very specifically.

Marketers Must Echo Hollywood's Call for Diversity

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Customer Experience Marketing Voice of the Customer advertising brandexperience customerexperience customersatisfaction marketingJust as the Sony hack got people talking about the gender wage gap, the #OscarsSoWhite controversy has sparked conversation around diversity in mainstream media.

Why Every Ad Today Feels Political (Even If It Isn’t)

Harvard Business

Branding Advertising, Marketing & Public Relations Digital ArticleBefore they even aired, several of the Super Bowl LI ads created a vortex of turbulence and backlash. Five of the ads have been seen as either coincidentally or conspiratorially addressing social issues that divide the U.S. populace, especially in the wake of our last election. But most Super Bowl ads take many months of planning.

3 Mother's Day Campaigns That Will Warm Your Heart

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Customer Experience Marketing Voice of the Customer advertising customerexperience customersentiment marketing voiceofthecustomerEvery year, we reserve one day in May to celebrate the very person responsible for our existence--Mom!

Restoring Derelict Spaces to Lease-Ready Condition

Tom Spencer

Advertising and Marketing. It only takes a little imagination to realize that an empty shop window makes for a great spot to place advertising and marketing. Blank walls and large open spaces are also wonderful locations for projection advertising and mixed media marketing messages.

Marketers Eye Live TV in Search of Viewers

Strategy+Business

Advertising during events like the Super Bowl has become more important -- and expensive

6 Ways to Move Beyond the Commodity Mindset

Consulting Success

Many years ago, Tropicana took orange juice to a new level with its branding, marketing message, and advertisements. I was about 25,000 feet up and seated on the right side of the DCH-8 plane.

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Former Skeptics Can Be Your Best Spokespeople

Harvard Business

Brands can use this approach in advertising — as long as it is authentic. Marketing Advertising, Marketing & Public Relations Digital ArticleIn a series of conversations leading up to the U.S.

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