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If a Pro Advertiser Described Your Consulting Firm, Here’s What She’d Say

David A Fields

The post If a Pro Advertiser Described Your Consulting Firm, Here’s What She’d Say appeared first on David A. You can explain your consulting firm’s work to prospects in language that is far more fascinating, exciting and, ultimately, more compelling than your standard, dull descriptions.

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Why Marketers Are Returning to Traditional Advertising

Harvard Business

Marketing Social marketing Advertising Digital ArticleSeven reasons companies are reinvesting in TV, radio, and print ads.

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Does Personalized Advertising Work as Well as Tech Companies Claim?

Harvard Business

Advertising Sales and marketing Web-based technologies Advertising industry Digital ArticleIf you’re not careful, you’ll end up “acquiring” existing customers.

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7 Biggest Online Advertising Blunders

Henry DeVries

Today with digital advertising everything is trackable. You would think the age of advertising waste is a thing of the past. Digital advertising expert John Horn shares some of the mistakes he sees companies consistently making with their online advertising.

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Retooling Your Skills for Consulting in Media Advertising with Alex Bombeck: Podcast #37

Consulting Success

Retooling Your Skills for Consulting in Media Advertising with Alex Bombeck: Podcast #37 is a post from: Consulting Success. Consulting Success Podcast Alex Bombeck Consulting Media Advertising Michael Zipursky Retooling Your Skills for ConsultingOne of the barriers in a consulting firm is having every form of competition and figuring out how to reinvent yourself to stand out from the crowd.

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Advertising and influencing

Consultants' Consultant

Consultants Consultant: This interview is well worth a listen Rory Sutherland from Ogilvie talks about advertising as an influencing tool (not just to encourage people to buy but to fix problems and influence behaviour). The post Advertising and influencing appeared first on Consultants' Consultant.

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Apple Is Changing How Digital Ads Work. Are Advertisers Prepared?

Harvard Business

Technology Strategy Sales & Marketing Advertising, Marketing & Public Relations Digital ArticleA survival guide for the new, privacy-centric iOS 14.5.

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5 Reasons Why Consulting Jobs are Not As Glamorous As Advertised

Tom Spencer

Consulting firms often advertise the high level of responsibility that you will have in an entry-level position, but this is deceiving. Ever since I started my undergraduate degree, I was keen on securing a job in strategy consulting.

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What Digital Advertising Gets Wrong

Harvard Business

Too often, ads end up targeting people who would buy the product anyway. Sales & Marketing Market research Customers Internet Digital Article

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Uncovering the Truth in Advertising w/Sue Kruskopf, KC Truth CEO Ep#126

Strategic Planning and Management Insights

Sue Kruskopf is the founder and long-time CEO of KC Truth, an advertising agency founded on cutting through the BS and getting to the truths about clients brands.

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Three kinds of advertising

Seth Godin Blog

Google''s business is driven by direct response advertising. This is old school advertising, the first kind that appeared on TV. This is advertising that tells a story, advertising about belief, not necessarily action. Direct response ads pay for themselves (at least they do when they work). Socially acceptable paid-for interruption leads to response, and the response (a sale, generally) generates revenue and you can run the ad again.

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A Lesson for Marketers on Mobile Advertising

Strategy+Business

Advertisers are eager to take advantage of mobile channels, but they must carefully position their products to get consumers'' attention

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Big company advertising

Seth Godin Blog

They're making a fortune this year due to low oil prices, and one way to manage shareholder expectations for the future is to put some of that profit into brand advertising. American Airlines doesn't know what to say. And they're having a lot of trouble saying it. And so, they hired a fancy ad agency and started to run full-page, two-sided, glossy inserts in newspapers. The single ad I'm looking at cost at least $100,000.

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Ogilvy’s Carla Hendra: Power and Privilege in Advertising

Harvard Business

An advertising executive opens up about how power and privilege affect representation within her industry. Race Diversity Leadership Audio

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Four Ways To Use Key Influencers To Generate Word Of Mouth Advertising

Henry DeVries

Invest quality time in key relationships with those who have the most credibility and experience, with the largest spheres of influence, ensuring they understand the full value of your solution and what it can mean for their business.

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Unconventional PR Strategies To Get Consulting Clients with Darian Kovacs: Podcast #218

Consulting Success

Consulting Success Podcast advertising stunt employee hiring extroverted attitude faith over fear people networking Social MediaMany people take their marketing strategies for granted, and thus continue using old, ineffective techniques.

Strategy 199
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Executives Need to Invest in Understanding the Customer Experience

Harvard Business

Customer experience Customer service Digital transformation Sales and marketing Advertising Brand management Marketing Consumer behavior Digital ArticleOnly half of chief executives are confident they are able to provide high-quality digital experiences to customers, according to a new survey.

Survey 97
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Using Technology to Create a Better Customer Experience

Harvard Business

Customer experience Customer service Sales and marketing Advertising Brand management Marketing Consumer behavior Market research Social marketing Digital ArticleYour strategy should be driven by relationship-building — not shiny new tech.

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Sales Teams Need to Stop Focusing on the Customer Funnel

Harvard Business

Customer experience Customer service Digital transformation Sales and marketing Advertising Brand management Marketing Market research Consumer behavior Pricing strategy Sales Digital Article

Sales 87
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Taxing the Rich, and the “Woke” Advertising Trend

Harvard Business

Youngme, Felix, and Mihir debate two of the dramatic and controversial tax ideas being proposed by Democrats (a 70% marginal income tax rate and a 2% wealth tax), before discussing the trend among brands like Gillette, Nike, and Pepsi to launch “woke” advertising campaigns. Policy Marketing Advertising, Marketing & Public Relations Audio

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Are Personalized Ads a Waste of Money?

Harvard Business

Advertising Sales and marketing Web-based technologies Advertising industry Digital ArticleIf you’re not careful, you’ll end up “acquiring” existing customers.

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High-Tech Touchpoints Are Changing Customer Experience

Harvard Business

Customer experience Customer service Digital transformation Sales and marketing Advertising Brand management Marketing Consumer behavior Digital ArticleAs technology becomes more powerful and affordable, your company is only limited by its imagination.

Company 77
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The imbalance between media and advertisers

Seth Godin Blog

And that means that if a consumer sees an ad on platform A vs. platform B, the advertiser doesn’t really care. For a very long time, major magazines and TV networks were very strict about the ads that they would run. The format, content and impact of an ad had to be approved before it showed up on network TV or The New Yorker. There weren’t many good places to run ads, so the media companies had the power.

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Pivoting From Agency To Consultancy With Conner Galway: Podcast #234

Consulting Success

Consulting Success Podcast Advertising affiliate marketing Olympics traffic training TwitterHow do you get your first client when pivoting from agency to consultancy? Michael Zipursky welcomes Conner Galway, the President at Junction Consulting.

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Advertisers’ Dilemma: Figuring Out How to Target Millennials, Now the Largest Demographic

MishTalk

Millennials are now the largest age group but retailers and advertisers in general haven’t quite figured out how to reach them. So what’s an advertiser to do? Millennials are not as interested in drills, machine shop workbenches, gardening, and any number of do-it-yourself items as their boomer parents. Why should they be? Home ownership is far lower and their boomer parents did not have mountains of student debt. more…). Economics

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Advertise to Humans, Not Consumers

1 to 1

The advertising and marketing industry has been in a state of flux for several years now and 2018 was no different. At Adexchanger’s Industry Preview, advertising and marketing executives pondered the direction of the industry. Brands sought more control over their ad dollars; new privacy regulations were rolled out and Facebook—one of the most influential ad players—found itself launching a data privacy apology tour.

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A New Gold Standard for Digital Ad Measurement?

Harvard Business

Technology and analytics Analytics and data science Advertising Cybersecurity and digital privacy Digital ArticleAs the digital ad measurement landscape changes, companies should consider marketing mix models calibrated with ad experiments.

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Advertisers, Skip the Platitudes in 2021

Harvard Business

Here’s what’s resonating with consumers right now. Marketing Digital Article

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The Power of Positive Advertising

Strategy+Business

Consumers respond better to commercials with emotional appeal than to neutral ads or those that are too informative

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LinkedIn Is The Best Free Business Advertising For Attracting Clients

Henry DeVries

Of all the social media sites, LinkedIn is for business and it is where you need to be

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8 Best Practices for Creating a Compelling Customer Experience

Harvard Business

Customer strategy Customer-centricity Web-based technologies Internet of Things Social media Online communities Marketing Market research Consumer behavior Social marketing Market segmentation Brand management Advertising Sales and marketing Digital Article

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B2B Sales Culture Must Change to Make the Most of Digital Tools

Harvard Business

Customer experience Customer service Digital transformation Sales and marketing Advertising Brand management Marketing Sales Social marketing Consumer behavior Digital ArticleYou can’t deliver a modern customer experience with a dated approach.

B2B 56
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Facebook Hashtags Enhance Digital Advertising Opportunities

1 to 1

Yet, while hashtags enable users to engage in conversations and interact with the rest of the Facebook community, this tool also provides brands with an interesting new way to advertise and potentially generate positive social ROI. When Facebook announced its plan to enable hashtags, many may have thought the popular social network was simply hopping on the bandwagon.

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How Paper Catalogs Remain Relevant in a Digital Age

Harvard Business

Sales and marketing Advertising Digital ArticleResearchers found they can effectively recreate the sensory experience of in-store shopping.

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Writing For Publications To Get Consulting Clients with Yuri Kruman: Podcast #106

Consulting Success

Consulting Success Podcast Advertising Consulting Business consulting clients Getting Clients PR Writing For PublicationsIn the consulting business, nothing gets people to connect with you more than telling your stories. Yuri Kruman of Master The Talk Consulting leveraged his talent for storytelling to do that. In this episode, Yuri shares how he got into building his consulting business, taking us into his transition from the startup world. He talks about doing.

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3 Core Principles of Digital Customer Experience

Harvard Business

Customer experience Customer service Digital transformation Sales and marketing Advertising Brand management Marketing Consumer behavior Digital ArticleA look at what often goes wrong — and how companies can get it right.

Company 56
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Google Enters the Hotel Business, Takes on Advertisers Priceline, Expedia, and Trip Advisor

MishTalk

Google Inc (GOOG) is moving boldly to play a larger role in booking hotel rooms—at the risk of offending some of its most important advertisers. But the move is risky: Online travel agencies are among Google''s biggest advertisers. billion in 2014 on Google advertising and Expedia could spend another $1 billion, mainly to attract hotel bookings, estimates RBC Capital Markets analyst Mark Mahaney. As far as I am concerned the more competition the better.

Hotels 67
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Video Quick Take: Operative’s Glen Ceniza on Driving the Future of Media Advertising - SPONSOR CONTENT FROM PERSISTENT SYSTEMS

Harvard Business

Sponsor content from Persistent Systems. Sponsor Content

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How Nonprofits Can Encourage Donors to Give More

Harvard Business

Nonprofit organizations Philanthropy Advertising Marketing Behavioral economics Digital ArticleThree research-backed strategies.

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Advertisers’ Dilemma: Figuring Out How to Target Millennials, Now the Largest Demographic

MishTalk

Millennials are now the largest age group but retailers and advertisers in general haven’t quite figured out how to reach them. So what’s an advertiser to do? Millennials are not as interested in drills, machine shop workbenches, gardening, and any number of do-it-yourself items as their boomer parents. Why should they be? Home ownership is far lower and their boomer parents did not have mountains of student debt. more…). Economics