Retooling Your Skills for Consulting in Media Advertising with Alex Bombeck: Podcast #37

Consulting Success

Retooling Your Skills for Consulting in Media Advertising with Alex Bombeck: Podcast #37 is a post from: Consulting Success. Consulting Success Podcast Alex Bombeck Consulting Media Advertising Michael Zipursky Retooling Your Skills for ConsultingOne of the barriers in a consulting firm is having every form of competition and figuring out how to reinvent yourself to stand out from the crowd.

Apple Is Changing How Digital Ads Work. Are Advertisers Prepared?

Harvard Business

Technology Strategy Sales & Marketing Advertising, Marketing & Public Relations Digital ArticleA survival guide for the new, privacy-centric iOS 14.5.

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Advertising and influencing

Consultants' Consultant

Consultants Consultant: This interview is well worth a listen Rory Sutherland from Ogilvie talks about advertising as an influencing tool (not just to encourage people to buy but to fix problems and influence behaviour). The post Advertising and influencing appeared first on Consultants' Consultant.

5 Reasons Why Consulting Jobs are Not As Glamorous As Advertised

Tom Spencer

Consulting firms often advertise the high level of responsibility that you will have in an entry-level position, but this is deceiving. Ever since I started my undergraduate degree, I was keen on securing a job in strategy consulting.

What Digital Advertising Gets Wrong

Harvard Business

Too often, ads end up targeting people who would buy the product anyway. Sales & Marketing Market research Customers Internet Digital Article

US consumer-packaged-goods advertising in the next normal

McKinsey

The recovery in the United States will be nonlinear and granular. Three marketing capabilities will separate leaders from the pack. Insights on Consumer Packaged Goods

Ogilvy’s Carla Hendra: Power and Privilege in Advertising

Harvard Business

An advertising executive opens up about how power and privilege affect representation within her industry. Race Diversity Leadership Audio

Three kinds of advertising

Seth Godin Blog

Google''s business is driven by direct response advertising. This is old school advertising, the first kind that appeared on TV. This is advertising that tells a story, advertising about belief, not necessarily action. Direct response ads pay for themselves (at least they do when they work). Socially acceptable paid-for interruption leads to response, and the response (a sale, generally) generates revenue and you can run the ad again.

Big company advertising

Seth Godin Blog

They're making a fortune this year due to low oil prices, and one way to manage shareholder expectations for the future is to put some of that profit into brand advertising. American Airlines doesn't know what to say. And they're having a lot of trouble saying it. And so, they hired a fancy ad agency and started to run full-page, two-sided, glossy inserts in newspapers. The single ad I'm looking at cost at least $100,000.

Taxing the Rich, and the “Woke” Advertising Trend

Harvard Business

Youngme, Felix, and Mihir debate two of the dramatic and controversial tax ideas being proposed by Democrats (a 70% marginal income tax rate and a 2% wealth tax), before discussing the trend among brands like Gillette, Nike, and Pepsi to launch “woke” advertising campaigns. Policy Marketing Advertising, Marketing & Public Relations Audio

Truth in advertising: Achieving transparency with media rebates to fuel growth

McKinsey

Advertisers can build more transparent, partnerlike relationships with their media agencies by taking four steps. Marketing & Sales Insights

The imbalance between media and advertisers

Seth Godin Blog

And that means that if a consumer sees an ad on platform A vs. platform B, the advertiser doesn’t really care. For a very long time, major magazines and TV networks were very strict about the ads that they would run. The format, content and impact of an ad had to be approved before it showed up on network TV or The New Yorker. There weren’t many good places to run ads, so the media companies had the power.

A Lesson for Marketers on Mobile Advertising

Strategy+Business

Advertisers are eager to take advantage of mobile channels, but they must carefully position their products to get consumers'' attention

Advertisers, Skip the Platitudes in 2021

Harvard Business

Here’s what’s resonating with consumers right now. Marketing Digital Article

We're All in Advertising Now

Strategy+Business

More companies -- in a variety of industries -- are acquiring digital agencies, reflecting the marriage of technology and marketing

LinkedIn Is The Best Free Business Advertising For Attracting Clients

Henry DeVries

Of all the social media sites, LinkedIn is for business and it is where you need to be

Advertise to Humans, Not Consumers

1 to 1

The advertising and marketing industry has been in a state of flux for several years now and 2018 was no different. At Adexchanger’s Industry Preview, advertising and marketing executives pondered the direction of the industry. Brands sought more control over their ad dollars; new privacy regulations were rolled out and Facebook—one of the most influential ad players—found itself launching a data privacy apology tour.

An Advertising Legend Looks Ahead

1 to 1

Advertising legend Lester Wunderman will receive a lifetime achievement award this week from the Marketing EDGE for his many accomplishments. . He's been called the creator of direct marketing and a pioneer in many modern marketing innovations. His storied career includes the creation of the toll-free 800-number, the magazine subscription card, and the loyalty rewards program.

Advertisers’ Dilemma: Figuring Out How to Target Millennials, Now the Largest Demographic

MishTalk

Millennials are now the largest age group but retailers and advertisers in general haven’t quite figured out how to reach them. So what’s an advertiser to do? Millennials are not as interested in drills, machine shop workbenches, gardening, and any number of do-it-yourself items as their boomer parents. Why should they be? Home ownership is far lower and their boomer parents did not have mountains of student debt. more…). Economics

Writing For Publications To Get Consulting Clients with Yuri Kruman: Podcast #106

Consulting Success

Consulting Success Podcast Advertising Consulting Business consulting clients Getting Clients PR Writing For PublicationsIn the consulting business, nothing gets people to connect with you more than telling your stories. Yuri Kruman of Master The Talk Consulting leveraged his talent for storytelling to do that. In this episode, Yuri shares how he got into building his consulting business, taking us into his transition from the startup world. He talks about doing.

The "Beauty" Behind False Advertising

1 to 1

But advertisers continue to disseminate messaging that promises to solve everyone's self-esteem issues with one magical miracle product. Body image and beauty products often go hand-in-hand, for society has convinced women that they must uphold particular ideals in order to sustain their physical appeal. Opponents have become more and more outspoken, however, in an effort to defend diversity and promote confidence.

The Power of Positive Advertising

Strategy+Business

Consumers respond better to commercials with emotional appeal than to neutral ads or those that are too informative

Advertising's hidden design and its impact on our culture

Seth Godin Blog

Consider this: The best direct marketing advertising media is permission based. These are all forms of advertising we might miss if they were gone, and they are all forms of measurable direct marketing. Try to remember that these advertisers aren't sponsors who care about your status or long-term prospects, they are direct marketers who will switch to a better yield the moment they can. That's Media changes everything.

Verizon's Bid for Yahoo: A Digital Advertising Coup

1 to 1

Under the leadership of CEO Lowell McAdam, the company has been actively putting the pieces in place to undergo a digital transformation--one that will enable the company to earn revenue from digital advertising, largely on mobile devices. . . Customer Engagement Customer Loyalty Customer Strategy Mobile Marketing digital advertising digital marketing Verizon's bid for YahooThis morning's announcement from Verizon about its bid to purchase Yahoo Inc.

This is how I advertise in my reports & engagement letters. You can do it, too.

Rod Burkert

The post This is how I advertise in my reports & engagement letters. I hope our last conversation about becoming a superhero in YOUR valuation world inspires you to move in that direction. Differentiate yourself. Master a skill set. Build your authority. Pursue aspirational clients. Don’t just hope to be up for consideration. On to this week. For years now, I’ve been including a gentle plug for my practice in my valuation reports and engagement letters.

R&D Spending Has Dramatically Surpassed Advertising Spending

Harvard Business

Especially at smaller companies. Research & development Marketing Finance & Accounting Digital Article

Advertisers’ Dilemma: Figuring Out How to Target Millennials, Now the Largest Demographic

MishTalk

Millennials are now the largest age group but retailers and advertisers in general haven’t quite figured out how to reach them. So what’s an advertiser to do? Millennials are not as interested in drills, machine shop workbenches, gardening, and any number of do-it-yourself items as their boomer parents. Why should they be? Home ownership is far lower and their boomer parents did not have mountains of student debt. more…). Economics

'Bad' Creative is Killing Mobile Advertising

1 to 1

Mobile devices are quickly evolving beyond smartphones and tablets into smartwatches, fitness trackers, and more but marketers are still struggling with the same issue: delivering compelling content on mobile devices. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog. Marketing Mobile Marketing homepage

Facebook Hashtags Enhance Digital Advertising Opportunities

1 to 1

Yet, while hashtags enable users to engage in conversations and interact with the rest of the Facebook community, this tool also provides brands with an interesting new way to advertise and potentially generate positive social ROI. When Facebook announced its plan to enable hashtags, many may have thought the popular social network was simply hopping on the bandwagon.

Google Enters the Hotel Business, Takes on Advertisers Priceline, Expedia, and Trip Advisor

MishTalk

Google Inc (GOOG) is moving boldly to play a larger role in booking hotel rooms—at the risk of offending some of its most important advertisers. But the move is risky: Online travel agencies are among Google''s biggest advertisers. billion in 2014 on Google advertising and Expedia could spend another $1 billion, mainly to attract hotel bookings, estimates RBC Capital Markets analyst Mark Mahaney. As far as I am concerned the more competition the better.

Advertisers’ Dilemma: Figuring Out How to Target Millennials, Now the Largest Demographic

MishTalk

Millennials are now the largest age group but retailers and advertisers in general haven’t quite figured out how to reach them. So what’s an advertiser to do? Millennials are not as interested in drills, machine shop workbenches, gardening, and any number of do-it-yourself items as their boomer parents. Why should they be? Home ownership is far lower and their boomer parents did not have mountains of student debt. more…). Economics

Friend or Foe? Native Advertising's Impact on Content Creation

1 to 1

In the marketing world, however, one term continues to perplex the masses more than most: Native advertising. When it comes to jargon, it''s often hard to uncover what''s hiding behind those fancy words. Yet, while many still fail to fully grasp its meaning and intention, this mode of content creation persistently proves to be lucrative, encouraging widespread adoption despite its veiled existence.

Predictions for the Top 5 Topics During #Advertising Week

1 to 1

Advertising Week 2014 got underway this morning in New York City, with the organization even ringing today''s closing stock market bell. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog. Marketing Mobile Marketing Social Media 10secondstorytelling advertisingweek marketingtactics mobileengagement multiscreenaudiences programmaticadbuying

Tread softly

The Source

Because consulting firms, like advertisers, have something to sell, and hope—of a way through, of a solution, of a brighter, better future—is a powerful way to sell it. And hope is to thought leadership as happiness is to advertising.

Don’t Count on Free Trials to Win You Customers

Harvard Business

Sales & Marketing Marketing Strategy Advertising, Marketing & Public Relations Digital ArticleResearch reveals the limitations of a “freemium” approach.

Four Ways To Use Key Influencers To Generate Word Of Mouth Advertising

Forbes Leadership Strategy

Invest quality time in key relationships with those who have the most credibility and experience, with the largest spheres of influence, ensuring they understand the full value of your solution and what it can mean for their business.

A simple way to look at effective advertising in a digital age

Seth Godin Blog

Would you miss it if it weren''t there? Vogue magazine regularly runs more than 600 pages in length. And that''s fine, because it''s worth more with the ads than without them. On the other hand, if the ads disappeared from Twitter, would the service be better or worse? Media companies of the future will be built on ads we want to see, ads we''d miss if they were gone.