If a Pro Advertiser Described Your Consulting Firm, Here’s What She’d Say

David A Fields

The post If a Pro Advertiser Described Your Consulting Firm, Here’s What She’d Say appeared first on David A. You can explain your consulting firm’s work to prospects in language that is far more fascinating, exciting and, ultimately, more compelling than your standard, dull descriptions.

Why Marketers Are Returning to Traditional Advertising

Harvard Business

Marketing Social marketing Advertising Digital ArticleSeven reasons companies are reinvesting in TV, radio, and print ads.

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Does Personalized Advertising Work as Well as Tech Companies Claim?

Harvard Business

Advertising Sales and marketing Web-based technologies Advertising industry Digital ArticleIf you’re not careful, you’ll end up “acquiring” existing customers.

Retooling Your Skills for Consulting in Media Advertising with Alex Bombeck: Podcast #37

Consulting Success

Retooling Your Skills for Consulting in Media Advertising with Alex Bombeck: Podcast #37 is a post from: Consulting Success. Consulting Success Podcast Alex Bombeck Consulting Media Advertising Michael Zipursky Retooling Your Skills for ConsultingOne of the barriers in a consulting firm is having every form of competition and figuring out how to reinvent yourself to stand out from the crowd.

Apple Is Changing How Digital Ads Work. Are Advertisers Prepared?

Harvard Business

Technology Strategy Sales & Marketing Advertising, Marketing & Public Relations Digital ArticleA survival guide for the new, privacy-centric iOS 14.5.

Advertising and influencing

Consultants' Consultant

Consultants Consultant: This interview is well worth a listen Rory Sutherland from Ogilvie talks about advertising as an influencing tool (not just to encourage people to buy but to fix problems and influence behaviour). The post Advertising and influencing appeared first on Consultants' Consultant.

What Digital Advertising Gets Wrong

Harvard Business

Too often, ads end up targeting people who would buy the product anyway. Sales & Marketing Market research Customers Internet Digital Article

5 Reasons Why Consulting Jobs are Not As Glamorous As Advertised

Tom Spencer

Consulting firms often advertise the high level of responsibility that you will have in an entry-level position, but this is deceiving. Ever since I started my undergraduate degree, I was keen on securing a job in strategy consulting.

Uncovering the Truth in Advertising w/Sue Kruskopf, KC Truth CEO Ep#126

Strategic Planning and Management Insights

Sue Kruskopf is the founder and long-time CEO of KC Truth, an advertising agency founded on cutting through the BS and getting to the truths about clients brands.

7 Biggest Online Advertising Blunders

Forbes Leadership Strategy

Today with digital advertising everything is trackable. You would think the age of advertising waste is a thing of the past. Digital advertising expert John Horn shares some of the mistakes he sees companies consistently making with their online advertising.

Ogilvy’s Carla Hendra: Power and Privilege in Advertising

Harvard Business

An advertising executive opens up about how power and privilege affect representation within her industry. Race Diversity Leadership Audio

Three kinds of advertising

Seth Godin Blog

Google''s business is driven by direct response advertising. This is old school advertising, the first kind that appeared on TV. This is advertising that tells a story, advertising about belief, not necessarily action. Direct response ads pay for themselves (at least they do when they work). Socially acceptable paid-for interruption leads to response, and the response (a sale, generally) generates revenue and you can run the ad again.

Unconventional PR Strategies To Get Consulting Clients with Darian Kovacs: Podcast #218

Consulting Success

Consulting Success Podcast advertising stunt employee hiring extroverted attitude faith over fear people networking Social MediaMany people take their marketing strategies for granted, and thus continue using old, ineffective techniques.

Big company advertising

Seth Godin Blog

They're making a fortune this year due to low oil prices, and one way to manage shareholder expectations for the future is to put some of that profit into brand advertising. American Airlines doesn't know what to say. And they're having a lot of trouble saying it. And so, they hired a fancy ad agency and started to run full-page, two-sided, glossy inserts in newspapers. The single ad I'm looking at cost at least $100,000.

Pivoting From Agency To Consultancy With Conner Galway: Podcast #234

Consulting Success

Consulting Success Podcast Advertising affiliate marketing Olympics traffic training TwitterHow do you get your first client when pivoting from agency to consultancy? Michael Zipursky welcomes Conner Galway, the President at Junction Consulting.

A Lesson for Marketers on Mobile Advertising

Strategy+Business

Advertisers are eager to take advantage of mobile channels, but they must carefully position their products to get consumers'' attention

Taxing the Rich, and the “Woke” Advertising Trend

Harvard Business

Youngme, Felix, and Mihir debate two of the dramatic and controversial tax ideas being proposed by Democrats (a 70% marginal income tax rate and a 2% wealth tax), before discussing the trend among brands like Gillette, Nike, and Pepsi to launch “woke” advertising campaigns. Policy Marketing Advertising, Marketing & Public Relations Audio

Are Personalized Ads a Waste of Money?

Harvard Business

Advertising Sales and marketing Web-based technologies Advertising industry Digital ArticleIf you’re not careful, you’ll end up “acquiring” existing customers.

How Paper Catalogs Remain Relevant in a Digital Age

Harvard Business Review

Sales and marketing Advertising Digital ArticleResearchers found they can effectively recreate the sensory experience of in-store shopping.

The imbalance between media and advertisers

Seth Godin Blog

And that means that if a consumer sees an ad on platform A vs. platform B, the advertiser doesn’t really care. For a very long time, major magazines and TV networks were very strict about the ads that they would run. The format, content and impact of an ad had to be approved before it showed up on network TV or The New Yorker. There weren’t many good places to run ads, so the media companies had the power.

LinkedIn Is The Best Free Business Advertising For Attracting Clients

Henry DeVries

Of all the social media sites, LinkedIn is for business and it is where you need to be

We're All in Advertising Now

Strategy+Business

More companies -- in a variety of industries -- are acquiring digital agencies, reflecting the marriage of technology and marketing

Advertisers, Skip the Platitudes in 2021

Harvard Business

Here’s what’s resonating with consumers right now. Marketing Digital Article

Advertise to Humans, Not Consumers

1 to 1

The advertising and marketing industry has been in a state of flux for several years now and 2018 was no different. At Adexchanger’s Industry Preview, advertising and marketing executives pondered the direction of the industry. Brands sought more control over their ad dollars; new privacy regulations were rolled out and Facebook—one of the most influential ad players—found itself launching a data privacy apology tour.

An Advertising Legend Looks Ahead

1 to 1

Advertising legend Lester Wunderman will receive a lifetime achievement award this week from the Marketing EDGE for his many accomplishments. . He's been called the creator of direct marketing and a pioneer in many modern marketing innovations. His storied career includes the creation of the toll-free 800-number, the magazine subscription card, and the loyalty rewards program.

Advertisers’ Dilemma: Figuring Out How to Target Millennials, Now the Largest Demographic

MishTalk

Millennials are now the largest age group but retailers and advertisers in general haven’t quite figured out how to reach them. So what’s an advertiser to do? Millennials are not as interested in drills, machine shop workbenches, gardening, and any number of do-it-yourself items as their boomer parents. Why should they be? Home ownership is far lower and their boomer parents did not have mountains of student debt. more…). Economics

What To Do When the Devil Wears (Your Brand)

Harvard Business Review

Public relations Crisis communication Corporate communications Crisis management Sales and marketing Advertising Brand management Marketing Digital ArticleStrategies for when your brand becomes associated with a noxious public figure.

The "Beauty" Behind False Advertising

1 to 1

But advertisers continue to disseminate messaging that promises to solve everyone's self-esteem issues with one magical miracle product. Body image and beauty products often go hand-in-hand, for society has convinced women that they must uphold particular ideals in order to sustain their physical appeal. Opponents have become more and more outspoken, however, in an effort to defend diversity and promote confidence.

The Power of Positive Advertising

Strategy+Business

Consumers respond better to commercials with emotional appeal than to neutral ads or those that are too informative

Video Quick Take: Operative’s Glen Ceniza on Driving the Future of Media Advertising - SPONSOR CONTENT FROM PERSISTENT SYSTEMS

Harvard Business

Sponsor content from Persistent Systems. Sponsor Content

When Keyword Poaching Pays Off

Harvard Business Review

Advertising Competitive strategy Brand management Technology and analytics Digital ArticleNew research looks at when it works to bid on ads for a competitor’s keywords — and when it backfires.

Writing For Publications To Get Consulting Clients with Yuri Kruman: Podcast #106

Consulting Success

Consulting Success Podcast Advertising Consulting Business consulting clients Getting Clients PR Writing For PublicationsIn the consulting business, nothing gets people to connect with you more than telling your stories. Yuri Kruman of Master The Talk Consulting leveraged his talent for storytelling to do that. In this episode, Yuri shares how he got into building his consulting business, taking us into his transition from the startup world. He talks about doing.

How Nonprofits Can Encourage Donors to Give More

Harvard Business

Nonprofit organizations Philanthropy Advertising Marketing Behavioral economics Digital ArticleThree research-backed strategies.

Verizon's Bid for Yahoo: A Digital Advertising Coup

1 to 1

Under the leadership of CEO Lowell McAdam, the company has been actively putting the pieces in place to undergo a digital transformation--one that will enable the company to earn revenue from digital advertising, largely on mobile devices. . . Customer Engagement Customer Loyalty Customer Strategy Mobile Marketing digital advertising digital marketing Verizon's bid for YahooThis morning's announcement from Verizon about its bid to purchase Yahoo Inc.

Advertising's hidden design and its impact on our culture

Seth Godin Blog

Consider this: The best direct marketing advertising media is permission based. These are all forms of advertising we might miss if they were gone, and they are all forms of measurable direct marketing. Try to remember that these advertisers aren't sponsors who care about your status or long-term prospects, they are direct marketers who will switch to a better yield the moment they can. That's Media changes everything.

This is how I advertise in my reports & engagement letters. You can do it, too.

Rod Burkert

The post This is how I advertise in my reports & engagement letters. I hope our last conversation about becoming a superhero in YOUR valuation world inspires you to move in that direction. Differentiate yourself. Master a skill set. Build your authority. Pursue aspirational clients. Don’t just hope to be up for consideration. On to this week. For years now, I’ve been including a gentle plug for my practice in my valuation reports and engagement letters.

'Bad' Creative is Killing Mobile Advertising

1 to 1

Mobile devices are quickly evolving beyond smartphones and tablets into smartwatches, fitness trackers, and more but marketers are still struggling with the same issue: delivering compelling content on mobile devices. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog. Marketing Mobile Marketing homepage

R&D Spending Has Dramatically Surpassed Advertising Spending

Harvard Business

Especially at smaller companies. Research & development Marketing Finance & Accounting Digital Article

Advertisers’ Dilemma: Figuring Out How to Target Millennials, Now the Largest Demographic

MishTalk

Millennials are now the largest age group but retailers and advertisers in general haven’t quite figured out how to reach them. So what’s an advertiser to do? Millennials are not as interested in drills, machine shop workbenches, gardening, and any number of do-it-yourself items as their boomer parents. Why should they be? Home ownership is far lower and their boomer parents did not have mountains of student debt. more…). Economics

Why We Buy Products Connected to Place, People, and Past

Harvard Business

Marketing Brand management Advertising Digital ArticleResearch on why people are drawn to goods that feel artisanal and handmade.