Harvard Business

APRIL 29, 2022

Seven reasons companies are reinvesting in TV, radio, and print ads.

Advertising 194

Advertising Marketing Company 194

Harvard Business

JUNE 19, 2025

Their surprising performance across text, image, and video threatens to upend how work is done across the creative ranks of writers, designers, photographers, architects, animators, and brand advertisers, as well as the spreadsheet crowd of financial analysts, consultants, accountants, and tax preparers.

Emotional Intelligence 150

Emotional Intelligence Advertising Guidelines Retail 150

Harvard Business

JANUARY 30, 2019

Youngme, Felix, and Mihir debate two of the dramatic and controversial tax ideas being proposed by Democrats (a 70% marginal income tax rate and a 2% wealth tax), before discussing the trend among brands like Gillette, Nike, and Pepsi to launch “woke” advertising campaigns. They also offer their After Hours picks for the week.

Advertising 125

Advertising Trends Policies Marketing 125

Harvard Business

JUNE 17, 2025

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Emotional Intelligence 156

Emotional Intelligence Guidelines Advertising Retail 156

Harvard Business

JUNE 11, 2025

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Research 162

Research Emotional Intelligence Guidelines Advertising 162

Harvard Business

FEBRUARY 19, 2021

Too often, ads end up targeting people who would buy the product anyway.

Advertising 172

Advertising Productivity Research Sales 172

Harvard Business

JUNE 13, 2025

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Emotional Intelligence 176

Emotional Intelligence Guidelines Advertising Retail 176

Harvard Business

JUNE 11, 2025

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Emotional Intelligence 156

Emotional Intelligence Company Energy Guidelines 156

Epicflow

JULY 5, 2024

The tool is tailored for professional services organizations (marketing, advertising, creative agencies, software, IT services, and management consulting sectors). The solution is suitable for advertising and digital agencies, consultancies, software and technology teams.

Tools 264

Tools Software Resources Efficiency 264

Harvard Business

JUNE 18, 2025

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Travel 146

Travel Emotional Intelligence Guidelines Policies 146

Harvard Business

APRIL 21, 2025

In a world full of distractions, your best strategy may be to embrace them.

Advertising 141

Advertising Research How To Strategy 141

Harvard Business

JUNE 18, 2025

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Emotional Intelligence 141

Emotional Intelligence Guidelines Advertising Retail 141

Harvard Business

APRIL 26, 2021

A survival guide for the new, privacy-centric iOS 14.5.

Advertising 172

Advertising Sales Marketing Strategy 172

Harvard Business

MAY 16, 2024

What will the end of third-party cookies mean for digital advertising, online publishing, and the open Internet?

Advertising 241

Advertising Marketing Industry Media 241

Harvard Business

JUNE 6, 2025

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Emotional Intelligence 143

Emotional Intelligence How To Guidelines Advertising 143

Harvard Business

JUNE 17, 2024

Major retailers are today, most notably Amazon, are creating and operating their own advertising platforms — and they’re making millions doing it. McKinsey estimates that by 2026, retail media will add $1.3 trillion to enterprise values in the U.S. alone, with profit margins between 50% and 70%.

Retail 245

Retail Advertising McKinsey Enterprise 245

Harvard Business

JUNE 6, 2025

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Emotional Intelligence 139

Emotional Intelligence Guidelines Advertising Retail 139

Harvard Business

JUNE 6, 2025

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Sales 128

Sales Handbook Emotional Intelligence Marketing 128

Buzzsprout

MARCH 28, 2024

And this new wave of advertising isn't going anywhere; podcast ads are set to climb exceeding $4 billion in revenue by 2025. In this blog, we'll break down everything you need to know about podcast advertising and show you how to leverage different types of podcast ads for optimal results. Why is podcast advertising effective?

Advertising 83

Advertising Tools ROI Productivity 83

Harvard Business

NOVEMBER 21, 2023

4) Make sure it’s a gift, not advertising. In this article, the authors outline five tips to consider when choosing what to buy this holiday season: 1) Don’t assume expensive gifts are the best. 2) Individualize when possible. 3) Focus on the practical and useful. 5) Don’t “compete” around the end of the year.

Advertising 251

Advertising Management 251

Harvard Business

AUGUST 31, 2023

Today’s workers feel numbed by a fragmented, unpredictable, and overwhelming collection of collaboration tools — the very things advertised to boost their productivity. They know they’re overloaded and feel exhausted but believe there is little or nothing they can do to slow the onslaught of communication.

Tools 253

Tools Advertising Productivity Strategy 253

Consulting Success

SEPTEMBER 3, 2018

While some people invest a lot of time into creating content or figuring out how to do advertising or speaking or going to a lot of trade shows, Barc Holmes of Coral Mountain Consulting has found an approach that works well for him. He is a master of not only building and nurturing, but strengthening relationships.

Consulting 250

Consulting Advertising Marketing How To 250

David A Fields

SEPTEMBER 26, 2023

Based on data collected from lead generation firms and shared with us by hundreds of consulting firms, one sales benchmark, in particular, warrants your attention: the likelihood of cold, outbound lead generation (or, similarly, advertising) to result in a project for your consulting firm.

Benchmarking 243

Benchmarking Sales Consulting Advertising 243

Harvard Business

MAY 23, 2024

Enabled by internet tools, global advertising, and affordable tech, mighty-middle businesses often bootstrap, use contractors, and require entrepreneurs to acquire diverse skills. These startups aim for valuations in the high single-digit to high tens of millions within 5-10 years, targeting midsize niches with significant growth potential.

Advertising 251

Advertising Small Business Tools Examples 251

Harvard Business

AUGUST 21, 2023

The global digital advertising industry is estimated to be $600 billion and growing. As advertisers handed off day-to-day operations to a bewilderingly complex digital advertising supply chain, companies often don’t know where their ads are ending up — including on sites that spew disinformation and hate-speech.

Advertising 156

Advertising Industry Media Operations 156

Harvard Business

MAY 20, 2019

Especially at smaller companies.

Advertising 132

Advertising Company Research Finance 132

Successful Independent Consulting

FEBRUARY 28, 2025

Additional deductions for things like office equipment, supplies, postage, advertising, professional fees, and dues for organizations (like the Professional Independent Consultants of America ) will add up to more savings. The IRS carefully scrutinizes this expense, so be sure you can justify the business deduction.

Insurance 195

Insurance Insurance Consulting How To 195

David A Fields

DECEMBER 20, 2022

Games, chocolates, electronics, more chocolates, cars (so the car advertisers would have you believe) with trunks full of chocolates. A lot of folks give and receive presents this time of year. As a consulting firm leader, you’re standing at a gift-giving nexus. Your consulting practice is a veritable cornucopia of gifts.

Advertising 221

Advertising Consulting Groups 221

Harvard Business

MARCH 6, 2024

Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%). Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research.

Marketing 254

Marketing B2C Strategy Strategy 254

Harvard Business

JUNE 9, 2025

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Emotional Intelligence 200

Emotional Intelligence Guidelines Advertising Retail 200

Harvard Business

MARCH 3, 2022

Sponsor content from Persistent Systems.

System 172

System Advertising Media Video 172

Harvard Business

JUNE 12, 2025

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Emotional Intelligence 188

Emotional Intelligence Management Guidelines Advertising 188

Harvard Business

JUNE 12, 2025

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Emotional Intelligence 187

Emotional Intelligence Guidelines Advertising Retail 187

Harvard Business

NOVEMBER 9, 2020

After hiding his Pure OCD for years, advertising executive Aaron Harvey is trying to make workplaces more open to severe mental health issues.

Advertising 171

Advertising 171

Harvard Business

JUNE 10, 2025

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Research 174

Research Emotional Intelligence Guidelines Talent 174

Consulting Success

JANUARY 21, 2019

Chris Kneeland’s work aims to understand how to get somebody to pay more and be more loyal while spending less on advertising and discounts. They have a higher than normal word of mouth or advocacy, and thus tend to spend lower than their competitive set on traditional media.

Consulting 179

Consulting Advertising Metrics Media 179

Harvard Business

JUNE 9, 2025

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Emotional Intelligence 156

Emotional Intelligence Guidelines Advertising Retail 156