Retooling Your Skills for Consulting in Media Advertising with Alex Bombeck: Podcast #37

Consulting Success

Retooling Your Skills for Consulting in Media Advertising with Alex Bombeck: Podcast #37 is a post from: Consulting Success. Consulting Success Podcast Alex Bombeck Consulting Media Advertising Michael Zipursky Retooling Your Skills for ConsultingOne of the barriers in a consulting firm is having every form of competition and figuring out how to reinvent yourself to stand out from the crowd.

What do advertisers want?

Seth Godin Blog

Advertisers (mostly) want mass. It's also the trend, and advertisers love trends. The march toward data has been going on since the early online days, at least 1999, the dawn of internet advertising, because the internet can't be a mass medium.

Advertising and influencing

Consultants' Consultant

Consultants Consultant: This interview is well worth a listen Rory Sutherland from Ogilvie talks about advertising as an influencing tool (not just to encourage people to buy but to fix problems and influence behaviour). The post Advertising and influencing appeared first on Consultants' Consultant.

Writing For Publications To Get Consulting Clients with Yuri Kruman: Podcast #106

Consulting Success

Consulting Success Podcast Advertising Consulting Business consulting clients Getting Clients PR Writing For PublicationsIn the consulting business, nothing gets people to connect with you more than telling your stories.

Three kinds of advertising

Seth Godin Blog

Google''s business is driven by direct response advertising. This is old school advertising, the first kind that appeared on TV. This is advertising that tells a story, advertising about belief, not necessarily action.

Big company advertising

Seth Godin Blog

They're making a fortune this year due to low oil prices, and one way to manage shareholder expectations for the future is to put some of that profit into brand advertising. American Airlines doesn't know what to say. And they're having a lot of trouble saying it.

A Lesson for Marketers on Mobile Advertising

Strategy+Business

Advertisers are eager to take advantage of mobile channels, but they must carefully position their products to get consumers'' attention

Taxing the Rich, and the “Woke” Advertising Trend

Harvard Business

Youngme, Felix, and Mihir debate two of the dramatic and controversial tax ideas being proposed by Democrats (a 70% marginal income tax rate and a 2% wealth tax), before discussing the trend among brands like Gillette, Nike, and Pepsi to launch “woke” advertising campaigns. Policy Marketing Advertising, Marketing & Public Relations Audio

Advertise to Humans, Not Consumers

1 to 1

The advertising and marketing industry has been in a state of flux for several years now and 2018 was no different. At Adexchanger’s Industry Preview, advertising and marketing executives pondered the direction of the industry.

We're All in Advertising Now

Strategy+Business

More companies -- in a variety of industries -- are acquiring digital agencies, reflecting the marriage of technology and marketing

An Advertising Legend Looks Ahead

1 to 1

Advertising legend Lester Wunderman will receive a lifetime achievement award this week from the Marketing EDGE for his many accomplishments. . He's been called the creator of direct marketing and a pioneer in many modern marketing innovations.

The Power of Positive Advertising

Strategy+Business

Consumers respond better to commercials with emotional appeal than to neutral ads or those that are too informative

The "Beauty" Behind False Advertising

1 to 1

But advertisers continue to disseminate messaging that promises to solve everyone's self-esteem issues with one magical miracle product.

This is how I advertise in my reports & engagement letters. You can do it, too.

Rod Burkert

The post This is how I advertise in my reports & engagement letters. I hope our last conversation about becoming a superhero in YOUR valuation world inspires you to move in that direction. Differentiate yourself. Master a skill set. Build your authority. Pursue aspirational clients.

R&D Spending Has Dramatically Surpassed Advertising Spending

Harvard Business

Especially at smaller companies. Research & development Marketing Finance & Accounting Digital Article

Advertising's hidden design and its impact on our culture

Seth Godin Blog

Consider this: The best direct marketing advertising media is permission based. These are all forms of advertising we might miss if they were gone, and they are all forms of measurable direct marketing. Media changes everything.

Advertisers’ Dilemma: Figuring Out How to Target Millennials, Now the Largest Demographic

MishTalk

Millennials are now the largest age group but retailers and advertisers in general haven’t quite figured out how to reach them. So what’s an advertiser to do? Millennials are not as interested in drills, machine shop workbenches, gardening, and any number of do-it-yourself items as their boomer parents. Why should they be? Home ownership is far lower and their boomer parents did not have mountains of student debt. more…). Economics

Facebook Hashtags Enhance Digital Advertising Opportunities

1 to 1

Yet, while hashtags enable users to engage in conversations and interact with the rest of the Facebook community, this tool also provides brands with an interesting new way to advertise and potentially generate positive social ROI.

Verizon's Bid for Yahoo: A Digital Advertising Coup

1 to 1

Under the leadership of CEO Lowell McAdam, the company has been actively putting the pieces in place to undergo a digital transformation--one that will enable the company to earn revenue from digital advertising, largely on mobile devices. . . Customer Engagement Customer Loyalty Customer Strategy Mobile Marketing digital advertising digital marketing Verizon's bid for YahooThis morning's announcement from Verizon about its bid to purchase Yahoo Inc.

Advertisers’ Dilemma: Figuring Out How to Target Millennials, Now the Largest Demographic

MishTalk

Millennials are now the largest age group but retailers and advertisers in general haven’t quite figured out how to reach them. So what’s an advertiser to do? Millennials are not as interested in drills, machine shop workbenches, gardening, and any number of do-it-yourself items as their boomer parents. Why should they be? Home ownership is far lower and their boomer parents did not have mountains of student debt. more…). Economics

'Bad' Creative is Killing Mobile Advertising

1 to 1

Mobile devices are quickly evolving beyond smartphones and tablets into smartwatches, fitness trackers, and more but marketers are still struggling with the same issue: delivering compelling content on mobile devices. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog. Marketing Mobile Marketing homepage

Friend or Foe? Native Advertising's Impact on Content Creation

1 to 1

In the marketing world, however, one term continues to perplex the masses more than most: Native advertising. When it comes to jargon, it''s often hard to uncover what''s hiding behind those fancy words.

Advertisers’ Dilemma: Figuring Out How to Target Millennials, Now the Largest Demographic

MishTalk

Millennials are now the largest age group but retailers and advertisers in general haven’t quite figured out how to reach them. So what’s an advertiser to do? Millennials are not as interested in drills, machine shop workbenches, gardening, and any number of do-it-yourself items as their boomer parents. Why should they be? Home ownership is far lower and their boomer parents did not have mountains of student debt. more…). Economics

Google Enters the Hotel Business, Takes on Advertisers Priceline, Expedia, and Trip Advisor

MishTalk

Google Inc (GOOG) is moving boldly to play a larger role in booking hotel rooms—at the risk of offending some of its most important advertisers. But the move is risky: Online travel agencies are among Google''s biggest advertisers. billion in 2014 on Google advertising and Expedia could spend another $1 billion, mainly to attract hotel bookings, estimates RBC Capital Markets analyst Mark Mahaney. As far as I am concerned the more competition the better.

A Client Attraction Thought Experiment

The More Clients Blog

Uncategorized Articles Assumption Concepts Email energy Human Interest Online advertising social media Technology Internet Thought experimentImagine this: You are parachuted into a city where you’re a stranger. And you have one mission: Find some clients to work with.

Predictions for the Top 5 Topics During #Advertising Week

1 to 1

Advertising Week 2014 got underway this morning in New York City, with the organization even ringing today''s closing stock market bell. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog. Marketing Mobile Marketing Social Media 10secondstorytelling advertisingweek marketingtactics mobileengagement multiscreenaudiences programmaticadbuying

A simple way to look at effective advertising in a digital age

Seth Godin Blog

Would you miss it if it weren''t there? Vogue magazine regularly runs more than 600 pages in length. And that''s fine, because it''s worth more with the ads than without them. On the other hand, if the ads disappeared from Twitter, would the service be better or worse?

Verizon's Bid for Yahoo: A Digital Advertising Coup

1 to 1

Under the leadership of CEO Lowell McAdam, the company has been actively putting the pieces in place to undergo a digital transformation--one that will enable the company to earn revenue from digital advertising, largely on mobile devices.

Trust, Transparency and Value — How Google Is Working to Improve Online Advertising for Everyone - SPONSOR CONTENT FROM GOOGLE

Harvard Business

Digital advertising has played an important role in making the internet the free, open, vital place it is today. Advertising helps reduce the digital divide, empowers creative voices and spurs global economic opportunity. We’re also working with publishers, agencies, advertisers and industry bodies that are committed to working together to improve global standards for online advertising. By Sridhar Ramaswamy, Senior Vice President of Ads & Commerce, Google.

How Brands Can Build Successful Relationships with Influencers

Harvard Business

Branding Sales & Marketing Advertising, Marketing & Public Relations Digital ArticleWhat many marketers get wrong.

How to Renew Old Clients with Funny Emails

The More Clients Blog

Uncategorized Advertising cellular telephone Chicago Cubs Communication Communication design Design Eifel Tower food France Human Interest marketing Product design Robert SoMost emails sent to renew past clients are as dull as stagnant pond water: “Hi, haven’t been in touch for some time since the Grimley project. Hope you are well. I’ve been having some great successes with recent clients and would love the chance to catch up.”. You know, something boring like that.

Restoring Derelict Spaces to Lease-Ready Condition

Tom Spencer

Advertising and Marketing. It only takes a little imagination to realize that an empty shop window makes for a great spot to place advertising and marketing. Blank walls and large open spaces are also wonderful locations for projection advertising and mixed media marketing messages.

How to Dramatically Increase Your Email Response

The More Clients Blog

Is it possible to use personalized emails that get a great response, and ultimately, new clients, from those in your network? I’m not talking about mass direct emails, but sending individual emails to people in one’s network, LinkedIn connections, past clients, etc.

Using Facebook Ads to make your brand part of everyday life

Tom Spencer

If you’ve been turning your nose up at the idea of advertising on Facebook, you’re missing out on a fantastic opportunity. What’s more Facebook Ads are easier to create than pretty much any other form of advertising.

How to Get Your Articles to Millions of Readers

The More Clients Blog

Uncategorized business consultant and coach for financial advisors Business economics Content marketing Content Marketing Institute Digital marketing Email financial advisors Market economics) marketing Online advertising online author online business publisher online publications Publishing Teresa Riccobuono video interview onlineA couple weeks ago I did an interview with an independent professional that just might rock your marketing world.

How to Dramatically Increase Your Email Response

The More Clients Blog

Is it possible to use personalized emails that get a great response, and ultimately, new clients, from those in your network? I’m not talking about mass direct emails, but sending individual emails to people in one’s network, LinkedIn connections, past clients, etc.

How to Successfully Meet the Three Biggest Marketing Challenges

The More Clients Blog

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus.