What’s the ROI of the ROI tool?
NOVEMBER 20, 2017
But, what is the ROI here?”. Further still, even some ideas that have had time to mature run into the buzz saw that is ROI. While ROI, at least in theory, can assist with the assessment of discerning between a type 1 and type 2 risk, it is hopelessly silent on the third type of risk, those that a business can’t afford not to take. By definition, ROI presupposes an investment. With no investment, the risk has been averted in the eyes of the proponents of ROI.