What’s the ROI of the ROI tool?

Ed Kless

But, what is the ROI here?”. Further still, even some ideas that have had time to mature run into the buzz saw that is ROI. While ROI, at least in theory, can assist with the assessment of discerning between a type 1 and type 2 risk, it is hopelessly silent on the third type of risk, those that a business can’t afford not to take. By definition, ROI presupposes an investment. With no investment, the risk has been averted in the eyes of the proponents of ROI.

ROI 55

Lessons from a high-ROI cloud transformation journey

McKinsey & Company

Some roadblocks on the cloud journey aren’t apparent until it’s under way. CUNA Mutual’s CIO and its vice president of tech products discuss their route to full cloud success. Digital Insights Cloud computing IT architecture IT cost & performance improvement

ROI 91

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How A Side Hustle Consultant Book Earned 40x ROI

Henry DeVries

A little story of how one consultant book returned 4000% ROI

ROI 73

Performance branding and how it is reinventing marketing ROI


Data and technology can help clarify customer behavior at the earliest stages of the decision journey. Here’s how. Marketing & Sales Insights

ROI 106

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

What's the ROI of the ROI tool?

Ed Kless

But, what is the ROI here?”This Conversely, if the anticipated revenue exceeds the expenditure by the threefold factor it emerges as a type 2 risk.The hole now reveals itself as self-evident.While ROI, at least in theory, can assist with the assessment of discerning between a type 1 and type 2 risk, it is hopelessly silent on the third type of risk, those that a business can’t afford not to take. By definition, ROI presupposes an investment. Defending ROI.

ROI 40

What's Your Digital ROI?


Companies need a clear and complete view of how their digital transformations are progressing

ROI 49

Good to great: Boosting the efficiency of your TV spend

McKinsey & Company

Marketing & Sales Insights Marketing spending effectiveness & ROI Marketing strategy Branding & brand strategyData holds the key to improving TV spend without sacrificing customer impact.

Commercial performance cockpit: A new era for data-driven steering

McKinsey & Company

Marketing & Sales Insights B-to-B Marketing spending effectiveness & ROI Digital strategy and organizationB2B sales leaders are beginning to use data in new ways to drive better sales performance.

B2B 87

A Refresher on Marketing ROI

Harvard Business

Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Marketing ROI is exactly what it sounds like: a way of measuring the return on investment from the amount a company spends on marketing. Marketing ROI is a straightforward return-on-investment calculation. In its simplest form, it looks like this: The goal, as with any ROI calculation, is to end up with a positive number, and ideally as high a number as possible.

ROI 30

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Can You Measure the ROI of Customer Experience?

1 to 1

customerexperiencemeasurement roi temkingroup Companies are increasingly using customer experience metrics to gauge the health of their customer relationships. But as companies continue to up their investments in customer-focused initiatives, CEOs, CFOs, and other members of the senior management team demand to know what the returns are on those efforts. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

ROI 40

How precision revenue growth management transforms CPG promotions

McKinsey & Company

Marketing & Sales Insights Customer lifecycle management & CRM Digital marketing Marketing spending effectiveness & ROIConsumer-packaged-goods companies are learning that the insights derived from advanced analytics capabilities enhance promotion performance—and the bottom line.

Boosting your sales ROI: How digital and analytics can drive new performance and growth


Successful sales leaders use four principles to tailor digital and analytical tools to their companies’ unique needs. Our Insights

ROI 82

Calculating the ROI of Customer Engagement

Harvard Business

A more sophisticated understanding of engagement allows community managers to effectively influence and change it, and even to calculate an ROI for engagement. This is where we start to formulate a ROI for engagement. For this reason, the ROI of engagement is typically negative until the culture supports and rewards regular asking and answering. Juan Díaz-Faes for HBR. We know that customer engagement matters.

ROI 35

LinkedIn ROI: how much engagement do you need to make it worth your effort?

Rod Burkert

The post LinkedIn ROI: how much engagement do you need to make it worth your effort? Greetings from Brentwood, TN. I am in the middle of a whirlwind speaking tour … yesterday was North Haven, CT and tomorrow will be Baton Rouge, LA. Meanwhile, Amy is holding down the RV in Albuquerque, NM, our last stop before wrapping up this year’s travel season. Last week, I wrote about promoting your speaking events on social media.

ROI 40

How To Increase Facebook Ad ROI During Pandemic

Forbes Leadership Strategy

Even during the pandemic there are entrepreneurs making high ROIs on Facebook. Leadership Strategy /leadership-strategy Leadership /leadership Leadership Strategy /leadership-strategy leadership

ROI 15

Why You Must Measure Marketing ROI

Forbes Leadership Strategy

Marketing leaders need to start speaking the language of business. That language talks about return on investment. Leadership Strategy /leadership-strategy Leadership /leadership Leadership Strategy /leadership-strategy leadership

ROI 16

Addressing the social determinants of health: Capturing improved health outcomes and ROI for state Medicaid programs


The social determinants of health (SDoH) strongly contribute to variations in health status. Addressing SDoH can help ensure access to high-quality care, improve outcomes, and manage costs. Insights on Healthcare Systems & Services

ROI 55

How to Boost the ROI of Your Meetings with a Proven Follow-Up Strategy

MBO Partners

Take your meetings to the next level with the right preparation, curiosity, and follow-up strategy

ROI 32

Uncover Meaningful ROI Results with a Multi-Method Approach

1 to 1

Measuring the return on investment of any campaign, tool, or strategy is crucial, but it can be a murky endeavor. Consider customer experience initiatives. Delivering outstanding customer service is one of the few ways businesses can win loyal customers and increase their bottom line, according to customer experience professionals. Customer Engagement Customer Experience Customer Strategy Social Media homepage

ROI 36

Developing Effective Learning Programs – Part III

Gina Abudi

Human Resource evaluating training learning programs Professional Development ROI of training Training training programs workshops A Client Story: Presenting the Report to the Client Read Part 1 and Part 2 of this client story for background information. The Client Report. Significant information was gathered from ACG’s evaluation of the current offerings and our small group meetings. The small group meetings provided the most relevant information as we were also able [.].

Developing Effective Learning Programs - Part II

Gina Abudi

Human Resource evaluating training learning programs Professional Development ROI of training Training training programs workshops A Client Story: Evaluating the Programs Read Part 1 of this client story for background information. Part 2 will focus on Abudi Consulting Group’s (ACG) one month evaluation project. Evaluation of Current Offerings.

The untapped potential of payer care management

McKinsey & Company

Payers have an opportunity to improve the ROI on care-management programs while ensuring a healthier experience for members, especially when considering increased needs from the COVID-19 pandemic.

ROI 62

Guide to Value-Based Pricing for Consultants: 10 Experts Share Their Fee Strategies

Consulting Success

If you’re not charging based on value and the ROI you are delivering, chances are that you’re severely undercharging. You, the consultant, want to earn more money in your consulting practice. You might be familiar with the principles of value-based pricing — but for whatever reason, you’re not applying the principles in your business. Here’s the truth — you could be earning far more by implementing value-based pricing.

ROI 205

How to get the most from your agency relationships in 2017


Executives who know how to set up and manage agency relationships are best positioned to improve their marketing ROI. Our Insights

ROI 86

Jumping Ahead

Alan Weiss

I’ll provide you with a proposal that will focus on the objectives and value of the project along with your investment and a dramatic ROI. A dramatic proposal and ROI is sometimes the best next step to endless intellectualizing about issues and timing, yada yada yada.

ROI 52

The next acronym you need to know about: RPA (robotic process automation)


RPA is a promising new development in business automation that offers a potential ROI of 30–200 percent—in the first year. Employees may like it too. Our insights

ROI 84

Are We Sending the Right Message?

Markovitz Consulting

As you can see in the chart below (copied from the magazine), fully 44% of responders said that ROI justifications are a key operational challenge in making improvements. But the issue of ROI justification is both mysterious and worrisome. They’re looking for home runs instead of singles and walks—while at the same time, they’re unwilling to make the investments unless they can be guaranteed a huge ROI.

ROI 142

Those Who Pack Tents

Alan Weiss

This is about investment and ROI. Convince the buyer that new budget isn’t needed, simply move money from poorer ROI potential to you. You have to position yourself as a far greater priority in terms of ROI.

ROI 52

Getting your clients to do your marketing for you

The Source

So far, so good when it comes to proving ROI. The results of a recent global survey we carried out of 3,500 senior buyers of consulting will be particularly interesting to those within consulting firms who have an interest in the success of thought leadership.

ROI 56

How to Establish Value in Your Consulting Fees

Consulting Success

If you’re not basing your fees on value or ROI you’re leaving significant money on the table. Most buyers of consulting services are more than happy to invest at a 5-10X ROI. Most buyers of consulting services are more than happy to invest at a 5-10X ROI. That’s because to identify value and ROI you must take the time to ask the right questions. Would earning 100%, 200% even 300% more than you are now with your consulting fees be of interest?

7 Key Decisions for Starting Your Consulting or Coaching Business Right

Consulting Matters

The easiest way to know the difference between these two models is who will be paying you - the organization or the individual and the expected ROI. Let's be real - you don't want to grow your OWN consulting or coaching business for the money.

B2C 263

7 Consulting Proposal Tips to Close That Sale

Tom Spencer

If they’re not crazy about the idea, you need to do a better job of selling your company and the ROI you can provide. The value you can provide to the client, including ROI. Mention ROI Right Away. Your ROI should speak for itself; you don’t need to throw around fancy language to get the client on board. Despite their expertise, many consultants struggle to close deals.

ROI 89

Thought leadership for an audience of one

The Source

Producing great thought leadership is an expensive and time-consuming business, after all, so it makes sense to ensure that as many clients and prospects as possible engage with it, in order to help deliver the ROI that is needed to justify the effort involved. OK, maybe not quite one.

Shift Your Perspective to Make Business Development Easier

Successful Independent Consulting

Clients tell me that as a result of my work, they’re able to cut back on help desk support and reach their ROI faster. Most consultants I know struggle with business development, and it’s a top concern among those thinking about going independent. “ I don’t know how to build a pipeline of leads ” or “ I’m not good at sales ” are common refrains.

How to build a mentorship program that actually works

Brimstone Consulting

Sodexo tracked its mentoring program outcomes and results closely and determined the program had an ROI of 2 to 1 , mostly attributable to enhanced productivity and employee retention. 7 Elements of an Effective Mentorship Program. Developing a mentorship program.

ROI 83