Thumbs-Down On Boring eBooks and Blah-Blah Gifts|Women In.

Women in Consulting

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eBook: Big Data, Analytics, and the Future of Marketing & Sales

McKinsey

The goldmine of data available today represents a turning point for marketing and sales leaders. Our Insights

Publish an Ebook to Extend Your Reach | Women in Consulting

Women in Consulting

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Forthcoming Ebook: The Consulting Apprenticeship

Steve Shu Consulting

[link]. www.consultingapprenticeship.com. General Management Management Consulting Professional Services Consulting Apprenticeship

Seth's Blog: Connected, portable or aware

Seth Godin Blog

It's so easy to make an ebook and cram it with videos, or to turn your how-to guide into something that looks slick on an iPad. The problem is this: when you turn this work into an app or augmented ebook, you're not moving to a less crowded market, not moving to a place where you will earn more attention from strangers. Seths Blog.Seth Godins riffs on marketing, respect, and the ways ideas spread. About. Archives. Subscribe. Recent Posts. "Oh,

Almost everything I don't know about social media.

Seth Godin Blog

Here''s a list of my most popular blog posts of 2012 , together with a link to a bound collection of the best of my blog and ebooks from the last seven years I just finished Gary Vaynerchuk''s new book. It comes out next week, and I recommend you spend some time with it.

eBook 15

How to Win More Follow-On Business [Part 1]

David A Fields

Expanded versions of the articles will be pulled together into a single ebook, which will be available shortly after Part 7 of the series is released.]

eBook 34

Some greatest hits

Seth Godin Blog

The new ebook about placebos. Talking with Krista Tippett about art and work that matters. Stop Stealing Dreams , on what school is for. Translations and more are here ). The world''s worst boss. On critics

Digital is slippery

Seth Godin Blog

100,000 downloads of your new app, or a quick rise to #1 for your new ebook or a million ''hits'' to a new website. When you build a building, it stays around for a long time. When you invest and staff a factory, it''s something significant, and it lasts.

eBook 24

Total Lunar Eclipse September 27-28: Where to See It, How to Photograph It

MishTalk

I highly recommend his PDF ebook Landscapes in Lightroom: The Essential Step-by-Step Guide. There is a Total Lunar Eclipse tonight visible of most of the US. You may want to watch it. The moon will likely appear strong read or orange, giving the name "blood moon".

eBook 25

Thinking about placebos (a new ebooklet)

Seth Godin Blog

Here''s a 25-page ebook to get the conversation started. After months of working on this project, I confess to being amazed at how little we talk about, think about or use placebos. I think you''ll find some pretty surprising research and analysis inside.

eBook 18

Now it's ruined

Seth Godin Blog

eBooks are for losers, stealing the magic and majesty of the printed book. Photography is a cheat, the death of painting. Photoshop is a hack, the death of photography. Instagram filters are crap, the death of Photoshop. Typing is mechanical, the deathknell for organic handwriting.

eBook 29

The tyranny of lowest price

Seth Godin Blog

To cut the price a dollar on that ebook or ten dollars on that plane ticket (discounts that few, in the absence of comparison, would notice very much) you have to slash the way things are edited, or people are trained or safety is ensured.

eBook 33

Imperfect substitutes

Seth Godin Blog

The reason that ebook prices are less important than in many other industries is that the substitutes for Makers or In Search of Excellence are quite imperfect--if you want to know what that book said, the only way to really know is to read it. 

eBook 20

An end of books

Seth Godin Blog

The death of the bookstore is being caused by the migration to ebooks (it won''t take all books to become ‘e’, just enough to tip the scale) as well as the superior alternative of purchase and selection of books online. As the bookseller disappears, and as the open nature of the ebook platform rewards individuals and quick-moving smaller entities, many in traditional book publishing will find their particular skills no longer valued the way they used to be.

eBook 24

Understanding marginal cost

Seth Godin Blog

The market for ebooks, for example, ended up in Federal court because otherwise smart people in book publishing couldn''t get their arms around the idea that their marginal cost of an ebook delivered by Amazon was precisely zero.

eBook 25

Understanding substitutes

Seth Godin Blog

Consider the market for ebooks. Lowering the price of ebooks won''t increase the number of people who read them much, as evidenced by how many free ebooks aren''t read by everyone (a viral video might be seen by five hundred to a thousand times as many people as a viral ebook).

eBook 24

64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Writing a short eBook. Writing a Short eBook. ” If so, a simple, short eBook is the perfect option. And when you’re done, you can say you’ve authored an eBook. What makes the right type of content for an eBook?

eBook 30

Just Because You’re in Charge Doesn’t Mean You Should Run Every Meeting

Harvard Business

HBR Guide to Making Every Meeting Matter Ebook + Tools. Well-run meetings allow you and your team to clarify issues, set direction, and move objectives forward. They’re essential to your team’s success. And yet there never seems to be enough time to properly plan and execute meetings. Perhaps it’s time to rethink whether you should even be leading your own meetings.

Living with your frustum

Seth Godin Blog

The ebook world doesn't care as much. David Bowie left behind an estate worth about $100 million. And there were perhaps five hundred musicians of his generation who were at least as successful. From Brown to Dylan to Buffet to Ross, there were thirty years of big hit makers.

eBook 17

FinTech Is Weaving Charitable Giving into Everyday Transactions

Harvard Business

Take Humble Bundle , a leading online retailer of digital games and eBooks. Today, even the smallest businesses can capitalize on the power of digital platforms to better understand their customers’ needs and behaviors, engage with them more effectively, and provide customized offerings.

eBook 36

Positioning Yourself As The Expert — How To Develop A Consulting Voice That Clients Will Listen To with Ron Carucci: Podcast #21

Consulting Success

Magazines, ebooks, and articles all work together to provide a conversation base for you to have with your ideal clients. You can also obtain a copy of his free ebook Leading Transformation.

eBook 14

For startups and those about to start: a new course on Skillshare

Seth Godin Blog

You get about an hour of original video, along with ebooks, exercises and a chance to post your questions and your work. [link]. To start off the year, the folks at Skillshare asked me to teach a course for them. You can find the details on the course at the link above.

eBook 10

How to Turn Today’s Proposal Failure into Tomorrow’s Consulting Success with JT Badiani: Podcast #10

Consulting Success

Finding a piece of literature or an online video or ebook that can help remind you of the things that are most important and how you can improve. Failure means a lesson has been learned. What are you going to do with your new knowledge?

eBook 31

First chance, best chance

Seth Godin Blog

It's more than 400,000 words, the best of the blog posts, articles and ebooks I've published since 2012, with a host of surprises as well. I love books. A perfected technology that's five hundred years old, a chance to hold and share and actually feel the weight of an idea.

Iceland Ponders Radical Money Plan Including Elimination of Fractional Reserve Lending and Deposit Insurance

MishTalk

Please consider a snip from the eBook What has Government Done to Our Money? I have long railed against fractional reserve lending, duration mismatches (e.g. banks issuing 2-year CDs and lending money for 15-year mortgages), bank''s ability to lend money into existence, and deposit insurance. Fractional reserve lending allows banks to lend out a near infinite amount of credit with essentially no backing.

eBook 28

Change the way you and your team see marketing

Seth Godin Blog

The new course includes videos, new ebooks, worksheets and more (more than 75 pages of brand-new material and many hours of discussions and projects for you and your team.) Launching today, my new course on Skillshare: The Modern Marketing Workshop.

eBook 11

6 Reasons to Get Better at Leading Meetings

Harvard Business

HBR Guide to Making Every Meeting Matter Ebook + Tools. Most people see meetings as a burden, a waste of time, or a general annoyance. But meetings aren’t going away. The good news is that leaders have the opportunity to significantly improve how meetings are run at your company, which could boost your influence and your career.

eBook 19

State is an Institution of Theft (Except of Course for Politicians and their Escape Hatches)

MishTalk

Case Against the Fed I highly recommend two easy-to-read book by Rothbard, both available as free eBooks courtesy of the Ludwig von Mises Institute. Here''s an interesting video courtesy of a reader from the Republic of Slovenia who sent the link.

eBook 14

EU Rules Bitcoin is a Currency, US Says Bitcoin is a Commodity; Which Side is Correct? What About Gold and BitGold?

MishTalk

Money is a Commodity For those who have not done so, I highly recommend downloading and reading the Rothbard's eBook What Has Government Done to Our Money? European Court of Justice Rules Bitcoin is a Currency Last week, the European Court of Justice ruled Bitcoin is a Currency and Exchanges are VAT-exempt. The European Court of Justice (ECJ) has ruled that bitcoin exchange transactions should be exempt from VAT.

eBook 30

Your Content Marketing Strategy Doesn’t Have to Be Complicated

Harvard Business

Publishing blog posts, videos, podcasts, ebooks, infographics, and more.

eBook 20

84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business

BMC then leverages LinkedIn, Facebook, and Twitter to deliver a mix of content — everything from eBooks, whitepapers, and blogs to videos, news, events, and updates. Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened.

Media 23

Seth's Blog: Most people, most of the time (the perfect crowd fallacy)

Seth Godin Blog

The myth of ebooks is that now that anyone can publish, enormous numbers of people will use this new platform to create countless numbers of new classics. In fact, most self-published ebooks just aren't very good. Seths Blog.Seth Godins riffs on marketing, respect, and the ways ideas spread. About. Archives. Subscribe. Recent Posts. "Oh, Oh, thats just a hack someone put together.". The sophisticates. Q&A: Purple Cows and commodities. Colors or numbers?

eBook 21

Seth's Blog: Is the new Kindle Zero the sign of things to come?

Seth Godin Blog

This afternoon, Amazon is going to announce the Kindle Zero, (screenshot) the first ebook reader that's free (to Prime members, of which there are millions). As a pioneer in free ebooks more than ten years ago, I feel like I have to keep up, hence my announcement today that to go with the new Kindle Zero, the free edition of my new book comes with a new Buick LeSabre or a large fig newton, your choice.

eBook 20

Is Risk-Free Banking Possible? What About Fractional Reserve Lending? 30-Year Mortgages?

MishTalk

Megan McArdle seriously needs to read the eBooks above, starting with Case Against The Fed. Reader "Nate" noted that Bloomberg columnist Megan McArdle stated that banning Fractional Reserve banking won''t work. Nate asked "What would a future without fractional-reserve banking look like?". Let''s start with a look at Megan McArdle''s article: Banking Without Risk Is Impossible.

eBook 21

Google vs. Sun vs. France: Too Big, Too Powerful, Too Free

MishTalk

Kindle, Nook, and other eBook readers come to mind. I happen to like the sun. By definition, the earth would not even be a planet without the sun. No one on earth would be alive without free sunshine. I happen to like Google. I could survive without Google, but like the sun, much of what Google provides is free.

A Good Digital Strategy Creates a Gravitational Pull

Harvard Business

Amazon’s Prime program is a sophisticated orbit, attracting members with a wide range of experiences, from shopping to ebooks to streaming media. Thanks to social media, businesses need to change how they think about influence. You can control what you say in an ad, sales meeting, or company memo, but when people connect peer-to-peer, you lose direct control over what is said or done. The new challenge is how to have influence from a distance.

eBook 20

Rethinking the Corporate Love Affair with Change

Harvard Business

It has kept up a feverish pace of change in its consumer offerings, shaping how we shop for everyday goods (online), who influences our purchase decisions (anonymous fellow customers), what we read (ebooks), when we expect to receive orders (same day) and where our purchases come from (warehouses we never see). Managers have a tendency to belittle the people we see as “resistant to change” – the employees who don’t change fast enough.

Climbing Mount Diablo: My Aha Moment on the Mountain

Women in Consulting

It doesn’t matter if it’s for my blog, an eBook, or a client – it just has to be the first task I do at the beginning of each work day. By: Amy Smith While most people celebrate MLK Day by volunteering in their communities or just enjoying a day off, I honored Martin Luther King Jr.’s

eBook 11

Give and Take

Tom Spencer

You write an ebook which changes our world view, and you gave it away for free. But mostly give. You are probably familiar with “gains from trade” The notion that society is based on give and take. You help me, I reciprocate, and together we benefit.