Trending Articles

How To Demand Business – Building Attention With PR Expert Jennefer Witter: Podcast #169

Consulting Success

Many for-profits and nonprofits are making a lot of impact in the world without getting the attention that they deserve.

9 Pricing Rules for Your Consulting Firm’s Advisory Engagements

David A Fields

There are consulting projects, there are advisory engagements, and there are chocolate covered almonds. Your consulting firm’s clients may consume all three, however, the rules for pricing are different in each case. Advisory engagements are 90-100% “on-camera,” where your clients can see you.


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The Heart of Value Propositions - What You Really Offer Clients

Consulting Matters

“Because relationships are mutual, partners share a single fate; no action benefits one and harms the other.” ” (Lewis, Amini and Lannon). Have you ever read a book that you know will change your life?

Why Your Productivity Hacks Don’t Hack It

Markovitz Consulting

(Note: a modified version of this article first appeared in the Harvard Business Review.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Ask these Six Questions in a Case Interview

Tom Spencer

One of the most difficult tasks in a case interview is to ask the right questions at the beginning of the case. Many candidates ask questions that are too generic. As a result, this don’t really help them to solve the case.

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Moving digital health forward: Lessons on business building

McKinsey & Company

Building a successful digital health business involves several strategic steps, as illustrated through the lens of six digital health start-ups. Insights on Pharmaceuticals & Medical Products

Consulting vs. Leading

Consulting Matters

Too many consultants tank their success because they do not clearly understand the difference between consulting vs. leading. Consulting is a defined role that is distinct from leadership. A consultant is one who helps a leader by framing the problems that the leader is accountable for solving.

Winning is Not Everything!

The More Clients Blog

A famous sports quote is “Winning isn’t everything. It’s the ONLY thing.”. I’m rather ashamed to say that I’ve shared this quote many times. But this quote is not only wrong, it is malignant. In so many ways, winning has become the most important value in our society.

Beating the odds: How to stick out from the crowd

Tom Spencer

For all those seeking a career in the consultancy sector, the obscenely competitive nature of MBB applications is hardly news. Candidates are highly aware of the acceptance rates which never exceed a few percent, yet still try their fortunes with consulting, often not despite, but because of this.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Building the writing habit

Kai Davis

Weird week. Big week. A college reached out to me and asked, “How can I get started blogging?” They want to take 2021 to practice writing, develop their thoughts, and maybe start to build a brand. Before you start thinking about any tools (e.g.,

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Asia at the speed of light: An interview with the head of ReNew Power

McKinsey & Company

The energy transition will remake Asia, says Sumant Sinha, managing director of ReNew Power. India

Our thought leadership predictions for 2021

The Source

The events of 2020 have undoubtedly shaken things up in the world of consulting firm content production. From our unique position looking across the whole thought leadership landscape, we believe there are some key trends that will help to shape 2021. Here are our top three: A more agile mindset.

249: Angela Henderson—How Can You Build A Great Business And A Wonderful Life?

On the Brink Podcast

Learn how to enjoy your business and your life! Our guest today is Angela Henderson, a wonderful woman from Australia who teaches us how to help women start and grow their businesses and themselves. She has a unique approach to help aspiring women entrepreneurs reach the peak of their performance.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Don’t be afraid of challenges and changes

Tom Spencer

It sounds cliché to repeat it again just like a mom’s tip to kids “Don’t be afraid of challenges and changes, my darling”, but there are probably some good reasons for us to revisit this motherhood statement. This year has been tough and challenging for many of us.

Double your leads with these three rules

Kai Davis

If you do one small thing every day for the next 70 days to improve your marketing and lead generation, you’ll get more leads and close more projects. But to succeed, you have to accept three rules to guide your behavior and put in the work.

The future of sustainability: Asia’s climate change imperative

McKinsey & Company

Confronting climate change and committing to sustainability are imperatives for our generation. Asia is at the epicenter of the effects of climate change and has the chance to lead in its adaptation and mitigation. Future of Asia Podcasts


It's Time For Women To Rewrite The Stories Of Success

On the Brink

It's out! My new book, " Rethink: Smashing The Myths of Women in Business ," is now published and available wherever books are sold. You can get your copy here.


Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

In a Crowded Healthcare Industry, Stand Out with Stellar Patient Experience

Think Customers

Not that long ago, people had limited options when seeking healthcare: they went to their primary care doctor or, for more emergent needs, the local hospital.

4 Critical Tips for Aspiring Professionals

Tom Spencer

Finding a job as a young professional is a challenging task in any climate, however, by following these four tips you can increase your chances of kickstarting your career. Do something you’re passionate about.

Motivating others: how to be an encouraging leader

The Management Centre

In this blog Charlie Scott outlines why motivation is important, and how leaders can encourage others. Motivation is energy. People who are motivated perform their jobs more effectively. They are more creative, flexible, and healthy.

Global Energy Perspective 2021

McKinsey & Company

The Global Energy Perspective describes our view on how the energy transition can unfold, through four scenarios. Oil & Gas Insights

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Are You Paying Attention to What Matters in This Pandemic?

Strategic Planning and Management Insights

What are you paying attention to during this pandemic? What you’re focusing on can make a big difference to your business, your career, and your health. Leadership covid19

Will Movie Theaters Survive When Audiences Can Stream New Releases?

Harvard Business

Actually, the answer may be yes. Customers Market research Business models Internet Digital Article

The New Science of GoalSetting and Achievement

Rick Conlow

The new science of goalsetting accelerates the opportunity for life achievements. Neuroscientists say the human brain has 100 billion neurons. 20,000 or so carry Dopamine. This neurotransmitter makes us human and has been called the “motivation molecule.”

It’s Yours – Think Long Term

Martinka Consulting

I recently got a newsletter from my friend Lisa Nirell with Energize Growth. She works primarily with middle market CMOs. The newsletter shared the following: “An obsession with short term results continues to haunt CMOs and undermine their ability to prove value. With an 82% spike in IPOs this year (compared to 2019), this systemic problem persists. source: )”.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Organizing for the future: Nine keys to becoming a future-ready company

McKinsey & Company

To better organize for a postpandemic future, leaders should embrace nine imperatives that collectively explain “who we are” as an organization, “how we operate,” and “how we grow.”. Insights on Organization

Born to run (things)

Seth Godin Blog

The first half of Bruce Springsteen’s autobiography makes some things abundantly clear: He had no natural ability to play the guitar. In fact, after his first lessons, he quit, unable to play a note. He had no singing talent.

Are We Entering a New Era of Social Media Regulation?

Harvard Business

The attack on the Capitol could mark a point of no return. Social platforms Regulation Technology Digital Article

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