Expert insights. Personalized for you.
How do you know if your marketing efforts are producing results? While ROI is important, marketing is a long-term investment. There can be measurable short terms results, such as “ We spent $100,000 in online advertising last month, and generated $450,000 in sales. MORE
Are corporate training metrics simply an exercise in futility that pleases training experts and HR but otherwise has no meaningful value to the business? To learn more about corporate training metrics, download 5 Steps to Smarter Training Measurement. Why Measure Training? MORE
Metrics such as average handle time (AHT), number of contacts handled, average wait time, and average speed of answer have all been heavily used and tracked. And while a couple of customer-centric metrics - customer satisfaction and Net Promoter Score - have become entrenched among contact center measurements, only recently have other customer-focused measurements such as Customer Effort Score and First Contact Resolution risen through the ranks. MORE
At the same time, members of the C-suite are measuring their potential impact using different metrics — financial, regulatory, technical, operational — leading to conflicting assessments. This lack of communication and coordination across functions makes it very difficult to assess the impact of cyber risk on the business as a whole or create any common metrics for doing so. Harry Haysom/Getty Images. MORE
Frequently clients ask me to help them develop ROI models and marketing metrics that serve as a foundation for effective decision-making. Managing Marketing marketing metrics marketing ROI roi I’m glad they do, because understanding value returned from marketing investments is essential to a successful marketing effort, and it’s not as easy as it seems. A sound approach to measuring marketing ROI sits at heart of an agile marketing strategy. MORE
In a misguided attempt to improve quality, the management posts monthly scores on a variety of metrics. without understanding anything about effective use of metrics. Pity the employees at a Starbucks in midtown NYC. MORE
In markets that aren't natural monopolies or where there are clear, agreed-upon metrics, how do we decide? Seths Blog.Seth Godins riffs on marketing, respect, and the ways ideas spread. About. Archives. Subscribe. Recent Posts. "Oh, Oh, thats just a hack someone put together.". The sophisticates. Q&A: Purple Cows and commodities. Colors or numbers? Words are hooks, words are levers. Mumbo vs. Jumbo. Death and Taxes, 2014. The opposite of anxiety. Stoogecraft. MORE
For years, agile teams and organizations have measured success using process metrics – time to market, team throughput and cycle times, improved quality, and better predictability of output. As companies scale from agile projects to agile organizations, we must evolve the way we measure success – from process-based metrics to measuring business outcomes. By Surya Panditi, GM, Agile Management, CA Technologies. MORE
Access to capital and a better understanding of critical metrics. Entrepreneurship Technology Digital Article MORE
In The Tyranny of Metrics, history professor Jerry Muller reminds us that not everything that can be counted counts, and not everything that counts can be counted MORE
Cost Per Hire (CPH) is one of the most common HR metrics used to measure recruiting effectiveness. Metrics HR Efficiency human resources Recruiting Costs MORE
At the core of the confusion over a company like Tesla is that traditional business metrics are outdated and can create overconfidence or underestimation. Classic metrics like market penetration and market share, which many leaders are measured on, are the very things causing us to miss market opportunities and threats. We don’t need to throw out all classic business metrics. But we should recognize their fundamental flaws and complement them with a new set of metrics. MORE
Blog Case Interview Articles Case Interview Guide estimate future demand estimation question forecast demand industry specific metrics mckinsey case interview mckinsey problem solving testHere's a list of Case Interview Questions that I've received as a candidate. Keep in mind the interview format (especially for McKinsey) has evolved since the time I went through it as a candidate. How much time does it take to relocated an average size mountain 10 miles using an average size dump truck? MORE
Incorporate these consulting key performance metrics (KPIs) into your business practice now Stop waiting for your financial statements to measure success. MORE
As a consequence, managers don’t have a clear sense of what is really driving sales in their business, while salespeople, who are inundated with dozens of metrics, get lost in the day-to-day noise. The challenge, of course, is to decide on the right metrics. Wins are the most common metric used across sales roles and industries. Finding the right metrics isn’t the end of the story. MORE
What factors lead to a search result showing up on page 1 or page 5 of Google? What about the popularity bar in iTunes? How does it work? Who decides what your salary is compared to the person down the hall? On this road, in this town, what's the threshold before you'll get a speeding ticket? MORE
The McKinsey Global Institute, in conjunction with FCLT Global, recently released research stating that long-term-oriented companies perform better than those that focus on short-term results. While a laudable effort in principle, measuring a company’s tendency to make myopic operating and investing decisions is fiendishly complex. Getting the measurement right is central to providing convincing evidence on the debate over short-termism. MORE
A new McKinsey metric helps Indian marketers get buyers’ attention at the beginning of their decision journey—when it counts the most. Marketing & Sales Insights MORE
Tooga/Getty Images. Imagine that you are choosing between two similar mutual funds, one managed by Marcus and the other by Tanya. Without additional differentiating information, there is no obvious reason to have a strong preference for one over the other. Yet in various contexts, such as entrepreneurship and hiring , people often exhibit a preference for men over women when information about an individual’s quality (for example, their expected performance) is unavailable or unclear. MORE
Those are okay metrics; however, if you look around your office you’ll find a better clue. How do you know if you’re doing well at the consulting game? Revenue? Client feedback? MORE
Companies in the private sector continue to adopt customer experience metrics such as customer effort score and Net Promoter Score to get a better handle on how satisfied customers are and to help determine whether customer experience investments are paying off. MORE
A new metric can help companies pinpoint performance issues. Problems along the semiconductor supply chain are difficult to diagnose. Insights on Semiconductors MORE
These metrics are useful but miss the big picture, in part because they mistake a program’s cost for its value. We developed a new metric — cost per employed day (CPED) over the first six months — that we believe better defines how well employment programs work. Debating the utility of specific metrics might seem like a minor thing. Data and metrics are part of the solution. MORE
It is the metric that indicates whether hospital systems will be overwhelmed. Since the explosion of COVID-19, most countries have put in place public health measures to “flatten the curve” and accepted the concomitant economic pull back. MORE
Tom: Do you think that short term financial metrics are part of the problem in developing long term strategy? And so, there appears to be a disparity between what companies do and what the metrics are measuring. (Source: Flickr ). MORE
Michael Harris and Bill Tayler wrote a terrific article in the new Harvard Business Review on “metrics surrogation”—the tendency for people to mentally replace their business strategy with metrics. Although these metrics are supposed to reflect the company’s progress towards its goals, the focus on metrics can destroy an organization. Loosen the link between metrics and incentives. Use multiple metrics. MORE
Video Transcript: Let’s talk about metrics. Specific metrics that you can use to get more clients, win more business , and actually grow your consulting business. There’s four metrics in one track. Metric number three that you want to track is proposals. MORE
Ignoring the signup/website experience, I''m curious about the customer satisfaction and actual value from the core product. Interestingly I''ve seen zero data (though plenty of anecdotes) to support either direction. I''d like to run a separate survey targeting just people who have signed up. I''d just ask 4 questions: 1) Did you have health insurance prior to getting insurance via healthcare.gov? Yes/No] 2) If so, how are your health insurance premiums compared to your prior plans? MORE
It’s worth finding your metrics A thoughtful friend has a new project, and decided to integrate a podcast into it. Talking to a producer, he said that his goal was to make it a “top 10 podcast on iTunes.” ” Why is that the goal? That’s a common goal, a popular goal, someone else’s goal. MORE
31 While effective metrics are essential for focusing attention and achieving results, they can also overpower better sense. Most industries cower to a few central metrics, the yardsticks that define the winners and losers. Metrics tried and proven over years become a guide to what’s important, driving resource allocation. But these metrics can become tyrants. When things change, outmoded metrics can threaten a firm’s survival. HBR STAFF. MORE
In The Tyranny of Metrics, history professor Jerry Muller reminds us that not everything that can be counted counts, and not everything that counts can be counted MORE
Brand attachment is a metric that speaks to the level of emotional buy-in. People don’t just like these brands or these people, they adore them. They have a higher than normal word of mouth or advocacy, and thus tend to spend lower than their competitive set on traditional media. MORE
Learn how your firm can get better profitability out of your current projects and drive additional revenue by tracking the metrics that matter most A panel of consulting industry experts join Deltek to share their tips with consulting firms. MORE
Metrics Related Topics 
Consulting Success
JANUARY 8, 2018
Video Transcript: Let’s talk about metrics. Specific metrics that you can use to get more clients, win more business , and actually grow your consulting business. There’s four metrics in one track. Metric number three that you want to track is proposals.
The Clever Consultant
JULY 7, 2015
Metrics NPV PMO MetricsWhether you’re helping a client build a business case or, launching a strategic project, chances are you’ll need to get your hands dirty by calculating the Net Present Value (NPV) of their investment.
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The Clever Consultant
JULY 3, 2015
Cost Per Hire (CPH) is one of the most common HR metrics used to measure recruiting effectiveness. Metrics HR Efficiency human resources Recruiting Costs
Markovitz Consulting
AUGUST 27, 2019
Michael Harris and Bill Tayler wrote a terrific article in the new Harvard Business Review on “metrics surrogation”—the tendency for people to mentally replace their business strategy with metrics. Although these metrics are supposed to reflect the company’s progress towards its goals, the focus on metrics can destroy an organization. Loosen the link between metrics and incentives. Use multiple metrics.
Seth Godin Blog
JANUARY 16, 2019
It’s worth finding your metrics A thoughtful friend has a new project, and decided to integrate a podcast into it. Talking to a producer, he said that his goal was to make it a “top 10 podcast on iTunes.” ” Why is that the goal? That’s a common goal, a popular goal, someone else’s goal.
Tom Spencer
MAY 18, 2015
Tom: Do you think that short term financial metrics are part of the problem in developing long term strategy? And so, there appears to be a disparity between what companies do and what the metrics are measuring. (Source: Flickr ).
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Strategy+Business
APRIL 22, 2018
In The Tyranny of Metrics, history professor Jerry Muller reminds us that not everything that can be counted counts, and not everything that counts can be counted
Joellyn Sargent
AUGUST 23, 2012
How do you know if your marketing efforts are producing results? While ROI is important, marketing is a long-term investment. There can be measurable short terms results, such as “ We spent $100,000 in online advertising last month, and generated $450,000 in sales.
Management and IT Consulting
MAY 4, 2017
Learn how your firm can get better profitability out of your current projects and drive additional revenue by tracking the metrics that matter most A panel of consulting industry experts join Deltek to share their tips with consulting firms.
Seth Godin Blog
APRIL 17, 2018
What factors lead to a search result showing up on page 1 or page 5 of Google? What about the popularity bar in iTunes? How does it work? Who decides what your salary is compared to the person down the hall? On this road, in this town, what's the threshold before you'll get a speeding ticket?
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Seth Godin Blog
JUNE 30, 2019
Is probably not a useful metric to measure yourself by. But the helpful metrics are the ones where cash isn’t the solution If it’s important and you can spend money to fix it, by all means, go do that.
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LSA Global
MARCH 10, 2019
Are corporate training metrics simply an exercise in futility that pleases training experts and HR but otherwise has no meaningful value to the business? To learn more about corporate training metrics, download 5 Steps to Smarter Training Measurement. Why Measure Training?
Consultant Ninja
NOVEMBER 18, 2013
Ignoring the signup/website experience, I''m curious about the customer satisfaction and actual value from the core product. Interestingly I''ve seen zero data (though plenty of anecdotes) to support either direction. I''d like to run a separate survey targeting just people who have signed up. I''d just ask 4 questions: 1) Did you have health insurance prior to getting insurance via healthcare.gov? Yes/No] 2) If so, how are your health insurance premiums compared to your prior plans?
Harvard Business
SEPTEMBER 23, 2016
While effective metrics are essential for focusing attention and achieving results, they can also overpower better sense. Most industries cower to a few central metrics, the yardsticks that define the winners and losers. Metrics tried and proven over years become a guide to what’s important, driving resource allocation. But these metrics can become tyrants. When things change, outmoded metrics can threaten a firm’s survival. HBR STAFF.
Harvard Business
AUGUST 22, 2017
As a consequence, managers don’t have a clear sense of what is really driving sales in their business, while salespeople, who are inundated with dozens of metrics, get lost in the day-to-day noise. The challenge, of course, is to decide on the right metrics. Wins are the most common metric used across sales roles and industries. Finding the right metrics isn’t the end of the story.
1 to 1
NOVEMBER 3, 2015
Metrics such as average handle time (AHT), number of contacts handled, average wait time, and average speed of answer have all been heavily used and tracked. And while a couple of customer-centric metrics - customer satisfaction and Net Promoter Score - have become entrenched among contact center measurements, only recently have other customer-focused measurements such as Customer Effort Score and First Contact Resolution risen through the ranks.
Harvard Business
APRIL 5, 2017
The McKinsey Global Institute, in conjunction with FCLT Global, recently released research stating that long-term-oriented companies perform better than those that focus on short-term results. While a laudable effort in principle, measuring a company’s tendency to make myopic operating and investing decisions is fiendishly complex. Getting the measurement right is central to providing convincing evidence on the debate over short-termism.
Harvard Business
AUGUST 8, 2017
At the core of the confusion over a company like Tesla is that traditional business metrics are outdated and can create overconfidence or underestimation. Classic metrics like market penetration and market share, which many leaders are measured on, are the very things causing us to miss market opportunities and threats. We don’t need to throw out all classic business metrics. But we should recognize their fundamental flaws and complement them with a new set of metrics.
Harvard Business
FEBRUARY 14, 2017
These metrics are useful but miss the big picture, in part because they mistake a program’s cost for its value. We developed a new metric — cost per employed day (CPED) over the first six months — that we believe better defines how well employment programs work. Debating the utility of specific metrics might seem like a minor thing. Data and metrics are part of the solution.
Harvard Business
NOVEMBER 17, 2017
At the same time, members of the C-suite are measuring their potential impact using different metrics — financial, regulatory, technical, operational — leading to conflicting assessments. This lack of communication and coordination across functions makes it very difficult to assess the impact of cyber risk on the business as a whole or create any common metrics for doing so. Harry Haysom/Getty Images.
1 to 1
JANUARY 5, 2016
Companies in the private sector continue to adopt customer experience metrics such as customer effort score and Net Promoter Score to get a better handle on how satisfied customers are and to help determine whether customer experience investments are paying off.
Harvard Business
JUNE 13, 2018
For years, agile teams and organizations have measured success using process metrics – time to market, team throughput and cycle times, improved quality, and better predictability of output. As companies scale from agile projects to agile organizations, we must evolve the way we measure success – from process-based metrics to measuring business outcomes. By Surya Panditi, GM, Agile Management, CA Technologies.
Harvard Business
OCTOBER 25, 2017
Tooga/Getty Images. Imagine that you are choosing between two similar mutual funds, one managed by Marcus and the other by Tanya. Without additional differentiating information, there is no obvious reason to have a strong preference for one over the other. Yet in various contexts, such as entrepreneurship and hiring , people often exhibit a preference for men over women when information about an individual’s quality (for example, their expected performance) is unavailable or unclear.
Joellyn Sargent
NOVEMBER 13, 2014
Frequently clients ask me to help them develop ROI models and marketing metrics that serve as a foundation for effective decision-making. Managing Marketing marketing metrics marketing ROI roi I’m glad they do, because understanding value returned from marketing investments is essential to a successful marketing effort, and it’s not as easy as it seems. A sound approach to measuring marketing ROI sits at heart of an agile marketing strategy.
CaseInterview.com
MARCH 7, 2019
Blog Case Interview Articles Case Interview Guide estimate future demand estimation question forecast demand industry specific metrics mckinsey case interview mckinsey problem solving testHere's a list of Case Interview Questions that I've received as a candidate. Keep in mind the interview format (especially for McKinsey) has evolved since the time I went through it as a candidate. How much time does it take to relocated an average size mountain 10 miles using an average size dump truck?
McKinsey
OCTOBER 9, 2018
By combining two simple metrics, companies can gain valuable insights into their innovation performance. Strategy & Corporate Finance Insights
David A Fields
FEBRUARY 12, 2019
Those are okay metrics; however, if you look around your office you’ll find a better clue. How do you know if you’re doing well at the consulting game? Revenue? Client feedback?
McKinsey
AUGUST 1, 2019
A new McKinsey metric helps Indian marketers get buyers’ attention at the beginning of their decision journey—when it counts the most. Marketing & Sales Insights
Seth Godin Blog
APRIL 14, 2013
In markets that aren't natural monopolies or where there are clear, agreed-upon metrics, how do we decide? Seths Blog.Seth Godins riffs on marketing, respect, and the ways ideas spread. About. Archives. Subscribe. Recent Posts. "Oh, Oh, thats just a hack someone put together.". The sophisticates. Q&A: Purple Cows and commodities. Colors or numbers? Words are hooks, words are levers. Mumbo vs. Jumbo. Death and Taxes, 2014. The opposite of anxiety. Stoogecraft.
Consulting Success
JANUARY 21, 2019
Brand attachment is a metric that speaks to the level of emotional buy-in. People don’t just like these brands or these people, they adore them. They have a higher than normal word of mouth or advocacy, and thus tend to spend lower than their competitive set on traditional media.
Harvard Business
JUNE 3, 2019
Access to capital and a better understanding of critical metrics. Entrepreneurship Technology Digital Article
McKinsey
MARCH 30, 2020
It is the metric that indicates whether hospital systems will be overwhelmed. Since the explosion of COVID-19, most countries have put in place public health measures to “flatten the curve” and accepted the concomitant economic pull back.
McKinsey
DECEMBER 18, 2018
A new metric can help companies pinpoint performance issues. Problems along the semiconductor supply chain are difficult to diagnose. Insights on Semiconductors
Markovitz Consulting
FEBRUARY 6, 2020
In a misguided attempt to improve quality, the management posts monthly scores on a variety of metrics. without understanding anything about effective use of metrics. Pity the employees at a Starbucks in midtown NYC.
McKinsey
APRIL 18, 2018
Don’t overlook the insight that two simple metrics can yield about the effectiveness of your R&D spending. Strategy & Corporate Finance Insights
Management and IT Consulting
DECEMBER 12, 2018
Incorporate these consulting key performance metrics (KPIs) into your business practice now Stop waiting for your financial statements to measure success.
McKinsey
APRIL 2, 2018
Is dry powder anything to worry about, and is it a useful metric for the industry? Two McKinsey experts weigh in. Insights on Private Equity & Principal Investors
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