David A Fields

MARCH 26, 2019

Is your consulting firm like toothpaste? In case you’re scratching your head, trying to figure out where this is going, there’s an easy answer: No. Of course not. Your offering isn’t creamy and there’s no limit to how much consulting you can bring on a plane. But adopting a classic marketing strategy used to sell … Continued. The post A More Powerful Way to Communicate Your Consulting Firm’s Promise appeared first on David A. Fields. All Articles Consulting Consultants

Consulting 364

Consulting Course Marketing Strategy 364

Management Consulted

JULY 14, 2019

The management consultant resume is the most important document in the recruiting process. Maybe that’s why it causes so many headaches for candidates! But have no fear – we are here to help you craft your perfect management consulting resume. … Continue Reading. The post Consulting Resume: Complete Guide appeared first on Management Consulted. consulting resumes

Resumes 185

Resumes Management Consulting Recruiting 185

Consulting Matters

AUGUST 19, 2019

I’ll never forget the moment the Disney team turned around the performance of the Animal Kingdom theme park. This beautiful park opened in 1999, full of compelling backstories and adventure. However, it wasn’t resonating with the Disney guests as expected. The breakthrough solution to this challenge came in the middle of a 2-day strategy session.

Consulting 227

Consulting Film Operations Exercises 227

Consulting Success

FEBRUARY 26, 2019

You, the consultant, want to earn more money in your consulting practice. You might be familiar with the principles of value-based pricing — but for whatever reason, you’re not applying the principles in your business. Here’s the truth — you could be earning far more by implementing value-based pricing. If you’re not charging based on value and the ROI you are delivering, chances are that you’re severely undercharging. What’s holding you back? “It It won’t work.

ROI 255

ROI Strategy Strategy Strategy& 255

Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

Benchmarking

Successful Independent Consulting

APRIL 12, 2019

Negotiating is typically hard for everyone, but it’s especially tough for consultants. It’s our nature to make the client happy, so negotiating for a higher rate feels awkward. But when you’re self-employed, even the smallest increase in your rate can translate to big bucks , particularly if the rate is for a long project, or if you’re working with an ongoing client.

Consulting 284

Consulting Travel Talent Sales 284

Jacq Hackett Consulting

MAY 12, 2019

As consultants, we are brought into organisations to solve problems or assist with a particular challenge. Exactly what the client needs will vary of course. It might be a review of a program or service; diagnosis of glitches in the system to identify solutions; an organisational restructure; a strategic plan; development of a new policy.

Consulting 120

Consulting Analysis Video Interviews 120

Tom Spencer

MAY 4, 2019

Is a job in consulting really what you expect it will be when you are a student, knee-deep in case prep and coffee chats? In this series , we hear from new consultants who were recently in those shoes, and what their experience has actually been like during the transition from the dream to the day-to-day reality of consulting work. Bill Nielsen graduated from the University of Chicago Booth School of Business last June, and began working at Bain & Company in Chicago in September 2018.

Case Interview 113

Case Interview Bain Consulting Analysis 113

David A Fields

JANUARY 29, 2019

Since you’re a consultant, chances are you’ve produced a report or two. In fact your consulting firm may dazzle your clients with artfully designed presentations and printouts, chock-a-block with clever analyses, pithy insights, and/or progress updates. At the very least you’ve summarized your progress on three pages with your logo on the bottom and dessert … Continued. The post These 5 Reports Will Help Your Consulting Firm Succeed appeared first on David A. Fields.

Report 239

Report Consulting 239

Consulting Success

MAY 1, 2019

How do you get new consulting clients? Do you have a system in place for winning consulting projects? If you’re a consultant, you’re in the business of marketing. To get consulting clients, you need to generate conversations with the right prospects. Marketing is how you generate these conversations. Without marketing, you don’t have a consulting business. At Consulting Success, helpings consultants master their marketing to get more clients is our forté. We study and help.

Study 275

Study Marketing Consulting Case Study 275

Advertiser: ZoomInfo

More than two years in, COVID-19 is far from over. Businesses are tasked with beating pre-COVID numbers, making marketing crucial. This is your time to create brand awareness, bring in the best leads, and play a vital role in new and existing profit.

Marketing

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. However, there will be times when you have to feel the cash flow pressure and need to find clients.right now! This article is designed to give you some immediate traction while still setting you up for long-term success. Before we get started.

Strategy 224

Strategy Strategy Strategy& Cash Flow 224

Tom Spencer

APRIL 6, 2019

Despite their expertise, many consultants struggle to close deals. Writing a consulting proposal that closes a sale can be challenging, and as a result it may be difficult to figure out why your proposals are getting rejected. In this article, we will look at seven tips that will improve your success rate so that you can start converting more leads. Have a Sales Conversation First. A proposal should never be a cold sell.

Sales 104

Sales ROI Consulting Travel 104

The Fearless Marketer

APRIL 15, 2019

If you haven’t yet noticed, I’ve been writing a lot about how to use humor in emails to get more attention and response. And a wonderful subset of humor is cartoon humor. Should you use cartoons in your emails? Most certainly. They are great attention-getters. And who doesn’t love a good cartoon? I think the best use of a cartoon is right after the opening sentence of an email. It sets up the reader to laugh, and then you follow a short sentence that sucks them right into the body of the email.

Marketing 88

Marketing Insurance Insurance Finance 88

Tsavo Neal

MAY 27, 2019

Many consultants tell me that they’ve never had a website that’s worked for conversions. What is a conversion? A conversion occurs when a user (your prospective client) takes the desired action on your website. A lack of conversions could mean many things : It could be a positioning problem — you’re not targeting a niche or you aren’t demonstrating your point of view. It could be a traffic problem — you don’t have the marketing habits to actually bring prospects to your website.

Case Study 60

Case Study Case Studies Study Examples 60

Advertiser: ZoomInfo

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

Strategy

The Source

JULY 17, 2019

Lots of consulting firms have skeletons in their closets, but I’ve only ever come across one that has actual cadavers in its basement: PA Consulting. No, this isn’t a particularly punitive version of the up-or-out (or in this case, down-and-in) meritocracy many firms still adhere to. It’s a reflection of how seriously the firm takes new product development. The basement in question is at PA’s Global Innovation and Technology Centre, a few miles outside Cambridge in the UK.

Engineering 68

Engineering Productivity Development Consulting 68

Successful Independent Consulting

JULY 16, 2019

Most self-employed consultants I know have deep expertise in a certain function or industry, and nearly everyone would like to earn some extra money. If this describes you, check out what I recently discovered. It’s the Gerson Lehrman Group ( GLG ), a 20-year-old international company that brings together subject matter experts (SMEs) with businesses and non-profits looking for insight on various topics.

Consulting 297

Consulting Talent Conference Retail 297

Markovitz Consulting

AUGUST 27, 2019

Michael Harris and Bill Tayler wrote a terrific article in the new Harvard Business Review on “metrics surrogation”—the tendency for people to mentally replace their business strategy with metrics. Although these metrics are supposed to reflect the company’s progress towards its goals, the focus on metrics can destroy an organization.

Metrics 211

Metrics Consulting Banking Financial 211

Management Consulted

JANUARY 22, 2019

Attention frequent business travelers: the next time you board a Delta Airlines flight, your experience will be drastically different. On January 23, you’ll see a substantial Delta boarding zones change that is sure to rankle frequent business travelers, and quite … Continue Reading. The post Delta Boarding Zones Change: Business Travelers Get Shafted appeared first on Management Consulted. consulting travel life as a consultant

Travel 182

Travel Airlines Management Consulting 182

Advertiser: ZoomInfo

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

Data

Rick Conlow

NOVEMBER 29, 2019

Over nine decades ago, Dr. Evan O’Neill Kane of New York’s Kane Summit Hospital changed his mindset. He felt doctors were losing too many patients in appendectomy surgery, many because of the effects of general anesthesia.

How To 121

How To Exercises Film eBook 121

David A Fields

MARCH 5, 2019

From your clients’ perspective, engaging your consulting firm is an emotional decision. The notion that “people act on emotion then justify with logic” has become clichéd. We accept it as an immutable law of human nature, like “children scream shrilly to be heard in a crowd” and “teenagers take selfies.” But what emotions are your … Continued. The post One, Powerful Model that Explains Why Your Consulting Firm Wins Projects appeared first on David A. Fields.

Consulting 329

Consulting 329

Consulting Success

DECEMBER 16, 2019

Finding leads can be time-consuming and oftentimes costly. With the help of a software and the right people, you can actually do away with your worries about generating quality inbound consulting leads.

Software 244

Software Consulting Interviews Company 244

Consulting Matters

AUGUST 2, 2019

Are you at a point in your career where you're starting to ask life's big questions: Who am I? What do I want? What is my purpose? Then you're going to be relieved that I put together this video to help you start finding answers. Let me give you a few things to think about as you watch this video: Questioning your identity and wondering about your values isn't a sign that everything is falling apart (even though it feels that way.)

How To 248

How To Video Consulting 248

Advertiser: ZoomInfo

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

Sales

Tom Spencer

FEBRUARY 2, 2019

In recent years, players in the healthcare industry have strived to create more effective systems in order to improve overall patient outcomes. Traditional ‘fee-for-service’ business models have seen America spend more on healthcare than any other nation and are no longer producing the results that patients need. How to break out of the old model?

Healthcare 120

Healthcare Industry Insurance Insurance 120

Jacq Hackett Consulting

MAY 12, 2019

Consultancy projects are essentially all about finding answers and solutions. But before you dive right in, make sure you have clarity about the questions.

Consulting 156

Consulting 156

Steve Shu Consulting

APRIL 16, 2019

In 2019, Inside Nudging will be re-released within a special edition book published by The Decision Lab, entitled Nudging Democratized: A Guide to Applying Behavioral Science. Many thanks to my brilliant co-author, Andrew Lewis, for collaborating with me on this release. More details will be forthcoming as the release date draws nearer

Consulting 150

Consulting 150

Tsavo Neal

MARCH 20, 2019

“Why am I not getting any clients through my consulting website?”. If you’re reading this article, you’re asking yourself this question. It’s a question I get all the time. And it’s the primary problem I’m trying to solve in my business — helping consulants get more clients through their website. But it’s the wrong question. We need to break this question down into chunks. Break it down into chunks, and you can turn a lofty goal into a step by step process.

Sales 101

Sales Consulting Tools Exercises 101

Advertiser: ZoomInfo

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

How To

Successful Independent Consulting

MAY 29, 2019

As an independent consultant, it’s vital that you convey professionalism at every step if you want to get hired at a great rate. Details matter, particularly when you’re making an initial impression. That’s why having a professional email address is a must, as is an eye-catching, effective email signature. Consider the following two examples. Who are you more interested to meet and potentially hire? Obviously, Jared’s is more professional but let’s dissect why.

Consulting 278

Consulting Examples Tools Study 278

Markovitz Consulting

APRIL 16, 2019

(Note: this article first appeared in Industry Week.) A recent article by Sam Walker in the Wall Street Journal argues that better managers are the key to delivering better results. Walker cites research by Gallup showing that the quality of middle managers determines 70% of the variance between high-performing and low-performing companies.

Management 190

Management Consulting Journal Conference 190

Management Consulted

JUNE 9, 2019

If you interview for McKinsey, you may come across the McKinsey Personal Experience Interview (PEI). The McKinsey PEI is a separate behavioral portion of the interview process on top of standard behavioral questions you can expect to see. Years ago, … Continue Reading. The post McKinsey PEI: Personal Experience Interview appeared first on Management Consulted. Case Interview

McKinsey 171

McKinsey Interviews Case Interview Management 171