2019

A More Powerful Way to Communicate Your Consulting Firm’s Promise

David A Fields

Is your consulting firm like toothpaste? In case you’re scratching your head, trying to figure out where this is going, there’s an easy answer: No. Of course not. Your offering isn’t creamy and there’s no limit to how much consulting you can bring on a plane. But adopting a classic marketing strategy used to sell … Continued. The post A More Powerful Way to Communicate Your Consulting Firm’s Promise appeared first on David A. Fields. All Articles Consulting Consultants

Consulting Resume: Complete Guide

Management Consulted

The management consultant resume is the most important document in the recruiting process. Maybe that’s why it causes so many headaches for candidates! But have no fear – we are here to help you craft your perfect management consulting resume. … Continue Reading. The post Consulting Resume: Complete Guide appeared first on Management Consulted. consulting resumes

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How I Ditched the Fear of Being Seen and Launched my REAL Business

Consulting Matters

I’ll never forget the moment the Disney team turned around the performance of the Animal Kingdom theme park. This beautiful park opened in 1999, full of compelling backstories and adventure. However, it wasn’t resonating with the Disney guests as expected. The breakthrough solution to this challenge came in the middle of a 2-day strategy session.

Film 191

Guide to Value-Based Pricing for Consultants: 10 Experts Share Their Fee Strategies

Consulting Success

You, the consultant, want to earn more money in your consulting practice. You might be familiar with the principles of value-based pricing — but for whatever reason, you’re not applying the principles in your business. Here’s the truth — you could be earning far more by implementing value-based pricing. If you’re not charging based on value and the ROI you are delivering, chances are that you’re severely undercharging. What’s holding you back? “It It won’t work.

ROI 200

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Negotiation Tips for Independent Consultants

Successful Independent Consulting

Negotiating is typically hard for everyone, but it’s especially tough for consultants. It’s our nature to make the client happy, so negotiating for a higher rate feels awkward. But when you’re self-employed, even the smallest increase in your rate can translate to big bucks , particularly if the rate is for a long project, or if you’re working with an ongoing client.

More Trending

Looking for answers? Keep sight of the questions

Jacq Hackett Consulting

As consultants, we are brought into organisations to solve problems or assist with a particular challenge. Exactly what the client needs will vary of course. It might be a review of a program or service; diagnosis of glitches in the system to identify solutions; an organisational restructure; a strategic plan; development of a new policy.

First Six Months – Adjusting to Consulting Life

Tom Spencer

Is a job in consulting really what you expect it will be when you are a student, knee-deep in case prep and coffee chats? In this series , we hear from new consultants who were recently in those shoes, and what their experience has actually been like during the transition from the dream to the day-to-day reality of consulting work. Bill Nielsen graduated from the University of Chicago Booth School of Business last June, and began working at Bain & Company in Chicago in September 2018.

Bain 95

These 5 Reports Will Help Your Consulting Firm Succeed

David A Fields

Since you’re a consultant, chances are you’ve produced a report or two. In fact your consulting firm may dazzle your clients with artfully designed presentations and printouts, chock-a-block with clever analyses, pithy insights, and/or progress updates. At the very least you’ve summarized your progress on three pages with your logo on the bottom and dessert … Continued. The post These 5 Reports Will Help Your Consulting Firm Succeed appeared first on David A. Fields.

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Marketing for Consultants Study (2019)

Consulting Success

How do you get new consulting clients? Do you have a system in place for winning consulting projects? If you’re a consultant, you’re in the business of marketing. To get consulting clients, you need to generate conversations with the right prospects. Marketing is how you generate these conversations. Without marketing, you don’t have a consulting business. At Consulting Success, helpings consultants master their marketing to get more clients is our forté. We study and help.

Study 217

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. However, there will be times when you have to feel the cash flow pressure and need to find clients.right now! This article is designed to give you some immediate traction while still setting you up for long-term success. Before we get started.

7 Consulting Proposal Tips to Close That Sale

Tom Spencer

Despite their expertise, many consultants struggle to close deals. Writing a consulting proposal that closes a sale can be challenging, and as a result it may be difficult to figure out why your proposals are getting rejected. In this article, we will look at seven tips that will improve your success rate so that you can start converting more leads. Have a Sales Conversation First. A proposal should never be a cold sell.

ROI 89

Using Cartoons to Get Attention in Emails

The More Clients Blog

If you haven’t yet noticed, I’ve been writing a lot about how to use humor in emails to get more attention and response. And a wonderful subset of humor is cartoon humor. Should you use cartoons in your emails? Most certainly. They are great attention-getters. And who doesn’t love a good cartoon? I think the best use of a cartoon is right after the opening sentence of an email. It sets up the reader to laugh, and then you follow a short sentence that sucks them right into the body of the email.

7 Ways To Quickly Boost Your Consulting Website’s Conversions (Psychology Explained)

Tsavo Neal

Many consultants tell me that they’ve never had a website that’s worked for conversions. What is a conversion? A conversion occurs when a user (your prospective client) takes the desired action on your website. A lack of conversions could mean many things : It could be a positioning problem — you’re not targeting a niche or you aren’t demonstrating your point of view. It could be a traffic problem — you don’t have the marketing habits to actually bring prospects to your website.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Lots of consulting firms have skeletons in their closet…

The Source

Lots of consulting firms have skeletons in their closets, but I’ve only ever come across one that has actual cadavers in its basement: PA Consulting. No, this isn’t a particularly punitive version of the up-or-out (or in this case, down-and-in) meritocracy many firms still adhere to. It’s a reflection of how seriously the firm takes new product development. The basement in question is at PA’s Global Innovation and Technology Centre, a few miles outside Cambridge in the UK.

If You're a SME Make Extra Money with GLG

Successful Independent Consulting

Most self-employed consultants I know have deep expertise in a certain function or industry, and nearly everyone would like to earn some extra money. If this describes you, check out what I recently discovered.

Talent 315

The road to hell is paved with metrics.

Markovitz Consulting

Michael Harris and Bill Tayler wrote a terrific article in the new Harvard Business Review on “metrics surrogation”—the tendency for people to mentally replace their business strategy with metrics. Although these metrics are supposed to reflect the company’s progress towards its goals, the focus on metrics can destroy an organization.

Looking for answers? Keep sight of the questions

Jacq Hackett Consulting

As consultants, we are brought into organisations to solve problems or assist with a particular challenge. Exactly what the client needs will vary of course. It might be a review of a program or service; diagnosis of glitches in the system to identify solutions; an organisational restructure; a strategic plan; development of a new policy.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

The five lessons B2B sales leaders should learn to make analytics work

McKinsey

Data-driven growth comes from much more than just being good at data. Marketing & Sales Insights

B2B 113

One, Powerful Model that Explains Why Your Consulting Firm Wins Projects

David A Fields

From your clients’ perspective, engaging your consulting firm is an emotional decision. The notion that “people act on emotion then justify with logic” has become clichéd. We accept it as an immutable law of human nature, like “children scream shrilly to be heard in a crowd” and “teenagers take selfies.” But what emotions are your … Continued. The post One, Powerful Model that Explains Why Your Consulting Firm Wins Projects appeared first on David A. Fields.

Generating Inbound Consulting Leads With Sam Schutte: Podcast #119

Consulting Success

Finding leads can be time-consuming and oftentimes costly. With the help of a software and the right people, you can actually do away with your worries about generating quality inbound consulting leads.

How to Discover Your Purpose

Consulting Matters

Are you at a point in your career where you're starting to ask life's big questions: Who am I? What do I want? What is my purpose? Then you're going to be relieved that I put together this video to help you start finding answers. Let me give you a few things to think about as you watch this video: Questioning your identity and wondering about your values isn't a sign that everything is falling apart (even though it feels that way.)

How To 198

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Delta Boarding Zones Change: Business Travelers Get Shafted

Management Consulted

Attention frequent business travelers: the next time you board a Delta Airlines flight, your experience will be drastically different. On January 23, you’ll see a substantial Delta boarding zones change that is sure to rankle frequent business travelers, and quite … Continue Reading. The post Delta Boarding Zones Change: Business Travelers Get Shafted appeared first on Management Consulted. consulting travel life as a consultant

Travel 155

Nudging Democratized: A Guide to Applying Behavioral Science

Steve Shu Consulting

In 2019, Inside Nudging will be re-released within a special edition book published by The Decision Lab, entitled Nudging Democratized: A Guide to Applying Behavioral Science. Many thanks to my brilliant co-author, Andrew Lewis, for collaborating with me on this release. More details will be forthcoming as the release date draws nearer

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150

Healthcare Industry — The Rise of Vertical Integration

Tom Spencer

In recent years, players in the healthcare industry have strived to create more effective systems in order to improve overall patient outcomes. Traditional ‘fee-for-service’ business models have seen America spend more on healthcare than any other nation and are no longer producing the results that patients need. How to break out of the old model?

Why you’re not getting any clients from your consulting website

Tsavo Neal

“Why am I not getting any clients through my consulting website?”. If you’re reading this article, you’re asking yourself this question. It’s a question I get all the time. And it’s the primary problem I’m trying to solve in my business — helping consulants get more clients through their website. But it’s the wrong question. We need to break this question down into chunks. Break it down into chunks, and you can turn a lofty goal into a step by step process.

Sales 87

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.