David A Fields

MARCH 26, 2019

Is your consulting firm like toothpaste? In case you’re scratching your head, trying to figure out where this is going, there’s an easy answer: No. Of course not. Your offering isn’t creamy and there’s no limit to how much consulting you can bring on a plane. But adopting a classic marketing strategy used to sell … Continued. The post A More Powerful Way to Communicate Your Consulting Firm’s Promise appeared first on David A.

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Consulting Course Strategy Strategy 364

Consulting Matters

AUGUST 19, 2019

I’ll never forget the moment the Disney team turned around the performance of the Animal Kingdom theme park. This beautiful park opened in 1999, full of compelling backstories and adventure. However, it wasn’t resonating with the Disney guests as expected. The breakthrough solution to this challenge came in the middle of a 2-day strategy session.

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Consulting Success

FEBRUARY 26, 2019

You, the consultant, want to earn more money in your consulting practice. You might be familiar with the principles of value-based pricing — but for whatever reason, you’re not applying the principles in your business. Here’s the truth — you could be earning far more by implementing value-based pricing. If you’re not charging based on value and the ROI you are delivering, chances are that you’re severely undercharging.

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Consulting Strategy Strategy Strategy& 252

Successful Independent Consulting

APRIL 12, 2019

Negotiating is typically hard for everyone, but it’s especially tough for consultants. It’s our nature to make the client happy, so negotiating for a higher rate feels awkward. But when you’re self-employed, even the smallest increase in your rate can translate to big bucks , particularly if the rate is for a long project, or if you’re working with an ongoing client.

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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

How To

Management Consulted

JANUARY 13, 2019

Welcome to 2019, and our annual management consulting salaries report! The consulting industry has been evolving rapidly over the last few years. Consulting business models have adapted as firms respond to their clients’ needs for digital solutions, advanced analytics, and AI. … Continue Reading. The post 2019 Management Consulting Salaries for Undergraduates, MBAs/PhDs, & Interns appeared first on Management Consulted.

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Consulting Management Report Industry 248

Consulting Success

MAY 1, 2019

How do you get new consulting clients? Do you have a system in place for winning consulting projects? If you’re a consultant, you’re in the business of marketing. To get consulting clients, you need to generate conversations with the right prospects. Marketing is how you generate these conversations. Without marketing, you don’t have a consulting business.

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Consulting Study Marketing System 275

Markovitz Consulting

AUGUST 27, 2019

Michael Harris and Bill Tayler wrote a terrific article in the new Harvard Business Review on “metrics surrogation”—the tendency for people to mentally replace their business strategy with metrics. Although these metrics are supposed to reflect the company’s progress towards its goals, the focus on metrics can destroy an organization. Wells Fargo’s “” Eight is great ” initiative, which had the company measuring daily cross-sell numbers, caused employees to focus on increasing that number—not nec

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Metrics Strategy Strategy Strategy& 211

Rick Conlow

NOVEMBER 29, 2019

Over nine decades ago, Dr. Evan O’Neill Kane of New York’s Kane Summit Hospital changed his mindset. He felt doctors were losing too many patients in appendectomy surgery, many because of the effects of general anesthesia. He felt that local anesthesia would be better for the patients but, not surprisingly, no volunteers came forward to test his hypothesis.

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Exercises How To eBook Film 126

Strategic Planning and Management Insights

DECEMBER 19, 2019

When it comes to strategic planning, every organization will go about scheduling their meetings in a different way. Regardless, having scheduled strategy progress and project management meetings will remain essential to fulfill your organizational goals and objectives. For more on how to structure your meeting schedule following a strategic planning session: How to Improve Strategy Implementation with a Regular Meeting Schedule.

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Consulting

Alan Weiss

DECEMBER 7, 2019

I’ve never understood consultants who are flummoxed by a prospect saying, “Others can do this cheaper than you.” Do you shop for the cheapest heart surgeon, or mechanic for your car, or roof repairer? What’s really going on, of course, is that the consultants allow themselves to become commodities by insufficiently differentiating their value, consequently price comparisons are inevitable.

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Comparison Consulting Course Leadership 93

David A Fields

MARCH 5, 2019

From your clients’ perspective, engaging your consulting firm is an emotional decision. The notion that “people act on emotion then justify with logic” has become clichéd. We accept it as an immutable law of human nature, like “children scream shrilly to be heard in a crowd” and “teenagers take selfies.” But what emotions are your … Continued.

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Consulting 329

Consulting Matters

AUGUST 2, 2019

Are you at a point in your career where you're starting to ask life's big questions: Who am I? What do I want? What is my purpose? Then you're going to be relieved that I put together this video to help you start finding answers. Let me give you a few things to think about as you watch this video: Questioning your identity and wondering about your values isn't a sign that everything is falling apart (even though it feels that way.

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How To Video 248

The Fearless Marketer

DECEMBER 22, 2019

There once was a magnificent city named Bubble City. It was a wonderful place. Everybody knew everyone else. And all its inhabitants felt familiar and safe. It was a bustling city full of life, energy, and businesses that met their every need. And was called Bubble City because there was a big glass bubble covering it, protecting it from the outside world.

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This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

Methodologies

Successful Independent Consulting

JULY 16, 2019

Most self-employed consultants I know have deep expertise in a certain function or industry, and nearly everyone would like to earn some extra money. If this describes you, check out what I recently discovered. It’s the Gerson Lehrman Group ( GLG ), a 20-year-old international company that brings together subject matter experts (SMEs) with businesses and non-profits looking for insight on various topics.

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Clarity Consultants

OCTOBER 1, 2019

Corporate training is evolving. Employee expectations have been shifting, and companies have to adapt if they are going to recruit and retain top talent. Additionally, organizations are looking at their training options to see how their programs can help them stay ahead of the competition. The post What is Having a Lasting Impact on Corporate Training?

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Training Training Recruiting Recruitment 97

Tom Spencer

FEBRUARY 2, 2019

In recent years, players in the healthcare industry have strived to create more effective systems in order to improve overall patient outcomes. Traditional ‘fee-for-service’ business models have seen America spend more on healthcare than any other nation and are no longer producing the results that patients need. How to break out of the old model? Leaders in the field have considered a variety of solutions, but the most prominent model is vertical integration , which is where one company takes c

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Healthcare Industry Insurance Insurance 120

Consulting Success

DECEMBER 16, 2019

Finding leads can be time-consuming and oftentimes costly. With the help of a software and the right people, you can actually do away with your worries about generating quality inbound consulting leads. Today, Michael Zipursky interviews Sam Schutte, the CEO and Chief Software Architect at Unstoppable Software, Inc about how he started his company and.

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Consulting Software Interviews Company 243

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Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

Case Study

Markovitz Consulting

APRIL 16, 2019

(Note: this article first appeared in Industry Week.) A recent article by Sam Walker in the Wall Street Journal argues that better managers are the key to delivering better results. Walker cites research by Gallup showing that the quality of middle managers determines 70% of the variance between high-performing and low-performing companies. Because managers can instill (or at least heighten) a sense of purpose and meaning in employees’ work, they drive the critical measure of employee engagement

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Management Training Training Journal 190

Rick Conlow

DECEMBER 27, 2019

Life has the habit of wearing us down. Positive living is hard to do. Will positive thinking really help us in defeat? Rejection? Frustration? Setbacks? Illness? Or, critics? Unfortunately, we all are confronted with these kinds of challenges in life. It’s part of the human condition. Most of us do try positive thinking to get through it all. I have discovered that all of us are engulfed by insidious enemies more challenging than life’s ups and downs.

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Strategic Planning and Management Insights

NOVEMBER 27, 2019

Up means down and down means up — We’ve all had colleagues who make it a practice of denying what we know is real. It happens in politics, science, business and anywhere: people whose beliefs are a million miles away from reality.

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How To Education 94

Henry DeVries

DECEMBER 18, 2019

Here are some predictions for the future of digital marketing in the year 2020 and beyond from some thought leaders I polled, plus a few of my own prognostications.

Marketing 92

Marketing 92

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Just because we're working with a distributed team doesn't mean we have to abandon time-tested tools and methods like whiteboarding. Digital look-alikes often cramp creativity and all but eliminate the humanity of shared interactions. Hardware solutions are also limiting and, of course, expensive and immobile. In an increasingly digital and remote-first world, it’s important for us to select tools and processes that allow us to mitigate if not eliminate the above problems.

How To

David A Fields

APRIL 16, 2019

Before Goldilocks was eaten by the three bears (or was it the three pigs?), she fussily spotted the ideal porridge, chair and bed for herself. What’s the ideal consulting opportunity for your consulting firm? There are myriad guidelines you could apply to pinpoint your ideal consulting opportunity. For example, strategic fit, duration of project, or … Continued.

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Consulting How To Guidelines Examples 323

CaseInterview.com

APRIL 17, 2019

For almost any professional job, applicants are required to provide a resume and cover letter to demonstrate their qualifications. Your resume is one of the most important documents during the application process, as it acts as a summary of your education, experience, and skillset. In the consulting world, your resume is even more important. The top three consulting firms — McKinsey, Bain, and BCG — have acceptance rates of less than five percent during any given year.

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Resumes Consulting Examples Case Interview 94

The Fearless Marketer

JANUARY 28, 2019

After 20 years of sending out my weekly, eZine, More Clients, I’m making a big change. It’s still a weekly eZine about marketing your professional services, but with a new name and focus. The focus will be on what I call Fearless Marketing. But what exactly do I mean by that? Fearlessness is not an attitude, a feeling, or an action. Fearlessness is who you are.

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Marketing Strategy Strategy Strategy& 91

Melissa Agnes

AUGUST 8, 2019

We hear about cybersecurity incidents happening all the time. Most often, we hear about the massive breaches that happen to the biggest of brands. But the truth is that cybersecurity incidents are a threat that can happen to any and every company. You don’t have to be a massive household name to be targeted. While a cybersecurity threat doesn’t always necessarily translate into a crisis * (the level of impact depends on the incident itself), it is most certainly an incident that dema

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Case Study Case Studies Study Management 93

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Consulting

Clarity Consultants

MARCH 20, 2019

Gamification has been making waves in the learning and development field for years. By gamifying your training, you can increase employee engagement, making participating as fun as it is functional. Gamification is a learning approach that features elements similar to entertainment gaming, particularly video games. It can create a more effective and engaging learning and development program by embracing ideas.

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Training Training Consulting Video 92

Tom Spencer

APRIL 27, 2019

Ever feel short-changed by the amount of time you’re allowed to take off work? In some cases, individual employers are more generous than ever in looking after the well-being of their employees. But for freelancers, entrepreneurs, and small business owners the idea of taking off anything more than the occasional weekend is more fraught with panic than with the prospect of taking it easy.

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Small Business Energy Leadership Culture 113

Consulting Success

AUGUST 8, 2019

It’s easy to get wrapped in your firm’s marketing or pricing strategies. These are important subjects for any consultant. But, there is one thing that comes before ANYTHING in your consulting business. And that’s your health and wellness. This year, for the first time ever, we sent out a brand new survey to our list. Health & Wellness For Consultants Study (2019) is a post from: Consulting Success.

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