B2B vs B2C Branding: Stories for Boardrooms & Living Rooms
Tom Spencer
MAY 23, 2025
Branding is the backbone of marketing, yet the strategies for Business-to-Business (B2B) and Business-to-Consumer (B2C) contexts vary substantially. In contrast, B2C branding appeals to the desires of individual consumers. essence, B2C branding focuses on connecting with consumers emotions and lifestyles.
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