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5-Step Consulting Marketing Strategy To Get Clients Consistently

Consulting Success

Are you having trouble building a consulting marketing strategy that helps you get clients consistently? According to our How To Start A Consulting Business Study, marketing is the BIGGEST challenge for consultants.

Marketing 247
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Marketing for Consultants Study (2019)

Consulting Success

If you’re a consultant, you’re in the business of marketing. Marketing is how you generate these conversations. Without marketing, you don’t have a consulting business. At Consulting Success, helpings consultants master their marketing to get more clients is our forté. Marketing for Consultants Study (2019) is a post from: Consulting Success. Consulting Articles Consulting Industry Marketing Case Study Marketing for Consultants Marketing for Consultants Survey

Study 216
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Better, Consulting Firm Marketing: Flywheels and Snowballs

David A Fields

Effective marketing will increase awareness, engagement and credibility among your consulting firm’s target audience. A couple of proven, consulting firm marketing principles will boost your marketing success.

Marketing 195
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The Consultant’s Guide to Growth Marketing with Jim Huffman #159

Consulting Success

Even if you have the best product available, it doesn’t mean anything if you don’t have an equivalent marketing strategy in place. The CEO of GrowthHit, Jim Huffman, takes this time to share his expertise and experience when it comes to growth marketing.

Marketing 254
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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

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Thought Leadership Marketing For Consultants: Quick-Start Guide

Consulting Success

What is thought leadership marketing and why is it a powerful marketing strategy for consultants? Thought leadership marketing is a form of marketing where you share your expertise on a specific topic. Thought leadership marketing enables.

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Closing the Gap Between Digital Marketing Spending and Performance

Harvard Business Review

How marketers can maximize returns. Marketing Sales and marketing Social marketing Marketing industry Digital Article

Marketing 101
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3 Tips to Expand Your Consulting Firm’s Market

David A Fields

The post 3 Tips to Expand Your Consulting Firm’s Market appeared first on David A. There’s a rich, hidden vein of project opportunities for your consulting firm—projects that your consulting firm may not have been in the running to receive.

Marketing 325
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Dealing with Marketing Struggles

The Fearless Marketer

What is the biggest struggle you have with marketing your professional services? Is it your marketing message, creating your services/programs, clearly communicating your value, getting in front of prospective clients, the selling process, or something else?

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Marketing Strategies for Consultants Study: 2018

Consulting Success

I’m excited to share the results of our 2018 Marketing Strategies for Consultants Study. Marketing is always a hot topic for consultants. In this study, we polled our list of 33,000 consultants and asked them about their marketing — and you’ll learn how you compare to other consultants when it comes to your own marketing. Marketing Strategies for Consultants Study: 2018 is a post from: Consulting Success.

Study 162
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Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

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Having Marketing Challenges Suddenly? Help Is Available

Business Consulting Agency

Marketing has gotten so much more complex in comparison to past times. Then, the recent couple years changed consumer behavior, which impacts marketing again. Marketing is always adjusting to the times. Marketing is a diverse landscape nowadays.

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Video Messages: A Quick & Easy Way To Improve Your Marketing Results

Consulting Success

Video messages will instantly improve your marketing. Rule # 1 of marketing is this: You must stand out. Recently, we’ve been using a new tactic for our marketing efforts: video messages. Featured Articles Marketing Business with Video messaging Video Marketing

Video 185
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Does Influencer Marketing Really Pay Off?

Harvard Business Review

Marketing Social media Brand management Social marketing Digital ArticleResearch finds seven variables that impact a campaign’s effectiveness.

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How to Generate Reactions to Your Consulting Firm’s Marketing

David A Fields

Your consulting firm can increase the amount and quality of engagement from the readers, listeners and viewers of your marketing content (a.k.a. The post How to Generate Reactions to Your Consulting Firm’s Marketing appeared first on David A.

Marketing 212
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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

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How to Get Empathetic Marketing Right

Harvard Business Review

Marketing Sales and marketing Brand management Customer strategy Social and global issues Society and business relations Digital ArticleThree strategies to help you personalize your messaging, evoke genuine compassion, and forge powerful customer connections.

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The #1 Marketing Tactic for Your Consulting Firm

David A Fields

Two quick questions for you: What are your favorite marketing tactics to promote your consulting firm? What marketing tactics should you use to promote your consulting firm? The post The #1 Marketing Tactic for Your Consulting Firm appeared first on David A.

Marketing 286
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Holding Onto Your Marketing Budget in a Downturn

Harvard Business Review

Six actions for marketing leaders. Marketing Sales and marketing Recessions Economic cycles and trends Marketing industry Digital Article

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[Checklist] Create a Great Marketing Piece for Your Consulting Firm

David A Fields

Content marketing is all the rage, and for good reason when it comes to building your consulting firm. If you’ve spent any time and/or money on content marketing, you’ve likely discovered that creating … Continued.

Marketing 212
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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

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Research: Consumers Value Fate in Marketing Narratives

Harvard Business Review

Sales and marketing Advertising Marketing industry Digital ArticleThe story of how a product was discovered can change the level of consumers’ interest.

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Validating Product-Market Fit in the Real World

Harvard Business Review

Marketing Market research Innovation Digital ArticleOnline ad platforms make it easy to obtain data-backed insights.

Data 82
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5 Keys to Great, Consulting Firm Marketing

David A Fields

The post 5 Keys to Great, Consulting Firm Marketing appeared first on David A. Sit back and imagine your consulting firm as pure, rich, creamy scoops of ice cream. Prospects and consulting opportunities are the hot fudge that pours onto your icy practice in a steady, glossy stream of chocolatey richness. When you put it that way, it’s hard not to like consulting, right? Except, that you need to … Continued.

Marketing 250
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Your Comprehensive Guide to Marketing Tactics for Consulting Firms

David A Fields

The post Your Comprehensive Guide to Marketing Tactics for Consulting Firms appeared first on David A. Your Challenge: Can you come up with even one tactic that’s not on the list below? Bonus points if you post two or more tactics.)

Marketing 292
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16 Go-to-Market Plays for Your Entire Sales Funnel

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

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Marketing Tips and Tools for your Internship

Tom Spencer

Marketing is an incredibly important function of any growing business. Marketing is generally the initial point of contact in a customer’s purchasing journey. Developing Digital Marketing Media. Part of many job descriptions is to develop digital marketing materials.

Tools 85
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Business Social Media Marketing Efforts

Business Consulting Agency

Business social media marketing efforts can confuse people and companies. Social media is a complex marketing tactic that often leaves companies confused. Find out how to improve your business social media marketing efforts. Social media is impossible to avoid.

Media 52
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An Impeccable Source of Language for Your Consulting Firm’s Marketing

David A Fields

The post An Impeccable Source of Language for Your Consulting Firm’s Marketing appeared first on David A.

Marketing 344
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5 Great Marketing Ideas

The Fearless Marketer

Every week for 25 years I’ve written this newsletter, The Fearless Marketer (used to be More Clients). Look, ultimately, marketing is about clearly and persuasively communicating about the value of your professional services. Refining Your Marketing Message.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

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Ending Your Struggle With Marketing

The Fearless Marketer

They feel marketing is a struggle. What happens is that marketing gets difficult. Marketing is like going fishing all-day. And your marketing efforts stop dead in their tracks. The struggle to market yourself diminishes greatly.

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Having Marketing Challenges? Get Help With Professional Services

Business Consulting Agency

Marketing as well as advertising is more complex nowadays. Digital marketing tactics and advertising dominates the landscape now. Companies of all sizes seem to be having marketing challenges. These marketing problems can show as lack of results, or no results.

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Consultant Marketing Diving In

Jerry Fletcher

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

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The Marketing-Selling Sequence

The Fearless Marketer

A lot of marketing is like throwing a bunch of balls in the air and hoping they land exactly where you want. Your balls may include: Your marketing message, email promotions, online sales information, qualifying phone calls, social media, a marketing presentation, and the selling conversation.

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The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

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Consultant Marketing Magic Words

Jerry Fletcher

Somehow we got on the subject of getting through to officials in companies in order to sell our products in the corporate market. This video describes how 30-Second Marketing works for branding. Consultant marketing Copywriting Marketing Marketing Without Money Sales Trust

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The Massive Marketing Mistake Consulting Firms Make

David A Fields

Mimi’s casting about for a consultant to help her improve customer satisfaction with [ ] Consultants MarketingThere’s a gap between what most clients are looking for from consulting firms and what consultants tend to talk about. Close that gap, win more clients. Fortunately, this one’s an easy fix. Let’s examine the case of Mimi Manilow at Yummycakes Corp.

Marketing 183
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The Source of All Marketing Challenges

Action Plan

I just don’t have the personality for marketing!” And you may even start thinking “marketing is actually fun!”. The post The Source of All Marketing Challenges appeared first on Action Plan Marketing

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Your Step-by-Step Marketing Action Plan

Action Plan

So, if you want to get marketing results, not a bad idea to have some plans! When I’m planning a marketing strategy, I break my plans into two parts: the foundation and action steps. What is my target market for this service? What is my marketing goal?

B2B 52
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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.