Marketing for Consultants Study (2019)

Consulting Success

If you’re a consultant, you’re in the business of marketing. Marketing is how you generate these conversations. Without marketing, you don’t have a consulting business. At Consulting Success, helpings consultants master their marketing to get more clients is our forté.

Study 282

The Truth About Content Marketing For Consultants with Ian James: Podcast #98

Consulting Success

Content marketing for consultants is necessary for anyone who wants to succeed in connecting with the clients from the initial stages of sales up to after sales. The Truth About Content Marketing For Consultants with Ian James: Podcast #98 is a post from: Consulting Success.

Marketing Strategies for Consultants Study: 2018

Consulting Success

I’m excited to share the results of our 2018 Marketing Strategies for Consultants Study. Marketing is always a hot topic for consultants. In this study, we polled our list of 33,000 consultants and asked them about their marketing — and you’ll learn how you compare to other consultants when it comes to your own marketing. Marketing Strategies for Consultants Study: 2018 is a post from: Consulting Success.

Study 178

Balancing Client Delivery And Marketing And Sales With Nigel Green: Podcast #111

Consulting Success

Balancing Client Delivery And Marketing And Sales With Nigel Green: Podcast #111 is a post from: Consulting Success. Consulting Success Podcast business stability client delivery Consulting Business consulting clients independent consultants market volatility

B2B 130

80/20 Content Marketing for Consultants

Tsavo Neal

This is hands down the biggest win I have had in marketing to date.”. The post 80/20 Content Marketing for Consultants appeared first on Tsavo Neal. Marketing

Marketing Consulting Business Strategies with Michael Brenner: Podcast #59

Consulting Success

Michael is the CEO of his own company called Marketing Insider Group where they do marketing consulting, leadership coaching, and keynote speaking for conferences and brands all over the world. Life presents itself for most of us if we’re open to it.

Measuring Professional Services Marketing Effectiveness

Prudent Pedal

If I were to ask chief marketing officers (CMO) at professional services firms around the world to measure their teams’ current marketing effectiveness on a scale of 1-5, I suspect that I might get a lot of 4s. marketing with a little “m”). Marketing Strategy

Mastery of Marketing Campaigns

The More Clients Blog

The closest thing I know to a silver bullet is a marketing campaign. When I look back to all my marketing successes over the past 35 years, they were all based on step-by-step campaigns. That is the only true path to marketing mastery that I know.

Balancing Client Delivery And Marketing And Sales With Nigel Green: Podcast #111

Consulting Success

Balancing Client Delivery And Marketing And Sales With Nigel Green: Podcast #111 is a post from: Consulting Success. Consulting Success Podcast business stability client delivery Consulting Business consulting clients independent consultants market volatilityThe more that you can think of new creative ways to do business, the less likely you are to be exposed to volatility.

B2B 100

The Five Pillars of Marketing Success

The More Clients Blog

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. Random marketing is just that; it’s all over the place. The Focused Marketing Paradigm is very different.

Marketing Plans – From Subscribers

The More Clients Blog

Thereafter, I’ll follow-up the same day or following day to book an appointment to have a marketing conversation, where I try to identify the challenges the prospect is having. The marketing approach needs to be very direct.

How to Avoid the Marketing and Consulting Roller Coaster: Video

Consulting Success

If you can’t identify them, then you’re not going to be able to effectively engage them and do marketing to them. You want to always be working your marketing. Work through ideal client clarity, magnetic message, marketing engine.

Video 192

The Four Stages of Marketing Maturity For Consultants

Consulting Success

Let’s talk about how marketing changes based on the current level of maturity of your consulting business. The first thing that’s really important to understand here is that it’s your marketing will change not just based on the maturity of your business, but really on the maturity of the marketing in your business. The Four Stages of Marketing Maturity For Consultants is a post from: Consulting Success.

Study Market Demand

CaseInterview.com

One of the many things I study is market demand. In business-to-business markets, my favorite kinds of market demand are the ones prompted by regulatory changes. Watching hoards of customers buy shows when market demand meets market supply. As a student of market demand, you want to pay attention to this. When you pay attention to this, you discover enormous market opportunities. Blog Career Success career growth market demand

Study 59

The Perfect Marketing Formula

Joellyn Sargent

The perfect marketing formula. As a result of your efforts, you know the precise moment when it’s best to turn marketing qualified leads over to Sales, and they’re closing. In reality, your ideal marketing mix works for just a moment before the benefits begin to fade.

A Professional Services Marketing Self-Assessment

Prudent Pedal

I’m releasing a new Professional Services Marketing Assessment. Leaders who seek me out are frustrated with their marketing results. Firm leaders almost always think their “marketing problem” is a “Marketing function” problem. Growth Strategy Marketing Strategy

The Massive Marketing Mistake Consulting Firms Make

David A Fields

Mimi’s casting about for a consultant to help her improve customer satisfaction with [ ] Consultants MarketingThere’s a gap between what most clients are looking for from consulting firms and what consultants tend to talk about. Close that gap, win more clients.

Less Marketing, More Consulting — How To Win Projects Within Your Network with Stuart Friedman: Podcast #19

Consulting Success

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager.

What Marketing Strategy Is the Best for You?

The More Clients Blog

If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. The problem with marketing today is that there are way too many options and it’s much too confusing. Some will opt-in to your e-list and perpetuate this virtuous marketing circle.

Is Your Marketing Really Integrated?

Joellyn Sargent

“Integrated marketing.” I’ve been a champion of integrated marketing for years, since way before it was a popular, technology-driven topic. When I work with clients to maximize their marketing results, integration is one of the first things we address.

Preparation for the Case Interview:  Math, Charts and Market Sizing

Tom Spencer

Consulting Interviews case math market sizingLet’s face it. A major portion of the consulting case interview tests your quantitative skills. Consultants work with a lot of data and can spend a significant amount of time crunching numbers.

Identifying Market Opportunities

Prudent Pedal

To illustrate a powerful example of how firms might think about their own growth, marketing, and brand strategies from the data they’re looking at. Rethinking What Market Data Is NOT Telling You. They do the same thing with their business markets by industry and company size.

Beginners Guide to Content Marketing for Consultants

The Clever Consultant

Of all the internet marketing fads out there, content marketing is by far the single most important in generating demand for consulting businesses. Marketing Consulting Services Writing & Publishing consultant content marketing content marketing content marketing for consultants

How Much Does Marketing Cost?

Joellyn Sargent

I just reviewed an RFP for marketing services. Do you know how much marketing costs? What should you pay for good advice when it comes to your marketing strategy? Read on, and let me know what you think… How much is a marketing plan?

How do you implement your marketing consistently and successfully?

The More Clients Blog

It would be nice to think that there’s a secret strategy for implementing your marketing both successfully and consistently. Yes, there are marketing systems and methodologies. But there is no perfect system for marketing success (or any kind of success, for that matter).

The Story of The Drunk Marketing Letter

The More Clients Blog

Well, I just discovered something that has turned my whole marketing world upside down. Someone has recently absolutely proven to me that Marketing works better if it’s infused with humor. And as much as I love laughter and comedy, I once read that you shouldn’t try to use humor in your marketing writing because… “different people have different senses of humor and some just won’t get it and it will be a turnoff.”. Humor works in marketing (if you do it right).

The Secret to Winning the Marketing Game

The More Clients Blog

Marketing is a game. What we make important in the marketing game is attracting great clients, earning good money, and making a difference. You know, making it a priority, studying, practicing, and implementing certain marketing activities over and over again.

Building a habit of disruption in marketing

McKinsey

Marketing & Sales InsightsTo be successful, creative disruption must be a constant process.

Entering a New Market

Tom Spencer

What is the size of the market? Finally, you determine whether to advise the client to enter the market and, if so, what is the best way to do so? Your client is a low-cost airline headquartered in Philadelphia with frequent service to cities along the East Coast of the United States.

The Generous Act of Marketing

Prudent Pedal

For the past 20 years, the B2C marketing profession has been moving in the direction of professional services. Sales and Marketing are about building trusting relationships. Marketers more often than not amplify the disease. Marketing Strategy Prudence

How to Make Your Marketing More Proactive

The More Clients Blog

I’ve told that story dozens of times, but I’m afraid when it comes to proactive marketing, things haven’t improved much over the years. You might say that proactive marketing is taking the initiative to reach out, to follow up, to have conversations, and make appointments.

Discussions in digital: Coping with the new normal between marketers and marketing agencies

McKinsey

Changing consumer behaviors and the ever-shifting digital frontier are demanding new marketing capabilities and new ways of working with agencies. Marketing & Sales Insights

5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table.

How to unlock marketing-led growth: Data, creativity, and credibility

McKinsey

Marketing has been on the front lines of the digital revolution, but the landscape has become much more complicated, requiring a focus on growth, data, and new modes of creativity. Marketing & Sales Insights

How to Successfully Meet the Three Biggest Marketing Challenges

The More Clients Blog

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. So, why is marketing so challenging?

Product Market Expansion Matrix

Tom Spencer

The product-market expansion matrix may prove useful in the consulting case interview and is relevant when considering growth strategies. There are four ways that a company can pursue growth: Market penetration: A strategy to increase sales to existing customers and increase market share.

The 300. Your Consulting Firm’s Perfect Target Market

David A Fields

How many prospects should there be in your consulting firm’s target market? There’s a lower limit and an upper limit on your perfect target market size for your boutique consulting firm. The more the merrier, right? Not really.