Marketing for Consultants Study (2019)

Consulting Success

If you’re a consultant, you’re in the business of marketing. Marketing is how you generate these conversations. Without marketing, you don’t have a consulting business. At Consulting Success, helpings consultants master their marketing to get more clients is our forté. Marketing for Consultants Study (2019) is a post from: Consulting Success. Consulting Articles Consulting Industry Marketing Case Study Marketing for Consultants Marketing for Consultants Survey

Study 217

Marketing Strategies for Consultants Study: 2018

Consulting Success

I’m excited to share the results of our 2018 Marketing Strategies for Consultants Study. Marketing is always a hot topic for consultants. In this study, we polled our list of 33,000 consultants and asked them about their marketing — and you’ll learn how you compare to other consultants when it comes to your own marketing. Marketing Strategies for Consultants Study: 2018 is a post from: Consulting Success.

Study 190

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Marketing Consulting Business Strategies with Michael Brenner: Podcast #59

Consulting Success

Michael is the CEO of his own company called Marketing Insider Group where they do marketing consulting, leadership coaching, and keynote speaking for conferences and brands all over the world. Life presents itself for most of us if we’re open to it.

Combatting COVID-19 in Emerging Markets

Tom Spencer

Much less emphasis has been placed on developing tools suitable for emerging markets and the businesses in these economies. Obstacles in Emerging Markets. Small and medium sized enterprises ( SMEs ) in emerging markets are struggling to keep afloat. Reading Time: 5 minutes.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Reimagining marketing in the next normal

McKinsey

Here’s how marketing leaders can adapt. Marketing & Sales InsightsCOVID-19 is changing consumer behavior in at least six important ways.

Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table? At the micro level, the various pieces of the marketing puzzle can be, and should be, optimized on an on-going basis: The overall positioning and strategy should be evaluated.

The Truth About Content Marketing For Consultants with Ian James: Podcast #98

Consulting Success

Content marketing for consultants is necessary for anyone who wants to succeed in connecting with the clients from the initial stages of sales up to after sales. Ian James is a process consultant who shares his knowledge on how to effectively do content marketing by building relationships through simple but valuable content. The Truth About Content Marketing For Consultants with Ian James: Podcast #98 is a post from: Consulting Success.

Thought Leadership Marketing Methods For Consultants With Simon Chadwick: Podcast #142

Consulting Success

This is the importance of marketing methods in the way you do you work. He joins Michael Zipursky to talk about marketing. Thought Leadership Marketing Methods For Consultants With Simon Chadwick: Podcast #142 is a post from: Consulting Success. Consulting Success Podcast Consulting Business Data Literacy Market Research Marketing Methods Shape Your Offering thought leadership

The #1 Marketing Tactic for Your Consulting Firm

David A Fields

Two quick questions for you: What are your favorite marketing tactics to promote your consulting firm? What marketing tactics should you use to promote your consulting firm? The post The #1 Marketing Tactic for Your Consulting Firm appeared first on David A.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

The Five Pillars of Marketing Success

The More Clients Blog

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. Random marketing is just that; it’s all over the place. The Focused Marketing Paradigm is very different.

The Four Stages of Marketing Maturity For Consultants

Consulting Success

Let’s talk about how marketing changes based on the current level of maturity of your consulting business. The first thing that’s really important to understand here is that it’s your marketing will change not just based on the maturity of your business, but really on the maturity of the marketing in your business. The Four Stages of Marketing Maturity For Consultants is a post from: Consulting Success.

Getting marketing right, right now

The Source

What marketing is appropriate right now? Obviously, face-to-face events such as roundtables, conferences, and exhibitions are all on hold; but in an age of digital marketing, there’s still a lot that can be done. Featured Marketing Blog posts Business Development COVID-19

Your Comprehensive Guide to Marketing Tactics for Consulting Firms

David A Fields

The post Your Comprehensive Guide to Marketing Tactics for Consulting Firms appeared first on David A. Your Challenge: Can you come up with even one tactic that’s not on the list below? Bonus points if you post two or more tactics.)

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Marketing Mix Modeling MMM (Part 2 of 3)

Tom Spencer

What is essential for successful marketing mix modeling? Is the market for the product or service growing? The goal is to accurately measure sales to ultimate users (the people the marketing efforts are focused upon). Consulting marketing mix modeling regression

5 Keys to Great, Consulting Firm Marketing

David A Fields

The post 5 Keys to Great, Consulting Firm Marketing appeared first on David A. Sit back and imagine your consulting firm as pure, rich, creamy scoops of ice cream. Prospects and consulting opportunities are the hot fudge that pours onto your icy practice in a steady, glossy stream of chocolatey richness. When you put it that way, it’s hard not to like consulting, right? Except, that you need to … Continued.

How to Avoid the Marketing and Consulting Roller Coaster: Video

Consulting Success

If you can’t identify them, then you’re not going to be able to effectively engage them and do marketing to them. ” The magnetic message, also known as a value proposition or a USP , it’s your marketing statement that gets the attention and interest of your ideal clients. You want to always be working your marketing. Work through ideal client clarity, magnetic message, marketing engine.

Video 166

Performance branding and how it is reinventing marketing ROI

McKinsey

Marketing & Sales InsightsData and technology can help clarify customer behavior at the earliest stages of the decision journey. Here’s how.

ROI 81

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

4 Reasons Why Smart Consultants Hate Marketing

Consulting Matters

One thing that both new and seasoned consultants hate is marketing. It's the fog of all that marketing entails and the fear that they are going to become some slick used car salesman is what keeps smart people stuck in soul-sucking corporate jobs. Here's the deal - you cannot have a successful business (consulting or otherwise), without effective marketing. FOUR REASONS WHY SMART CONSULTANTS HATE MARKETING. But marketing? I can't invest money in marketing until.

Study Market Demand

CaseInterview.com

One of the many things I study is market demand. In business-to-business markets, my favorite kinds of market demand are the ones prompted by regulatory changes. Watching hoards of customers buy shows when market demand meets market supply. As a student of market demand, you want to pay attention to this. When you pay attention to this, you discover enormous market opportunities. Blog Career Success career growth market demand

Study 59

Three Ideas for Marketing Outrageously

The More Clients Blog

According to Jon Spoelstra, in his book, Marketing Outrageously, businesses need to embrace the concepts and practices of Marketing Outrageously. I’ll talk more about Marketing Outrageously and also share more about my Marketing Action Group Program.

An essential marketing tool in a downturn: Spend management

McKinsey

Marketing spend management can play a critical role in weathering a downturn and catalyzing future growth. Marketing & Sales InsightsHere are four essentials for doing it well.

Tools 75

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Marketing Plans – From Subscribers

The More Clients Blog

Thereafter, I’ll follow-up the same day or following day to book an appointment to have a marketing conversation, where I try to identify the challenges the prospect is having. The marketing approach needs to be very direct. But all of those are true no matter how you market your services, right? The post Marketing Plans – From Subscribers appeared first on Action Plan Marketing.

Mastery of Marketing Campaigns

The More Clients Blog

The closest thing I know to a silver bullet is a marketing campaign. When I look back to all my marketing successes over the past 35 years, they were all based on step-by-step campaigns. My campaigns tended to focus on one primary marketing activity such as networking, speaking, or emailing. So, if you have a challenging marketing campaign to implement, you first of all need to realize that not everything will go the way you want.

The Massive Marketing Mistake Consulting Firms Make

David A Fields

Mimi’s casting about for a consultant to help her improve customer satisfaction with [ ] Consultants MarketingThere’s a gap between what most clients are looking for from consulting firms and what consultants tend to talk about. Close that gap, win more clients. Fortunately, this one’s an easy fix. Let’s examine the case of Mimi Manilow at Yummycakes Corp.

Are you a marketer?

Seth Godin Blog

Then you’re a marketer. Today’s launch day for the tenth session of The Marketing Seminar. Do you try to persuade people of your point of view? Do you interact with customers? (Or Or patients, subscribers, fans or citizens)… Are you a designer?

The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

Less Marketing, More Consulting — How To Win Projects Within Your Network with Stuart Friedman: Podcast #19

Consulting Success

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. On this episode, Stuart shares the number one consulting success truth — your network is your biggest marketing tool. 9:15] Maintaining your network is worth more than marketing. [12:34]

How COVID-19 and market changes are shaping LNG buyer preferences

McKinsey

Our recent survey gauges how the pandemic has affected buyer sentiment with expectations of an increased reliance on the spot and short-term market.

80/20 Content Marketing for Consultants

Tsavo Neal

This is hands down the biggest win I have had in marketing to date.”. The post 80/20 Content Marketing for Consultants appeared first on Tsavo Neal. MarketingThis post is a guest post from Jake Jorgovan, founder of Content Allies and author of The Consultant’s Path to Thought Leadership. What’s the purpose of creating content?”. Depending on who you ask, you’ll get a variety of answers.

How to Evaluate Your Marketing Team

Prudent Pedal

In my last post, How to Evaluate Your Marketing Leader , I laid out a rubric for managing partners to assess the performance of their marketing leaders. This week, I want to provide similar guidance to Marketing Leaders to evaluate the performance of your marketing teams.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!