Online market for consulting?

Consultants Mind

” Yep – an online market for consulting. With a… Read More » The post Online market for consulting? A few ex-consultant friends and I mused over this concept several times in Marriott hotel bars across the country. “Why not set up a two-sided platform (think: VRBO, UBER) where companies can hire consultants for 1/3 of the price? Cut out the middle man.” Uh, already exists. appeared first on Consultant's Mind. Consultant Consulting Website

BCG: Digital Marketing Revolution Has Only Just Begun

Consultants Mind

This digital conversation gives marketers a chance to micro-target and build relationships by testing/learning at scale. Instead of using marketing proxies, marketers can use… Read More » The post BCG: Digital Marketing Revolution Has Only Just Begun appeared first on Consultant's Mind. Learning BCG digital marketing marketingIt’s a provocative title, but BCG argues the case.

The Perfect Marketing Formula

Joellyn Sargent

The perfect marketing formula. As a result of your efforts, you know the precise moment when it’s best to turn marketing qualified leads over to Sales, and they’re closing. In reality, your ideal marketing mix works for just a moment before the benefits begin to fade.

How to Avoid the Marketing and Consulting Roller Coaster: Video

Consulting Success

If you can’t identify them, then you’re not going to be able to effectively engage them and do marketing to them. You want to always be working your marketing. Work through ideal client clarity, magnetic message, marketing engine.

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Less Marketing, More Consulting — How To Win Projects Within Your Network with Stuart Friedman: Podcast #19

Consulting Success

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager.

Gorilla marketing

Seth Godin Blog

The late Jay Levinson created the Guerrilla Marketing series. One of the core tenets of the books was that marketing was no longer merely the work of giant organizations with giant budgets. We wanted people, particularly small businesses, to see that they could be marketers too.

The Massive Marketing Mistake Consulting Firms Make

David A Fields

Mimi’s casting about for a consultant to help her improve customer satisfaction with [ ] Consultants MarketingThere’s a gap between what most clients are looking for from consulting firms and what consultants tend to talk about. Close that gap, win more clients.

GDPR and the marketer's dilemma

Seth Godin Blog

On the twentieth anniversary of Permission Marketing , the EU has decided to write the basic principles of that book into law. Embrace this insight and you can avoid the hit and run low-yield spam that marketers have backed themselves into. Market to people who want to be marketed to.

Is Your Marketing Really Integrated?

Joellyn Sargent

“Integrated marketing.” I’ve been a champion of integrated marketing for years, since way before it was a popular, technology-driven topic. When I work with clients to maximize their marketing results, integration is one of the first things we address.

How Much Does Marketing Cost?

Joellyn Sargent

I just reviewed an RFP for marketing services. Do you know how much marketing costs? What should you pay for good advice when it comes to your marketing strategy? Read on, and let me know what you think… How much is a marketing plan?

The Best Laid Marketing Plans

Strategy+Business

Brilliant digital marketing will not compensate for a digitally disadvantaged business model

What Blockchain Could Mean for Marketing

Harvard Business

A higher “Volume” of data has led to more efficient decision-making in numerous instances, such as in programmatic marketing and in banking. In the field of data-driven marketing, an answer to addressing this limitation lies in blockchain technology. Ad fraud is pervasive, and costs marketers and publishers a significant amount of money. Data-Driven Marketing. Data Transparency Marketing Digital ArticleMarcia Straub/Getty Images.

The Marketer's Dilemma

Strategy+Business

Today's marketer has more options to reach her target audience than ever before. This is the essence of the "marketer's dilemma." Strategy& conducted in-depth interviews with CMOs and senior marketing executives from a range of sectors. These conversations have made it clear that solving the marketer's dilemma will require marketers, media publishers and marketing service providers to reshape their capabilities.

A Renaissance in Marketing?

Strategy+Business

Technology and advanced analytics are breathing new life into an industry that had grown tired

4 Ways to Improve Your Content Marketing

Harvard Business

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. An estimated 70% of the content generated by Marketing is never used by Sales reps and a similar percentage of the leads generated disappear into a “ sales lead black hole.”

What Marketers Should Know About Personality-Based Marketing

Harvard Business

Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it. Moreover, public controversies like the Facebook and Cambridge Analytica story threaten personality marketing’s potential before it has really matured. We believe that includes personality marketing.

Best Business Books 2016: Marketing

Strategy+Business

This year's best business books on marketing tend to "think small." Bonin Bough's TXT ME (646) 759-1837 and looking at how that most personal device -- the smartphone -- is changing what it means to be a person and a marketer in 2016 and beyond

Four Tracks to Market Leadership

Strategy+Business

Market leadership is the ability of a company to dominate and shape its business ecosystem. Different industries have different patterns (and definitions) of market leadership; only if you understand the particular pattern in your industry can you position your company effectively

4 Steps To Specializing Your Sales and Marketing Techniques with Perry Marshall: Podcast #30

Consulting Success

Perry is the author of several fantastic sales and marketing books and splits his time between higher-end client work and equity in companies as well as his science and technology project Evolution 2.0. Today we’re diving deep into the ways you can find your ideal clients, how to successfully manage your sales, marketing […]. 4 Steps To Specializing Your Sales and Marketing Techniques with Perry Marshall: Podcast #30 is a post from: Consulting Success.

Best Business Books 2017: Marketing

Strategy+Business

Cathy Taylor reviews the best business books on marketing and sales of the year. Joseph Turow's The Aisles Have Eyes takes a dim view of the potential uses of big data, analytics, and the Internet of Things to alter the way marketers relate to consumers.

The Digital Marketing Value Loop

Strategy+Business

Social media platforms and other new digital tools have given marketers access to an unprecedented amount of data about their customers.

The Imperfect Job Market

Strategy+Business

The persistence of shortages in a range of industries indicates the market is far from efficient

How GDPR Will Transform Digital Marketing

Harvard Business

This month will see the enforcement of a sweeping new set of regulations that could change the face of digital marketing: the European Union’s General Data Protection Regulation – or GDPR. To protect consumers’ privacy and give them greater control over how their data is collected and used, the GDPR requires marketers to secure explicit permission for data-use activities within the EU. Data-Driven Marketing. Lee Powers/Getty Images.

Marketing is Not a Faucet

Joellyn Sargent

As we enter a new year, executives everywhere are hoping their marketing investments will pay off big this year. While the list of potential hiccups is long, the single largest contributor to marketing failures is not unresponsive customers or aggressive competitors.

Scott Oldford on Email Marketing for Consultants [VIDEO]

Tsavo Neal

In Chapter 22 of my upcoming book on consulting website design , I asked Scott Oldford, a leading authority on email marketing for consultants, how consultants can use their email list and email marketing to attract clients. Are you using email marketing for your consulting business?

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The Most Important Marketing Question: Who Cares?

Joellyn Sargent

What’s the number one question in marketing? That’s why successful marketing addresses things like: Value proposition – Can you clearly state the value you offer, so those who don’t care won’t waste your time?

Selfish marketing doesn't last

Seth Godin Blog

If it helps you, not the customer, why should she care? Sometimes there's an overlap between your selfish needs and hers, but you can save everyone a lot of time and hassle if you begin and end with a focus on being of service. In the long run, your selfishness will catch up with you.

When Counterintuitive Marketing Works

Joellyn Sargent

Successful executives are always looking for the next great thing, pursuing new product innovation, fresh marketing channels and untapped opportunities. We’re in the digital age, so many marketers (and the executives they report to) eschew traditional marketing tactics. As more marketers have adopted the opinion that digital is the only way to go, direct mail rates have fallen drastically. All three are essential to any effective direct marketing campaign.

Marketing overload

Leading Results Rambings

The marketing guru’s have been writing about marketing automation and technology changing the average marketers life for several years now, but it was never as clear to me as it is now.

Why Marketing Won’t Work for Your Consulting Firm. Or Will It?

David A Fields

Many consulting firm leaders think marketing their consulting practice is like baseball: You get up to bat with your articles, or blogs, or tweets, or speeches (a.k.a. your marketing). At some point you’ll hit one out of the park; i.e., one of your marketing tactics garners a passel of viewers or readers or listeners.

What’s Wrong with Marketing Today?

Joellyn Sargent

The trouble with marketing? Marketing is imperative for a business to grow. Without some sort of marketing, how will customers find you? Unless you’ve got a super-exclusive business that trades on being best-kept secret, marketing your business is essential. Because it’s so important, feelings about marketing run the gamut. For some, marketing is a necessary evil. There are many excellent marketers around. Everyone is doing it.

5 Stages to Track Your Consulting Firm’s Marketing

Consulting Success

“How is your outreach and marketing going right now?” Essentially, the consultancy delayed its marketing and outreach efforts by three months because they wanted to have a perfect system in place. However, you should not delay your marketing or outreach and spend months analyzing the options and thinking about it to find the perfect one, because there is no perfect one. In fact, there are only five key stages to track your consulting firm’s marketing.

The 5 Marketing Musts for Consultants (And Their Digital Equivalences)

Tsavo Neal

The post The 5 Marketing Musts for Consultants (And Their Digital Equivalences) appeared first on Tsavo Neal. Your Marketing

Measuring Marketing Success: 10 Metrics that Matter

Joellyn Sargent

How do you know if your marketing efforts are producing results? While ROI is important, marketing is a long-term investment. Without a long-term commitment to marketing, it’s irrational to expect a positive ROI from month to month or quarter to quarter.

How to turn marketing efficiency into growth

McKinsey

At Western Union, fueling growth starts with taking a hard look at how effective current marketing programs are. Chief Strategy, Product and Marketing Officer Libby Chambers explains how it’s done.

Consulting Website Design 017: Market Research [VIDEO]

Tsavo Neal

In this episode, you’ll learn how to do effective market research to learn more about your prospects — and write copy and content that will drive them to take action. The post Consulting Website Design 017: Market Research [VIDEO] appeared first on Tsavo Neal.

Video 52

Sales Automation vs Marketing Automation

Leading Results Rambings

I was recently talking with prospective client about automation for the business development process, specifically marketing automation, and she asked to explain the difference between sales automation and marketing automation.

Sales 59

“What Part of My Marketing Works?”

Joellyn Sargent

She sheepishly asked me, “How do I know which of my marketing activities are working?” ” Not realizing that this was a question even the most seasoned marketers struggle with, my new friend was feeling like she didn’t have the right answers, but should have.

A Refresher on Marketing Myopia

Harvard Business

Regardless of which number is right, there is no doubt that a lot of time and energy go into marketing products that will no longer exist in a year. ” “The genius of the original article is that it is so easy to be myopic when it comes to marketing,” says Deighton.

What shoppers really want from personalized marketing

McKinsey

What customers want and what businesses think they want are often two different things. Here’s what customers are looking for. Our Insights