Marketing for Consultants Study (2019)

Consulting Success

If you’re a consultant, you’re in the business of marketing. Marketing is how you generate these conversations. Without marketing, you don’t have a consulting business. At Consulting Success, helpings consultants master their marketing to get more clients is our forté. Marketing for Consultants Study (2019) is a post from: Consulting Success. Consulting Articles Consulting Industry Marketing Case Study Marketing for Consultants Marketing for Consultants Survey

Study 217

The Consultant’s Guide to Growth Marketing with Jim Huffman #159

Consulting Success

Even if you have the best product available, it doesn’t mean anything if you don’t have an equivalent marketing strategy in place. The CEO of GrowthHit, Jim Huffman, takes this time to share his expertise and experience when it comes to growth marketing.

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[Checklist] Create a Great Marketing Piece for Your Consulting Firm

David A Fields

Content marketing is all the rage, and for good reason when it comes to building your consulting firm. If you’ve spent any time and/or money on content marketing, you’ve likely discovered that creating … Continued.

Dealing with Marketing Struggles

The Fearless Marketer

What is the biggest struggle you have with marketing your professional services? Is it your marketing message, creating your services/programs, clearly communicating your value, getting in front of prospective clients, the selling process, or something else?

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

When agile marketing breaks the agency model

McKinsey & Company

The journey to agile marketing can be hard. But for many marketers and agencies, it offers the opportunity to forge a better partnership. Marketing & Sales Insights Digital marketing Marketing organization Marketing strategy

Agile 92

Revenue Growth Management: The Time is Now

McKinsey & Company

Market challenges and legacy decisions are forcing consumer-packaged-goods companies to rethink their strategies for revenue growth management. Marketing & Sales Insights Growth Pricing Customer experience & loyalty

Consultant Marketing Brand Sound

Jerry Fletcher

Marketing Consultant/Start up Consultant. I came onboard because he wanted a marketing consultant. On-line marketing was being tested, but not in an organized way. Copyright 2021 Z-axis Marketing, Inc. Brand Branding Consultant marketing Video Marketing

Video Messages: A Quick & Easy Way To Improve Your Marketing Results

Consulting Success

Video messages will instantly improve your marketing. Rule # 1 of marketing is this: You must stand out. Recently, we’ve been using a new tactic for our marketing efforts: video messages. Featured Articles Marketing Business with Video messaging Video Marketing

Video 194

Consultant Marketing Diving In

Jerry Fletcher

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Marketing Strategies for Consultants Study: 2018

Consulting Success

I’m excited to share the results of our 2018 Marketing Strategies for Consultants Study. Marketing is always a hot topic for consultants. In this study, we polled our list of 33,000 consultants and asked them about their marketing — and you’ll learn how you compare to other consultants when it comes to your own marketing. Marketing Strategies for Consultants Study: 2018 is a post from: Consulting Success.

Study 169

The rise of digital marketing in medtech

McKinsey & Company

Digital marketing offers medtech companies powerful ways to personalize engagement with healthcare professionals and respond to their changing needs. Insights on Life Sciences Medical products Digital marketing Analytics

Consultant Marketing Elite Rage

Jerry Fletcher

Marketing is all about finding more of the kinds of folks that are similar to the clients you have worked with. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Branding Consulting Marketing Sales Trust

The #1 Marketing Tactic for Your Consulting Firm

David A Fields

Two quick questions for you: What are your favorite marketing tactics to promote your consulting firm? What marketing tactics should you use to promote your consulting firm? The post The #1 Marketing Tactic for Your Consulting Firm appeared first on David A.

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Consultant Marketing The Ladder

Jerry Fletcher

If I were to do it today I would shift the focus from CRM to Automated marketing, what you’ve heard me call Automagic Marketing”. Automated Marketing software is how to get to the top rung of your ladder these days. All marketing is a matter of time and money.

An Impeccable Source of Language for Your Consulting Firm’s Marketing

David A Fields

The post An Impeccable Source of Language for Your Consulting Firm’s Marketing appeared first on David A.

Consultant Marketing Magic Words

Jerry Fletcher

Somehow we got on the subject of getting through to officials in companies in order to sell our products in the corporate market. This video describes how 30-Second Marketing works for branding. Consultant marketing Copywriting Marketing Marketing Without Money Sales Trust

5 Keys to Great, Consulting Firm Marketing

David A Fields

The post 5 Keys to Great, Consulting Firm Marketing appeared first on David A. Sit back and imagine your consulting firm as pure, rich, creamy scoops of ice cream. Prospects and consulting opportunities are the hot fudge that pours onto your icy practice in a steady, glossy stream of chocolatey richness. When you put it that way, it’s hard not to like consulting, right? Except, that you need to … Continued.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

The new marketing model for growth: How CPGs can crack the code

McKinsey & Company

A sophisticated, predictive, and customized new marketing agenda is enabling CPG marketers to fulfill their new growth mandate. Marketing & Sales Insights Consumer packaged goods Digital marketing Consumer insights Marketing strategy

Consultant Marketing Journey to Success

Jerry Fletcher

His basic premise was that testing all components of marketing a product was essential to overcome the risks inherent in advertising. Personal/ individual Marketing is really what self-help is all about. Brand Branding Trust MarketingNo one ever said it would be easy.

Your Comprehensive Guide to Marketing Tactics for Consulting Firms

David A Fields

The post Your Comprehensive Guide to Marketing Tactics for Consulting Firms appeared first on David A. Your Challenge: Can you come up with even one tactic that’s not on the list below? Bonus points if you post two or more tactics.)

3 Steps to Generate Leads for Your Consulting Firm from Content Marketing

David A Fields

The post 3 Steps to Generate Leads for Your Consulting Firm from Content Marketing appeared first on David A.

The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

Refining Your Marketing Message

The Fearless Marketer

Your marketing message is one of the most important tools in your marketing toolkit. You may not realize it, but marketing messages are used everywhere. The best way to do that is by speaking your marketing message to prospective clients.

Consultant Marketing Credibility Index

Jerry Fletcher

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

Market Sizing Case Interview Questions

Tom Spencer

Market sizing is the test of a consultant’s mettle. A market sizing question literally asks a candidate to estimate the volume or the value of a something. This could be the size of a market or something from left field. How big is the market?

Fearless Marketing Mastermind

The Fearless Marketer

Here’s my update on the Fearless Marketing Mastermind: First of all, who is this for? Marketing messages and ultimate outcomes. Proactive Experience Marketing: Webinars, speaking, presentations, podcast interviews, etc. Keep-in-touch marketing (i.e.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

Consultant Marketing Digital World Speaking

Jerry Fletcher

That is what 30-Second Marketing is all about. I’m a Master of Consultant Marketing. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. 30 Second Marketing Consultant marketing Speaking Branding Marketing

The big reset: Data-driven marketing in the next normal

McKinsey & Company

Savvy marketers are rethinking their tech and data strategies to double down on precision marketing following COVID-19. Marketing & Sales Insights Consumer insights Digital marketing Digital strategy and organization

Thought Leadership Marketing Methods For Consultants With Simon Chadwick: Podcast #142

Consulting Success

This is the importance of marketing methods in the way you do you work. He joins Michael Zipursky to talk about marketing. Thought Leadership Marketing Methods For Consultants With Simon Chadwick: Podcast #142 is a post from: Consulting Success.

Consultant Marketing Tech Trap

Jerry Fletcher

Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. It’s great until it isn’t.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Marketing Consulting Business Strategies with Michael Brenner: Podcast #59

Consulting Success

Michael is the CEO of his own company called Marketing Insider Group where they do marketing consulting, leadership coaching, and keynote speaking for conferences and brands all over the world. Marketing Consulting Business Strategies with Michael Brenner: Podcast #59 is a post from: Consulting Success. Life presents itself for most of us if we’re open to it.