Marketing for Consultants Study (2019)

Consulting Success

If you’re a consultant, you’re in the business of marketing. Marketing is how you generate these conversations. Without marketing, you don’t have a consulting business. At Consulting Success, helpings consultants master their marketing to get more clients is our forté.

Study 282

The Truth About Content Marketing For Consultants with Ian James: Podcast #98

Consulting Success

Content marketing for consultants is necessary for anyone who wants to succeed in connecting with the clients from the initial stages of sales up to after sales. The Truth About Content Marketing For Consultants with Ian James: Podcast #98 is a post from: Consulting Success.

Marketing Strategies for Consultants Study: 2018

Consulting Success

I’m excited to share the results of our 2018 Marketing Strategies for Consultants Study. Marketing is always a hot topic for consultants. In this study, we polled our list of 33,000 consultants and asked them about their marketing — and you’ll learn how you compare to other consultants when it comes to your own marketing. Marketing Strategies for Consultants Study: 2018 is a post from: Consulting Success.

Study 165

Marketing Consulting Business Strategies with Michael Brenner: Podcast #59

Consulting Success

Michael is the CEO of his own company called Marketing Insider Group where they do marketing consulting, leadership coaching, and keynote speaking for conferences and brands all over the world. Life presents itself for most of us if we’re open to it.

5 Keys to Great, Consulting Firm Marketing

David A Fields

The post 5 Keys to Great, Consulting Firm Marketing appeared first on David A. Sit back and imagine your consulting firm as pure, rich, creamy scoops of ice cream.

Marketing Plans – From Subscribers

The More Clients Blog

Thereafter, I’ll follow-up the same day or following day to book an appointment to have a marketing conversation, where I try to identify the challenges the prospect is having. The marketing approach needs to be very direct.

The Five Pillars of Marketing Success

The More Clients Blog

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. Random marketing is just that; it’s all over the place. The Focused Marketing Paradigm is very different.

How to Avoid the Marketing and Consulting Roller Coaster: Video

Consulting Success

If you can’t identify them, then you’re not going to be able to effectively engage them and do marketing to them. You want to always be working your marketing. Work through ideal client clarity, magnetic message, marketing engine.

Video 179

The Four Stages of Marketing Maturity For Consultants

Consulting Success

Let’s talk about how marketing changes based on the current level of maturity of your consulting business. The first thing that’s really important to understand here is that it’s your marketing will change not just based on the maturity of your business, but really on the maturity of the marketing in your business. The Four Stages of Marketing Maturity For Consultants is a post from: Consulting Success.

The Perfect Marketing Formula

Joellyn Sargent

The perfect marketing formula. As a result of your efforts, you know the precise moment when it’s best to turn marketing qualified leads over to Sales, and they’re closing. In reality, your ideal marketing mix works for just a moment before the benefits begin to fade.

What Marketing Strategy Is the Best for You?

The More Clients Blog

If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. The problem with marketing today is that there are way too many options and it’s much too confusing. Some will opt-in to your e-list and perpetuate this virtuous marketing circle.

Preparation for the Case Interview:  Math, Charts and Market Sizing

Tom Spencer

Consulting Interviews case math market sizingLet’s face it. A major portion of the consulting case interview tests your quantitative skills. Consultants work with a lot of data and can spend a significant amount of time crunching numbers.

Less Marketing, More Consulting — How To Win Projects Within Your Network with Stuart Friedman: Podcast #19

Consulting Success

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager.

How do you implement your marketing consistently and successfully?

The More Clients Blog

It would be nice to think that there’s a secret strategy for implementing your marketing both successfully and consistently. Yes, there are marketing systems and methodologies. But there is no perfect system for marketing success (or any kind of success, for that matter).

Is Your Marketing Really Integrated?

Joellyn Sargent

“Integrated marketing.” I’ve been a champion of integrated marketing for years, since way before it was a popular, technology-driven topic. When I work with clients to maximize their marketing results, integration is one of the first things we address.

The Massive Marketing Mistake Consulting Firms Make

David A Fields

Mimi’s casting about for a consultant to help her improve customer satisfaction with [ ] Consultants MarketingThere’s a gap between what most clients are looking for from consulting firms and what consultants tend to talk about. Close that gap, win more clients.

Beginners Guide to Content Marketing for Consultants

The Clever Consultant

Of all the internet marketing fads out there, content marketing is by far the single most important in generating demand for consulting businesses. Marketing Consulting Services Writing & Publishing consultant content marketing content marketing content marketing for consultants

The Story of The Drunk Marketing Letter

The More Clients Blog

Well, I just discovered something that has turned my whole marketing world upside down. Someone has recently absolutely proven to me that Marketing works better if it’s infused with humor. And as much as I love laughter and comedy, I once read that you shouldn’t try to use humor in your marketing writing because… “different people have different senses of humor and some just won’t get it and it will be a turnoff.”. Humor works in marketing (if you do it right).

How Much Does Marketing Cost?

Joellyn Sargent

I just reviewed an RFP for marketing services. Do you know how much marketing costs? What should you pay for good advice when it comes to your marketing strategy? Read on, and let me know what you think… How much is a marketing plan?

How to unlock marketing-led growth: Data, creativity, and credibility

McKinsey

Marketing has been on the front lines of the digital revolution, but the landscape has become much more complicated, requiring a focus on growth, data, and new modes of creativity. Marketing & Sales Insights

Market Sizing Questions

CaseInterview.com

Market Sizing Questions. How do you solve market sizing cases with the appropriate level of detail? is the market big or is it tiny. As a trick, I will often mention several segments, and then assume that two segments offset each other such that the number the two segments combined produce is the average for the market, and not bother splitting out those segments.

Entering a New Market

Tom Spencer

What is the size of the market? Finally, you determine whether to advise the client to enter the market and, if so, what is the best way to do so? Your client is a low-cost airline headquartered in Philadelphia with frequent service to cities along the East Coast of the United States.

A Marketing Plan for an Ex Nun

The More Clients Blog

And she was highly entrepreneurial, wanting to know how to market her books more effectively. And like most entrepreneurial nuns, she also got stuck in her marketing, not knowing what to do next. So she attended a couple of my Marketing Action Groups and made great progress.

5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table.

Discussions in digital: Coping with the new normal between marketers and marketing agencies

McKinsey

Changing consumer behaviors and the ever-shifting digital frontier are demanding new marketing capabilities and new ways of working with agencies. Marketing & Sales Insights

How to Successfully Meet the Three Biggest Marketing Challenges

The More Clients Blog

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. So, why is marketing so challenging?

Product Market Expansion Matrix

Tom Spencer

The product-market expansion matrix may prove useful in the consulting case interview and is relevant when considering growth strategies. There are four ways that a company can pursue growth: Market penetration: A strategy to increase sales to existing customers and increase market share.

Shopper Marketing Consultant Goes Global with Mike Anthony: Podcast #62

Consulting Success

From there, you can expand and grow your business to reach various markets. Mike Anthony of Engage Marketing Consultants is all too familiar with that process. Shopper Marketing Consultant Goes Global with Mike Anthony: Podcast #62 is a post from: Consulting Success.

Building a habit of disruption in marketing

McKinsey

Marketing & Sales InsightsTo be successful, creative disruption must be a constant process.

Marketing or Football… Which is Harder?

The More Clients Blog

But you’re more likely to succeed as a professional football player than you are at marketing your professional services. First, you must be in peak mental condition – able to think creatively about how to market your business effectively. You need to start by thinking about marketing.

Why Your Marketing Plans Get Stalled

The More Clients Blog

In working with the participants of my group marketing programs, one issue comes up over and over again. “I You, my clients, myself and everyone else wants to know how to do marketing stuff that works.

20 Ways to Make Your Marketing More Likable

The More Clients Blog

Just think of all the marketing stuff you are aware of every day. Do everything in your power to make your marketing more likable. In all your marketing communications, there are a number of ways you can do that: 1. Quick, what do people respond favorably to?

When Counterintuitive Marketing Works

Joellyn Sargent

Successful executives are always looking for the next great thing, pursuing new product innovation, fresh marketing channels and untapped opportunities. We’re in the digital age, so many marketers (and the executives they report to) eschew traditional marketing tactics. As more marketers have adopted the opinion that digital is the only way to go, direct mail rates have fallen drastically. All three are essential to any effective direct marketing campaign.

Marketing Writing: From My Dog’s Perspective

The More Clients Blog

Robert: Like more clients, more money, easier marketing, having fun in their business, stuff like that? Success stories are always a hit: How a client struggled, learned some marketing secrets, and emerged victoriously.

#12: Who Else Wants To Make Marketing Effortless and Fun?

Consulting Matters

Smart and values-driven consultants typically don't like marketing. In this week's podcast - I have one goal: to reframe your perception of marketing. Once I have convinced you that marketing is a positive, fun and rewarding experience - you may wonder where to start.

Discussions in digital: Making machine-driven marketing work

McKinsey

To work effectively with machines, marketers need to set up guardrails, then let the machines crunch the data and the humans focus on creativity and personalization. Marketing & Sales Insights

The Most Important Marketing Question: Who Cares?

Joellyn Sargent

What’s the number one question in marketing? That’s why successful marketing addresses things like: Value proposition – Can you clearly state the value you offer, so those who don’t care won’t waste your time?