Marketing for Consultants Study (2019)

Consulting Success

If you’re a consultant, you’re in the business of marketing. Marketing is how you generate these conversations. Without marketing, you don’t have a consulting business. At Consulting Success, helpings consultants master their marketing to get more clients is our forté. Marketing for Consultants Study (2019) is a post from: Consulting Success. Consulting Articles Consulting Industry Marketing Case Study Marketing for Consultants Marketing for Consultants Survey

Study 217

Video Messages: A Quick & Easy Way To Improve Your Marketing Results

Consulting Success

Video messages will instantly improve your marketing. Rule # 1 of marketing is this: You must stand out. Recently, we’ve been using a new tactic for our marketing efforts: video messages. Featured Articles Marketing Business with Video messaging Video Marketing

Video 160

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Consultant’s Guide to Growth Marketing with Jim Huffman #159

Consulting Success

Even if you have the best product available, it doesn’t mean anything if you don’t have an equivalent marketing strategy in place. The CEO of GrowthHit, Jim Huffman, takes this time to share his expertise and experience when it comes to growth marketing.

Marketing Strategies for Consultants Study: 2018

Consulting Success

I’m excited to share the results of our 2018 Marketing Strategies for Consultants Study. Marketing is always a hot topic for consultants. In this study, we polled our list of 33,000 consultants and asked them about their marketing — and you’ll learn how you compare to other consultants when it comes to your own marketing. Marketing Strategies for Consultants Study: 2018 is a post from: Consulting Success.

Study 190

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Reimagining marketing in the next normal

McKinsey

Here’s how marketing leaders can adapt. Marketing & Sales InsightsCOVID-19 is changing consumer behavior in at least six important ways.

Marketing Consulting Business Strategies with Michael Brenner: Podcast #59

Consulting Success

Michael is the CEO of his own company called Marketing Insider Group where they do marketing consulting, leadership coaching, and keynote speaking for conferences and brands all over the world. Marketing Consulting Business Strategies with Michael Brenner: Podcast #59 is a post from: Consulting Success. Life presents itself for most of us if we’re open to it.

The Truth About Content Marketing For Consultants with Ian James: Podcast #98

Consulting Success

Content marketing for consultants is necessary for anyone who wants to succeed in connecting with the clients from the initial stages of sales up to after sales. Ian James is a process consultant who shares his knowledge on how to effectively do content marketing by building relationships through simple but valuable content. The Truth About Content Marketing For Consultants with Ian James: Podcast #98 is a post from: Consulting Success.

Decoding the Marketing Puzzle

The More Clients Blog

Marketing your professional services is a lot like a jigsaw puzzle. Well, for many, many years I’ve worked at deciphering the marketing jigsaw puzzle. Below are the five key pieces to the marketing jigsaw puzzle. Everyone has done a jigsaw puzzle.

The Four Stages of Marketing Maturity For Consultants

Consulting Success

Let’s talk about how marketing changes based on the current level of maturity of your consulting business. The first thing that’s really important to understand here is that it’s your marketing will change not just based on the maturity of your business, but really on the maturity of the marketing in your business. The Four Stages of Marketing Maturity For Consultants is a post from: Consulting Success.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Combatting COVID-19 in Emerging Markets

Tom Spencer

Much less emphasis has been placed on developing tools suitable for emerging markets and the businesses in these economies. Obstacles in Emerging Markets. Small and medium sized enterprises ( SMEs ) in emerging markets are struggling to keep afloat. Reading Time: 5 minutes.

Thought Leadership Marketing Methods For Consultants With Simon Chadwick: Podcast #142

Consulting Success

This is the importance of marketing methods in the way you do you work. He joins Michael Zipursky to talk about marketing. Thought Leadership Marketing Methods For Consultants With Simon Chadwick: Podcast #142 is a post from: Consulting Success. Consulting Success Podcast Consulting Business Data Literacy Market Research Marketing Methods Shape Your Offering thought leadership

Consultant Marketing Virtual Virtuoso

Jerry Fletcher

Our experience adheres to the general market share pattern. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Consultant marketing Consulting Speaking UncategorizedProfessional Speakers are out in front.

Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table? At the micro level, the various pieces of the marketing puzzle can be, and should be, optimized on an on-going basis: The overall positioning and strategy should be evaluated.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Consultant Marketing Tech Trap

Jerry Fletcher

Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. It’s great until it isn’t.

Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Marketing marketing mix modeling

What content marketing makes sense?

Kai Davis

The most obvious content marketing seems to be more relevant to peers than clients…. When it comes to content marketing as a specialist expert (like you, dear reader) , the question-asker hits on a common challenge. The post What content marketing makes sense?

Consultant Marketing For Startups

Jerry Fletcher

That is what my 30-Second Marketing Workshop can do for you. Get on the reservation list for the next 30 Second Marketing Workshop. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc.

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Consultant Marketing Shaping the Quiz

Jerry Fletcher

They have to learn how to market and sell their services. That is what led me to develop a Quiz Funnel about Consultant Marketing. It is called [Quiz] What’s your #1 Consultant Marketing Mistake? Automated Marketing Consultant marketingUnder the urge.

5 Keys to Great, Consulting Firm Marketing

David A Fields

The post 5 Keys to Great, Consulting Firm Marketing appeared first on David A. Sit back and imagine your consulting firm as pure, rich, creamy scoops of ice cream. Prospects and consulting opportunities are the hot fudge that pours onto your icy practice in a steady, glossy stream of chocolatey richness. When you put it that way, it’s hard not to like consulting, right? Except, that you need to … Continued.

Email Outreach For Consultants: Don’t Use Marketing Automation (Do This Instead)

Consulting Success

Email Outreach For Consultants: Don’t Use Marketing Automation (Do This Instead) is a post from: Consulting Success. What type of LinkedIn requests or emails do you ignore? Automated ones, right?! Every day, I’m bombarded with automated connection requests and emails. Guess what?

Consultant Marketing Pain Payoff

Jerry Fletcher

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

How to Avoid the Marketing and Consulting Roller Coaster: Video

Consulting Success

If you can’t identify them, then you’re not going to be able to effectively engage them and do marketing to them. ” The magnetic message, also known as a value proposition or a USP , it’s your marketing statement that gets the attention and interest of your ideal clients. You want to always be working your marketing. Work through ideal client clarity, magnetic message, marketing engine.

Video 166

Consultant Marketing Soundtrack

Jerry Fletcher

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

The Five Pillars of Marketing Success

The More Clients Blog

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”. Random marketing is just that; it’s all over the place. The Random marketing paradigm is not very effective because it doesn’t gain a lot of momentum.

The #1 Marketing Tactic for Your Consulting Firm

David A Fields

Two quick questions for you: What are your favorite marketing tactics to promote your consulting firm? What marketing tactics should you use to promote your consulting firm? Your answers to both questions may be the same, because your favorite marketing tactics deliver dual benefits: you’ll employ them (actions beat good intentions every time), and you’ve … Continued. The post The #1 Marketing Tactic for Your Consulting Firm appeared first on David A.

The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

Scaling voluntary carbon markets to help meet climate goals

McKinsey

Voluntary carbon markets help companies supplement their emissions-reduction efforts and finance climate action. The Taskforce for Scaling Voluntary Carbon Markets offers a draft blueprint for them.

The impact of the crisis on emerging markets

The Source

Our real-time forecast for the global consulting industry currently predicts that by the end of 2020, the market will have contracted by around 13% compared to 2019. So it’s worth pausing to ask what impact, exactly, this crisis has had on emerging markets specifically.

The domino effect: How sales leaders are reinventing go-to-market in the next normal

McKinsey

Marketing & Sales InsightsTop sales innovators are embedding data and technology throughout their organizations to reimagine sales. Here’s how they do it.

Sales 97

Marketing Mix Modeling MMM (Part 2 of 3)

Tom Spencer

What is essential for successful marketing mix modeling? Is the market for the product or service growing? The goal is to accurately measure sales to ultimate users (the people the marketing efforts are focused upon). Consulting marketing mix modeling regression

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Consultant Marketing Trepidation To Elation

Jerry Fletcher

The founder of a world class direct marketing agency diagrammed on a napkin the difference between Brand and Direct. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Lindsay joined the local chapter.

Getting marketing right, right now

The Source

What marketing is appropriate right now? Obviously, face-to-face events such as roundtables, conferences, and exhibitions are all on hold; but in an age of digital marketing, there’s still a lot that can be done. Marketing teams need to be able to give good guidance to consulting partners and staff, because getting it wrong could prove damaging for a consulting brand. Featured Marketing Blog posts Business Development COVID-19

How European marketing-and-sales leaders handle COVID-19’s effects

McKinsey

Marketing & Sales InsightsTo mitigate the financial impacts of the pandemic, executives focus on consumer needs and reorganizing their businesses for the next normal.

Sales 68

The biopharma marketer of the future: Closing the gap

McKinsey

Commercial leaders share the new skills brand marketers need in the digital era to move from brand building to revenue acceleration. Insights on Pharmaceuticals & Medical Products

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.