Marketing for Consultants Study (2019)

Consulting Success

If you’re a consultant, you’re in the business of marketing. Marketing is how you generate these conversations. Without marketing, you don’t have a consulting business. At Consulting Success, helpings consultants master their marketing to get more clients is our forté.

Study 282

Marketing Strategies for Consultants Study: 2018

Consulting Success

I’m excited to share the results of our 2018 Marketing Strategies for Consultants Study. Marketing is always a hot topic for consultants. In this study, we polled our list of 33,000 consultants and asked them about their marketing — and you’ll learn how you compare to other consultants when it comes to your own marketing. Marketing Strategies for Consultants Study: 2018 is a post from: Consulting Success.

Study 186

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The Truth About Content Marketing For Consultants with Ian James: Podcast #98

Consulting Success

Content marketing for consultants is necessary for anyone who wants to succeed in connecting with the clients from the initial stages of sales up to after sales. The Truth About Content Marketing For Consultants with Ian James: Podcast #98 is a post from: Consulting Success.

Marketing Consulting Business Strategies with Michael Brenner: Podcast #59

Consulting Success

Michael is the CEO of his own company called Marketing Insider Group where they do marketing consulting, leadership coaching, and keynote speaking for conferences and brands all over the world. Life presents itself for most of us if we’re open to it.

Getting marketing right, right now

The Source

What marketing is appropriate right now? Obviously, face-to-face events such as roundtables, conferences, and exhibitions are all on hold; but in an age of digital marketing, there’s still a lot that can be done. Featured Marketing Blog posts Business Development COVID-19

5 Keys to Great, Consulting Firm Marketing

David A Fields

The post 5 Keys to Great, Consulting Firm Marketing appeared first on David A. Sit back and imagine your consulting firm as pure, rich, creamy scoops of ice cream.

How to Avoid the Marketing and Consulting Roller Coaster: Video

Consulting Success

If you can’t identify them, then you’re not going to be able to effectively engage them and do marketing to them. You want to always be working your marketing. Work through ideal client clarity, magnetic message, marketing engine.

Video 217

The Five Pillars of Marketing Success

The More Clients Blog

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. Random marketing is just that; it’s all over the place. The Focused Marketing Paradigm is very different.

The Four Stages of Marketing Maturity For Consultants

Consulting Success

Let’s talk about how marketing changes based on the current level of maturity of your consulting business. The first thing that’s really important to understand here is that it’s your marketing will change not just based on the maturity of your business, but really on the maturity of the marketing in your business. The Four Stages of Marketing Maturity For Consultants is a post from: Consulting Success.

Your Comprehensive Guide to Marketing Tactics for Consulting Firms

David A Fields

The post Your Comprehensive Guide to Marketing Tactics for Consulting Firms appeared first on David A. Your Challenge: Can you come up with even one tactic that’s not on the list below? Bonus points if you post two or more tactics.)

What The Coronavirus (COVID-19) Means For Consultant Marketing

Consulting Matters

In general, consultants are not the biggest fans of marketing, even in the best of times. The marketing challenge is definitely exacerbated in times like these, when there is a massive threat to our global health and economy. If you're running your own business, marketing is for you.

Report from Social Media Marketing World

The More Clients Blog

I’ve been at the humungous business conference, Social Media Marketing World since Sunday. All of these marketing activities are passive. So, it’s fine to use online marketing and social media, but not without some proactive outreach.

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Marketing Guidelines for Professional Services Firms During the Covid-19 Pandemic

Prudent Pedal

I offer 6 simple marketing guidelines for professional services firms during the COVID-19 pandemic that will build your reputation—or at least protect it until it’s over. READ: The Purpose of a Leader 6 Marketing Guidelines for Professional Services Firms During the COVID-19 Pandemic 1.

Marketing Plans – From Subscribers

The More Clients Blog

Thereafter, I’ll follow-up the same day or following day to book an appointment to have a marketing conversation, where I try to identify the challenges the prospect is having. The marketing approach needs to be very direct.

80/20 Content Marketing for Consultants

Tsavo Neal

This is hands down the biggest win I have had in marketing to date.”. The post 80/20 Content Marketing for Consultants appeared first on Tsavo Neal. Marketing

Future Marketing Suggestions

Alan Weiss

Here are some ideas for your consideration: Marketing for the Future. Diversify your marketing beyond any current niches or specialties. Consider whether you can convert your appeal to the retail market (consumers) and not remain solely in wholesale (businesses).

The Massive Marketing Mistake Consulting Firms Make

David A Fields

Mimi’s casting about for a consultant to help her improve customer satisfaction with [ ] Consultants MarketingThere’s a gap between what most clients are looking for from consulting firms and what consultants tend to talk about. Close that gap, win more clients.

Less Marketing, More Consulting — How To Win Projects Within Your Network with Stuart Friedman: Podcast #19

Consulting Success

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager.

Is Your Marketing Really Integrated?

Joellyn Sargent

“Integrated marketing.” I’ve been a champion of integrated marketing for years, since way before it was a popular, technology-driven topic. When I work with clients to maximize their marketing results, integration is one of the first things we address.

How to Evaluate Your Marketing Team

Prudent Pedal

In my last post, How to Evaluate Your Marketing Leader , I laid out a rubric for managing partners to assess the performance of their marketing leaders. This week, I want to provide similar guidance to Marketing Leaders to evaluate the performance of your marketing teams.

Mastery of Marketing Campaigns

The More Clients Blog

The closest thing I know to a silver bullet is a marketing campaign. When I look back to all my marketing successes over the past 35 years, they were all based on step-by-step campaigns. That is the only true path to marketing mastery that I know.

Beginners Guide to Content Marketing for Consultants

The Clever Consultant

Of all the internet marketing fads out there, content marketing is by far the single most important in generating demand for consulting businesses. Marketing Consulting Services Writing & Publishing consultant content marketing content marketing content marketing for consultants

Study Market Demand

CaseInterview.com

One of the many things I study is market demand. In business-to-business markets, my favorite kinds of market demand are the ones prompted by regulatory changes. Watching hoards of customers buy shows when market demand meets market supply. As a student of market demand, you want to pay attention to this. When you pay attention to this, you discover enormous market opportunities. Blog Career Success career growth market demand

Study 58

How to build prospect trust into your marketing

Rod Burkert

So let’s see what we can do about building Trust into our marketing. A study by MIT marketing professor Glen Urban has found that there are three elements of trust: Confidence – I believe what you say. But how do we build prospect trust into our marketing? Marketing action plan

What Marketing Strategy Is the Best for You?

The More Clients Blog

If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. The problem with marketing today is that there are way too many options and it’s much too confusing. Some will opt-in to your e-list and perpetuate this virtuous marketing circle.

How Much Does Marketing Cost?

Joellyn Sargent

I just reviewed an RFP for marketing services. Do you know how much marketing costs? What should you pay for good advice when it comes to your marketing strategy? Read on, and let me know what you think… How much is a marketing plan?

Measuring Professional Services Marketing Effectiveness

Prudent Pedal

If I were to ask chief marketing officers (CMO) at professional services firms around the world to measure their teams’ current marketing effectiveness on a scale of 1-5, I suspect that I might get a lot of 4s. marketing with a little “m”). Marketing Strategy

A Humane Approach to Marketing

The More Clients Blog

At the beginning of the session, I talked about how online marketing is so difficult these days. It’s not that online marketing strategies and techniques are overly complicated. For many marketers, the solution is to write more articles, do more videos and send more emails.

Preparation for the Case Interview:  Math, Charts and Market Sizing

Tom Spencer

Consulting Interviews case math market sizingLet’s face it. A major portion of the consulting case interview tests your quantitative skills. Consultants work with a lot of data and can spend a significant amount of time crunching numbers.

Identifying Market Opportunities

Prudent Pedal

To illustrate a powerful example of how firms might think about their own growth, marketing, and brand strategies from the data they’re looking at. Rethinking What Market Data Is NOT Telling You. They do the same thing with their business markets by industry and company size.

Entering a New Market

Tom Spencer

What is the size of the market? Finally, you determine whether to advise the client to enter the market and, if so, what is the best way to do so? Your client is a low-cost airline headquartered in Philadelphia with frequent service to cities along the East Coast of the United States.

How to Evaluate Your Marketing Leader’s Performance

Prudent Pedal

If you’re a managing partner, practice leader, sales leader, or chief administrative officer in a professional services firm, you probably have responsibility for “managing” marketing. What is Marketing? . What is Marketing’s Role in Your Firm?

The Story of The Drunk Marketing Letter

The More Clients Blog

Well, I just discovered something that has turned my whole marketing world upside down. Someone has recently absolutely proven to me that Marketing works better if it’s infused with humor. And as much as I love laughter and comedy, I once read that you shouldn’t try to use humor in your marketing writing because… “different people have different senses of humor and some just won’t get it and it will be a turnoff.”. Humor works in marketing (if you do it right).

Marketing Never Sleeps For Professionals

Henry DeVries

What can a busy professional do to incorporate more networking and marketing into their current workday

5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table.

Creative destruction in the consulting market

The Source

It’s a somewhat Darwinian notion of business, but it continues to shape how we see innovation today: Credit card companies created new economic value by destroying the hire purchase market, taxi apps by changing the way we hail a cab. Market conditions Blog posts Data Digital Transformation

Building a habit of disruption in marketing

McKinsey

Marketing & Sales InsightsTo be successful, creative disruption must be a constant process.