Harvard Business

JUNE 28, 2024

The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse.

Marketing 254

Marketing Tools Strategy Strategy 254

Harvard Business

MARCH 21, 2024

Surprisingly, the EV market has stalled in recent years. Because the market has reached a difficult point in the technology-adoption lifecycle. Specifically, automakers and policymakers alike can no longer make plans based on what early adopters of EVs want.

Marketing 254

Marketing Sales 254

Harvard Business

MAY 24, 2024

And that process, which will be highly consultative and conversational, will create a new information pipeline that marketers need to monitor to ensure their brands are presented for relevant prompts and described accurately. The authors present three ways for marketers to rise to this challenge.

Marketing 253

Marketing Productivity Consulting Management 253

Tom Spencer

JANUARY 4, 2025

One answer lies in founder-led marketing, a relatively new concept, but one taking the social media world by storm. We can get a better understanding of how effective founder-led marketing can be by considering two recent success stories. million the following year. Here are 3 actionable strategies that you can use to get started.

Marketing 88

Marketing Video B2C Media 88

Consulting Success

DECEMBER 27, 2024

If you’re not consistently learning about your ideal clients, your marketing isn’t half as good as it could be. In this article, I’ll give you a simple and practical method for conducting market research for your consulting business.

Research 130

Research Marketing Consulting How To 130

Harvard Business

SEPTEMBER 11, 2024

In a crowded marketplace, traditional attention-grabbing marketing tactics often come off as narcissistic and off-putting. Brands can create meaningful awareness by embodying heroic qualities—acting as guardians against injustice, prioritizing others’ needs selflessly, and serving as mentors and role models.

Marketing 240

Marketing Management 240

Tom Spencer

APRIL 18, 2025

Rather than relying solely on intuition or assumptions, product teams gather and analyze data from various sources, such as market research surveys, customer behavior, market trends, and performance metrics. The post Data-Driven Decisions: Shortcut to Winning in the Market first appeared on Tom Spencer.

Data 88

Data Marketing Productivity Agile 88

Harvard Business

AUGUST 21, 2024

If you’re developing influencer marketing strategies, this episode is for you.

Strategy 238

Strategy Strategy Strategy& Marketing 238

Harvard Business

MARCH 6, 2024

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.

Marketing 254

Marketing B2C Strategy Strategy 254

Harvard Business

MAY 17, 2024

It used to be thought that globalization would flatten out cultural differences among countries and regions of the world, making it easier than ever for companies to move into foreign markets.

Marketing 251

Marketing Culture Study Leadership 251

Harvard Business

JANUARY 3, 2024

Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. In 2022, new EV sales in China grew by 82%, and the country provided 35% of global EV exports. While the U.S.,

Marketing 254

Marketing Automotive Operations Sales 254

Harvard Business

NOVEMBER 16, 2023

Generative AI holds the promise of transforming marketing in all sorts of remarkable ways, but marketing leaders have been reluctant to embrace it and lag behind their peers in other fields. This and other findings emerged in a survey that the authors recently conducted with 600 business leaders from large U.S.-based based companies.

Marketing 247

Marketing Sales Survey Company 247

Harvard Business

DECEMBER 11, 2023

Nondisruptive creation is when you create a new market without needing to tear down or displace others or your own business. There are no failed companies, lost jobs, or destroyed markets in its wake, opening a path to innovation where business and society can better thrive together.

Marketing 254

Marketing Industry Examples Company 254

Harvard Business

DECEMBER 5, 2023

For early-stage startups, sales and marketing are crucial for gathering customer feedback.

Sales 249

Sales Marketing Talent Strategy 249

Harvard Business

OCTOBER 13, 2023

He posited that this segment was an untapped market opportunity and that companies, by developing products and services accessible to them, could create sustainable and profitable ventures, while also improving the lives of the poor. But in doing so, it also drew attention away from other inclusion gaps.

Productivity 253

Productivity Marketing Groups Development 253

Harvard Business

MAY 31, 2024

Entering a foreign market comes with inherent challenges. Whether capitalizing on outsider status to tap into local labor markets, establishing potent associations to build credibility, or forging strategic partnerships to foster mutual international growth, your foreignness can indeed become your competitive edge.

Marketing 253

Marketing Company Information Technology Information Technology 253

Harvard Business

APRIL 10, 2024

In today’s always-on environment, AI tools can help marketers optimize and personalize their campaigns quickly and efficiently. Impact-driving work requires both human ingenuity and machine speed — a combination marketers can’t fully embrace without daily practice. But AI alone won’t yield meaningful campaigns.

Marketing 254

Marketing Efficiency Tools Industry 254

Harvard Business

NOVEMBER 20, 2024

Organizations are still learning how to think about games as media for marketing. Games aren’t typically covered in marketing classes in business schools, and they are often still seen as fundamentally different from other media.

How To 237

How To Media Marketing Company 237

Consulting Success

FEBRUARY 5, 2024

In our industry, you can’t just market to sell. The Most Effective Marketing Campaigns For Consultants With Natalie Kaminski: Podcast #319 is a post from: Consulting Success When the value add is high, you need to actually build trusting relationships with your clients. This episode’s guest is proof of this. Now, she has.

Marketing 263

Marketing Consulting Industry Company 263

David A Fields

JULY 16, 2024

Imagine if there were a simple trick you could apply to all of your consulting firm’s marketing efforts to make them far more productive. Such a marketing enhancement does exist. Implementing this tweak will lead to more inquiries from prospective clients.

Marketing 221

Marketing Consulting Groups Productivity 221

Harvard Business

OCTOBER 7, 2024

Sponsor content from S&P Global Market Intelligence.

Marketing 231

Marketing Operations Strategy Strategy& 231

Harvard Business

DECEMBER 11, 2023

But this does not necessarily justify inaction, nor does it require a blanket approach to generative AI where marketers either blindly take risks or avoid AI altogether. In fact, a promising way to navigate this is a nuanced approach for which marketers systematically identify areas to experiment with generative AI and areas to wait-and-see.

Marketing 254

Marketing Enterprise Data Management 254

Harvard Business

APRIL 9, 2025

The feminine care market saw little to no innovation for decades—until Thinx, Inc. came along.

Marketing 170

Marketing 170

David A Fields

AUGUST 6, 2024

However, if you want more inbound inquiries from prospects, it’s time to power up your consulting firm’s marketing efforts. Fields Consulting Group.

Marketing 221

Marketing Consulting How To Groups 221

Harvard Business

FEBRUARY 16, 2024

Older consumers can’t just be an afterthought for brands — but that doesn’t mean just shifting the focus from one generation to another.

Marketing 254

Marketing Research Sales Management 254

Harvard Business

OCTOBER 2, 2024

Automakers must forge strategic partnerships, invest in local R&D, and cultivate a brand identity that resonates with Chinese consumers.

Marketing 251

Marketing Company Transportation Policies 251

Harvard Business

JULY 23, 2024

A conversation with ad executive Leslie Zane on branding today.

Marketing 234

Marketing Advertising Strategy Strategy& 234

Harvard Business

SEPTEMBER 25, 2024

Retailers can use discounting to generate sales without damaging a brand’s reputation.

Fashion 239

Fashion Retail Marketing Sales 239

Harvard Business

NOVEMBER 25, 2024

Despite the business community’s potential to be a powerful ally in the climate fight, it has largely been sidelined by free market ideologies that promote voluntary corporate sustainability over necessary regulation.

How To 241

How To System Groups Marketing 241

Harvard Business

NOVEMBER 15, 2024

These include proactive social media listening to identify and head off or more quickly respond to looming challenges; a community-centric approach, including investments in projects that provide long-term benefits to ensure local support; partnerships with longstanding local businesses that intimately understand their market dynamics; and more robust (..)

Operations 230

Operations Government Media Strategy 230