Marketing Strategies for Consultants Study: 2018

Consulting Success

I’m excited to share the results of our 2018 Marketing Strategies for Consultants Study. Marketing is always a hot topic for consultants. In this study, we polled our list of 33,000 consultants and asked them about their marketing — and you’ll learn how you compare to other consultants when it comes to your own marketing. Marketing Strategies for Consultants Study: 2018 is a post from: Consulting Success.

Study 184

The Five Pillars of Marketing Success

The More Clients Blog

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. Random marketing is just that; it’s all over the place. The Focused Marketing Paradigm is very different.

Marketing Consulting Business Strategies with Michael Brenner: Podcast #59

Consulting Success

Michael is the CEO of his own company called Marketing Insider Group where they do marketing consulting, leadership coaching, and keynote speaking for conferences and brands all over the world. Life presents itself for most of us if we’re open to it.

What Marketing Strategy Is the Best for You?

The More Clients Blog

If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. The problem with marketing today is that there are way too many options and it’s much too confusing. Some will opt-in to your e-list and perpetuate this virtuous marketing circle.

Online market for consulting?

Consultants Mind

” Yep – an online market for consulting. With a… Read More » The post Online market for consulting? A few ex-consultant friends and I mused over this concept several times in Marriott hotel bars across the country. “Why not set up a two-sided platform (think: VRBO, UBER) where companies can hire consultants for 1/3 of the price? Cut out the middle man.” Uh, already exists. appeared first on Consultant's Mind. Consultant Consulting Website

The Story of The Drunk Marketing Letter

The More Clients Blog

Well, I just discovered something that has turned my whole marketing world upside down. Someone has recently absolutely proven to me that Marketing works better if it’s infused with humor. And as much as I love laughter and comedy, I once read that you shouldn’t try to use humor in your marketing writing because… “different people have different senses of humor and some just won’t get it and it will be a turnoff.”. Humor works in marketing (if you do it right).

BCG: Digital Marketing Revolution Has Only Just Begun

Consultants Mind

This digital conversation gives marketers a chance to micro-target and build relationships by testing/learning at scale. Instead of using marketing proxies, marketers can use… Read More » The post BCG: Digital Marketing Revolution Has Only Just Begun appeared first on Consultant's Mind. Learning BCG digital marketing marketingIt’s a provocative title, but BCG argues the case.

The Four Stages of Marketing Maturity For Consultants

Consulting Success

Let’s talk about how marketing changes based on the current level of maturity of your consulting business. The first thing that’s really important to understand here is that it’s your marketing will change not just based on the maturity of your business, but really on the maturity of the marketing in your business. The Four Stages of Marketing Maturity For Consultants is a post from: Consulting Success.

The Massive Marketing Mistake Consulting Firms Make

David A Fields

Mimi’s casting about for a consultant to help her improve customer satisfaction with [ ] Consultants MarketingThere’s a gap between what most clients are looking for from consulting firms and what consultants tend to talk about. Close that gap, win more clients.

How to Avoid the Marketing and Consulting Roller Coaster: Video

Consulting Success

If you can’t identify them, then you’re not going to be able to effectively engage them and do marketing to them. You want to always be working your marketing. Work through ideal client clarity, magnetic message, marketing engine.

Video 206

Is Your Marketing Really Integrated?

Joellyn Sargent

“Integrated marketing.” I’ve been a champion of integrated marketing for years, since way before it was a popular, technology-driven topic. When I work with clients to maximize their marketing results, integration is one of the first things we address.

Beginners Guide to Content Marketing for Consultants

The Clever Consultant

Of all the internet marketing fads out there, content marketing is by far the single most important in generating demand for consulting businesses. Marketing Consulting Services Writing & Publishing consultant content marketing content marketing content marketing for consultants

Discussions in digital: Coping with the new normal between marketers and marketing agencies

McKinsey

Changing consumer behaviors and the ever-shifting digital frontier are demanding new marketing capabilities and new ways of working with agencies. Marketing & Sales Insights

Marketing Writing: From My Dog’s Perspective

The More Clients Blog

Robert: Like more clients, more money, easier marketing, having fun in their business, stuff like that? Success stories are always a hit: How a client struggled, learned some marketing secrets, and emerged victoriously.

How Much Does Marketing Cost?

Joellyn Sargent

I just reviewed an RFP for marketing services. Do you know how much marketing costs? What should you pay for good advice when it comes to your marketing strategy? Read on, and let me know what you think… How much is a marketing plan?

How to Successfully Meet the Three Biggest Marketing Challenges

The More Clients Blog

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. So, why is marketing so challenging?

Marketing or Football… Which is Harder?

The More Clients Blog

But you’re more likely to succeed as a professional football player than you are at marketing your professional services. First, you must be in peak mental condition – able to think creatively about how to market your business effectively. You need to start by thinking about marketing.

What Do Creative Marketers Look Like?

The More Clients Blog

Judy is one of the most creative (and effective marketers) of her professional services that I have ever met. Not only that, she’s really enthusiastic about her marketing. Judy went on to grow her business very successfully over the next three decades and continues to market it in creative ways. And all of her marketing revolves around getting known and offering value. Here are the eight things she continues to do to market HR Answers: 1.

Less Marketing, More Consulting — How To Win Projects Within Your Network with Stuart Friedman: Podcast #19

Consulting Success

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager.

The 300. Your Consulting Firm’s Perfect Target Market

David A Fields

How many prospects should there be in your consulting firm’s target market? There’s a lower limit and an upper limit on your perfect target market size for your boutique consulting firm. The more the merrier, right? Not really.

Overcoming the fear of marketing yourself

Jacq Hackett Consulting

When you first start out as a consultant the prospect of having to sell your services can be daunting. And if you think this is something that only affects you, then you might be surprised to hear that a lot of my Solo Consultant Masterclass students have been in the same boat. When you’ve spent your career primarily within the public sector, moving to the private sector can mean getting outside your comfort zone – and for many of us, selling our services is definitely falls into that category.

One of the Best Ways to Market Yourself as a New Consultant

Steve Shu Consulting

One of the best ways to market yourself as a consultant is by having someone refer you to a client prospect. This type of marketing can be viewed through the lens of “networking by helping someone” (in contrast to networking and just meeting lots of people).

5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table.

Rethinking the four Ps of marketing for consulting services

The Source

The original “Four Ps” of marketing, dating back to the 1940s, were all about consumer goods: Designing products, getting them to the right place on the supermarket shelves, working out how much people would pay for them, and advertising. Marketing Blog postsProduct. Place. Price.

#12: Who Else Wants To Make Marketing Effortless and Fun?

Consulting Matters

Smart and values-driven consultants typically don't like marketing. In this week's podcast - I have one goal: to reframe your perception of marketing. Once I have convinced you that marketing is a positive, fun and rewarding experience - you may wonder where to start.

When Counterintuitive Marketing Works

Joellyn Sargent

Successful executives are always looking for the next great thing, pursuing new product innovation, fresh marketing channels and untapped opportunities. We’re in the digital age, so many marketers (and the executives they report to) eschew traditional marketing tactics. As more marketers have adopted the opinion that digital is the only way to go, direct mail rates have fallen drastically. All three are essential to any effective direct marketing campaign.

The Most Important Marketing Question: Who Cares?

Joellyn Sargent

What’s the number one question in marketing? That’s why successful marketing addresses things like: Value proposition – Can you clearly state the value you offer, so those who don’t care won’t waste your time?

Marketing is Not a Faucet

Joellyn Sargent

As we enter a new year, executives everywhere are hoping their marketing investments will pay off big this year. While the list of potential hiccups is long, the single largest contributor to marketing failures is not unresponsive customers or aggressive competitors.

Measuring Marketing Success: 10 Metrics that Matter

Joellyn Sargent

How do you know if your marketing efforts are producing results? While ROI is important, marketing is a long-term investment. Without a long-term commitment to marketing, it’s irrational to expect a positive ROI from month to month or quarter to quarter.

What’s Wrong with Marketing Today?

Joellyn Sargent

The trouble with marketing? Marketing is imperative for a business to grow. Without some sort of marketing, how will customers find you? Unless you’ve got a super-exclusive business that trades on being best-kept secret, marketing your business is essential. Because it’s so important, feelings about marketing run the gamut. For some, marketing is a necessary evil. There are many excellent marketers around. Everyone is doing it.

Lighten Up Your Marketing

Women in Consulting

As content marketing explodes, so too, does the volume of noise. Marketo did this successfully with its Big Activity Coloring Book : “Introducing the Big Marketing Activity Coloring Book!…30 30 pages of pure, unadulterated marketing activity fun!” By: Kathy Klotz-Guest.

Private markets come of age

McKinsey

McKinsey’s annual review reveals an expanding and developing industry. Insights on Private Equity & Principal Investors

The tougher competitors in emerging markets

McKinsey

Companies in developing economies are becoming battle hardened as they vie for growth and plug into advanced technologies. Wealth is piling up in areas of economic vitality. Strategy & Corporate Finance Insights

How to Select the Best Marketing Strategies for Your Business

The More Clients Blog

I’ve probably had more conversations about this topic with clients than any other: How to choose the best marketing strategies for one’s professional service business. This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. These days, there are more options to market yourself than ever before. Over the years, I’ve had tremendous success with three primary marketing strategies.

Gorilla marketing

Seth Godin Blog

The late Jay Levinson created the Guerrilla Marketing series. One of the core tenets of the books was that marketing was no longer merely the work of giant organizations with giant budgets. We wanted people, particularly small businesses, to see that they could be marketers too.

Shopper Marketing Consultant Goes Global with Mike Anthony: Podcast #62

Consulting Success

From there, you can expand and grow your business to reach various markets. Mike Anthony of Engage Marketing Consultants is all too familiar with that process. Shopper Marketing Consultant Goes Global with Mike Anthony: Podcast #62 is a post from: Consulting Success.

Discussions in digital: What’s a marketing ecosystem and what does it mean for marketers?

McKinsey

Marketing ecosystems are creating new professional opportunities—and making new demands. Here’s how today’s marketing leaders are adapting. Marketing & Sales Insights

Habits – The Big Secret to Marketing Success

The More Clients Blog

Another common answer is, “more time to fit marketing activities into my schedule.”. Even though James isn’t a marketing expert, I’m convinced he’s right when he says that the ultimate determinant of success is building positive habits. This idea is simple but true: Self-employed professionals who establish regular marketing habits have a much better chance of succeeding than those who don’t. But unsuccessful marketers have just as much of it as the most successful ones.

Making the most of marketing technology to drive growth

McKinsey

Marketing & Sales InsightsWinning in the martech revolution requires tech, of course, but leaders often forget that it needs a couple of key additions too.

The most attractive consulting market in the world

The Source

Every year, we evaluate the attractiveness of each consulting market in response to a simple question: Looking at the next 12 months only, where should you invest? But what’s so good about the DACH consulting market? Market conditions Brexit Consulting market Growth