Marketing Consulting Business Strategies with Michael Brenner: Podcast #59

Consulting Success

Michael is the CEO of his own company called Marketing Insider Group where they do marketing consulting, leadership coaching, and keynote speaking for conferences and brands all over the world. Life presents itself for most of us if we’re open to it.

The Five Pillars of Marketing Success

The More Clients Blog

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. Random marketing is just that; it’s all over the place. The Focused Marketing Paradigm is very different.

Marketing Strategies for Consultants Study: 2018

Consulting Success

I’m excited to share the results of our 2018 Marketing Strategies for Consultants Study. Marketing is always a hot topic for consultants. In this study, we polled our list of 33,000 consultants and asked them about their marketing — and you’ll learn how you compare to other consultants when it comes to your own marketing. Marketing Strategies for Consultants Study: 2018 is a post from: Consulting Success.

Study 180

Online market for consulting?

Consultants Mind

” Yep – an online market for consulting. With a… Read More » The post Online market for consulting? A few ex-consultant friends and I mused over this concept several times in Marriott hotel bars across the country. “Why not set up a two-sided platform (think: VRBO, UBER) where companies can hire consultants for 1/3 of the price? Cut out the middle man.” Uh, already exists. appeared first on Consultant's Mind. Consultant Consulting Website

The Four Stages of Marketing Maturity For Consultants

Consulting Success

Let’s talk about how marketing changes based on the current level of maturity of your consulting business. The first thing that’s really important to understand here is that it’s your marketing will change not just based on the maturity of your business, but really on the maturity of the marketing in your business. The Four Stages of Marketing Maturity For Consultants is a post from: Consulting Success.

BCG: Digital Marketing Revolution Has Only Just Begun

Consultants Mind

This digital conversation gives marketers a chance to micro-target and build relationships by testing/learning at scale. Instead of using marketing proxies, marketers can use… Read More » The post BCG: Digital Marketing Revolution Has Only Just Begun appeared first on Consultant's Mind. Learning BCG digital marketing marketingIt’s a provocative title, but BCG argues the case.

The Perfect Marketing Formula

Joellyn Sargent

The perfect marketing formula. As a result of your efforts, you know the precise moment when it’s best to turn marketing qualified leads over to Sales, and they’re closing. In reality, your ideal marketing mix works for just a moment before the benefits begin to fade.

The Massive Marketing Mistake Consulting Firms Make

David A Fields

Mimi’s casting about for a consultant to help her improve customer satisfaction with [ ] Consultants MarketingThere’s a gap between what most clients are looking for from consulting firms and what consultants tend to talk about. Close that gap, win more clients.

How to Avoid the Marketing and Consulting Roller Coaster: Video

Consulting Success

If you can’t identify them, then you’re not going to be able to effectively engage them and do marketing to them. You want to always be working your marketing. Work through ideal client clarity, magnetic message, marketing engine.

Video 208

Is Your Marketing Really Integrated?

Joellyn Sargent

“Integrated marketing.” I’ve been a champion of integrated marketing for years, since way before it was a popular, technology-driven topic. When I work with clients to maximize their marketing results, integration is one of the first things we address.

Beginners Guide to Content Marketing for Consultants

The Clever Consultant

Of all the internet marketing fads out there, content marketing is by far the single most important in generating demand for consulting businesses. Marketing Consulting Services Writing & Publishing consultant content marketing content marketing content marketing for consultants

Marketing or Football… Which is Harder?

The More Clients Blog

But you’re more likely to succeed as a professional football player than you are at marketing your professional services. First, you must be in peak mental condition – able to think creatively about how to market your business effectively. You need to start by thinking about marketing.

How to Successfully Meet the Three Biggest Marketing Challenges

The More Clients Blog

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. So, why is marketing so challenging?

How Much Does Marketing Cost?

Joellyn Sargent

I just reviewed an RFP for marketing services. Do you know how much marketing costs? What should you pay for good advice when it comes to your marketing strategy? Read on, and let me know what you think… How much is a marketing plan?

The 300. Your Consulting Firm’s Perfect Target Market

David A Fields

How many prospects should there be in your consulting firm’s target market? There’s a lower limit and an upper limit on your perfect target market size for your boutique consulting firm. The more the merrier, right? Not really.

Shopper Marketing Consultant Goes Global with Mike Anthony: Podcast #62

Consulting Success

From there, you can expand and grow your business to reach various markets. Mike Anthony of Engage Marketing Consultants is all too familiar with that process. Shopper Marketing Consultant Goes Global with Mike Anthony: Podcast #62 is a post from: Consulting Success.

Overcoming the fear of marketing yourself

Jacq Hackett Consulting

When you first start out as a consultant the prospect of having to sell your services can be daunting. And if you think this is something that only affects you, then you might be surprised to hear that a lot of my Solo Consultant Masterclass students have been in the same boat. When you’ve spent your career primarily within the public sector, moving to the private sector can mean getting outside your comfort zone – and for many of us, selling our services is definitely falls into that category.

Less Marketing, More Consulting — How To Win Projects Within Your Network with Stuart Friedman: Podcast #19

Consulting Success

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager.

Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

In my mind, the book is excellent for executives, strategists, marketing, and innovators. One of the biggest laments I hear from marketing professors at various universities is with respect to how students and undergraduates look at marketing segmentation. Adrian C.

#12: Who Else Wants To Make Marketing Effortless and Fun?

Consulting Matters

Smart and values-driven consultants typically don't like marketing. In this week's podcast - I have one goal: to reframe your perception of marketing. Once I have convinced you that marketing is a positive, fun and rewarding experience - you may wonder where to start.

Habits – The Big Secret to Marketing Success

The More Clients Blog

Another common answer is, “more time to fit marketing activities into my schedule.”. Even though James isn’t a marketing expert, I’m convinced he’s right when he says that the ultimate determinant of success is building positive habits. This idea is simple but true: Self-employed professionals who establish regular marketing habits have a much better chance of succeeding than those who don’t. But unsuccessful marketers have just as much of it as the most successful ones.

How to Select the Best Marketing Strategies for Your Business

The More Clients Blog

I’ve probably had more conversations about this topic with clients than any other: How to choose the best marketing strategies for one’s professional service business. This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. These days, there are more options to market yourself than ever before. Over the years, I’ve had tremendous success with three primary marketing strategies.

Your 2019 BVFLS Practice Development Marketing Plan

Rod Burkert

Effective marketing isn’t easy … but the secret sauce behind any successful marking plan is showing up. Also, a successful marketing plan isn’t just about doing one thing … it’s about doing several things. If you purchase my marketing plan (for $20.19 – get it?),

5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table.

When Counterintuitive Marketing Works

Joellyn Sargent

Successful executives are always looking for the next great thing, pursuing new product innovation, fresh marketing channels and untapped opportunities. We’re in the digital age, so many marketers (and the executives they report to) eschew traditional marketing tactics. As more marketers have adopted the opinion that digital is the only way to go, direct mail rates have fallen drastically. All three are essential to any effective direct marketing campaign.

The Most Important Marketing Question: Who Cares?

Joellyn Sargent

What’s the number one question in marketing? That’s why successful marketing addresses things like: Value proposition – Can you clearly state the value you offer, so those who don’t care won’t waste your time?

A weaponized marketing asset from Chris Mercer

Rod Burkert

Reason #1: Chris created a weaponized marketing asset for us appraisers. The post A weaponized marketing asset from Chris Mercer appeared first on rod burkert. Coming later this month … Chris Mercer is at it again.

Marketing is Not a Faucet

Joellyn Sargent

As we enter a new year, executives everywhere are hoping their marketing investments will pay off big this year. While the list of potential hiccups is long, the single largest contributor to marketing failures is not unresponsive customers or aggressive competitors.

What’s Wrong with Marketing Today?

Joellyn Sargent

The trouble with marketing? Marketing is imperative for a business to grow. Without some sort of marketing, how will customers find you? Unless you’ve got a super-exclusive business that trades on being best-kept secret, marketing your business is essential. Because it’s so important, feelings about marketing run the gamut. For some, marketing is a necessary evil. There are many excellent marketers around. Everyone is doing it.

Measuring Marketing Success: 10 Metrics that Matter

Joellyn Sargent

How do you know if your marketing efforts are producing results? While ROI is important, marketing is a long-term investment. Without a long-term commitment to marketing, it’s irrational to expect a positive ROI from month to month or quarter to quarter.

Lighten Up Your Marketing

Women in Consulting

As content marketing explodes, so too, does the volume of noise. Marketo did this successfully with its Big Activity Coloring Book : “Introducing the Big Marketing Activity Coloring Book!…30 30 pages of pure, unadulterated marketing activity fun!” By: Kathy Klotz-Guest.

Gorilla marketing

Seth Godin Blog

The late Jay Levinson created the Guerrilla Marketing series. One of the core tenets of the books was that marketing was no longer merely the work of giant organizations with giant budgets. We wanted people, particularly small businesses, to see that they could be marketers too.

Discussions in digital: What’s a marketing ecosystem and what does it mean for marketers?

McKinsey

Marketing ecosystems are creating new professional opportunities—and making new demands. Here’s how today’s marketing leaders are adapting. Marketing & Sales Insights

Why Most Online Marketing is a Waste of Time – What Works Instead

The More Clients Blog

When it comes to growing your business these days, all you hear about is online marketing. After engaging in online marketing for more than 20 years, I’ve learned a lot of things. And one of those things is that online marketing can be a complete waste of your time and resources.

Rebooting Japan’s mobility market

McKinsey

Digital players are revamping the country’s taxi industry. These developments could have implications for other places facing similar economic, demographic, and regulatory trends. Automotive & Assembly Insights

Scott Oldford on Email Marketing for Consultants [VIDEO]

Tsavo Neal

In Chapter 22 of my upcoming book on consulting website design , I asked Scott Oldford, a leading authority on email marketing for consultants, how consultants can use their email list and email marketing to attract clients. Are you using email marketing for your consulting business?

Video 78

Entering a New Market

Tom Spencer

What is the size of the market? Finally, you determine whether to advise the client to enter the market and, if so, what is the best way to do so? Your client is a low-cost airline headquartered in Philadelphia with frequent service to cities along the East Coast of the United States.

Marketing sauerkraut

Seth Godin Blog

The story goes that James Cook brought fermented german cabbage with him on a long voyage, an innovative way to combat scurvy. He knew that getting his sailors to eat this strange and stinky food was going to be difficult, particularly since scurvy is a long-term problem, not something you want to try to solve after you get it.

Making the most of marketing technology to drive growth

McKinsey

Marketing & Sales InsightsWinning in the martech revolution requires tech, of course, but leaders often forget that it needs a couple of key additions too.

BCG: List of top 100 emerging market growth companies

Consultants Mind

Boston Consulting Group (BCG) just released a report called 2014 BCG Global Challengers here which lists the top 100 fast-growing and formidable companies from emerging markets. It’s their 6th study and argues these companies are not only growing, but reaching a new level of maturity. Jumping to … Continue reading → Learning BCG Consulting Management consulting

Digital Marketing Growth Strategies For Service Businesses

Henry DeVries

A service business needs to be agile with digital marketing if it wants to succeed today. Digital marketing growth expert Lisa Apolinski shares tips on how to grow a services business with digital services marketing

Agile 79

Digitizing the private markets firm

McKinsey

Managers and investors are starting to digitize their work and take advantage of analytics. Here’s an overview of the latest developments. Insights on Private Equity & Principal Investors

Misunderstanding the free market

Seth Godin Blog

The free market, the holy grail of some capitalists, is similar. In a completely unbounded environment, markets can't develop, investments won't get made, nothing moves forward. Ice skating requires two things: smooth ice and gravity.