Marketing for Consultants Study (2019)

Consulting Success

If you’re a consultant, you’re in the business of marketing. Marketing is how you generate these conversations. Without marketing, you don’t have a consulting business. At Consulting Success, helpings consultants master their marketing to get more clients is our forté. Marketing for Consultants Study (2019) is a post from: Consulting Success. Consulting Articles Consulting Industry Marketing Case Study Marketing for Consultants Marketing for Consultants Survey

Study 217

Video Messages: A Quick & Easy Way To Improve Your Marketing Results

Consulting Success

Video messages will instantly improve your marketing. Rule # 1 of marketing is this: You must stand out. Recently, we’ve been using a new tactic for our marketing efforts: video messages. Featured Articles Marketing Business with Video messaging Video Marketing

Video 194
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Marketing Strategies for Consultants Study: 2018

Consulting Success

I’m excited to share the results of our 2018 Marketing Strategies for Consultants Study. Marketing is always a hot topic for consultants. In this study, we polled our list of 33,000 consultants and asked them about their marketing — and you’ll learn how you compare to other consultants when it comes to your own marketing. Marketing Strategies for Consultants Study: 2018 is a post from: Consulting Success.

Study 190

The Consultant’s Guide to Growth Marketing with Jim Huffman #159

Consulting Success

Even if you have the best product available, it doesn’t mean anything if you don’t have an equivalent marketing strategy in place. The CEO of GrowthHit, Jim Huffman, takes this time to share his expertise and experience when it comes to growth marketing.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

3 Tips to Expand Your Consulting Firm’s Market

David A Fields

The post 3 Tips to Expand Your Consulting Firm’s Market appeared first on David A. There’s a rich, hidden vein of project opportunities for your consulting firm—projects that your consulting firm may not have been in the running to receive.

The #1 Marketing Tactic for Your Consulting Firm

David A Fields

Two quick questions for you: What are your favorite marketing tactics to promote your consulting firm? What marketing tactics should you use to promote your consulting firm? The post The #1 Marketing Tactic for Your Consulting Firm appeared first on David A.

How to Easily Improve the Effectiveness of Your Consulting Firm’s Marketing

David A Fields

The post How to Easily Improve the Effectiveness of Your Consulting Firm’s Marketing appeared first on David A. You are probably falling prey to a couple of biases when determining which relationships your consulting firm should nurture, and that’s costing you business.

5 Keys to Great, Consulting Firm Marketing

David A Fields

The post 5 Keys to Great, Consulting Firm Marketing appeared first on David A. Sit back and imagine your consulting firm as pure, rich, creamy scoops of ice cream. Prospects and consulting opportunities are the hot fudge that pours onto your icy practice in a steady, glossy stream of chocolatey richness. When you put it that way, it’s hard not to like consulting, right? Except, that you need to … Continued.

Your Comprehensive Guide to Marketing Tactics for Consulting Firms

David A Fields

The post Your Comprehensive Guide to Marketing Tactics for Consulting Firms appeared first on David A. Your Challenge: Can you come up with even one tactic that’s not on the list below? Bonus points if you post two or more tactics.)

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Directed marketing

Seth Godin Blog

It’s not direct marketing, which is focused on action and measurement and a funnel. It’s directed marketing, because you’re generous and specific about precisely who the work is for. There are ten people.

Market Sizing Case Interview Questions

Tom Spencer

Market sizing is the test of a consultant’s mettle. A market sizing question literally asks a candidate to estimate the volume or the value of a something. This could be the size of a market or something from left field. How big is the market?

Thought Leadership Marketing Methods For Consultants With Simon Chadwick: Podcast #142

Consulting Success

This is the importance of marketing methods in the way you do you work. He joins Michael Zipursky to talk about marketing. Thought Leadership Marketing Methods For Consultants With Simon Chadwick: Podcast #142 is a post from: Consulting Success.

Marketing Consulting Business Strategies with Michael Brenner: Podcast #59

Consulting Success

Michael is the CEO of his own company called Marketing Insider Group where they do marketing consulting, leadership coaching, and keynote speaking for conferences and brands all over the world. Marketing Consulting Business Strategies with Michael Brenner: Podcast #59 is a post from: Consulting Success. Life presents itself for most of us if we’re open to it.

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Proactive Experience Marketing

The More Clients Blog

Recently, when I took a close look at the marketing that has worked best for me over the past 35 years, two things popped out. Hence: Proactive Experience Marketing. Experience marketing without proactive follow-up makes people think of you favorably, but they rarely call you afterward.

The Truth About Content Marketing For Consultants with Ian James: Podcast #98

Consulting Success

Content marketing for consultants is necessary for anyone who wants to succeed in connecting with the clients from the initial stages of sales up to after sales. Ian James is a process consultant who shares his knowledge on how to effectively do content marketing by building relationships through simple but valuable content. The Truth About Content Marketing For Consultants with Ian James: Podcast #98 is a post from: Consulting Success.

The Four Stages of Marketing Maturity For Consultants

Consulting Success

Let’s talk about how marketing changes based on the current level of maturity of your consulting business. The first thing that’s really important to understand here is that it’s your marketing will change not just based on the maturity of your business, but really on the maturity of the marketing in your business. The Four Stages of Marketing Maturity For Consultants is a post from: Consulting Success.

Consultant Marketing Tech Trap

Jerry Fletcher

Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. It’s great until it isn’t.

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

An Impeccable Source of Language for Your Consulting Firm’s Marketing

David A Fields

The post An Impeccable Source of Language for Your Consulting Firm’s Marketing appeared first on David A.

3 Steps to Generate Leads for Your Consulting Firm from Content Marketing

David A Fields

The post 3 Steps to Generate Leads for Your Consulting Firm from Content Marketing appeared first on David A.

The Massive Marketing Mistake Consulting Firms Make

David A Fields

Mimi’s casting about for a consultant to help her improve customer satisfaction with [ ] Consultants MarketingThere’s a gap between what most clients are looking for from consulting firms and what consultants tend to talk about. Close that gap, win more clients. Fortunately, this one’s an easy fix. Let’s examine the case of Mimi Manilow at Yummycakes Corp.

Fishing, Marketing, Thoughts, & Action

The More Clients Blog

Who would I be if I couldn’t believe the thought(s) that stop me from reaching out in my marketing?”. Fishing is a very good metaphor for Marketing and attracting clients. And the more you practice fishing or marketing, the more successful you will be.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Consultant Marketing Magic Words

Jerry Fletcher

Somehow we got on the subject of getting through to officials in companies in order to sell our products in the corporate market. This video describes how 30-Second Marketing works for branding. Consultant marketing Copywriting Marketing Marketing Without Money Sales Trust

The big reset: Data-driven marketing in the next normal

McKinsey & Company

Savvy marketers are rethinking their tech and data strategies to double down on precision marketing following COVID-19. Marketing & Sales Insights Consumer insights Digital marketing Digital strategy and organization

(LIVE) How Companies Can Use Marketing to Grow in 2021 w/Mehak Vohra

Strategic Planning and Management Insights

Marketing live training events Growth

The Key to Effortless Marketing

The More Clients Blog

And wouldn’t it be cool if all your marketing could be (relatively) effortless? And is this just more marketing hype? So yeah, I’d love to make my marketing effortless. Then, I promise you that your marketing will become a real struggle!

The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

Consultant Marketing Trust Factor

Jerry Fletcher

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

Why every business needs a full-funnel marketing strategy

McKinsey & Company

Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works. Marketing & Sales Insights

Getting marketing right, right now

The Source

What marketing is appropriate right now? Obviously, face-to-face events such as roundtables, conferences, and exhibitions are all on hold; but in an age of digital marketing, there’s still a lot that can be done. Featured Marketing Blog posts Business Development COVID-19

Consultant Marketing Pillow Talk

Jerry Fletcher

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

How to Avoid the Marketing and Consulting Roller Coaster: Video

Consulting Success

If you can’t identify them, then you’re not going to be able to effectively engage them and do marketing to them. ” The magnetic message, also known as a value proposition or a USP , it’s your marketing statement that gets the attention and interest of your ideal clients. You want to always be working your marketing. Work through ideal client clarity, magnetic message, marketing engine.

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Reimagining marketing in the next normal

McKinsey

Here’s how marketing leaders can adapt. Marketing & Sales InsightsCOVID-19 is changing consumer behavior in at least six important ways.

Consultant Marketing Discovery Meeting

Jerry Fletcher

We acquire additional expertise in the industry and markets in which the client participates. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Consultant marketing Consulting Sales Consulting salesThe Dance.

Combatting COVID-19 in Emerging Markets

Tom Spencer

Much less emphasis has been placed on developing tools suitable for emerging markets and the businesses in these economies. Obstacles in Emerging Markets. Small and medium sized enterprises ( SMEs ) in emerging markets are struggling to keep afloat. Reading Time: 5 minutes.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!