Marketing Strategies for Consultants Study: 2018

Consulting Success

I’m excited to share the results of our 2018 Marketing Strategies for Consultants Study. Marketing is always a hot topic for consultants. In this study, we polled our list of 33,000 consultants and asked them about their marketing — and you’ll learn how you compare to other consultants when it comes to your own marketing. Marketing Strategies for Consultants Study: 2018 is a post from: Consulting Success.

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The Four Stages of Marketing Maturity For Consultants

Consulting Success

Let’s talk about how marketing changes based on the current level of maturity of your consulting business. The first thing that’s really important to understand here is that it’s your marketing will change not just based on the maturity of your business, but really on the maturity of the marketing in your business. The Four Stages of Marketing Maturity For Consultants is a post from: Consulting Success.

Online market for consulting?

Consultants Mind

” Yep – an online market for consulting. With a… Read More » The post Online market for consulting? A few ex-consultant friends and I mused over this concept several times in Marriott hotel bars across the country. “Why not set up a two-sided platform (think: VRBO, UBER) where companies can hire consultants for 1/3 of the price? Cut out the middle man.” Uh, already exists. appeared first on Consultant's Mind. Consultant Consulting Website

How to Avoid the Marketing and Consulting Roller Coaster: Video

Consulting Success

If you can’t identify them, then you’re not going to be able to effectively engage them and do marketing to them. You want to always be working your marketing. Work through ideal client clarity, magnetic message, marketing engine.

Video 163

One of the Best Ways to Market Yourself as a New Consultant

Steve Shu Consulting

One of the best ways to market yourself as a consultant is by having someone refer you to a client prospect. This type of marketing can be viewed through the lens of “networking by helping someone” (in contrast to networking and just meeting lots of people).

The Massive Marketing Mistake Consulting Firms Make

David A Fields

Mimi’s casting about for a consultant to help her improve customer satisfaction with [ ] Consultants MarketingThere’s a gap between what most clients are looking for from consulting firms and what consultants tend to talk about. Close that gap, win more clients.

#12: Who Else Wants To Make Marketing Effortless and Fun?

Consulting Matters

Smart and values-driven consultants typically don't like marketing. In this week's podcast - I have one goal: to reframe your perception of marketing. Once I have convinced you that marketing is a positive, fun and rewarding experience - you may wonder where to start.

The 300. Your Consulting Firm’s Perfect Target Market

David A Fields

How many prospects should there be in your consulting firm’s target market? There’s a lower limit and an upper limit on your perfect target market size for your boutique consulting firm. The more the merrier, right? Not really.

Why Most Online Marketing is a Waste of Time – What Works Instead

The More Clients Blog

When it comes to growing your business these days, all you hear about is online marketing. After engaging in online marketing for more than 20 years, I’ve learned a lot of things. And one of those things is that online marketing can be a complete waste of your time and resources.

Overcoming the fear of marketing yourself

Jacq Hackett Consulting

When you first start out as a consultant the prospect of having to sell your services can be daunting. And if you think this is something that only affects you, then you might be surprised to hear that a lot of my Solo Consultant Masterclass students have been in the same boat. When you’ve spent your career primarily within the public sector, moving to the private sector can mean getting outside your comfort zone – and for many of us, selling our services is definitely falls into that category.

The Perfect Marketing Formula

Joellyn Sargent

The perfect marketing formula. As a result of your efforts, you know the precise moment when it’s best to turn marketing qualified leads over to Sales, and they’re closing. In reality, your ideal marketing mix works for just a moment before the benefits begin to fade.

Beginners Guide to Content Marketing for Consultants

The Clever Consultant

Of all the internet marketing fads out there, content marketing is by far the single most important in generating demand for consulting businesses. Marketing Consulting Services Writing & Publishing consultant content marketing content marketing content marketing for consultants

4 Steps To Specializing Your Sales and Marketing Techniques with Perry Marshall: Podcast #30

Consulting Success

Perry is the author of several fantastic sales and marketing books and splits his time between higher-end client work and equity in companies as well as his science and technology project Evolution 2.0. Today we’re diving deep into the ways you can find your ideal clients, how to successfully manage your sales, marketing […]. 4 Steps To Specializing Your Sales and Marketing Techniques with Perry Marshall: Podcast #30 is a post from: Consulting Success.

5 Stages to Track Your Consulting Firm’s Marketing

Consulting Success

“How is your outreach and marketing going right now?” Essentially, the consultancy delayed its marketing and outreach efforts by three months because they wanted to have a perfect system in place. However, you should not delay your marketing or outreach and spend months analyzing the options and thinking about it to find the perfect one, because there is no perfect one. In fact, there are only five key stages to track your consulting firm’s marketing.

Discussions in digital: What’s a marketing ecosystem and what does it mean for marketers?

McKinsey

Marketing ecosystems are creating new professional opportunities—and making new demands. Here’s how today’s marketing leaders are adapting. Marketing & Sales Insights

5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table.

Marketing sauerkraut

Seth Godin Blog

The story goes that James Cook brought fermented german cabbage with him on a long voyage, an innovative way to combat scurvy. He knew that getting his sailors to eat this strange and stinky food was going to be difficult, particularly since scurvy is a long-term problem, not something you want to try to solve after you get it.

Is Your Marketing Really Integrated?

Joellyn Sargent

“Integrated marketing.” I’ve been a champion of integrated marketing for years, since way before it was a popular, technology-driven topic. When I work with clients to maximize their marketing results, integration is one of the first things we address.

Product Market Expansion Matrix

Tom Spencer

The product-market expansion matrix may prove useful in the consulting case interview and is relevant when considering growth strategies. There are four ways that a company can pursue growth: Market penetration: A strategy to increase sales to existing customers and increase market share.

Gorilla marketing

Seth Godin Blog

The late Jay Levinson created the Guerrilla Marketing series. One of the core tenets of the books was that marketing was no longer merely the work of giant organizations with giant budgets. We wanted people, particularly small businesses, to see that they could be marketers too.

Misunderstanding the free market

Seth Godin Blog

The free market, the holy grail of some capitalists, is similar. In a completely unbounded environment, markets can't develop, investments won't get made, nothing moves forward. Ice skating requires two things: smooth ice and gravity.

How Much Does Marketing Cost?

Joellyn Sargent

I just reviewed an RFP for marketing services. Do you know how much marketing costs? What should you pay for good advice when it comes to your marketing strategy? Read on, and let me know what you think… How much is a marketing plan?

Entering a New Market

Tom Spencer

What is the size of the market? Finally, you determine whether to advise the client to enter the market and, if so, what is the best way to do so? Your client is a low-cost airline headquartered in Philadelphia with frequent service to cities along the East Coast of the United States.

Scott Oldford on Email Marketing for Consultants [VIDEO]

Tsavo Neal

In Chapter 22 of my upcoming book on consulting website design , I asked Scott Oldford, a leading authority on email marketing for consultants, how consultants can use their email list and email marketing to attract clients. Are you using email marketing for your consulting business?

Video 78

The 5 Marketing Musts for Consultants (And Their Digital Equivalences)

Tsavo Neal

The post The 5 Marketing Musts for Consultants (And Their Digital Equivalences) appeared first on Tsavo Neal. Your Marketing

Making the most of marketing technology to drive growth

McKinsey

Marketing & Sales InsightsWinning in the martech revolution requires tech, of course, but leaders often forget that it needs a couple of key additions too.

Know your market

Martinka Consulting

Well-above market priced houses take a lot longer to sell in our neighborhood. The larger the size of the firms in your target market the fewer there are, i.e. you have a limited number of customers. Bottom line, you have to know your market. I know in the buy-sell world it gets more competitive as the company and deal sizes get larger; just look at what’s going on in the Private Equity market where acquisition prices are getting ridiculously high.

Marketing is Not a Faucet

Joellyn Sargent

As we enter a new year, executives everywhere are hoping their marketing investments will pay off big this year. While the list of potential hiccups is long, the single largest contributor to marketing failures is not unresponsive customers or aggressive competitors.

Consulting Website Design 017: Market Research [VIDEO]

Tsavo Neal

In this episode, you’ll learn how to do effective market research to learn more about your prospects — and write copy and content that will drive them to take action. The post Consulting Website Design 017: Market Research [VIDEO] appeared first on Tsavo Neal.

Video 78

Why Marketing Won’t Work for Your Consulting Firm. Or Will It?

David A Fields

Many consulting firm leaders think marketing their consulting practice is like baseball: You get up to bat with your articles, or blogs, or tweets, or speeches (a.k.a. your marketing). At some point you’ll hit one out of the park; i.e., one of your marketing tactics garners a passel of viewers or readers or listeners.

Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

In my mind, the book is excellent for executives, strategists, marketing, and innovators. One of the biggest laments I hear from marketing professors at various universities is with respect to how students and undergraduates look at marketing segmentation. Adrian C.

Frameworks for the Case Interview (Part I: Market Study Framework)

Tom Spencer

Having said that, we will now begin by exploring the framework which is most widely applicable in case interviews: the Market Study Framework. The Market Study Framework, some others may call it the “market entry” or “business situation” framework, is a means of understanding how attractive a new or existing market is. The Market Study Framework has four parts starting with macro factors and then moving on micro factors. Chart 1 – Market Study Framework.

Study 65

The Most Important Marketing Question: Who Cares?

Joellyn Sargent

What’s the number one question in marketing? That’s why successful marketing addresses things like: Value proposition – Can you clearly state the value you offer, so those who don’t care won’t waste your time?

How to Go ALL IN on Your Marketing

The More Clients Blog

In your marketing, you need to start going ALL IN if you really want to attract more of your ideal clients. What does it really mean to go ALL IN on something, in your marketing, your business, and your life? That’s why marketing has always come easy to me.

Maintaining Market Power Online

Tom Spencer

In an age of rapid digital disruption, how can you retain market power and continue to prosper online? This is a compelling sales pitch but it also conveniently ignores the way that market dynamics work online. As I highlighted yesterday, the Internet creates winner take all dynamics whereby companies that can establish brand recognition, sufficient scale and strong network effects will often be able to dominate their market segment online.

Alcohol vs. cannabis marketing

Seth Godin Blog

[There’s a lesson here for all marketers—legacy brands have clouded our understanding of what marketing can do today…]. The question some professional marketers are asking is: Will there be worldwide profitable brands for pot that are similar to Bacardi, Johnnie Walker and Smirnoff for alcohol? Here’s the big difference: When alcohol marketing became legal, it coincided with the glory days of magazines, radio and then TV. A direct marketing medium.

The Imperfect Job Market

Strategy+Business

The persistence of shortages in a range of industries indicates the market is far from efficient

5 Classic Marketing Mediums That Still Work in 2017

Tom Spencer

If you think carefully about the marketing of your competitions and incorporate a sales pitch for the product you’re presenting, you’ll not only draw in new customers, you’ll create a desire for the product or service you’re offering.

When Counterintuitive Marketing Works

Joellyn Sargent

Successful executives are always looking for the next great thing, pursuing new product innovation, fresh marketing channels and untapped opportunities. We’re in the digital age, so many marketers (and the executives they report to) eschew traditional marketing tactics. As more marketers have adopted the opinion that digital is the only way to go, direct mail rates have fallen drastically. All three are essential to any effective direct marketing campaign.

The Psychology Behind Marketing Online Education

Tom Spencer

Social proof” is a key concept in neuro-marketing, the fusion of neurology, psychology and marketing. Sarah is a small business owner, and is currently learning about marketing using the internet. Innovation Economics innovation marketing online education online marketing