Marketing for Consultants Study (2019)

Consulting Success

If you’re a consultant, you’re in the business of marketing. Marketing is how you generate these conversations. Without marketing, you don’t have a consulting business. At Consulting Success, helpings consultants master their marketing to get more clients is our forté. Marketing for Consultants Study (2019) is a post from: Consulting Success. Consulting Articles Consulting Industry Marketing Case Study Marketing for Consultants Marketing for Consultants Survey

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Video Messages: A Quick & Easy Way To Improve Your Marketing Results

Consulting Success

Video messages will instantly improve your marketing. Rule # 1 of marketing is this: You must stand out. Recently, we’ve been using a new tactic for our marketing efforts: video messages. Featured Articles Marketing Business with Video messaging Video Marketing

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The Consultant’s Guide to Growth Marketing with Jim Huffman #159

Consulting Success

Even if you have the best product available, it doesn’t mean anything if you don’t have an equivalent marketing strategy in place. The CEO of GrowthHit, Jim Huffman, takes this time to share his expertise and experience when it comes to growth marketing.

Why every business needs a full-funnel marketing strategy

McKinsey & Company

Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works. Marketing & Sales Insights

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Consultant Marketing Magic Words

Jerry Fletcher

Somehow we got on the subject of getting through to officials in companies in order to sell our products in the corporate market. This video describes how 30-Second Marketing works for branding. Consultant marketing Copywriting Marketing Marketing Without Money Sales Trust

Market Sizing Case Interview Questions

Tom Spencer

Market sizing is the test of a consultant’s mettle. A market sizing question literally asks a candidate to estimate the volume or the value of a something. This could be the size of a market or something from left field. How big is the market?

Reimagining marketing in the next normal

McKinsey

Here’s how marketing leaders can adapt. Marketing & Sales InsightsCOVID-19 is changing consumer behavior in at least six important ways.

5 Keys to Great, Consulting Firm Marketing

David A Fields

The post 5 Keys to Great, Consulting Firm Marketing appeared first on David A. Sit back and imagine your consulting firm as pure, rich, creamy scoops of ice cream. Prospects and consulting opportunities are the hot fudge that pours onto your icy practice in a steady, glossy stream of chocolatey richness. When you put it that way, it’s hard not to like consulting, right? Except, that you need to … Continued.

The Action Plan Marketing Model

The More Clients Blog

When we think about marketing our professional services, we usually think about all the things we need to DO to get clients. But that is usually very limited because marketing has numerous components and also processes. Plus, marketing has outer and inner aspects.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

The #1 Marketing Tactic for Your Consulting Firm

David A Fields

Two quick questions for you: What are your favorite marketing tactics to promote your consulting firm? What marketing tactics should you use to promote your consulting firm? Your answers to both questions may be the same, because your favorite marketing tactics deliver dual benefits: you’ll employ them (actions beat good intentions every time), and you’ve … Continued. The post The #1 Marketing Tactic for Your Consulting Firm appeared first on David A.

Marketing Consulting Business Strategies with Michael Brenner: Podcast #59

Consulting Success

Michael is the CEO of his own company called Marketing Insider Group where they do marketing consulting, leadership coaching, and keynote speaking for conferences and brands all over the world. Marketing Consulting Business Strategies with Michael Brenner: Podcast #59 is a post from: Consulting Success. Life presents itself for most of us if we’re open to it.

The Truth About Content Marketing For Consultants with Ian James: Podcast #98

Consulting Success

Content marketing for consultants is necessary for anyone who wants to succeed in connecting with the clients from the initial stages of sales up to after sales. Ian James is a process consultant who shares his knowledge on how to effectively do content marketing by building relationships through simple but valuable content. The Truth About Content Marketing For Consultants with Ian James: Podcast #98 is a post from: Consulting Success.

The Four Stages of Marketing Maturity For Consultants

Consulting Success

Let’s talk about how marketing changes based on the current level of maturity of your consulting business. The first thing that’s really important to understand here is that it’s your marketing will change not just based on the maturity of your business, but really on the maturity of the marketing in your business. The Four Stages of Marketing Maturity For Consultants is a post from: Consulting Success.

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

How capital markets keep us connected

McKinsey & Company

Nasdaq’s 50th anniversary reminds us that markets should be more inclusive, share more information, inspire innovation, and bring the world together.

Consultant Marketing Focus

Jerry Fletcher

They had no one in the Marketing director slot and I could tell from the communications that the President was drowning. You let me worry about marketing the chapter. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc.

Your Comprehensive Guide to Marketing Tactics for Consulting Firms

David A Fields

The post Your Comprehensive Guide to Marketing Tactics for Consulting Firms appeared first on David A. Your Challenge: Can you come up with even one tactic that’s not on the list below? Bonus points if you post two or more tactics.) Have you ever wanted to co-write an article because writing your own stuff is hard and takes time? Woo hoo, here’s your chance! In the next part of this two-article … Continued.

The Massive Marketing Mistake Consulting Firms Make

David A Fields

Mimi’s casting about for a consultant to help her improve customer satisfaction with [ ] Consultants MarketingThere’s a gap between what most clients are looking for from consulting firms and what consultants tend to talk about. Close that gap, win more clients. Fortunately, this one’s an easy fix. Let’s examine the case of Mimi Manilow at Yummycakes Corp.

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Thought Leadership Marketing Methods For Consultants With Simon Chadwick: Podcast #142

Consulting Success

This is the importance of marketing methods in the way you do you work. He joins Michael Zipursky to talk about marketing. Thought Leadership Marketing Methods For Consultants With Simon Chadwick: Podcast #142 is a post from: Consulting Success. Consulting Success Podcast Consulting Business Data Literacy Market Research Marketing Methods Shape Your Offering thought leadership

Ending Your Struggle With Marketing

The More Clients Blog

They feel marketing is a struggle. What happens is that marketing gets difficult. Marketing is like going fishing all-day. And your marketing efforts stop dead in their tracks. The struggle to market yourself diminishes greatly.

Combatting COVID-19 in Emerging Markets

Tom Spencer

Much less emphasis has been placed on developing tools suitable for emerging markets and the businesses in these economies. Obstacles in Emerging Markets. Small and medium sized enterprises ( SMEs ) in emerging markets are struggling to keep afloat. Reading Time: 5 minutes.

Decoding the Marketing Puzzle

The More Clients Blog

Marketing your professional services is a lot like a jigsaw puzzle. Well, for many, many years I’ve worked at deciphering the marketing jigsaw puzzle. Below are the five key pieces to the marketing jigsaw puzzle. Everyone has done a jigsaw puzzle.

The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

Consultant Marketing Stages of Success

Jerry Fletcher

Proven Your experience and credentials have paid off for a number of clients Trusted You are now the go-to guy or gal in your industry, market or geography for your expertise. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc.

Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table? At the micro level, the various pieces of the marketing puzzle can be, and should be, optimized on an on-going basis: The overall positioning and strategy should be evaluated.

Consultant Marketing Trust Barometer

Jerry Fletcher

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

How to Avoid the Marketing and Consulting Roller Coaster: Video

Consulting Success

If you can’t identify them, then you’re not going to be able to effectively engage them and do marketing to them. ” The magnetic message, also known as a value proposition or a USP , it’s your marketing statement that gets the attention and interest of your ideal clients. You want to always be working your marketing. Work through ideal client clarity, magnetic message, marketing engine.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

The Five Pillars of Marketing Success

The More Clients Blog

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”. Random marketing is just that; it’s all over the place. The Random marketing paradigm is not very effective because it doesn’t gain a lot of momentum.

Consultant Marketing Synchronicity

Jerry Fletcher

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for crafting on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

Consultant Marketing Tech Trap

Jerry Fletcher

Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. It’s great until it isn’t.

Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Marketing marketing mix modeling

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Consultant Marketing For Startups

Jerry Fletcher

That is what my 30-Second Marketing Workshop can do for you. Get on the reservation list for the next 30 Second Marketing Workshop. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc.

An opportunity to reinvent marketing in professional services firms

The Source

There is a once-in-a-generation opportunity to reinvent marketing in professional services firms because developing ideas with existing clients and forging relationships with new ones is more difficult in a world in which so much work is done remotely.

Consultant Marketing Virtual Virtuoso

Jerry Fletcher

Our experience adheres to the general market share pattern. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Consultant marketing Consulting Speaking UncategorizedProfessional Speakers are out in front.

Consultant Marketing Pain Payoff

Jerry Fletcher

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.