article thumbnail

10 Tough-Times Strategies for Consulting Firms

David A Fields

The post 10 Tough-Times Strategies for Consulting Firms appeared first on David A. Clients are shutting down their operations; workshops and meetings are being called off; in fact, the entire economy appears to be headed for an … Continued.

Strategy 523
article thumbnail

5-Step Consulting Marketing Strategy To Get Clients Consistently

Consulting Success

Are you having trouble building a consulting marketing strategy that helps you get clients consistently? 5-Step Consulting Marketing Strategy To Get Clients Consistently is a post from: Consulting Success. According to our How To Start A Consulting Business Study, marketing is the BIGGEST challenge for consultants. If you’re.

Marketing 331
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Create Winning Consulting Strategies With Roger Martin

Consulting Success

Want to learn how to create winning consulting strategies? Roger Martin, a trusted strategy advisor to CEOs worldwide, shares his journey and tips on navigating various scenarios and personalities to achieve a successful outcome for your consulting strategy. Then this episode is for you!

Strategy 239
article thumbnail

Proven Pricing Strategies That Boost Your Close Rates And Fees

Consulting Matters

In today’s episode, I go into the psychology of 7 proven pricing strategies and why they work. What’s also confusing is how to PRESENT those fees in a way that is attractive to a client … without the “ick” of coming across as too salesy. Can you relate?

Strategy 156
article thumbnail

2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

article thumbnail

Employee Hiring Strategies For Consulting Business Owners With Brian McComak: Podcast #271

Consulting Success

In this episode, Brian McComak, the CEO and Founder of Hummingbird Humanity, dives deep into employee hiring strategies for consulting business owners. Employee Hiring Strategies For Consulting Business Owners With Brian McComak: Podcast #271 is a post from: Consulting Success. He discusses the repositioning of Hummingbird to.

Strategy 221
article thumbnail

Can GenAI Do Strategy?

Harvard Business

This article presents a classroom experiment that compared a strategy developed by a team of MBA students in the traditional way with one developed using a virtual AI assistant, which was an interactive tool that linked a tried-and-tested strategy toolkit as a plug-in to the generative AI underlying Chat GPT. The difference?

article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

What We Learned From Our Own Data-Driven ABM Strategy

However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.

article thumbnail

Marketing-Led Post-COVID-19 Growth Strategies

In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

article thumbnail

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition Learn how capturing buyers’ search behavior in real time can shorten your sales cycle.

article thumbnail

Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned. Define and agree on “qualified leads”. Level up your marketing automation. Prepare your organization for automation with AI.

article thumbnail

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

article thumbnail

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Understanding marketing strategy & performance. Here’s what’s covered: How data-driven marketing drives the customer experience. The most challenging obstacles to data-driven marketing success.

article thumbnail

Best Practices for Accelerating the Sales Process

Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way.