A Small Business Guide to Facebook Insights

Tom Spencer

Facebook’s own marketing team make running a business page and using Facebook Ads sound simple and effective. As a page admin, when you go to your business page you’ll see a series of headers across the top – and one of them reads: Insights.

Small Business and Rotary Projects – Huge Dependencies

Martinka Consulting

The post Small Business and Rotary Projects – Huge Dependencies appeared first on Martinka Consulting. Exit Strategies Increasing Value Video Podcasts

Digital Disruption in the US Small-Business Insurance Market

BCG

Insurers know that many small businesses in the US—those with up to 30 workers—will eventually buy insurance directly online. According to estimates by The Boston Consulting Group (BCG), about 17% of premiums in the US small-business market will be digitally underwritten by 2018.

How Can a Small Business Marketing Consultant Help?

Leading Results Rambings

One salesperson left and one of the marketing staff left, and now the owners were back to working IN the business instead of ON the business. If this situation feels at all familiar, a small business marketing consultant can help.

Small Business Branding Icons: What Small Business Can Learn.

Women in Consulting

Non Profit Business Software. Non profit Business Solutions Non Profit Fundraising Non Profit CRM Higher Education Software K 12 School Software Church Management Software Church Accounting Church Fundraising Software. Charity CRM System : Constituent relationship management system for nonprofits: Blackbaud offers several nonprofit CRM software solutions for small to large nonprofit organizations.

You Should Consider Buying a Small Business. But When?

Harvard Business

For the past five years, we have taught a course at Harvard Business School that prepares students to search for, purchase, and run a small business. Whatever the intentions and logic of that third group, the fact is that they very rarely begin a search in the five years after business school. First, you do learn a lot about business when you take a job after business school. But you learn about those businesses you actually work on.

Real Life Obamacare Small Business, Benefit-Shifting Example

MishTalk

A small number of people gained big (those with no insurance, those with preexisting conditions, and those who get free Medicaid). Here is an interesting video regarding the effects of Obamacare on all the employees at at Simonetta''s auto repair shop in Pennsylvania.

Trump Euphoria Sets In; Small Businesses Optimism Surges Most Since 1980: What’s It Mean?

MishTalk

The NFIB Small Business Index surged 7.4 Leading the charge was “Expect Better Business Conditions,” which shot up from a net 12 percent in November to a net 50 percent last month. Small-Business Optimism Index Surges by Most Since 1980. Trump Euphoria Sets In. points to 105.8, highest reading since December 2004. Bloomberg noted U.S. Let’s start with Bloomberg comments, then dive into the report. more…). Economics

How Can a Small Business Marketing Consultant Help?

Leading Results Rambings

One salesperson left and one of the marketing staff left, and now the owners were back to working IN the business instead of ON the business. If this situation feels at all familiar, a small business marketing consultant can help.

Small Businesses Leverage Loyalty Programs

1 to 1

The birth of loyalty programs have given brands the ability to reward their customers for choosing to do business with that company, and in turn hope that they will keep coming back.

Small Businesses Deserve More Than One Saturday Each Year

1 to 1

Size shouldn't matter, but for small businesses, size often indicates an unavoidable disadvantage. By nature, big box stores have the ability to slash prices and advertise deals in ways that small businesses simply can't afford.

Interactive Look: How Small-Business Friendly is Your City and State?

MishTalk

Thumbtack , in partnership with the Kauffman Foundation , conducted a Small Business Friendliness Survey. Overall ranking range from 1 through 38, with 1 being the most small business friendly and 38 the least small business friendly.

How Small Businesses Can Increase Their Digital Capabilities

Harvard Business

Paying for a cup of coffee on an iPad is mainstream in big cities, but the majority of small businesses — the backbone of our local economies — have not yet fully come online. Small businesses like restaurants, which have an 80% failure rate in the first five years, are some of the most challenged in curbing inefficiency and meeting the rising expectations of tech-empowered customers.

Capital Controls Destroy Greek Small Businesses; Bank Shares Plunge Again; Record Contraction

MishTalk

July’s sharp decrease in the level of new business at manufacturers surpassed the previous record set in February 2012. Greece Manufacturing PMI Businesses Gasp Over Capital Controls The Financial Times reports Greek Businesses Left Gasping as Capital Controls Bite.

Which MBAs Make More: Consultants or Small-Business Owners?

Harvard Business

Owners of small businesses can set their own hours, make their own management decisions, and take pride in the ownership of their work. These are of course unknown and highly dependent on the job and the success of the small business itself. HBR STAFF.

Loyalty is Crucial for Small Businesses

1 to 1

These next weeks can make or break a business and most organizations are striving to make sure it''s the latter. With just a week until Thanksgiving, retailers are in full swing preparing for what is the busiest time of the year.

Top 10 Consulting and Small Business Blogs to Follow|Women In.

Women in Consulting

Non Profit Business Software. Non profit Business Solutions Non Profit Fundraising Non Profit CRM Higher Education Software K 12 School Software Church Management Software Church Accounting Church Fundraising Software. Charity CRM System : Constituent relationship management system for nonprofits: Blackbaud offers several nonprofit CRM software solutions for small to large nonprofit organizations.

What Small Businesses Stand to Lose in a Net Neutrality Rollback

Harvard Business

For decades, the production of corn has been led by family-based businesses who operate their farms with a time-tested mix of traditional agriculture tools. It helps make their businesses more efficient and more profitable. Crowdfunding platforms and social media have changed the way many small businesses get started raising capital. It’s hard to imagine a time when it was easier for anyone to start a business. Jorg Greuel/Getty Images.

Small Business Optimism Sinks On "Precipitous Decline in Hiring Plans"; Is Lack of Credit an Issue?

MishTalk

The National Federation of Independent Business (NFIB) reports Small Businesses Optimism Takes a Tumble largely due to a precipitous decline in hiring plans. Fall arrived literally this month, as small business optimism dropped from 93.9

Spain to Abolish Rent Controls; 20,000 Small Businesses May Close; Good Thing or Not?

MishTalk

The Guardian claims Spanish rent changes ‘could close 20,000 small businesses’. Up to 20,000 small Spanish businesses could be forced to close when rent controls are abolished at the end of this month, according to the self-employed workers union. The Camisería Hernando has been in business since 1857 and has occupied the same shop on Madrid’s Gran Vía for 50 years but is closing after the rent shot up from €3,000 to €30,000 a month.

When Big Business Helps Small Business to Succeed

1 to 1

Surviving in today''s turbulent business world is tough. According to Wells Fargo and the National Federation of Independent Business'' Education Foundation, about half of small businesses disappear within five years. In some cases, small business failures are the result of a lack of access to capital. Other contributors to small business failures include non-payment of taxes, lack of strategic planning, and a lack of management experience.

How to create your own small business in your spare time

Tom Spencer

If you find yourself regularly putting in forty hours per week and still getting home with energy and inspiration to burn, it can be both lucrative and educational to redirect that force towards building your own small business – even if you have no ambitions to conquer the world on your own. And unlike most start-ups, your ‘hobby business’ really doesn’t require any financial investment to get off the ground.

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Small Business Week Highlights Need for Multichannel Marketing

1 to 1

Small businesses should have the same ability to reach customers as powerful corporations." - Al Franken. "As a source of innovation, an engine of our economy, and a forum for our political discourse, the Internet can only work if it''s a truly level playing field. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

Use Data to Fix the Small Business Lending Gap

Harvard Business

And limited credit is in part caused by the difficulty of predicting which small businesses will and won’t succeed. In the past, a community bank would have a relationship with the businesses on Main Street, and when it came time for a loan, there would be a wealth of informal information to augment the loan application. Since the crisis, banks have reconsidered their overreliance on personal credit scores in small business lending.

Size Doesn't Matter: The Small Business Guide to Holiday Season Success

1 to 1

For many large retail chains, Black Friday and Cyber Monday remain incredibly profitable, as special sales and incentives still generate an uptick in revenue.

Stop Chasing Likes: Social Media Success Start with Strategy

Joey Sargent

It’s whether you’re accomplishing your business goals. While their approach to social media has matured considerably, I still see many business leaders caught up in the numbers. Every business is dynamic.

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'House of Steep' Warms Up to the World of Small Business

1 to 1

For small businesses, success not only depends upon getting one''s feet wet, but also gathering insight and advice from those that have come before. Many learn by doing, while others learn by example.

Power Planning for Marketing Success

Joey Sargent

Put this strategy to work with these tips how how to create a marketing plan for your business. Joey is also the creator of HowBizGrows.com and a blogger for Maximize Social Business. Branding Marketing Small Business Marketing Start-Up Marketing marketing plan marketing strategy small business marketing The best marketers know the power of planning. Part 1: Why You Need a Marketing Plan.

5 Ways to Streamline your Social Media Efforts

Joey Sargent

Does the following you have now align well with your business? Share information that is both relevant to your line of business and beneficial for your customers. All of these lead to a growing community of social media advocates for your business. Listen to the Audio Post.

Media 130

How Much Does Marketing Cost?

Joey Sargent

Plan to be actively involved, providing access to company and customer information and your business strategy. It pays to invest up front so your marketing partners have a strong base of knowledge about your business. But will the results really be what your business deserves?

3 Things to Do When You Need Revenue Fast

Joey Sargent

Not to beg for business, but just to check in. It’s amazing how a few phone calls to people who have done business with you in the past can unlock fresh opportunities. In my work with business owners, I find that loss of focus often precipitates loss of revenue. Managing Small Business Marketing You’re in a pinch, and it hurts. We’ve all been there: something unexpected happens, and revenue you counted on mysteriously vanishes.

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Anticipation: How Waiting Creates Value

Joey Sargent

It’s also a powerful concept for marketers and business strategists. How can you use anticipation in your business? Marketing Small Business Marketing customer experience marketing marketing strategy Anticipation. The very word conjures up images of… ketchup?

Why CEOs Hate Trade Shows

Joey Sargent

CEOs complain that exhibiting at trade shows is expensive, consumes lots of staff resources (especially for small companies) and offers nebulous results. Regardless of what show organizers tell you (they’re selling space, after all) and where your competitors exhibit, you need to ensure each show is right for your business. Hidden leads occur when a sales rep pockets a business card or forgets to note a meeting or key conversation. Boondoggle or Necessary Evil?

ROI 109

Success on Your Terms

Women in Consulting

Fifteen years later, that consultancy grew into the company I started with my business partner in 2012. What I know for sure is that while there is no secret sauce to small business success, the ability to achieve is within anyone who tries. By: Sheila Lewis.

Dude, Where’s My Traffic?

Joey Sargent

” So you have a new website, and you’re waiting for business to roll in…and waiting. It can serve as the anchor for your campaigns, a place where visitors come to learn about your business and engage with your company. “Help, I built a website and no one came!”

Ask an Expert: When to Hire a Consultant

Joey Sargent

So you have a few business challenges in front of you, and you’re not sure what to do. If you’re not sure when the timing is right to invest in consulting services, here a few situations in which a consultant can help you overcome a business issue: Expertise is needed.

Do Customers Want Green Eggs and Ham?

Joey Sargent

And they can tell you how another application or service can be applied in your business. It’s your job as a marketer or business owner to anticipate what your customers need. What technologies or services have you seen in other industries that could be adapted for your business?

Get Real: Authenticity in the Artificial Age

Joey Sargent

Joey is also the creator of HowBizGrows.com and a blogger for Maximize Social Business. Branding Digital Small Business Marketing Start-Up Marketing personal brand

Social Listening: Look Who’s Talking

Joey Sargent

If social media penetration is a relatively small proportion of the overall population, is all the fanfare about social media premature? Business owners and executives are being advised to monitor social streams to track customer sentiment. What’s a business to do?

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Is Your Brand a Hot Mess?

Joey Sargent

I know my husband can sometimes be irritated by small things, so I shrugged it off, assuming he’d get through it. If the “you” we’re talking about is a company, what irritations is your business creating that drive customers away?