“Small Business” Positioning
OCTOBER 3, 2018
The more businesses you market to, the more prospects you should be able to reach. The #1 most common positioning issue I see as a business coach for freelancers and consultants ? Consultants picking too broad of a target market: I help businesses… I help small businesses. The Law of Raspberry Jam applies everywhere in your business. million small businesses in the US. What’s a ‘small business’?