INDUSTRY INSIGHTS YOUR PEERS ARE READING
Studies show that women in undergraduate engineering programs with more female graduate mentors are more likely to continue in the major , and women who are friends with high-performing women are more likely to take advanced STEM courses. But these studies are limited. MORE
The post Using Strong Emotional Intelligence to Manage Conflicts: A Case Study appeared first on Gina Abudi. Many organizations focus on strengthening emotional intelligence (EI) of their management staff. While this is important, just as important is strengthening EI of all employees – at all levels, especially those employees who interact with customers. Strong emotional intelligence enables us to avoid or reduce conflicts and to manage through them when they do occur. [.]. MORE
The post A Self-Study in Practical Lessons from Top Performers appeared first on Leadership Vision Consulting. During the past 15 years, I have learned a lot about how people are successful. Top performers in any industry have things in common that we can all learn from. MORE
Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. nicholas blechman for hbr. Aliyah Jones was having trouble paying attention to the farewell toasts. Although she was sad to see her longtime colleague, Anne Bank, go, she was more consumed with trying to figure out who should replace her. MORE
Why go $40,000 to $100,000 or more in debt for a college education when studying in Europe will cost far less, possibly even be free, and you will pick up a foreign language or two in the process? Hello Mish Your points are generally correct, but at the same time, more and more students choose to study abroad. My oldest son is studying film-making in one of Europe''s newest and most modern film schools, located right here in Tallinn, for 3,400 EUR total per year. MORE
A new Fed Study shows the Phillips Curve Doesn’t Work. The Phillips Curve , an economic model developed by A. Phillips purports that inflation and unemployment have a stable and inverse relationship. This has been a fundamental guiding economic theory used by the Fed for decades to set interest rates. more…). Economics MORE
I’m excited to share the results of our 2018 Consulting Fees Study with you. I’ll quickly mention that our 2018 Marketing for Consultants Study will also be. 2018 Consulting Fees Study is a post from: Consulting Success. Consulting Articles Consulting Fees Study Consulting Projects Consulting Questions and AnswersBefore I provide you with all the details and results — I’ll also tell you about a funny story. A bit of background first. MORE
When done right, case studies are valuable marketing tools. We see quite a few case studies that don’t do any of these things. Peoples’ eyes glaze over and suddenly, instead of helping you drive new leads, your case study is taking up space at best, and exhibiting to potential buyers your poor writing skills at worst. Next time you want to create a good case study – one that gets read and gets results – keep these tips in mind: Tell the Right Story. MORE
Two case studies reported to me by consultants in the past couple of weeks: Rich, in South Carolina, nabbed a $64,000 project from a state agency. To win the project, he submitted a proposal that was easily accepted because he was the only consultant bidding. MORE
The Student Loan Debt and Housing Report 2017 by the National Association of Realtors and the nonprofit group American Student Assistance shows the obvious: Student debt delays household formation, home buying, and saving. more…). Economics MORE
Talking with the Marketing Group and Developing the Communication Plan Read Part 1 of the case study. The post Engaging Stakeholders – A Mini Case Study – Part 2 appeared first on Gina Abudi. The day of the meeting with the marketing group arrived. Sam introduced Alex to the group and told them that Alex was leading the project to update the marketing portal. Sam also noted that Alex was interested in [.]. MORE
The original question was: “How should I prepare and what should I notice when I get a case study sent to my email to be presented in and for a management consulting interview?” This post is based on an answer I gave on Quora. MORE
The post Managing the Complaining Employee: A Case Study appeared first on Gina Abudi. There is always one in the group – and Sarah had him in hers! Alex was really good at his job, but he was constantly complaining about something. Whether it was the time of the weekly team meeting, a customer on the phone, or that someone else in the group wasn’t working as hard as [.]. Leadership difficult employees managing complainers managing employees team leadership MORE
cintascotch/Getty Images. companies are expected to spend more than $37 billion dollars on social media promotion annually each year by 2020, representing 24% of the economy’s total digital advertising spend. MORE
Studying entrepreneurship without doing it.is like studying the appreciation of music without listening to it. Listed below are links to weblogs that reference Studying entrepreneurship without doing it : « Most people, most of the time (the perfect crowd fallacy) | Main. Seths Blog.Seth Godins riffs on marketing, respect, and the ways ideas spread. About. Archives. Subscribe. Recent Posts. "Oh, Oh, thats just a hack someone put together.". The sophisticates. MORE
The case study question is a fundamental portion of any consulting interview. When it comes to evaluating case studies, none of your other skills really matter. The bad news is that case study questions require a very particular way of thinking. case studies MORE
One study estimated that for each employee who was sexually harassed, the company lost an average of $22,500 in costs associated with just lost productivity. thatsval/Getty Images. When it comes to the issue of sexual harassment in the workplace, employees demand leadership accountability. MORE
Peter Lourenco/Getty Images. Sitting on a bench in the dog park, Elena Pelc glanced at her phone. She’d hoped to escape from work for the morning, but as the founder and CEO of 2 Proud Pups, a maker of all-natural dog care products, she didn’t have much free time. She decided to ignore e-mail for a few more minutes. This was a rare outing with her pets, so she wanted to enjoy it. Maggie, a yellow lab, was rolling on the ground. MORE
The post Understanding Why Conflict Happens – A Mini Case Study appeared first on Gina Abudi. I have been coaching a client around conflict they are having within their project team. In talking with my client, she shared the following information: “Conflict is happening more and more on the project team. It seems that even the smallest issue becomes a big issue in just a matter of minutes! We are getting [.]. MORE
I’m excited to share the results of our 2018 Marketing Strategies for Consultants Study. In this study, we polled our list of 33,000 consultants and asked them about their marketing — and you’ll learn how you compare to other consultants when it comes to your own marketing. Marketing Strategies for Consultants Study: 2018 is a post from: Consulting Success. Marketing is always a hot topic for consultants. Many struggle with it. Few excel in it. MORE
Better case studies. This allows you to create great case studies that resonate with the same type of ideal client and leads to attracting ideal consulting clients and winning more business. Consulting Articles Attract Ideal Consulting Clients Become an Industry Expert case studies MORE
The Reserve Bank of Australia is so concerned about deflation that it did a study on why prices are so … Continue reading → Economics MORE
In this article, we’ll be looking at Market Study. 3 – Market Study. The Market Study framework basically takes the Profitability framework and flips it on its head. Whereas the Profitability framework works when you have intimate knowledge of the client’s accounts, working from the internal to the external, market study starts externally and works its way in. How to use Market Study: The first thing you do is assess what type of question you are answering. MORE
We have interviewed Quirky executives and studied each of the company’s product offerings, publicly available product reviews, and their development process. Marrion Barraud for HBR. For those who believe in the promise of open innovation, the 2009 startup Quirky was an exceptionally exciting company. Founded by entrepreneur Ben Kaufman, Quirky developed a platform that connected the company with outside inventors and project contributors. MORE
The post Learning to Delegate: A Mini Case Study appeared first on Gina Abudi. Consider this situation: This is the fourth project that Anna has delegated to Amanda and she is starting to feel she would be better off doing it herself! While Amanda is willing to take on additional assignments, she just doesn’t seem to be willing to be responsible for the assignment. She won’t do anything without [.]. Leadership managing employees building relationships delegating MORE
We recently asked over 25,000 consultants about their approach to pricing and fees as part of our 2017 Consulting Fees Study. On question we’ll look at in a further study is “The intensity and number of hours worked to generate a certain level of income.” MORE
Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Rogier Maes, the CEO of Contect, wrapped up his year-beginning speech to all the company’s employees. Listening, Derek Melis, his friend and CFO, was relieved. MORE
Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Illustration by James Yang. The flight attendant had to ask her twice, “Anything to drink, ma’am?” MORE
Following several disappointing investments, the German electric utility RWE overhauled its decision-making processes. Learn how from the CFO who spearheaded the effort. Our Insights MORE
case studiesWhat sets great business leaders apart from merely good ones? What will cause us, as we navigate the daunting gap between good and great, to succeed or fail? Honestly, I don’t know. Books have been written on the topic, and … Continued. The post Strategy, Simplified appeared first on Management Consulted. MORE
Read Part 1 of the mini case study. The post A Mini Case Study: Team Problems – Part 2 appeared first on Gina Abudi. The team does not seem to understand, nor value, teamwork or the benefit of being on a team. Likely, team building did not take place early on in the initiative. It is just as likely that the team did not spend time collaborating on how they will [.]. Team Building leading teams resolving team issues team problems teams MORE
A quick-service restaurant chain with thousands of outlets around the world is using data to drive a successful turnaround, increase customer satisfaction, and grow revenues. Our Insights MORE
The post Helping Too Quiet Employees: A Case Study appeared first on Gina Abudi. Jack was concerned about Mary, one of his employees. He knew she had much to share and was very knowledgeable; but she was always quiet in team meetings. In fact, during the last team meeting when a problem was being discussed, and Jack knew that Mary had a few great ideas to solve it, she [.]. Leadership managing employees managing shy employees quiet employees team leadership MORE
Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. FROM THE NEW YORK PUBLIC LIBRARY. Brad: Drink after the conference? Elizabeth: The whole gang? Brad: Just me. Others flying back tonight. MORE
This mini case study shares that story. The post Engage Employees in Change: A Mini Case Study appeared first on Gina Abudi. One of Abudi Consulting Group’s client’s wanted to engage their employees in change. For this brief story, I’ll use the exhibit below. The client is a retail organization that had changed leadership at the top. The new CEO and other newly-hired top executives had experience engaging employees [.]. MORE
The post Case Study: Resolving Serious Conflict between Team Members appeared first on Gina Abudi. Background: The members of your project team are in serious conflict. They have split into two camps. The last team meeting was a disaster with four members of the team sitting on one side of the table and the other four on the other side. You could feel the tension in the air. You ended [.]. MORE
” Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. kuritafsheen/Getty Images. The feedback in the 360-degree reviews was supposed to be anonymous. MORE
Approximately one-third of the hotels we studied increased their rounded ratings by half a star or more within six months of their first management response. hbr staff/john swope/life/Getty Images. Every now and then, firms make mistakes that leave their customers unsatisfied: a restaurant misplaces an order, a hotel’s air conditioning breaks down, or a dry cleaner damages a garment. MORE
Find good presentations and study them. Read More » The post Consulting tip: study charts, tables, graphs appeared first on Consultant's Mind. Consultants see patterns. It’s a core part of our job to analyze data, separate the signal from the noise, and interpret the patterns. Some are better than others and it’s a talent that takes time to turn into a skill. Like an craftsman who can appreciates solid work, geek out on graphs and analyses.… MORE
Having said that, we will now begin by exploring the framework which is most widely applicable in case interviews: the Market Study Framework. The Market Study Framework, some others may call it the “market entry” or “business situation” framework, is a means of understanding how attractive a new or existing market is. The Market Study Framework has four parts starting with macro factors and then moving on micro factors. Chart 1 – Market Study Framework. MORE
Unless your case studies show your potential clients that you’re capable of solving their problem, they are nothing but wasted space on your website. Your website’s copy certainly helps — but case studies provide an extra layer of credibility. MORE
Our recent study breaks new ground by measuring the economic losses caused by discrimination. While our study covers what’s arguably the most severe form of discrimination against a particular group of individuals, even less severe forms of discrimination can lead to a loss of talent. MORE
Study Related Topics Consulting Success
MAY 22, 2017
We recently asked over 25,000 consultants about their approach to pricing and fees as part of our 2017 Consulting Fees Study. On question we’ll look at in a further study is “The intensity and number of hours worked to generate a certain level of income.”
Consulting Success
MAY 16, 2018
I’m excited to share the results of our 2018 Consulting Fees Study with you. I’ll quickly mention that our 2018 Marketing for Consultants Study will also be. 2018 Consulting Fees Study is a post from: Consulting Success. Consulting Articles Consulting Fees Study Consulting Projects Consulting Questions and AnswersBefore I provide you with all the details and results — I’ll also tell you about a funny story. A bit of background first.
Consulting Success
JULY 26, 2018
I’m excited to share the results of our 2018 Marketing Strategies for Consultants Study. In this study, we polled our list of 33,000 consultants and asked them about their marketing — and you’ll learn how you compare to other consultants when it comes to your own marketing. Marketing Strategies for Consultants Study: 2018 is a post from: Consulting Success. Marketing is always a hot topic for consultants. Many struggle with it. Few excel in it.
Consultants Mind
OCTOBER 19, 2016
Find good presentations and study them. Read More » The post Consulting tip: study charts, tables, graphs appeared first on Consultant's Mind. Consultants see patterns. It’s a core part of our job to analyze data, separate the signal from the noise, and interpret the patterns. Some are better than others and it’s a talent that takes time to turn into a skill. Like an craftsman who can appreciates solid work, geek out on graphs and analyses.…
The Clever Consultant
JUNE 17, 2013
When done right, case studies are valuable marketing tools. We see quite a few case studies that don’t do any of these things. Peoples’ eyes glaze over and suddenly, instead of helping you drive new leads, your case study is taking up space at best, and exhibiting to potential buyers your poor writing skills at worst. Next time you want to create a good case study – one that gets read and gets results – keep these tips in mind: Tell the Right Story.
Management Consulted
JUNE 8, 2014
The case study question is a fundamental portion of any consulting interview. When it comes to evaluating case studies, none of your other skills really matter. The bad news is that case study questions require a very particular way of thinking. case studies
David A Fields
JANUARY 11, 2017
Two case studies reported to me by consultants in the past couple of weeks: Rich, in South Carolina, nabbed a $64,000 project from a state agency. To win the project, he submitted a proposal that was easily accepted because he was the only consultant bidding.
Management Consulted
DECEMBER 18, 2016
In this article, we’ll be looking at Market Study. 3 – Market Study. The Market Study framework basically takes the Profitability framework and flips it on its head. Whereas the Profitability framework works when you have intimate knowledge of the client’s accounts, working from the internal to the external, market study starts externally and works its way in. How to use Market Study: The first thing you do is assess what type of question you are answering.
Tsavo Neal
AUGUST 24, 2017
Unless your case studies show your potential clients that you’re capable of solving their problem, they are nothing but wasted space on your website. Your website’s copy certainly helps — but case studies provide an extra layer of credibility.
McKinsey
MAY 11, 2017
Following several disappointing investments, the German electric utility RWE overhauled its decision-making processes. Learn how from the CFO who spearheaded the effort. Our Insights
Harvard Business
DECEMBER 14, 2018
One study estimated that for each employee who was sexually harassed, the company lost an average of $22,500 in costs associated with just lost productivity. thatsval/Getty Images. When it comes to the issue of sexual harassment in the workplace, employees demand leadership accountability.
McKinsey
JULY 27, 2017
A quick-service restaurant chain with thousands of outlets around the world is using data to drive a successful turnaround, increase customer satisfaction, and grow revenues. Our Insights
Consulting Success
FEBRUARY 22, 2018
Better case studies. This allows you to create great case studies that resonate with the same type of ideal client and leads to attracting ideal consulting clients and winning more business. Consulting Articles Attract Ideal Consulting Clients Become an Industry Expert case studies
MishTalk
AUGUST 29, 2017
A new Fed Study shows the Phillips Curve Doesn’t Work. The Phillips Curve , an economic model developed by A. Phillips purports that inflation and unemployment have a stable and inverse relationship. This has been a fundamental guiding economic theory used by the Fed for decades to set interest rates. more…). Economics
Harvard Business
NOVEMBER 7, 2018
Our recent study breaks new ground by measuring the economic losses caused by discrimination. While our study covers what’s arguably the most severe form of discrimination against a particular group of individuals, even less severe forms of discrimination can lead to a loss of talent.
Gina Abudi
JUNE 28, 2018
The post Using Strong Emotional Intelligence to Manage Conflicts: A Case Study appeared first on Gina Abudi. Many organizations focus on strengthening emotional intelligence (EI) of their management staff. While this is important, just as important is strengthening EI of all employees – at all levels, especially those employees who interact with customers. Strong emotional intelligence enables us to avoid or reduce conflicts and to manage through them when they do occur. [.].
McKinsey
JUNE 13, 2018
Agus D. Martowardojo discusses the strategies and culture changes he implemented to set a new path for Bank Indonesia. Public Sector Insights
Seth Godin Blog
MARCH 26, 2013
Studying entrepreneurship without doing it.is like studying the appreciation of music without listening to it. Listed below are links to weblogs that reference Studying entrepreneurship without doing it : « Most people, most of the time (the perfect crowd fallacy) | Main. Seths Blog.Seth Godins riffs on marketing, respect, and the ways ideas spread. About. Archives. Subscribe. Recent Posts. "Oh, Oh, thats just a hack someone put together.". The sophisticates.
Harvard Business
OCTOBER 18, 2018
” Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. kuritafsheen/Getty Images. The feedback in the 360-degree reviews was supposed to be anonymous.
Gina Abudi
FEBRUARY 14, 2018
This mini case study shares that story. The post Engage Employees in Change: A Mini Case Study appeared first on Gina Abudi. One of Abudi Consulting Group’s client’s wanted to engage their employees in change. For this brief story, I’ll use the exhibit below. The client is a retail organization that had changed leadership at the top. The new CEO and other newly-hired top executives had experience engaging employees [.].
Seth Godin Blog
APRIL 22, 2017
is before it's given. The best time to campaign is before the election. And the best time to keep a customer is before he leaves
Harvard Business
JUNE 6, 2016
Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. FROM THE NEW YORK PUBLIC LIBRARY. Brad: Drink after the conference? Elizabeth: The whole gang? Brad: Just me. Others flying back tonight.
MishTalk
SEPTEMBER 18, 2017
The Student Loan Debt and Housing Report 2017 by the National Association of Realtors and the nonprofit group American Student Assistance shows the obvious: Student debt delays household formation, home buying, and saving. more…). Economics
Harvard Business
JUNE 26, 2018
Peter Lourenco/Getty Images. Sitting on a bench in the dog park, Elena Pelc glanced at her phone. She’d hoped to escape from work for the morning, but as the founder and CEO of 2 Proud Pups, a maker of all-natural dog care products, she didn’t have much free time. She decided to ignore e-mail for a few more minutes. This was a rare outing with her pets, so she wanted to enjoy it. Maggie, a yellow lab, was rolling on the ground.
Gina Abudi
AUGUST 26, 2015
The post Understanding Why Conflict Happens – A Mini Case Study appeared first on Gina Abudi. I have been coaching a client around conflict they are having within their project team. In talking with my client, she shared the following information: “Conflict is happening more and more on the project team. It seems that even the smallest issue becomes a big issue in just a matter of minutes! We are getting [.].
Killer Consultant
JANUARY 16, 2017
The original question was: “How should I prepare and what should I notice when I get a case study sent to my email to be presented in and for a management consulting interview?” This post is based on an answer I gave on Quora.
Management Consulted
NOVEMBER 28, 2017
case studiesWhat sets great business leaders apart from merely good ones? What will cause us, as we navigate the daunting gap between good and great, to succeed or fail? Honestly, I don’t know. Books have been written on the topic, and … Continued. The post Strategy, Simplified appeared first on Management Consulted.
Gina Abudi
OCTOBER 22, 2014
The post Helping Too Quiet Employees: A Case Study appeared first on Gina Abudi. Jack was concerned about Mary, one of his employees. He knew she had much to share and was very knowledgeable; but she was always quiet in team meetings. In fact, during the last team meeting when a problem was being discussed, and Jack knew that Mary had a few great ideas to solve it, she [.]. Leadership managing employees managing shy employees quiet employees team leadership
Harvard Business
DECEMBER 15, 2016
We have interviewed Quirky executives and studied each of the company’s product offerings, publicly available product reviews, and their development process. Marrion Barraud for HBR. For those who believe in the promise of open innovation, the 2009 startup Quirky was an exceptionally exciting company. Founded by entrepreneur Ben Kaufman, Quirky developed a platform that connected the company with outside inventors and project contributors.
Gina Abudi
DECEMBER 9, 2015
The post Learning to Delegate: A Mini Case Study appeared first on Gina Abudi. Consider this situation: This is the fourth project that Anna has delegated to Amanda and she is starting to feel she would be better off doing it herself! While Amanda is willing to take on additional assignments, she just doesn’t seem to be willing to be responsible for the assignment. She won’t do anything without [.]. Leadership managing employees building relationships delegating
Harvard Business
DECEMBER 8, 2016
Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Rogier Maes, the CEO of Contect, wrapped up his year-beginning speech to all the company’s employees. Listening, Derek Melis, his friend and CFO, was relieved.
Harvard Business
SEPTEMBER 12, 2018
cintascotch/Getty Images. companies are expected to spend more than $37 billion dollars on social media promotion annually each year by 2020, representing 24% of the economy’s total digital advertising spend.
Harvard Business
AUGUST 22, 2018
Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Illustration by James Yang. The flight attendant had to ask her twice, “Anything to drink, ma’am?”
MishTalk
JUNE 28, 2016
The Reserve Bank of Australia is so concerned about deflation that it did a study on why prices are so … Continue reading → Economics
Harvard Business
FEBRUARY 28, 2018
Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. nicholas blechman for hbr. Aliyah Jones was having trouble paying attention to the farewell toasts. Although she was sad to see her longtime colleague, Anne Bank, go, she was more consumed with trying to figure out who should replace her.
Harvard Business
FEBRUARY 14, 2018
Approximately one-third of the hotels we studied increased their rounded ratings by half a star or more within six months of their first management response. hbr staff/john swope/life/Getty Images. Every now and then, firms make mistakes that leave their customers unsatisfied: a restaurant misplaces an order, a hotel’s air conditioning breaks down, or a dry cleaner damages a garment.
Harvard Business
NOVEMBER 26, 2018
Studies show that women in undergraduate engineering programs with more female graduate mentors are more likely to continue in the major , and women who are friends with high-performing women are more likely to take advanced STEM courses. But these studies are limited.
MishTalk
JUNE 7, 2014
Why go $40,000 to $100,000 or more in debt for a college education when studying in Europe will cost far less, possibly even be free, and you will pick up a foreign language or two in the process? Hello Mish Your points are generally correct, but at the same time, more and more students choose to study abroad. My oldest son is studying film-making in one of Europe''s newest and most modern film schools, located right here in Tallinn, for 3,400 EUR total per year.
Gina Abudi
DECEMBER 2, 2014
Read Part 1 of the mini case study. The post A Mini Case Study: Team Problems – Part 2 appeared first on Gina Abudi. The team does not seem to understand, nor value, teamwork or the benefit of being on a team. Likely, team building did not take place early on in the initiative. It is just as likely that the team did not spend time collaborating on how they will [.]. Team Building leading teams resolving team issues team problems teams
Leadership Vision Consulting
MAY 14, 2015
The post A Self-Study in Practical Lessons from Top Performers appeared first on Leadership Vision Consulting. During the past 15 years, I have learned a lot about how people are successful. Top performers in any industry have things in common that we can all learn from.
Gina Abudi
OCTOBER 21, 2014
The post Managing the Complaining Employee: A Case Study appeared first on Gina Abudi. There is always one in the group – and Sarah had him in hers! Alex was really good at his job, but he was constantly complaining about something. Whether it was the time of the weekly team meeting, a customer on the phone, or that someone else in the group wasn’t working as hard as [.]. Leadership difficult employees managing complainers managing employees team leadership
Gina Abudi
JULY 23, 2015
The post Case Study: Resolving Serious Conflict between Team Members appeared first on Gina Abudi. Background: The members of your project team are in serious conflict. They have split into two camps. The last team meeting was a disaster with four members of the team sitting on one side of the table and the other four on the other side. You could feel the tension in the air. You ended [.].
Gina Abudi
FEBRUARY 19, 2015
Talking with the Marketing Group and Developing the Communication Plan Read Part 1 of the case study. The post Engaging Stakeholders – A Mini Case Study – Part 2 appeared first on Gina Abudi. The day of the meeting with the marketing group arrived. Sam introduced Alex to the group and told them that Alex was leading the project to update the marketing portal. Sam also noted that Alex was interested in [.].
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