Consulting Success

APRIL 22, 2022

Are you a B2B consultant who is selling to executives? Selling To Executives: What Works For B2B Consultants (& What Doesn’t) is a post from: Consulting Success. You’ve probably discovered that most marketing and sales advice doesn’t help you.

B2B 147

B2B Consulting Sales Marketing 147

Consulting Success

FEBRUARY 23, 2024

What are the best consulting courses for B2B consultants? Best Consulting Courses In 2024 (For B2B Consultants) is a post from: Consulting Success In this article, we’ll share our list of the best courses for consultants.

B2B 130

B2B Course Consulting How To 130

Consulting Success

NOVEMBER 22, 2024

As a business consultant who specializes in B2B SaaS, it’s safe to say that I’m obsessed with technology. When I first learned that tools like these existed, I couldn’t get enough. I tried every cloud-based app I could find, from project management tools to productivity trackers to communication apps. It was amazing to see how.

Finance 130

Finance B2B Consulting Tools 130

Women in Consulting

APRIL 10, 2014

So why is there so much bad B2B marketing content out there? B2B companies are just as able to develop creative, fun, people-focused content as their consumer-oriented counterparts. Even in b2b, relationships happen between people, not faceless entities, and fun and humor are as human as you can get. Marketers know this.

B2B 127

B2B Marketing Examples Sports 127

Consulting Success

FEBRUARY 28, 2024

There is no other social network with the same access to B2B decision-makers. Do you want to write a LinkedIn consultant profile that helps you win new business? LinkedIn gives you an incredible opportunity to network and attract potential clients for your consulting business.

B2B 263

B2B Consulting Advertising Marketing 263

Harvard Business

AUGUST 26, 2024

The authors’ research finds that the market-share profitability relationship has become weaker for firms that favor investment in value creation over value appropriation and for firms operating in B2B markets. In both cases, digital helps smaller firms catch up with larger rivals.

Marketing 246

Marketing B2B Efficiency Operations 246

Harvard Business

MARCH 16, 2023

Research shows they prefer interactions that fuel their psychological needs — even if they require more time or cost more money.

B2B 190

B2B Research Sales Marketing 190

Harvard Business

FEBRUARY 6, 2024

But B2B companies often are disappointed with their results. Early user programs are critical to the success of products. The problem is the way they are designed and implemented. This article provides a process that can make a big difference in helping companies do a better job of choosing early users and harvesting valuable information.

B2B 249

B2B Productivity Company Sales 249

Harvard Business

MARCH 7, 2017

A similar sequence has happened with B2B buying. By 2012, our research shows, nearly 60% of a typical B2B purchasing decision — researching solutions, ranking options, benchmarking pricing, and so on — was happening before the buyer even had a conversation with a supplier. Related Video. The 8 Types of Salespeople.

B2B 119

B2B Travel Benchmarking Sales 119

Harvard Business

JUNE 7, 2018

Like this manufacturer, many business-to-business (B2B) companies have a major opportunity to improve their standing on price. This runs counter to the norm at many B2B sales organizations, which give little or no formal training on price realization. We gathered their self-rating of 42 pricing capabilities and outcomes.

B2B 134

B2B Survey Company Sales 134

Harvard Business

MARCH 21, 2023

Let user-generated insights lead the way.

B2B 174

B2B Sales Enterprise Data 174

Harvard Business

FEBRUARY 1, 2022

How one company created a “universal commercial engine” to replace both divisions.

B2B 193

B2B Sales Marketing Engineering 193

Consulting Success

NOVEMBER 26, 2021

Ever since the start of the pandemic, an increasing number of B2B buyers have shifted online to find, hire, and work with external consultants. Can consultants use consulting marketplaces to find new clients and opportunities? Many consulting marketplaces have emerged as a way to connect buyers and consultants.

B2B 240

B2B Consulting Marketing 240

Tom Spencer

SEPTEMBER 5, 2020

One of the simplest distinctions in sales is that between B2C, which stands for business-to-customer, and B2B, which stands for business-to-business. Alternatively, B2B sales happen when one business sells its products or services to another business. B2C and B2B sales are very different processes, requiring different strategies.

B2C 88

B2C B2B Sales Strategy 88

Harvard Business

JANUARY 11, 2023

Shifting mindsets create new risks — and new opportunities.

B2B 183

B2B Sales Strategy Strategy 183

Harvard Business

JUNE 22, 2021

Five ways sales teams can adapt to a new landscape.

B2B 172

B2B Sales 172

Henry DeVries

MAY 30, 2023

Learn the biggest digital marketing blunders B2B organizations make, and tips on what to do instead.

B2B 96

B2B Marketing Strategy Strategy 96

Harvard Business

JANUARY 24, 2022

Buyers expect the same level of service and flexibility as when they shop in their personal lives.

B2B 174

B2B Sales Marketing Management 174

Harvard Business

OCTOBER 8, 2020

They’re not only for customers who buy more.

B2B 171

B2B Company 171

Harvard Business

MARCH 6, 2024

Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%). Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research.

Marketing 254

Marketing B2C Strategy Strategy 254

Consulting Success

APRIL 5, 2021

This is one of the things that Shiv Narayanan learned on his way to generating $2 million in consulting revenue for his B2B SaaS startup. Saying no to revenue is the hardest thing to do, but sometimes you have to do it in order to build a more sustainable business. The founder and CEO of.

B2B 207

B2B Consulting Company Marketing 207

Harvard Business

JULY 28, 2020

Don’t stop testing your tactics and tightening your processes.

B2B 166

B2B How To Sales Marketing 166

Harvard Business

MAY 18, 2021

What they lack in scale they can make up for in flexibility.

B2B 169

B2B Sales 169

Harvard Business

JUNE 5, 2023

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. As companies seek to cut costs in an uncertain economy, increasing this commercial productivity is a smart strategy.

Sales 193

Sales Productivity Marketing B2B 193

1 to 1

APRIL 10, 2025

For B2B companies, the complexity of sales cycles, long-term contracts, and multiple decision-makers makes it imperative to align CX strategy with overall business objectives. Customer expectations are changing Todays B2B customers expect seamless interactions, self-service options, and personalized service just like in B2C.

B2B 26

B2B Strategy Strategy Strategy& 26

Harvard Business

MARCH 15, 2023

You can’t deliver a modern customer experience with a dated approach.

B2B 174

B2B Tools Sales Culture 174

Harvard Business

MARCH 14, 2018

The cartoon of business-to-business (B2B) buyers depicts gray-haired executives and purchasing agents in meetings, on the phone and lunching with their vendors. But along with fax machines and long golf games, these features of B2B life have all but disappeared due to the astonishing change in technology over the past two decades.

B2B 71

B2B Bain Research Study 71

Harvard Business

MAY 10, 2016

.” In the B2B world, though, the experience is very different. But B2B customers are mobile, fully engaged in social media, and well educated: 94% of B2B buyers conduct online research before deciding on a purchase. The problem was that the system had not been not built with the user in mind. Reputation. Wide topic focus.

B2B 70

B2B B2C Transportation Software 70

Harvard Business

MAY 10, 2018

While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”).

B2B 73

B2B Chemicals Engineering Data 73

Harvard Business

MAY 18, 2018

B2B companies are struggling with a loss of control over the customer experience (CX) today. With their future growth prospects at stake, B2B executives must determine how to improve CX—while ceding more of the experience to their partners. B2B leaders know that customer experience is the gateway to growth.

B2B 71

B2B Accenture Strategy Strategy 71