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B2B Related Topics 
Consulting Success
APRIL 22, 2022
Are you a B2B consultant who is selling to executives? Selling To Executives: What Works For B2B Consultants (& What Doesn’t) is a post from: Consulting Success. You’ve probably discovered that most marketing and sales advice doesn’t help you.
McKinsey
FEBRUARY 2, 2022
The pandemic has converted B2B buyers to e-commerce in a big way. B2B sellers need new capabilities to meet their new expectations. Marketing & Sales Insights B-to-B Digital marketing Multichannel
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Tom Spencer
SEPTEMBER 5, 2020
One of the simplest distinctions in sales is that between B2C, which stands for business-to-customer, and B2B, which stands for business-to-business. Alternatively, B2B sales happen when one business sells its products or services to another business. Marketing B2B B2C
McKinsey
FEBRUARY 23, 2022
Customers want an always-on, personalized, omnichannel experience. The world’s best sellers are giving it to them. Marketing & Sales Insights Marketing & Sales
Advertiser: ZoomInfo
Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.
McKinsey
DECEMBER 14, 2021
B2B companies that successfully apply commercial analytics are uncommon—and more likely to achieve uncommon success. Outperformers share four behaviors. Marketing & Sales Insights B-to-B Customer lifecycle management & CRM Growth
McKinsey
JANUARY 26, 2022
The leading edge for successful B2B sales growth is digital. Here’s why. Marketing & Sales Insights Marketing & Sales
McKinsey
OCTOBER 14, 2020
New analysis makes it clear: For B2B sales, digital is the wave of the future. Marketing & Sales Insights
McKinsey
APRIL 21, 2022
Two authors of an upcoming article on sustainability opportunities share their views on how this imperative goes beyond ethics. Marketing & Sales Insights B-to-B Marketing strategy Growth
McKinsey
MARCH 14, 2021
New analysis makes it clear: Omnichannel is here to stay for B2B sales. Marketing & Sales Insights Marketing & Sales
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
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McKinsey
JANUARY 19, 2017
B2B companies fall short of their B2C counterparts in key areas of our Digital Quotient assessment. Our Insights
McKinsey
APRIL 14, 2021
While B2B start-ups are making Europe more competitive, start-ups, investors, and corporates will need to share expertise and work as partners to realize the region’s full entrepreneurial potential. Our Insights High Tech & Internet Europe Middle East North and Central America Innovation Growth Globalization Disruptive Technology IT organization & governance Digital strategy and organization IT management & strategy Core IT
Consulting Success
AUGUST 17, 2020
Consulting Success Podcast B2B coachsultant Bottleneck Breakthrough Business Growth identifying business bottlenecks identifying business challenges sales managementDo you own a business, but finding it hard to break past revenue plateaus?
McKinsey
APRIL 22, 2020
B2B decision makers are responding quickly, though actions and customer preferences vary. Marketing & Sales Insights
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.
McKinsey
MAY 3, 2020
COVID-19 is changing how B2B buyers and sellers interact. Savvy sales leaders are learning how to adapt to the next normal. Marketing & Sales Insights
McKinsey
APRIL 27, 2022
Since B2B buyers are using more channels, B2B sellers must, too. Marketing & Sales Insights B-to-B Multichannel Sales
McKinsey
JULY 21, 2020
A recent survey provides insights about the strategies that can help B2B companies recover quickly from the COVID-19 crisis. Advanced Electronics Insights
McKinsey
JULY 15, 2020
New digital behaviors are becoming the next normal. Marketing & Sales Insights
Advertiser: ZoomInfo
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.
McKinsey
DECEMBER 18, 2020
New analysis makes it clear: The digital revolution is a huge leap forward for B2B sales in Brazil. Marketing & Sales Insights
McKinsey
APRIL 24, 2020
Agile B2B sales operating models that fuse the best of both human and digital customer interactions are likely here to stay. Marketing & Sales Insights
McKinsey
APRIL 22, 2020
B2B decision makers are responding quickly, though actions and customer preferences vary by country. Marketing & Sales Insights
McKinsey
APRIL 22, 2020
B2B decision makers are responding quickly, though actions and customer preferences vary. Marketing & Sales Insights
Advertiser: ZoomInfo
As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.
McKinsey
AUGUST 29, 2020
After playing a crucial role in adapting service operations to COVID-19 disruptions, digital and analytics can help B2B service companies emerge stronger in the post-pandemic reset.
McKinsey
APRIL 24, 2020
B2B decision makers are responding quickly, though actions and customer preferences vary. Marketing & Sales Insights
McKinsey
FEBRUARY 17, 2022
A differentiated commercial engine focused on just a few digital and analytics levers can more than double aftermarket revenues for industrial companies. Insights on Operations Service operations
McKinsey
APRIL 23, 2020
B2B decision makers are responding quickly, though actions and customer preferences vary by region. Marketing & Sales Insights
Advertiser: ZoomInfo
Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:
McKinsey
JANUARY 4, 2018
Companies that lead in B2B sales follow a three-pronged strategy to drive above-market growth. Our Insights
McKinsey
APRIL 23, 2020
B2B decision makers are responding quickly, though actions and customer preferences vary. Marketing & Sales Insights
McKinsey
SEPTEMBER 26, 2017
Digital has changed how B2B leaders meet customer demands, but not in all the expected ways. Our Insights
McKinsey
MARCH 8, 2019
Telecommunications companies have been leaving money on the table by underinvesting in advanced analytics in their B2B business units relative to their B2C operations. A new tailored approach across these segments can generate much-needed growth and margins. Telecommunications Insights
Advertiser: ZoomInfo
What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.
McKinsey
APRIL 23, 2020
B2B decision makers are responding quickly, though actions and customer preferences vary. Marketing & Sales Insights
McKinsey
APRIL 22, 2020
B2B decision makers are responding quickly, though actions and customer preferences vary. Marketing & Sales Insights
Harvard Business
FEBRUARY 1, 2022
How one company created a “universal commercial engine” to replace both divisions. Marketing Sales Technology and analytics Analytics and data science Data management Performance indicators Information management Digital Article
McKinsey
APRIL 22, 2020
B2B decision makers are responding quickly, though actions and customer preferences vary. Marketing & Sales Insights
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.
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