Marketing Consulting Business Strategies with Michael Brenner: Podcast #59

Consulting Success

Michael is the CEO of his own company called Marketing Insider Group where they do marketing consulting, leadership coaching, and keynote speaking for conferences and brands all over the world. Life presents itself for most of us if we’re open to it.

Marketing Strategies for Consultants Study: 2018

Consulting Success

I’m excited to share the results of our 2018 Marketing Strategies for Consultants Study. Marketing is always a hot topic for consultants. In this study, we polled our list of 33,000 consultants and asked them about their marketing — and you’ll learn how you compare to other consultants when it comes to your own marketing. Marketing Strategies for Consultants Study: 2018 is a post from: Consulting Success.

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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

In my mind, the book is excellent for executives, strategists, marketing, and innovators. From a strategy perspective, the approaches are well-structured and remind me of timeless, Michael Porter-esque classics. The Why/What/How/Who marketing segmentation pecking order).

How to Select the Best Marketing Strategies for Your Business

The More Clients Blog

I’ve probably had more conversations about this topic with clients than any other: How to choose the best marketing strategies for one’s professional service business. This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. These days, there are more options to market yourself than ever before. Over the years, I’ve had tremendous success with three primary marketing strategies.

The Five Pillars of Marketing Success

The More Clients Blog

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. Random marketing is just that; it’s all over the place. The Focused Marketing Paradigm is very different.

Digital Marketing Growth Strategies For Service Businesses

Henry DeVries

A service business needs to be agile with digital marketing if it wants to succeed today. Digital marketing growth expert Lisa Apolinski shares tips on how to grow a services business with digital services marketing

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The Perfect Marketing Formula

Joellyn Sargent

The perfect marketing formula. As a result of your efforts, you know the precise moment when it’s best to turn marketing qualified leads over to Sales, and they’re closing. In reality, your ideal marketing mix works for just a moment before the benefits begin to fade.

One of the Best Ways to Market Yourself as a New Consultant

Steve Shu Consulting

One of the best ways to market yourself as a consultant is by having someone refer you to a client prospect. This type of marketing can be viewed through the lens of “networking by helping someone” (in contrast to networking and just meeting lots of people).

Growth Strategies

Tom Spencer

Growth strategy begins with identifying the source of the problem – you will want to look at customers, products, the company and its competitors. They want to develop a growth strategy for the next five years.

How Much Does Marketing Cost?

Joellyn Sargent

I just reviewed an RFP for marketing services. Do you know how much marketing costs? What should you pay for good advice when it comes to your marketing strategy? Read on, and let me know what you think… How much is a marketing plan?

Seeing your way to better strategy

McKinsey

Viewing strategy choices through four lenses—financial performance, markets, competitive advantage, and operating model—can help companies debias their strategic dialogues and make big, bold changes. Strategy & Corporate Finance Insights

The Most Important Marketing Question: Who Cares?

Joellyn Sargent

What’s the number one question in marketing? That’s why successful marketing addresses things like: Value proposition – Can you clearly state the value you offer, so those who don’t care won’t waste your time?

How to Successfully Meet the Three Biggest Marketing Challenges

The More Clients Blog

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. So, why is marketing so challenging?

5 Stages to Track Your Consulting Firm’s Marketing

Consulting Success

“How is your outreach and marketing going right now?” Essentially, the consultancy delayed its marketing and outreach efforts by three months because they wanted to have a perfect system in place. However, you should not delay your marketing or outreach and spend months analyzing the options and thinking about it to find the perfect one, because there is no perfect one. In fact, there are only five key stages to track your consulting firm’s marketing.

Marketing or Football… Which is Harder?

The More Clients Blog

But you’re more likely to succeed as a professional football player than you are at marketing your professional services. Then you must master the rules, the strategies, and tactics of football. And this is why most marketing attempts by self-employed professionals are unsuccessful.

What Do Creative Marketers Look Like?

The More Clients Blog

Judy is one of the most creative (and effective marketers) of her professional services that I have ever met. Not only that, she’s really enthusiastic about her marketing. Judy went on to grow her business very successfully over the next three decades and continues to market it in creative ways. And all of her marketing revolves around getting known and offering value. Here are the eight things she continues to do to market HR Answers: 1.

When Counterintuitive Marketing Works

Joellyn Sargent

Successful executives are always looking for the next great thing, pursuing new product innovation, fresh marketing channels and untapped opportunities. We’re in the digital age, so many marketers (and the executives they report to) eschew traditional marketing tactics. As more marketers have adopted the opinion that digital is the only way to go, direct mail rates have fallen drastically. All three are essential to any effective direct marketing campaign.

Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your marketing messages and tactics still need to be grounded on how to offer a solution to THEIR wants and needs.

Marketing is Not a Faucet

Joellyn Sargent

As we enter a new year, executives everywhere are hoping their marketing investments will pay off big this year. The strategy is done, plans are made and vendors are lined up to help with execution. What most frequently undermines successful marketing is one simple factor: commitment.

Entering a New Market

Tom Spencer

What is the size of the market? Finally, you determine whether to advise the client to enter the market and, if so, what is the best way to do so? Strategy and framework adapted from Case in Point , a case interview preparation book written by Marc P.

What’s Wrong with Marketing Today?

Joellyn Sargent

The trouble with marketing? Marketing is imperative for a business to grow. Without some sort of marketing, how will customers find you? Unless you’ve got a super-exclusive business that trades on being best-kept secret, marketing your business is essential. Because it’s so important, feelings about marketing run the gamut. For some, marketing is a necessary evil. There are many excellent marketers around. Everyone is doing it.

Product Market Expansion Matrix

Tom Spencer

The product-market expansion matrix may prove useful in the consulting case interview and is relevant when considering growth strategies. Market development: A strategy to sell existing products to new markets which might include new regions, customer segments, or distribution channels.

Overcoming the fear of marketing yourself

Jacq Hackett Consulting

Video one is all about 5 strategies to overcome the first hurdle – winning business. When you first start out as a consultant the prospect of having to sell your services can be daunting. And if you think this is something that only affects you, then you might be surprised to hear that a lot of my Solo Consultant Masterclass students have been in the same boat.

Why Most Online Marketing is a Waste of Time – What Works Instead

The More Clients Blog

When it comes to growing your business these days, all you hear about is online marketing. After engaging in online marketing for more than 20 years, I’ve learned a lot of things. And one of those things is that online marketing can be a complete waste of your time and resources.

Mergers & Acquisitions: Strategy

Tom Spencer

Despite the frequency of these deals, a large number of market studies have indicated that “ 50% to 70% of mergers and acquisitions fail to create incremental shareholder value ”.

Stop Chasing Likes: Social Media Success Start with Strategy

Joellyn Sargent

It ignores strategy. Social media without strategy is simply a hobby, and a time-consuming one at that. I’m not suggesting that Buffer doesn’t have a clear social strategy. Start with Strategy. Even with a great strategy, things change.

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10 Marketing Strategies for Independent Contractors

MBO Partners

Take your marketing efforts to the next level with these 10 strategies

5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table.

Porter’s Generic Strategies

Tom Spencer

Three strategies to achieve above-average performance: cost leadership, differentiation, and focus. In order to understand Porter’s Generic Strategies, it is helpful to take a step back and examine the two things which determine a firm’s profitability in the long run.

Habits – The Big Secret to Marketing Success

The More Clients Blog

Another common answer is, “more time to fit marketing activities into my schedule.”. Even though James isn’t a marketing expert, I’m convinced he’s right when he says that the ultimate determinant of success is building positive habits. This idea is simple but true: Self-employed professionals who establish regular marketing habits have a much better chance of succeeding than those who don’t. But unsuccessful marketers have just as much of it as the most successful ones.

Maintaining Market Power Online

Tom Spencer

In an age of rapid digital disruption, how can you retain market power and continue to prosper online? This is a compelling sales pitch but it also conveniently ignores the way that market dynamics work online. As I highlighted yesterday, the Internet creates winner take all dynamics whereby companies that can establish brand recognition, sufficient scale and strong network effects will often be able to dominate their market segment online.

Get More Warm Leads With A Twist On This ‘Tried And True’ Ecommerce Marketing Strategy

Kai Davis

For [Project]s, think “Drip Email Marketing Setup” or “Facebook Advertising Roadmap.” The post Get More Warm Leads With A Twist On This ‘Tried And True’ Ecommerce Marketing Strategy appeared first on Kai Davis. It’s November 20th. Your inbox is about to be blown up with Black Friday deals, friend! Take a page from the Ecommerce Playbook.

Get More Warm Leads With A Twist On This ‘Tried And True’ Ecommerce Marketing Strategy

Kai Davis

For [Project]s, think “Drip Email Marketing Setup” or “Facebook Advertising Roadmap.” The post Get More Warm Leads With A Twist On This ‘Tried And True’ Ecommerce Marketing Strategy appeared first on Kai Davis. It’s November 20th. Your inbox is about to be blown up with Black Friday deals, friend! Take a page from the Ecommerce Playbook.

Building a Direct-to-Consumer Strategy Without Alienating Your Distributors

Harvard Business

We frequently find that executive teams understand the potential of a reinvented distribution strategy; however, they are unclear on how to proceed. Here are three strategies for developing digital distribution approaches that minimize risk: Embrace Stealth. Three Images/Getty Images.

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Facebook Marketing: Should You Use It?

Tom Spencer

While not technically “science”, Veritasium has released an interesting and insightful video about the worth of Facebook marketing. In short, Facebook marketing appears to be a waste of money. Veritasium concludes that advertising your page on Facebook is a waste of money.

“What Part of My Marketing Works?”

Joellyn Sargent

She sheepishly asked me, “How do I know which of my marketing activities are working?” ” Not realizing that this was a question even the most seasoned marketers struggle with, my new friend was feeling like she didn’t have the right answers, but should have.

How to Avoid the High Cost of Marketing Mistakes

Joellyn Sargent

Does Your Marketing Cost Too Much? There’s no doubt about it, marketing can be expensive, especially for a growing business. Even my most business-savvy clients regularly ask me questions like, “ How can I improve my marketing ROI? Reactive marketing means you’re doing something because someone else suggested you should. It could be a vendor pushing a great new service, or one of your bosses that has an awesome marketing campaign in mind.

25 Essential Questions to Ask Your Marketing Agency

Joellyn Sargent

How can you get the most value from your marketing partners? recently reported new research showing that 50% of CMO’s digital marketing is outsourced. Digital Marketing Spending Survey, 2013) This represents a significant investment in outside resources. With average marketing spend sitting at just over 10% of revenues and marketing budgets forecast to increase 6% in 2013, agencies – especially digital agencies – represent a huge investment.

Offline Marketing Strategies for Your Small Business

MBO Partners

Four offline solutions to effectively market your independent consultancy for free

Your 2019 BVFLS Practice Development Marketing Plan

Rod Burkert

For example, when it comes to building a practice, I’ve found many times people are so overwhelmed with different strategies and tactics that they simply don’t know where to start. Also, a successful marketing plan isn’t just about doing one thing … it’s about doing several things.