2021

Should You Use the Same Fee Structure for These Two Consulting Engagements?

David A Fields

Consulting engagements come in many flavors. Your consulting firm’s work for a client could range from answering questions in real time based on your knowledge and experience, to developing research-based recommendations, to constructing and implementing complex solutions.

7 Signs You Should Become An Independent Consultant

Consulting Success

What is an independent consultant? Consulting is providing your expertise to help a person or organization solve problems or reach their goals more efficiently and effectively. Independent consulting is when you do consulting by yourself instead of with or for a consulting company.

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Ten Factors to Consider Before Jumping into Independent Consulting

Successful Independent Consulting

Being a self-employed consultant or “solopreneur” isn’t for everyone. Sure, it sounds fabulous – be selective about which jobs you take, have a flexible schedule, escape office politics, make really good money – but it definitely has some drawbacks.

7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

Consulting Matters

One of the biggest challenges that both new and seasoned consultants and coaches face is finding the words to describe what they do.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Behavioral Science Casebook Project

Steve Shu Consulting

In my free time I have been developing a course, tentatively called Applied Behavioral Science in the Digital Age to be taught to business school students at either the undergraduate or graduate level.

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So why do you want to work for this firm/service line/office?

Tom Spencer

This is a question that you will inevitably receive when interviewing with a consulting firm. It provides you with an excellent way to demonstrate your interest in the firm, how it fits with your goals, and show that you’ve done your homework.

Why Your Productivity Hacks Don’t Hack It

Markovitz Consulting

(Note: a modified version of this article first appeared in the Harvard Business Review.

Disrupting the disruptors: Business building for banks

McKinsey & Company

Although banks face intense pressure from new entrants in financial services, they have an edge in resources they can use to rapidly launch their own digital businesses. Insights on Financial Services Banking

The Consulting Website As A Sales Tool

Tsavo Neal

2Bobs, a podcast hosted by David C. Baker and Blair Enns, is a must-listen for consultants. In a recent episode titled “ Communication Components in Your Sales Toolbox ,” they discussed the role your website plays in the sales process.

Tools 78

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

GameStop, Robinhood, & Reddit

CaseInterview.com

In US business news, the story of the week is day traders on the Robinhood stock trading app organizing stock trades via Reddit, a social media platform, to buy shares in the public company GameStop, all to make money while taking down Wall Street billionaires and their hedge funds.

The Ladder You Must Climb to Grow Your Consulting Firm

David A Fields

Clients hire your consulting firm in part because you know more than they do. You’re an expert. Wise in the ways of management, marketing or the musk beetle (or whatever your area of expertise happens to be). How expert are you, though, and what are you doing to continuously upgrade your knowledge?

How To Demand Business – Building Attention With PR Expert Jennefer Witter: Podcast #169

Consulting Success

Many for-profits and nonprofits are making a lot of impact in the world without getting the attention that they deserve.

252: Liz Musch—What Can A Successful Woman Teach Other Women? How To Succeed

On the Brink Podcast

Hear what a big difference one woman can make! I had the pleasure of meeting Liz Musch on a Women’s Business Collaborative event. She was moderating a panel of amazing women who are deeply involved in helping women succeed across the globe — India, Southeast Asia, Africa, everywhere.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

One of my favorite things to write and talk about is copywriting. Which for most of my clients - it's their absolute least favorite thing. Most of these consultants and coaches love what they do. But they hate the struggle of trying to find the words to describe what they do and write about it.

Behavioral Science Casebook Example: Citibank App

Steve Shu Consulting

As related to the Applied Behavioral Science in the Digital Age course that I have been developing, I am creating a casebook that covers examples based on the real world, such as sample websites, app designs, email campaigns, and customer journeys with ideas about how to evaluate such designs though the lens of behavioral science.

Off-Cycle Recruiting: Spring 2021 Busiest On Record

Management Consulted

March is here – and with it, the advent of the busiest period of off-cycle recruiting. Here at Management Consulted, we affectionately call it Second Season. And already in 2021, this period of off-cycle recruiting is the busiest we’ve ever… Read Article.

When it’s Time to Focus on Your Consulting Career

Tom Spencer

The greatest accomplishments will follow a focused person. Our society rewards specialists more than generalists, and the way to become a specialist is to remain focused on one area for a prolonged period. At all stages of our life there are times to explore and times to focus.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

One Easy Way to Squander Time, Money, and Credibility

Markovitz Consulting

Just in case 2020 wasn’t challenging enough for you, here’s a brilliant example of how to waste time, money, and credibility in 2021. The HR department at a company approached me recently about teaching employees process mapping. This company recognizes the utility of process mapping in continuous improvement and decided that a class would be a good place to start. Sounds sensible.

Building a learning culture that drives business forward

McKinsey & Company

Too often, training programs fail. Here’s how businesses can create a learning culture and invest in the capabilities that will help individuals and organizations thrive. Insights from McKinsey Accelerate Leadership Performance transformation

Kamala Harris: Boldly Smashing One Of The Highest, Hardest Glass Ceilings

On the Brink

Photo credit: Joshua Roberts of Reuters/CNNpolitics. Finally it happened. We now have our first female vice president. Our first Black vice president. Our first South Asian vice president. Our first Second Gentleman. Our first Jewish vice presidential spouse. Such a lot of firsts!

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Mastering the Hybrid Workplace

Brimstone Consulting

Managing the hybrid of office and non-office work concurrently is the next challenge. Success for companies and leaders in the next normal requires mastery of the hybrid workplace, one where opportunities, ideas, rewards, growth, and promotions are equally accessible to people working from anywhere.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Too Big? The Correct Way to Tell if a Project is Right for Your Consulting Firm

David A Fields

Wouldn’t it be great to land a massive, game-changing new project for your consulting firm? Maybe. However, huge assignments have equally huge downsides, and there’s a better way to grow your consulting firm.

Leaving A Multi-Billion Dollar Company To Start A Consulting Business With Amanda Hill: Podcast #180

Consulting Success

Are you thinking of venturing into the unknown to pursue building your own business? Today’s guest is Amanda Hill, CEO of Female Forward. Amanda left her position in P&G to pursue her calling in consulting.

251: Terry Earthwind Nichols—Is There A Better Time To Learn About Imposter Syndrome?

On the Brink Podcast

Hear how to let go of negative behaviors so you can soar. His Excellence Ambassador Terry Earthwind Nichols is an amazing individual for us to share with you.

The 5 Steps of the Consulting Engagement Cycle

Consulting Matters

Your marketing efforts have paid off. All of your activities on social media and doing speeches worked. You created a proposal, negotiated and renegotiated with your client and the deal is done. And now you’re wondering what to do now.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

What Does a Chief Behavioral Officer Do?

Steve Shu Consulting

This post is based on a previous question posed to me on Quora. The role of a Chief Behavioral Officer (CBOs) varies, but a common theme I’ve seen is that they analyze, plan, innovate, and implement aspects of the business using insights and methods from the behavioral sciences (e.g.,

Issue Trees Are Dead- In Virtual Case Interviews

Management Consulted

Issue trees are often used by consultants to help break down large or complex business issues into smaller, more manageable pieces. From there, those pieces can be put into a plan to bring about a solution to the overall problem.… … Read Article.

Considerations for Targeting Your Consulting Specialty

Tom Spencer

In nearly every consulting firm, sooner or later you’ll have to prioritize a specialty to formally begin establishing a focus area for your consulting career. Just to be clear, by specialty, I mean a specifically defined industry (e.g. industrials, pharma, etc.) or functional area (e.g.