One Simple Way to Get Better at Reading Data
Harvard Business
MAY 23, 2025
Always ask “What is the denominator?”
Data Related Topics 
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To Create Value with AI, Improve the Quality of Your Unstructured Data
Harvard Business
MAY 28, 2025
What to do with emails, contracts, forms, files, recordings of meetings, and other data created via work processes.
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Devices Plus Data: How Tech is Transforming Healthcare
Tom Spencer
NOVEMBER 15, 2024
The data collected by wearable devices is not only useful for individuals looking to maintain a healthy lifestyle but also for healthcare providers who can use this information to make more informed decisions about patient care. Similarly, wearable blood pressure monitors offer a convenient way to track and manage hypertension.
Top 10 Manufacturing Capacity Planning Tools
Epicflow
NOVEMBER 13, 2024
Capacity planning tools equipped with predictive analytics can analyze large amounts of data and provide more accurate forecasts of resource demand. Let’s take a quick look at the other benefits of adopting these solutions in manufacturing project management. More accurate forecasting. Facilitating productive project work.
Activating Intent Data for Sales and Marketing
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. Intent data can be overwhelming if you don’t know how to use it.
What the 2024 CrowdStrike Glitch Can Teach Us About Cyber Risk
Harvard Business
JANUARY 10, 2025
Despite advances in cybersecurity solutions, the number and impact of cyber incidents continue to grow, with the average cost of a data breach in 2024 reaching $4.88 million and the number of confirmed data breaches hitting a record high.
Small Business, Big Data: How AI is Changing the Game
Tom Spencer
OCTOBER 25, 2024
For instance, AI-driven customer relationship management tools can automate data entry, lead scoring , content marketing, follow-up emails, and generating reports, freeing up employees to focus on more strategic activities like developing growth strategies, enhancing customer relationships, and driving innovation.
ABCs of Data Normalization for B2B Marketers
Advertiser: ZoomInfo
Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?
The 2019 Technographic Data Report for B2B Sales Organizations
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. reporting that technographic data is either somewhat important or very important to their organization. In fact, the majority of respondents agree—with 72.3%
Digitizing Logistics: Harness the Power of Data in 4 Steps
Advertiser: ZoomInfo
That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.
Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider
Advertiser: ZoomInfo
Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. So what’s the problem?
Why B2B Contact and Account Data Management Is Critical to Your ROI
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.
The Time-Saving Power of Intent Data for Sales
Advertiser: ZoomInfo
By using the power of intent data, capturing buyer interest has become more feasible for sales. Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
The Forrester Wave™: B2B Marketing Data Providers, Q2 2021
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
The Data Intelligence Glossary for Recruiting and HR Professionals
Advertiser: ZoomInfo
To build a candidate pipeline and keep the talent flowing into your agencies and organizations, it’s important to understand data-driven recruiting concepts to stay ahead of competitors. In today’s competitive marketplace, doing so is harder than ever.
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