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Small Business, Big Data: How AI is Changing the Game

Tom Spencer

For instance, AI-driven customer relationship management tools can automate data entry, lead scoring , content marketing, follow-up emails, and generating reports, freeing up employees to focus on more strategic activities like developing growth strategies, enhancing customer relationships, and driving innovation.

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Beyond the Numbers: The Strategic Value of Data Scientists

Tom Spencer

In today’s data-driven world, the role of a data scientist has become increasingly crucial across various industries. From technology and finance to healthcare and marketing, data scientists are at the forefront of extracting meaningful insights from vast amounts of data. What Do Data Scientists Do?

Data 78
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Potential Student Resources for Data Scraping

Steve Shu Consulting

Here are a few resources that students may find useful for research seminar projects that involve data scraping.

Resources 195
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Big Data: An Opportunity for Data Scientists & Data Analysts

Tom Spencer

Data is a precious thing and will last longer than the systems themselves”, Tim Berners-Lee, inventor of the World Wide Web. The above statements encapsulate the promise and possibilities that data offers. Data Proliferation. quintillion bytes of data every day , the equivalent of more than 100 gigabytes per person per year.

Data 88
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ABCs of Data Normalization for B2B Marketers

Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?

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Data Liberation: Impact of CFPB 1033 on the Finance Industry

Tom Spencer

This regulation is designed to enhance consumer access to financial data, much like how the General Data Protection Regulation ( GDPR ) has transformed data privacy and protection in Europe. CFPB 1033 mandates that consumers have the right to access and share their financial data with third parties. What is CFPB 1033?

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Ensure High-Quality Data Powers Your AI

Harvard Business

Good AI comes from good data, but data quality is an enormous organization-wide issue (and opportunity), yet most companies have neglected it.

Data 78
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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. reporting that technographic data is either somewhat important or very important to their organization. In fact, the majority of respondents agree—with 72.3%

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Digitizing Logistics: Harness the Power of Data in 4 Steps

That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. So what’s the problem?

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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The Data Intelligence Glossary for Recruiting and HR Professionals

To build a candidate pipeline and keep the talent flowing into your agencies and organizations, it’s important to understand data-driven recruiting concepts to stay ahead of competitors. In today’s competitive marketplace, doing so is harder than ever.

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.