Reducing data costs without jeopardizing growth


Organizations are leaning on data insights more than ever to cope with the pandemic’s fallout. But with most companies in resiliency mode, how can they ramp up data efforts while managing data costs? Digital Insights

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Optimizing data controls in banking


Banks need to do more in four important areas of data culture to build the risk-related data-control capabilities they will need in the coming decade. Risk Insights

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Impact of Data Analytics in Consulting

Tom Spencer

Data scientists, fast computers, and advanced software are replacing traditional decision-making processes and disrupting tried-and trusted traditional consulting methodologies, with Big Data being one of the main forces of disruption” ( Tras, 2015 ). The words “big data” have become a “buzzword” in the business industry. Over time, it has become a necessity for the consulting industry to develop frameworks to address critical business problems with the help of big data.

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Why data culture matters


Here are seven principles that underpin a healthy data culture. Organizational culture can accelerate the application of analytics, amplify its power, and steer companies away from risky outcomes. Analytics Insights

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Designing data governance that delivers value


Follow these principles to shift from a data-governance model of loosely followed guidelines to one that makes the most of digital and analytics. Digital Insights

Thoughts on Data Analysis

It’s with numerical data too. Check out our privacy policy for details on how we protect and manage your submitted data! Blog Career Success career success data analysisOne of my volunteering goals for this year has been to train to be a volunteer emergency medical first responder. I found it quite eye-opening to go through the two weeks of medical training to become a Wilderness First Responder. Wilderness defined as more than one hour away from a hospital.).

Five Fifty: The data disconnect


Companies may have more data than ever, but not everyone is making money with it. Analytics Insights

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How to Optimize Your Company’s Approach to Data Privacy

Harvard Business

Data Security & privacy Risk management Digital ArticleMore isn’t always better.

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Data Privacy Rules Are Changing. How Can Marketers Keep Up?

Harvard Business

Data Regulation Marketing Digital ArticleAnalytics and automation technologies make it easier than you might expect.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Achieving business impact with data


The best analytics are worth nothing with bad data. The importance of understanding and working on all components of the insights value chain is mission critical. Analytics Insights

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How to glean insights from data and where to start?

Tom Spencer

It is typically asked when you are thrown multiple data sources, running up to millions of rows. But often you are simply asked to “mine the data and tell me something interesting”. Any data you have about the business describes some aspect of the behavior of this complex system. So the search for insight can be thought of as the effort to understand how something complicated really works by analyzing its data. Analyze the data. AI / Big Data data analytics

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Use This Data to Shape Your Consulting Firm’s Future

David A Fields

The post Use This Data to Shape Your Consulting Firm’s Future appeared first on David A. You learned about an 8-week alternative to the traditional, gather-everyone-in-a-room-for-two-days approach to annual planning for your consulting firm. (It It was in this article.) Since publishing that piece, consulting firm leaders have lobbed in an array of queries: Is the process iterative? Who should be involved? If we don’t meet for two days, do I still … Continued.

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Building a great data platform


Five insights into building a great data platform can help energy, chemical, utility, and basic-materials companies get it right. Insights on Electric Power & Natural Gas

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The consumer-data opportunity and the privacy imperative


As consumers become more careful about sharing data, and regulators step up privacy requirements, leading companies are learning that data protection and privacy can create a business advantage. Risk Insights

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How chief data officers can navigate the COVID-19 response and beyond


Chief data officers play a pivotal role in enabling data-driven decision making that will help their organizations respond to COVID-19 and emerge from the crisis in a position of strength.

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The Promise and Peril of Big Data

Tom Spencer

‘Big data’ is a term that describes the vast amounts information being collected and processed as the world’s technological prowess grows at an astonishing rate. What differentiates big data from regular old data is the three v’s, velocity, variety, and volume. Variety and volume are categorized by the sheer quantity of data received, both in amount and in diversity. The future of big data is strong, but potentially frightening.

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Accelerating AI impact by taming the data beast


Government agencies seeking to deploy artificial intelligence face hurdles in data awareness, availability, and quality. A five-step, mission-based data strategy can help sidestep these challenges. Public Sector Insights

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Fueling growth through data monetization


A new survey finds that many companies are launching data-focused businesses. But few have achieved significant financial impact, which requires the right combination of strategy, culture, and organization. Our Insights

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Your Organization Needs a Proprietary Data Strategy

Harvard Business

Data Analytics Managing organizations Digital ArticleProtect your competitive advantage.

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Big Data in Marketing – It Is Here To Stay

Tom Spencer

‘Big Data’ is one of the biggest buzzwords in business at the moment. Yet for many people it remains a concept that is difficult to grasp – how do firms even gather data about us and how does it really affect our daily transactions? Undoubtedly, Big Data helps firms to understand their customers better. In some ways, the use of Big Data in marketing is only continuing and extending a trend that has been going on for many years already: market-oriented marketing.

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Transforming global health supply chains through data visibility


Health systems in emerging markets have not realized the benefits of data visibility to global health supply-chain operations. To do so, health-system leaders will need to take four critical actions. Public Sector Insights

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Five fifty: The data talent link


A compelling mash-up of analytics, data, and talent management is showing companies where HR misses the mark. . Insights on Organization

Data and culture as stepping stones for Digital@Scale


Pharma and medtech companies around the world have been building up their in-house capabilities in digital and advanced analytics, but five challenges to implementing a digital strategy persist. Insights on Pharmaceuticals & Medical Products

Role of Big Data in Healthcare

Tom Spencer

The healthcare industry generates a large amount of data. The retention of this data is driven by the need to meet intricate compliance and regulatory requirements. healthcare system held over 150 exabytes of data back in 2012, and will soon reach a yottabyte (10 24 gigabytes).

Fighting Coronavirus with Big Data

Harvard Business

Analytics Data Crisis management Digital ArticleWe need to direct computing power toward finding a solution.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Small Data Can Play a Big Role in AI

Harvard Business

Don’t underestimate the power of your untapped data sets. Data Digital Article

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How to make the most of AI? Open up and share data


Open data can unlock solutions to pressing challenges, says the Open Data Institute’s Jeni Tennison. But data quality, security, and privacy need to be ensured. Analytics Insights

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Data-Driven Recruiting (Part 1 – Networking)

Tom Spencer

However, while recruiting, how many of us actually pursue a data-driven approach to getting an interview? I’m incredibly excited to introduce a data-driven approach to recruiting in this multi-part article series, in partnership with NYU’s Stern School of Business.

Unlock the Hidden Value of Your Data

Harvard Business

Data Digital ArticleIt’s not just about your bottom line.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components: