Four ways to accelerate the creation of data ecosystems


Public and private organizations rapidly set up data ecosystems to help fight COVID-19. Even in the absence of a crisis, companies can fast-track ecosystem development. Analytics Insights

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Data: The next wave in forestry productivity


Today, they are being transformed through more effective use of data. To achieve both environmental and production goals, the forestry industry needs effective management and harvesting processes. Insights on Paper, Forest Products & Packaging

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Airline data: What next beyond crisis response?


Airlines are using a wealth of new data sources in 2020. Strategy should now replace adrenaline as the fuel for decisions around data adoption and usage. Insights on Travel, Logistics & Transport Infrastructure

Reducing data costs without jeopardizing growth


Organizations are leaning on data insights more than ever to cope with the pandemic’s fallout. But with most companies in resiliency mode, how can they ramp up data efforts while managing data costs?

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Impact of Data Analytics in Consulting

Tom Spencer

Data scientists, fast computers, and advanced software are replacing traditional decision-making processes and disrupting tried-and trusted traditional consulting methodologies, with Big Data being one of the main forces of disruption” ( Tras, 2015 ). The words “big data” have become a “buzzword” in the business industry. Over time, it has become a necessity for the consulting industry to develop frameworks to address critical business problems with the help of big data.

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People data

Consultants' Consultant

The post People data appeared first on Consultants' Consultant. Blog Consulting Well data scientists leadership Manage others recruitmentConsultants Consultant: Analytics in Human Resources functions has its own benefits and drawbacks. This McKinsey take.

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Your Board Needs a Data-Integrity Committee

Harvard Business

Corporate governance Data Technology Digital ArticleDon’t wait for a scandal to spur reform.

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Designing data governance that delivers value


Follow these principles to shift from a data-governance model of loosely followed guidelines to one that makes the most of digital and analytics. Digital Insights

Why data culture matters


Here are seven principles that underpin a healthy data culture. Organizational culture can accelerate the application of analytics, amplify its power, and steer companies away from risky outcomes. Analytics Insights

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How data analytics helps sales reps win more deals


Quantifying the actions that differentiate top sales reps from the less productive can help managers identify skills that need upgrading. Marketing & Sales Insights

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7 Ways HR Can Build a Fairer, Data-Informed Culture

Harvard Business

Human resource management Data Technology Digital ArticleThere are nearly 200 cognitive biases that can impact our decision-making.

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Thoughts on Data Analysis

It’s with numerical data too. Check out our privacy policy for details on how we protect and manage your submitted data! Blog Career Success career success data analysisOne of my volunteering goals for this year has been to train to be a volunteer emergency medical first responder. I found it quite eye-opening to go through the two weeks of medical training to become a Wilderness First Responder. Wilderness defined as more than one hour away from a hospital.).

Five Fifty: The data disconnect


Companies may have more data than ever, but not everyone is making money with it. Analytics Insights

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The consumer-data opportunity and the privacy imperative


As consumers become more careful about sharing data, and regulators step up privacy requirements, leading companies are learning that data protection and privacy can create a business advantage. Risk Insights

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Achieving business impact with data


The best analytics are worth nothing with bad data. The importance of understanding and working on all components of the insights value chain is mission critical. Analytics Insights

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Use This Data to Shape Your Consulting Firm’s Future

David A Fields

The post Use This Data to Shape Your Consulting Firm’s Future appeared first on David A. You learned about an 8-week alternative to the traditional, gather-everyone-in-a-room-for-two-days approach to annual planning for your consulting firm. (It It was in this article.) Since publishing that piece, consulting firm leaders have lobbed in an array of queries: Is the process iterative? Who should be involved? If we don’t meet for two days, do I still … Continued.

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How to glean insights from data and where to start?

Tom Spencer

It is typically asked when you are thrown multiple data sources, running up to millions of rows. But often you are simply asked to “mine the data and tell me something interesting”. Any data you have about the business describes some aspect of the behavior of this complex system. So the search for insight can be thought of as the effort to understand how something complicated really works by analyzing its data. Analyze the data. AI / Big Data data analytics

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Data Privacy Rules Are Changing. How Can Marketers Keep Up?

Harvard Business

Data Regulation Marketing Digital ArticleAnalytics and automation technologies make it easier than you might expect.

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Building a great data platform


Five insights into building a great data platform can help energy, chemical, utility, and basic-materials companies get it right. Insights on Electric Power & Natural Gas

How to Optimize Your Company’s Approach to Data Privacy

Harvard Business

Data Security & privacy Risk management Digital ArticleMore isn’t always better.

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The Promise and Peril of Big Data

Tom Spencer

‘Big data’ is a term that describes the vast amounts information being collected and processed as the world’s technological prowess grows at an astonishing rate. What differentiates big data from regular old data is the three v’s, velocity, variety, and volume. Variety and volume are categorized by the sheer quantity of data received, both in amount and in diversity. The future of big data is strong, but potentially frightening.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

“All anecdote and no data”

Seth Godin Blog

A report, study or testimony that’s all anecdote with no data carries little in the way of actionable information. On the other hand, if you want to change people’s minds, “all data and no anecdote” isn’t going to get you very far.

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Should We End the Data Economy?

Harvard Business

The data economy is a source of power and profit, but Dr. Carissa Véliz (Oxford) argues that it’s also a threat. Social platforms Security & privacy Ethics Audio

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Fueling growth through data monetization


A new survey finds that many companies are launching data-focused businesses. But few have achieved significant financial impact, which requires the right combination of strategy, culture, and organization. Our Insights

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Making a difference with data: What it can mean for food banks


Using data to forecast food insecurity helped one food bank prepare for the worst. Food security

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Amgen’s Brian Bradbury on advancing healthcare through data analytics


Brian Bradbury of Amgen’s Center for Observational Research discusses the power of data and analytics to advance the understanding of disease, therapeutic interventions, and clinical outcomes. Insights on Pharmaceuticals & Medical Products

Accelerating AI impact by taming the data beast


Government agencies seeking to deploy artificial intelligence face hurdles in data awareness, availability, and quality. A five-step, mission-based data strategy can help sidestep these challenges. Public Sector Insights

Big Data in Marketing – It Is Here To Stay

Tom Spencer

‘Big Data’ is one of the biggest buzzwords in business at the moment. Yet for many people it remains a concept that is difficult to grasp – how do firms even gather data about us and how does it really affect our daily transactions? Undoubtedly, Big Data helps firms to understand their customers better. In some ways, the use of Big Data in marketing is only continuing and extending a trend that has been going on for many years already: market-oriented marketing.

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AI and Data Top CX Trends in Forrester Predictions

Think Customers

At the recent Forrester Data Strategy & Insights 2020 virtual conference, analysts described a future where people and technology work together to bring out their best capabilities. Data science isn’t founded on empathy, said Brandon Purcell, Forrester principal analyst.

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:

How to make the most of AI? Open up and share data


Open data can unlock solutions to pressing challenges, says the Open Data Institute’s Jeni Tennison. But data quality, security, and privacy need to be ensured. Analytics Insights

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Five fifty: The data talent link


A compelling mash-up of analytics, data, and talent management is showing companies where HR misses the mark. . Insights on Organization

Your Organization Needs a Proprietary Data Strategy

Harvard Business

Data Analytics Managing organizations Digital ArticleProtect your competitive advantage.

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Creating the Data Economy

Harvard Business

AI researcher and entrepreneur Trent McConaghy discusses how blockchain will unlock the value of data by bridging the gap between the AI haves and have-nots and, in turn, helping to create the data economy. Technology Data Economics & Society AudioThe views expressed on this podcast are those of its hosts, guests, and callers, and not those of Harvard Business Review.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.