Harvard Business Review

JUNE 24, 2022

A playbook to help sales reps nudge customers off the fence. Behavioral science Marketing Psychology Sales Sales and marketing Sales team management Digital Article

Sales 101

Sales Marketing Management 101

Harvard Business Review

OCTOBER 31, 2022

Sales Sales and marketing Sales team management Recessions Financial crisis Digital ArticleThe right process can help you boost revenue, expand margins, and successfully launch new products — even in challenging economic times.

Sales 79

Sales Productivity Financial Marketing 79

Consulting Success

NOVEMBER 8, 2021

If you have zero experience in sales and marketing while running a business, take time to learn it. How to Build Marketing & Sales Skills as a Technical Consultant with Heather Couture: Podcast #211 is a post from: Consulting Success.

How To 183

How To Sales Marketing Consulting 183

Harvard Business

DECEMBER 9, 2021

Sales and marketing Collaboration and teams Teams Marketing Sales Sales team management Digital ArticleMisalignment is more common — and costly — than you might think.

Sales 72

Sales Marketing Management 72

Advertiser: ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Sales

Harvard Business Review

JULY 29, 2022

How marketers can maximize returns. Marketing Sales and marketing Social marketing Marketing industry Digital Article

Marketing 97

Marketing Industry Sales 97

Consulting Success

MARCH 30, 2020

Mastering The Art Of Consulting Sales And Client Relationships With Andrew Sobel: Podcast #132 is a post from: Consulting Success. Consulting Success Podcast Client Loyalty Client Relationships Consulting Business Consulting Sales marketing strategy Scaling Growth

Sales 212

Sales Consulting Marketing Strategy 212

Prudent Pedal

FEBRUARY 9, 2022

Aligning Sales and Marketing in professional services–in any industry for that matter–is a perpetual challenge. Marketing blames Sales for not following up on the leads they share. Sales says the leads are worthless. Marketing gives Sales a brand story and complains that […]. If you spend time in either function, you know what I’m talking about. Culture Growth Strategy

Sales 63

Sales Industry Marketing Culture 63

Harvard Business Review

OCTOBER 10, 2022

Marketing Sales and marketing Brand management Customer strategy Social and global issues Society and business relations Digital ArticleThree strategies to help you personalize your messaging, evoke genuine compassion, and forge powerful customer connections.

Marketing 90

Marketing How To Sales Strategy 90

Harvard Business

FEBRUARY 1, 2022

Marketing Sales Technology and analytics Analytics and data science Data management Performance indicators Information management Digital ArticleHow one company created a “universal commercial engine” to replace both divisions.

B2B 70

B2B Engineering Sales Marketing 70

Advertiser: ZoomInfo

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

B2B

Consulting Success

NOVEMBER 21, 2022

As a consultant, Brian discusses that you must market some potential clients. Because marketing and sales. Consulting Success Podcast Consulting Coach Consulting Success Market Transitions Marketing And Sales networking successful consultant

Consulting 183

Consulting How To Development Sales 183

Harvard Business

JANUARY 4, 2022

Sales and marketing Sales Sales team management Digital ArticleYour leadership team might be at the root of the problem.

Sales 74

Sales Leadership Marketing Management 74

Consulting Success

NOVEMBER 1, 2018

Michael was recently featured on Sales For Nerds. You can listen to it here: Michael Zipursky on Sales For Nerds “Marketing” and “sales” are dirty words to many consultants. Not by “marketing” and “selling.” ” After all, marketing and sales are for marketing and salespeople. As a consulting business owner, you’re a marketer and.

Sales 110

Sales How To Interviews Marketing 110

Harvard Business Review

NOVEMBER 3, 2022

Marketing Sales and marketing Transparency Privacy and confidentiality Digital ArticlePeople prefer a personalized message — but are also skeptical of how companies use their data. Here’s how to thread the needle.

Marketing 79

Marketing Data Company Strategy 79

Advertiser: ZoomInfo

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Marketing

Consulting Success

FEBRUARY 10, 2020

We have to make an impact to our potential customers if we want to fully sell our whole package, especially if we are to market ourselves as consultants. In this episode, Tell Better Stories And Win More Consulting Sales With John Livesay: Podcast #125 is a post from: Consulting Success.

Sales 176

Sales Consulting Productivity Marketing 176

Business Consulting Agency

OCTOBER 19, 2022

Low ecommerce sales are often the issue. Are you looking to improve online sales? There are many reasons why an e-commerce website may have low sales. It often is not even a single reason, but a multitude that are causing lower sales. Online retail sales amounted to 4.9

Sales 52

Sales Consulting Advertising Software 52

Harvard Business

APRIL 22, 2022

Sales team management Strategy Sales Sales and marketing Digital ArticleTrying to replicate a successful initiative can often be a waste of time and money — but sometimes it really can pay off.

Sales 58

Sales Strategy Strategy Strategy& 58

Consulting Success

OCTOBER 11, 2018

Michael was recently featured on Sales Growth Systems Podcast. But what about sales? Michael Zipursky on Sales Growth Systems is a post from: Consulting Success. Consulting Interviews Consulting Sales email communication Email MarketingYou can listen to it here: How and Why Service Professionals Should Gently Sell Within An Email Email. You use it every day. Sometimes when you’re talking with your clients.

System 105

System Sales Interviews Marketing 105

Advertiser: ZoomInfo

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

ROI

Consulting Success

SEPTEMBER 28, 2020

Are you worried that your sales follow up email comes across as way too pushy? Use This Sales Follow-Up Email To Get More Clients is a post from: Consulting Success. Consulting Articles Client Relationships Email Marketing Follow Up Strategies Higher Open Rates With Emails

Sales 145

Sales Marketing Strategy Strategy 145

Harvard Business Review

SEPTEMBER 20, 2022

Sales and marketing Sponsor ContentSponsor content from LinkedIn.

B2B 60

B2B Sales Marketing 60

Consulting Success

APRIL 2, 2018

Perry is the author of several fantastic sales and marketing books and splits his time between higher-end client work and equity in companies as well as his science and technology project Evolution 2.0. Today we’re diving deep into the ways you can find your ideal clients, how to successfully manage your sales, marketing […]. 4 Steps To Specializing Your Sales and Marketing Techniques with Perry Marshall: Podcast #30 is a post from: Consulting Success.

Marketing 102

Marketing Sales Company How To 102

Jerry Fletcher

FEBRUARY 27, 2021

Somehow we got on the subject of getting through to officials in companies in order to sell our products in the corporate market. This video describes how 30-Second Marketing works for branding. Consultant marketing Copywriting Marketing Marketing Without Money Sales Trust

Marketing 80

Marketing Consulting Conference Software 80

Advertiser: ZoomInfo

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Report

Jerry Fletcher

AUGUST 7, 2021

Marketing is all about finding more of the kinds of folks that are similar to the clients you have worked with. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Branding Consulting Marketing Sales Trust

Marketing 83

Marketing Consulting Company Industry 83

Harvard Business

APRIL 4, 2022

Marketing Sales and marketing Brand management Customer experience Social marketing Digital ArticleHow to create a road map to ensure you’re measuring what matters.

Metrics 66

Metrics Marketing How To Sales 66

LSA Global

SEPTEMBER 23, 2022

Top Sales Leaders Drive Growth If you find a sales leader who Is not up to the challenge of accelerating revenue growth, you have not found a high performing sales leader. But you need more from a sales leader than simply a desire to grow the top line.

Sales 36

Sales Methodologies Talent Training 36

The Fearless Marketer

JULY 1, 2019

In the ABDO (Attention-Based Direct Outreach) Marketing process there are five main components: 1. Getting attention via email or other marketing activity. Directing your prospect to online information about your services (what I call a Sales Letter). But the most neglected part of this process is that durn* sales letter. Why a sales letter is absolutely essential. So why do they need to read your sales letter before you have that selling conversation?

Sales 58

Sales Guidelines Case Study Case Studies 58

Advertiser: ZoomInfo

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

Marketing

Harvard Business

FEBRUARY 23, 2022

Marketers must claim the broader growth agenda, connecting the dots across data, digital, and the full customer journey. Marketing Sales and marketing Brand management Customer experience Digital Article

Data 68

Data Marketing Sales Management 68

Harvard Business

JANUARY 24, 2022

Sales Sales team management Marketing Customer experience Customer service IT management Digital transformation Digital ArticleBuyers expect the same level of service and flexibility as when they shop in their personal lives.

B2B 56

B2B Sales Marketing Management 56

Business Consulting Agency

OCTOBER 12, 2022

Marketing as well as advertising is more complex nowadays. Digital marketing tactics and advertising dominates the landscape now. Companies of all sizes seem to be having marketing challenges. These marketing problems can show as lack of results, or no results.

Advertising 82

Advertising Marketing Media Engineering 82

Harvard Business

DECEMBER 16, 2021

Sales team management Sales Sales and marketing Digital ArticleHow to tailor your advice to your reps’ needs — and build a culture where they help each other.

Sales 48

Sales Culture How To Marketing 48

Advertiser: ZoomInfo

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

B2B

Harvard Business

AUGUST 25, 2021

Sales Sales and marketing Digital ArticleAlways be data-driven.

B2B 36

B2B Data Sales Marketing 36

Jerry Fletcher

NOVEMBER 5, 2022

Too often marketing gets disconnected from sales and operations and customer service. Is your marketing operating in a silo? You may not know if you’re running the company but there are simple questions you can ask folks in the marketing department to find out how far they are out of touch. How does sales describe prospects? What is the purpose of your marketing activities? Consultant marketing Marketing

Marketing 40

Marketing Operations Sales Survey 40

Consulting Success

FEBRUARY 28, 2022

How do you grow your consulting business using web analytics and digital marketing? Michael Zipursky welcomes Jim Sterne, the Founder of the Marketing Analytics Summit. He has over 25 years of experience in sales and marketing to share with us today.

Marketing 130

Marketing Sales Consulting How To 130

LSA Global

NOVEMBER 16, 2022

Product-Oriented versus Customer-Oriented Experienced sales managers know that their team’s sales presentations should orient their messages toward the customer rather than the product. Why are their sales presentations missing the mark?

B2B 36

B2B Sales Productivity Research 36

Advertiser: ZoomInfo

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

How To