Researching the company before an interview

Tom Spencer

However, they often forget to research the company itself. How to research the company. Research the competition and the industry. If you are lost as to where to start, research geography, client segments, products, and distribution channels.

Researching Consulting Firms

Tom Spencer

IN this post we look at researching consulting firms. Why, how and what should you research? Below we provide some ideas to help make your research as effective and efficient as possible. Why should you research? Researching consulting firms doesn’t just help you prepare your application and improve your interview performance, it will also help you decide whether you are really interested in pursuing a career in the consulting industry. How should you research?


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Research: More Powerful People Express Less Gratitude

Harvard Business

Here’s how to make sure you’re an appreciative boss. Motivating people Leading teams Giving feedback Employee engagement Managerial behavior Managing employees Power and influence Interpersonal communication Digital Article

Research: Why Employees Violate Cybersecurity Policies

Harvard Business

Stress can reduce people’s tolerance for rules that seem to get in the way of doing their jobs. Cybersecurity and digital privacy Psychology Digital Article

How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

Twelve highlights from our 2020 research


These 12 charts distill some of the best research from the McKinsey Global Institute over the course of a year of shocks. Innovation & Growth

Research: When Geopolitical Risk Rises, Innovation Stalls

Harvard Business

An analysis of more than 4,600 U.S. companies suggests that that negative impact can persist for three to five years. Innovation Risk management Politics Business and society Digital Article

Research: VCs Reward Self-Presentation Over Qualifications

Harvard Business

An analysis of more than 4,000 firms, their founders, and their funders. Entrepreneurs and founders Venture capital Start-ups Entrepreneurship Venture funding Digital Article

Research: How Entrepreneurship Can Revitalize Local Communities

Harvard Business

An eight-year study of two Detroit-based accelerators reveals the pitfalls of “scaling up” — and the promise of “scaling deep.” ” Digital Article

Research: Flexible Work Can Dampen Motivation

Harvard Business

Working outside of standard hours can be a downer — but a simple mindset shift can help. Psychology Managing yourself Motivating people Time management Digital Article

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Research: The Real-Time Impact of Microaggressions

Harvard Business

A study illustrates how they harm both individuals and teams. Workplace discrimination Marginalized groups Diversity and inclusion Digital Article

Study 38

Research: How to Power Through Boring Tasks

Harvard Business

Giving your brain something else to focus on can make it easier to finish dull work. Personal productivity Time management Psychology Managing yourself Digital Article

How Much Should You Research a Consulting Prospect?

David A Fields

A consultant asked me the following question: When you’re calling a new prospect for the first time–say, someone you’ve received an introduction to– how much research do you do into their company? How much background research do you typically do on a prospect? Is it different for different prospects or at different points in the process? What is your answer to this? Have you varied it and what has worked/not worked for you?

Cornerstone Research Interviews and Culture

Management Consulted

CORNERSTONE RESEARCH. Ranked at #8 in the Vault Consulting Top 50, Cornerstone Research may just be the most interesting consulting firm you’ve never heard of. Specializing in economic, financial and market analysis, specifically for cases in litigation, Cornerstone Research touts itself as the one player major law firms turn to when navigating the obstacle course that is the American and European legal systems. CORNERSTONE RESEARCH KEY STATS. Research.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Research Shows How to Close $3 Million in Consulting Business

David A Fields

Being a quant-geek (like yours truly), he’s conducted some internal research on why he’s able to win projects and why some projects don’t sell. Tangential question for you to ponder: Why do you think that consultants who are closing millions in revenue have time to conduct research, write blogs like this one, etc.? Rick, a friend and colleague of mine routinely sells $3 million per year in consulting projects for his small, independent consulting firm.

Research: How Ranking Performance Can Hurt Women

Harvard Business

A study found that women’s performance suffered when they knew they were being evaluated against their peers. Gender Employee performance management Psychology Diversity and inclusion Talent management Employee retention Digital Article

Research: Cameras On or Off?

Harvard Business

A study at one company found that requiring video during virtual meetings increased fatigue — especially for women and new employees. Remote work Virtual teams Meeting management Gender Marginalized groups Burnout Stress management Digital Article

Video 46

Research: Restricting Airbnb Rentals Reduces Development

Harvard Business

A new study found that in the three years after regulations were enacted, residential permit applications fell by an average of 10% in 15 U.S. cities. Economics Government policy and regulation Society and business relations Real estate industry Digital Article

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

Research: How Long Should a Founder Remain CEO?

Harvard Business

On average, their value-add tends to decline after an IPO. Entrepreneurs and founders Succession planning Leadership transitions Start-ups Digital Article

Climate risk and response in Asia: Research preview


Get an early view on how climate risk could affect the region, with a look at both physical hazards and socioeconomic impacts. Asia-Pacific

HBR’s Most-Read Research Articles of 2021

Harvard Business

A look back at the insights that resonated most with our readers. Managing people Employee retention Meeting management Psychology Diversity and inclusion Burnout Digital Article

Research: To Excel, Diverse Teams Need Psychological Safety

Harvard Business

Findings from a study of 62 drug-development teams. Teams Leadership and managing people Innovation Digital Article

Study 54

The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

Choosing Consulting Projects That Give You Energy with Cy Wakeman: Podcast #190

Consulting Success

Consulting Success Podcast Arguing With Reality Crowdsourcing Drama Research Edit Your Own Story Self Reflection Victim Of SuccessLook at your calendar and cross out the things that you don’t enjoy doing. You could do ten other things that you enjoy over one thing that you hate.

Energy 242

Research: Informal Leadership Comes at a Cost

Harvard Business

Taking on these duties can have a significant negative impact on employees’ energy levels and job satisfaction. Leadership development Developing employees Talent management High potential employees Burnout North America Asia Digital Article

How To 10x The Demand For Your Consulting Services With Andrei Zinkevich: Podcast #228

Consulting Success

From data to market research, building relationships and making use of. Consulting Success Podcast Collaboration community Consulting Business consulting services Market Research MarketingConsulting services are a dime a dozen in the business world.

How Nonprofit Foundations Can Sustainably Fund Disease Research

Harvard Business

Research & development Finance & Accounting Digital ArticleThree strategies that work.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Research: How Bias Against Women Persists in Female-Dominated Workplaces

Harvard Business

A look inside the ongoing barriers women face in law, health care, faith-based nonprofits, and higher education.

Consulting Website Design 017: Market Research [VIDEO]

Tsavo Neal

In this episode, you’ll learn how to do effective market research to learn more about your prospects — and write copy and content that will drive them to take action. The post Consulting Website Design 017: Market Research [VIDEO] appeared first on Tsavo Neal. Slides ). Key Points. It’s very difficult to write good copy and content unless you know the problems, desires, and uncertainties of your prospective client.

Video 60

Research: When Praising the Competition Benefits Your Brand

Harvard Business

It can boost your image — and your profits. Marketing Competitive strategy Brand management Digital Article

Research: How Do Warehouse Workers Feel About Automation?

Harvard Business

Interviews with workers from around the world shed light on their hopes and concerns. Automation Developing employees Managing employees Technology and analytics Digital Article

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Research: Customers Will Reward Companies for Smaller Gender Pay Gaps

Harvard Business

New regulations mandating the public disclosure of pay data mean consumers have more information than ever. Transparency Diversity and inclusion Gender Workplace discrimination Government policy and regulation Corporate communications Compensation and benefits Consumer behavior Digital Article

Data 62

Should Your Marketing be Positive or Negative? Surprising Research Gives the Answer

David A Fields

We know we can assist our clients in two different circumstances: when they have an aspiration (e.g., they desire an endless supply of chocolate”) or when they suffer with a problem (e.g., they have run out of chocolate!”) Which scenario should we focus on, and how should we present it in our marketing and proposals? Pretend you’re about to invest $9,000 into equipment for your consulting firm. A purchasing consultant claims that he can save you money.

Research Roundup: How Women Experience the Workplace Today

Harvard Business

New studies on what happens when women reach the top, the barriers they still face, and the (sometimes hidden) stresses they deal with. Gender Diversity and inclusion Workplace discrimination Digital Article

Study 45

Researching Vendor Issues

Gina Abudi

The post Researching Vendor Issues appeared first on Gina Abudi. Part I Over coffee a few weeks ago a client asked how they might better work with their vendors. She told me that her department has been working with the same four vendors for the last two years; but lately she feels that the relationship is not as good as it should be. Specifically, she [.]. Leadership problem solving resolving conflicts vendor issues vendor management

5 Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.