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Research: Setbacks Can Actually Boost Your Career

Harvard Business

Research shows that setbacks can galvanize your career in unexpected ways that make you more successful. If you’ve hit a big pothole on the road to success, take heart.

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Great Resource for Research Seminar Students on Statistical Power Simulations Using R

Steve Shu Consulting

In the past, I have used power calculators like GPower for straightforward research designs, but I have never really found a good, practical resource on executing the mechanics of power simulations, especially when research designs and analytical frameworks are more complex.

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Case Examples of Empirical Research Methods As Related to Consulting Firms

Steve Shu Consulting

Since many of my students aspire to work in consulting after they graduate, the purpose of this post is to round up some examples in the consulting space as related to research methods. This post will be updated from time to time. McKinsey article, “Not enough comps for valuation?

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Equity Research: Understanding the Role of Stock Analysts

Tom Spencer

Equity research is a vital function within the investment industry that helps investors make informed decisions about buying, holding, or selling stocks. The researcher also makes recommendations on whether a stock is a “buy,” “hold,” or “sell” based on their analysis.

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How to Overcome the Pain Points of Your CRM

Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

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Research: When — and Why — Employee Curiosity Annoys Managers

Harvard Business

Researchers conducted a series of studies to understand when curiosity may lead to different reactions in the workplace. They found that curious employees were often seen by their leaders as insubordinate and, in turn, less likable. However, curious employees who were politically skilled were not seen this way.

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Research: The Benefits of a Pet-Friendly Workplace

Harvard Business

But a new research study indicates that there’s a lot of upside for developing a pet-friendly workplace, including increased employee well-being and collaboration, as well as playing a key role in recruitment and retention.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.

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3 Sizzling Ways to Warm up Cold Calls

Dig into this eBook to find out how to make cold calling a thing of the past with: Powerful sales engagement and automation Insights, signals, and deep prospect research Alternative touchpoints that keep the conversation alive

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?

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5 Essential Pieces of a Prospecting Solution

Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.