January, 2021

Should You Use the Same Fee Structure for These Two Consulting Engagements?

David A Fields

Consulting engagements come in many flavors. Your consulting firm’s work for a client could range from answering questions in real time based on your knowledge and experience, to developing research-based recommendations, to constructing and implementing complex solutions.

How To Demand Business – Building Attention With PR Expert Jennefer Witter: Podcast #169

Consulting Success

Many for-profits and nonprofits are making a lot of impact in the world without getting the attention that they deserve.

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Why Your Productivity Hacks Don’t Hack It

Markovitz Consulting

(Note: a modified version of this article first appeared in the Harvard Business Review.

The 5 Steps of the Consulting Engagement Cycle

Consulting Matters

Your marketing efforts have paid off. All of your activities on social media and doing speeches worked. You created a proposal, negotiated and renegotiated with your client and the deal is done. And now you’re wondering what to do now.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Case Study Samples: Video Examples With Answers

Management Consulted

Looking for sample case study interviews with answers? Look no further! In this article, we’re walking you through some of the best case study samples on the web. These case studies simulate the virtual case interview environment and represent cases… Read Article.

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9 Pricing Rules for Your Consulting Firm’s Advisory Engagements

David A Fields

There are consulting projects, there are advisory engagements, and there are chocolate covered almonds. Your consulting firm’s clients may consume all three, however, the rules for pricing are different in each case. Advisory engagements are 90-100% “on-camera,” where your clients can see you.

Enhance Your & Your Client’s Lives Using Transformational Leadership With Nick Jankel: Podcast #170

Consulting Success

We all have the potential to change our lives better than it is now. But, admittedly, many of us need guidance on how to achieve that. In this episode, Nick Jankel shows you the power of transformational leadership.

Kamala Harris: Boldly Smashing One Of The Highest, Hardest Glass Ceilings

On the Brink

Photo credit: Joshua Roberts of Reuters/CNNpolitics. Finally it happened. We now have our first female vice president. Our first Black vice president. Our first South Asian vice president. Our first Second Gentleman. Our first Jewish vice presidential spouse. Such a lot of firsts!

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The ONE THING You Need to Make a Successful Leap Into Consulting or Coaching

Consulting Matters

If you are interested in leaving your current job for the potential of running your own consulting or coaching practice, there is only one thing you need. You may think you need a lot of money in the bank and a "rolodex" of potential clients and referrals.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Moving digital health forward: Lessons on business building

McKinsey & Company

Building a successful digital health business involves several strategic steps, as illustrated through the lens of six digital health start-ups. Insights on Pharmaceuticals & Medical Products

Ask these Six Questions in a Case Interview

Tom Spencer

One of the most difficult tasks in a case interview is to ask the right questions at the beginning of the case. Many candidates ask questions that are too generic. As a result, this don’t really help them to solve the case.

9 Impeachable Consulting Firm Offenses

David A Fields

Whatever your political leanings, you don’t want your consulting firm to lean into a bad reputation. The guardrails below will help.

21 Types Of Consulting (With Real Examples & Stories)

Consulting Success

Interested in the different types of consulting and consulting businesses? In this post, we’re sharing 21 types of consulting. Specifically, the “Who, What, When, and Why.” ” And we’ve included examples of real consulting businesses for each type.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

248: Verity Craft—Isn't It Time You Became The Thought Leader You Always Wanted To Be?

On the Brink Podcast

Learn how great content gets your business found on the web! As content marketers , we at SAMC know the power of great content. Search is all about being the authority on a topic so that search engines know you, prioritize you and deliver potential customers to you.

The Heart of Value Propositions - What You Really Offer Clients

Consulting Matters

“Because relationships are mutual, partners share a single fate; no action benefits one and harms the other.” ” (Lewis, Amini and Lannon). Have you ever read a book that you know will change your life?

Derisking digital and analytics transformations

McKinsey & Company

While the benefits of digitization and advanced analytics are well documented, the risk challenges often remain hidden. Risk Insights

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Beating the odds: How to stick out from the crowd

Tom Spencer

For all those seeking a career in the consultancy sector, the obscenely competitive nature of MBB applications is hardly news. Candidates are highly aware of the acceptance rates which never exceed a few percent, yet still try their fortunes with consulting, often not despite, but because of this.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Five things to know about your competitors

The Source

Crises have, historically, often led to seismic shifts in the competitive landscape of consulting.

No Women Coaches In The NBA? Yeah, Becky Hammon Changed That.

On the Brink

Photo courtesy of Texas Monthly. "We We didn't hire Becky to make history," Popovich said. She earned it.". When Becky Hammon joined the San Antonio Spurs pro basketball team as an assistant coach in 2014—the first woman in NBA history to hold this position— Barack Obama congratulated her on Twitter.

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Improve Strategy Implementation with our 7 Best Practices for Action Planning

Strategic Planning and Management Insights

One you’ve moved through the stages of strategic planning, from discussing your company vision through to goal setting , developing a detailed action plan is the next step towards implementing your strategy.

Consulting vs. Leading

Consulting Matters

Too many consultants tank their success because they do not clearly understand the difference between consulting vs. leading. Consulting is a defined role that is distinct from leadership. A consultant is one who helps a leader by framing the problems that the leader is accountable for solving.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Moving to a user-first, omnichannel approach

McKinsey & Company

As new digital players and ecosystems converge to offer basic insurance products, carriers need to evolve their digital capabilities and online user experiences to remain relevant and competitive. Insights on Financial Services

Don’t be afraid of challenges and changes

Tom Spencer

It sounds cliché to repeat it again just like a mom’s tip to kids “Don’t be afraid of challenges and changes, my darling”, but there are probably some good reasons for us to revisit this motherhood statement. This year has been tough and challenging for many of us.

NRF 2021: Trends that Retailers Bet will Outlast the Pandemic

Think Customers

With 2020 in the rearview mirror, retailers are ready to embark on a new path forward. However, it’s impossible to look ahead without acknowledging the changes that the COVID-19 pandemic has imposed on retail businesses, their partners, and consumer expectations.

Winning is Not Everything!

The More Clients Blog

A famous sports quote is “Winning isn’t everything. It’s the ONLY thing.”. I’m rather ashamed to say that I’ve shared this quote many times. But this quote is not only wrong, it is malignant. In so many ways, winning has become the most important value in our society.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Virtual Strategy Meeting Agenda (with sample)

Strategic Planning and Management Insights

With more and more office work moving to the virtual realm, strategic planning is as important as ever (if not more so). If done right, virtual strategic planning can be as valuable, collaborative and engaging as in-person sessions. Strategic planning off site meeting agenda

250: Tatiana Tsoir—10 Big Ideas For Women To Create A Successful Business

On the Brink Podcast

Women entrepreneurs: hear how to be the boss of your bottom line! This was a terrific podcast with a woman who will help you start and grow your own business, today.

CEO dialogue: Perspectives on reimagining industrial supply chains

McKinsey & Company

After seeing the COVID-19 pandemic generate unprecedented disruptions to global supply chains, CEOs are taking innovative approaches to build resilient, digitally infused operations. Insights on Operations