E-sports and the next frontier of brand sponsorships

McKinsey

Data from Germany and Western Europe indicates that sponsorship of e-sports can open a valuable marketing channel for brands that know how to use it. Marketing & Sales Insights

We are wrong about millennial sports fans

McKinsey

Millennials enjoy sports just as much as members of other generations. It’s the way they consume sports that matters. Our Insights

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Spectator sports

Seth Godin Blog

Every year, we spend more than a trillion dollars worth of time and attention on organized spectator sports. The half-life of a sporting event is incredibly short. It turns out that this insignificance and the ephemeral nature of sporting events is the heart of their appeal. Instead of having passionate arguments about things that matter, issues with consequences, topics where one can be wrong or right, organized sports are a tribal opportunity to vent without remorse.

When Sports, Kids, and Relationships Collide

Martinka Consulting

This is not about sports, but it’s based on the April 5, 2019 Wall Street Journal’s sports page, which had an article about former UCLA and NBA player Earl Watson and his goal to coach college basketball, preferably at his alma mater. The post When Sports, Kids, and Relationships Collide appeared first on Martinka Consulting.

Why Sports is the Next Digital Innovation Hub

Think Customers

Yesterday at Advertising Week in New York City, MLB, NBA, and NFL executives shared their thoughts on the evolution of customer engagement in major league sports and why they’re experimenting with new technologies from live video to virtual reality. Kids learn about sports differently today,” commented Dawn Hudson, CMO of the NFL.

Sports & Business – Strategy Win!

Martinka Consulting

Non-baseball fans often say they don’t like the game because something’s not happening “all the time.” ” Baseball fans love the multi-levels of strategy. There’s a game strategy, inning situational strategies, which change if someone is on base or not, batter-by-batter strategies and even pitch-by-pitch strategies. If you’re partial to the up and down of basketball or soccer, the down times between strategy implementation (the action) may seem slow.

Predicting Business Success and Sports Drafts – A Crapshoot

Martinka Consulting

Sports are exciting because of upsets. The post Predicting Business Success and Sports Drafts – A Crapshoot appeared first on Martinka Consulting. We were trying to help a young friend of the family with his job search (before and after insisting he meet with Matt Youngquist at Career Horizons). Whether it’s just him or because he’s a millennial but he was pretty full of himself.

Stop Comparing Management to Sports

Harvard Business

Often, when I’m asked to give a speech on strategy at some company event or conference, I find that one of the other speakers is a former professional sports player. Although there is nothing wrong with commitment and perseverance, I, however, think sport (much less war) is often an unhelpful analogy. Good management is not like a competitive sport. Why sports metaphors are damaging.

Moneyball for engineers: What the semiconductor industry can learn from sports

McKinsey

R&D leaders can boost productivity by using advanced analytics to create stronger, faster engineering teams. Our Insights

The CEO of Dick’s Sporting Goods on Becoming a Gun Control Advocate

Harvard Business

Ed Stack, the chief executive of Dick’s Sporting Goods, decided after the Parkland school shooting to pull assault rifles and high-capacity magazines from all of his company’s stores. The controversial choice hurt revenues. But the retailer weathered the storm, thanks to inclusive and thoughtful decision-making, careful communication with all stakeholders, and a strategic shift to new product lines.

Socialism May Work in Sports but Not in Business

Martinka Consulting

In the NFL, and other pro sports, the league has a salary cap that teams must adhere to. The post Socialism May Work in Sports but Not in Business appeared first on Martinka Consulting. It’s to promote parity and it’s worked. Over the last 10 years only five of the 32 teams have a cumulative winning percentage of.600 or higher.

Sports Leagues Eye a Future with Streaming Partners

Think Customers

I remember where I was when the Jacksonville Jaguars were losing to the Buffalo Bills 3-27: in the kitchen, feeding the cats with one eye on my laptop. By the time Jaguars quarterback Blake Bortles threw that crazy touchdown pass to wide receiver Allen Hurns and clinched the game at 34-31, I was watching the game from bed and heard my husband whoop as he watched the game in the laundry room. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

Sports & StrengthsFinder – Using Strengths to Build Strong Teams

Leadership Vision Consulting

Having worked with numerous high level sports’ teams I know coaches would rather have this information than not have it at all. The post Sports & StrengthsFinder – Using Strengths to Build Strong Teams appeared first on Leadership Vision Consulting. It is the end of summer and beginning of fall here in Minneapolis, Minnesota. This time of year means I am coaching women’s college volleyball at Bethel University. Overall this is my 11th year of coaching at different schools.

Why Sports Are a Terrible Metaphor for Business

Harvard Business

The buzz around the biggest game in America’s biggest sport is, as always, about more than football. Even as high-minded a publication as The Economist gets caught up every so often in the connections between sports and business. So the question becomes: What can sports in general, and football in particular, teach us about competition and success, talent and teamwork, value and values? Here’s what’s wrong with making analogies between sports and business.

Moneyball for engineers: What the semiconductor industry can learn from sports

McKinsey

R&D leaders can boost productivity by using advanced analytics to create stronger, faster engineering teams. Our Insights

Brussels Enters Lockdown, Warns of "Paris-Style" Attack, Airport and Sporting Events Closed

MishTalk

Brussels faces an imminent threat of a Paris-style Islamic State terrorist attack, authorities warned, as the city shut down its metro system and shopping malls, canceled sporting and cultural events and told people to avoid gathering in large groups. “ Authorities canceled sporting events and cultural activities around the Belgian capital. Officials in Belgium have "precise information" that Brussels faces a "Paris-Style" Attack. In response Brussels Enters Lockdown.

What Baseball Can Teach You About Using Data to Improve Yourself

Harvard Business

Analytics Sports Digital ArticleGet better at getting better.

Sports Writer Robots; Will an AI Robot Writer Win a Pulitzer Prize?

MishTalk

Robots are continually in the news. Here’s an investigation of the shape of things to come for robotic journalism. In … Continue reading → Economics

Rupert Murdoch, the NFL, and the Negotiation That Remade TV

Harvard Business

Negotiations Competitive strategy Sports Digital ArticleThe deal turned Fox into a powerhouse.

Who’s the Most Important Member of an NFL Franchise?

Harvard Business

Leadership Managing people Assessing performance Hiring Leading teams Talent management Sports Digital ArticleQuarterback, coach, GM, or owner?

Marketing or Football… Which is Harder?

The More Clients Blog

Uncategorized Action Plan Marketing Football football player Human Interest Linda Howard Cheers marketing Patrick Summar professional football player professional services SportsBeing a professional football player is a hard job.

Rupert Murdoch, the NFL, and the Negotiation That Remade TV

Harvard Business

Negotiations Competitive strategy Sports Digital ArticleThe deal turned Fox into a powerhouse.

Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business

At Microsoft, we continuously collaborate with businesses in an industry whose customers already self-identify as fans: sports. For billions of people around the world, sports are a matter of passion, touching lives by offering a depth of human engagement unparalleled in other activities. FOX Sports: real-time fan engagement around the world. In sports, every second matters. For more information, visit www.microsoft.com/digitaldifference and view Sports Reimagined.

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Video Gaming Levels Up into a Sport

Strategy+Business

E-sports has emerged as a force on the entertainment and media landscape slowly -- and all at once. As a media business, e-sports has a compelling set of attributes. In an era of distraction and short attention spans, e-sports commands the focus of young people who are otherwise shifting away from established modes of media consumption. The demand for live events is spurring construction of dedicated e-sports venues.

The keys to esports marketing: Don’t get ‘ganked’

McKinsey

Esports is fast becoming one of the most popular spectator sports for young US men. But brands looking to capitalize should first learn the complex rules of this new, global game. Media & Entertainment Insights

Andrés Iniesta’s Farewell, and How to Make Endings Count at Work

Harvard Business

Quality Sport Images/Getty Images. Professional transitions Sports Digital ArticleThe game had ended. The applause had died down, and people had gone home. His work was done, now he could rest. So he took off his cleats and he sat down. Someone took a picture , and it went viral.

Fielding high-performing innovation teams

McKinsey

Innovation is a team sport. For projects to succeed, they must be staffed with the right combination of talent. Here is how to ensure your initiatives have the players they need to win. Strategy & Corporate Finance Insights

232: Tracy Higginbotham—Now Is The Time For Women To Help Women Build Better Businesses

On the Brink Podcast

Tracy Higginbotham is an amazing woman who is dedicated to inspiring women to excel in business, sports and life. Learn how to overcome challenges and hurdle over obstacles!

Creating Great Digital Fan Experiences in March Madness and Beyond

Think Customers

Whether screaming from the rafters or cheering at their TV, fans are the lifeblood of any sport. That's why it's essential for brands to utilize audience's social media to create the ultimate digital engagement platform for sports teams. Nathan Peterson of Tagboard recently chatted with TTEC's Jeff Marcoux about how sports crowdsourcing can be transformed into the a powerful CX resource.

Seth's Blog: Just the good parts

Seth Godin Blog

" "I want to play varsity sports, but I need to be sure I'm going to make the team." Seths Blog.Seth Godins riffs on marketing, respect, and the ways ideas spread. About. Archives. Subscribe. Recent Posts. "Oh, Oh, thats just a hack someone put together.". The sophisticates. Q&A: Purple Cows and commodities. Colors or numbers? Words are hooks, words are levers. Mumbo vs. Jumbo. Death and Taxes, 2014. The opposite of anxiety. Stoogecraft.

Seth's Blog: Reality is not a show

Seth Godin Blog

The media-pundit-advertiser industrial cycle has discovered that turning life into a sporting event (with winners and losers, villians and heroes and most of all, black and white issues) is profitable. Seths Blog.Seth Godins riffs on marketing, respect, and the ways ideas spread. About. Archives. Subscribe. Recent Posts. "Oh, Oh, thats just a hack someone put together.". The sophisticates. Q&A: Purple Cows and commodities. Colors or numbers? Words are hooks, words are levers.

Cracking the Loyalty Code

Think Customers

Whether screaming from the rafters or cheering at their TV, fans are the lifeblood of any sport. That's why it's essential for brands to utilize audience's social media to create the ultimate digital engagement platform for sports teams. Nathan Peterson of Tagboard recently chatted with TTEC's Jeff Marcoux about how sports crowdsourcing can be transformed into the a powerful CX resource.

Eroding Customer Trust, One Data Auction at a Time

Think Customers

Sports Authority customers can expect to hear from Dick's Sporting Goods in the near future. Sports Authority, which recently filed for Chapter 11 bankruptcy protection, has sold its intellectual property including about 114 million customers' files and 25 million email addresses to Dick's Sporting Goods in an auction, Los Angeles Times reports.

Stop Having One-Night Stands With Your Marketing

Henry DeVries

Marketing is a team sport. If you want your small business to really grow, it’s time to move on from that frenzied blur of fads and find a real marketing partner, and a plan, that you can commit to

The Olympics Needs a New Business Model

Harvard Business

Business models Sports Central & South America Digital ArticleThe 2016 Summer Olympic Games are opening in Rio de Janeiro amid environmental and health concerns ranging from the Zika virus to polluted competition waters. Brazil, which hosted the World Cup in 2014, is suffering from a deep recession and a political crisis.

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