Sporting goods 2022: The new normal is here

McKinsey & Company

The sporting-goods industry continues to evolve amid increased health awareness, shifting channel preferences, and rising sustainability concerns. Sporting-goods players need to adapt to five trends shaping the industry in 2022.

The Role of 5G in Online Sports Betting

Tom Spencer

5G networks are a promising wireless technology that online bookmakers and sports betting operators should factor into their business strategy. Once implemented, this technology offers the potential to serve more sports betting enthusiasts. Implications of 5G for Online Sports Betting.

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Remembering A Bold Trailblazer Who Fought For Equity For Women In Sports

On the Brink

Recently on January 6, 2022, the NY Times published an article honoring the recently deceased Christine Grant, the University of Iowa’s first women’s athletic director and a pioneer who helped shape the 1972 Title IX legislation, tirelessly advocating for the fair treatment of women in sports.

E-sports and the next frontier of brand sponsorships

McKinsey

Data from Germany and Western Europe indicates that sponsorship of e-sports can open a valuable marketing channel for brands that know how to use it.

Spectator sports

Seth Godin Blog

Every year, we spend more than a trillion dollars worth of time and attention on organized spectator sports. The half-life of a sporting event is incredibly short. It turns out that this insignificance and the ephemeral nature of sporting events is the heart of their appeal. Instead of having passionate arguments about things that matter, issues with consequences, topics where one can be wrong or right, organized sports are a tribal opportunity to vent without remorse.

Sporting goods 2021: The next normal for an industry in flux

McKinsey & Company

Eight trends are shaping the sporting goods industry in 2021. To win in the next normal, players must adapt to a shifting landscape. Retail Insights

Sports 108

do women in sports know how to smash myths? you betcha

On the Brink

In the early 1970s, two significant events had a major effect on women’s sports. Although Title IX applies to a variety of programs, it has received the most attention for its impact on athletics, especially at the college sports level.

When Sports, Kids, and Relationships Collide

Martinka Consulting

This is not about sports, but it’s based on the April 5, 2019 Wall Street Journal’s sports page, which had an article about former UCLA and NBA player Earl Watson and his goal to coach college basketball, preferably at his alma mater. The post When Sports, Kids, and Relationships Collide appeared first on Martinka Consulting.

Sports & Business – Strategy Win!

Martinka Consulting

Non-baseball fans often say they don’t like the game because something’s not happening “all the time.” ” Baseball fans love the multi-levels of strategy. There’s a game strategy, inning situational strategies, which change if someone is on base or not, batter-by-batter strategies and even pitch-by-pitch strategies. If you’re partial to the up and down of basketball or soccer, the down times between strategy implementation (the action) may seem slow.

Lessons from Hollywood’s Digital Transformation

Harvard Business

Digital transformation Technology and analytics Media, entertainment, and professional sports Digital ArticleWhat legacy brands can learn from the survival of top Hollywood studios.

Predicting Business Success and Sports Drafts – A Crapshoot

Martinka Consulting

Sports are exciting because of upsets. The post Predicting Business Success and Sports Drafts – A Crapshoot appeared first on Martinka Consulting. We were trying to help a young friend of the family with his job search (before and after insisting he meet with Matt Youngquist at Career Horizons). Whether it’s just him or because he’s a millennial but he was pretty full of himself.

Stop Comparing Management to Sports

Harvard Business

Often, when I’m asked to give a speech on strategy at some company event or conference, I find that one of the other speakers is a former professional sports player. Although there is nothing wrong with commitment and perseverance, I, however, think sport (much less war) is often an unhelpful analogy. Good management is not like a competitive sport. Why sports metaphors are damaging.

ESPN’s Jay Williams: Sports, Culture, and Leadership

Harvard Business

What we can learn from the NBA about reckoning with race at work. Race Leadership Diversity Audio

How Yahoo Built a Culture of Cybersecurity

Harvard Business

Persuasion Technology and analytics Cybersecurity and digital privacy Media, entertainment, and professional sports Digital ArticleThree steps to meaningfully change employees’ behavior.

Making Sense of the NFT Marketplace

Harvard Business

Blockchain Strategy Business models Growth strategy Technology and analytics Online communities Media industry Professional sports industry Digital Article

Mixing Sports and Money: Adidas and the Commercialization of the Olympics

Harvard Business

The untold story of how the Olympics were monetized. Business history Globalization Entrepreneurship Audio

Socialism May Work in Sports but Not in Business

Martinka Consulting

In the NFL, and other pro sports, the league has a salary cap that teams must adhere to. The post Socialism May Work in Sports but Not in Business appeared first on Martinka Consulting. It’s to promote parity and it’s worked. Over the last 10 years only five of the 32 teams have a cumulative winning percentage of.600 or higher.

Why Sports is the Next Digital Innovation Hub

1 to 1

Yesterday at Advertising Week in New York City, MLB, NBA, and NFL executives shared their thoughts on the evolution of customer engagement in major league sports and why they’re experimenting with new technologies from live video to virtual reality. Kids learn about sports differently today,” commented Dawn Hudson, CMO of the NFL.

Leading a Company That Wants to Change Lives through Sports

Strategy+Business

Think high-profile consumer goods, and sports apparel comes quickly to mind. For the last few years, the world's fastest-growing major sports apparel enterprise has been Adidas. The CEO overseeing Adidas's flourishing is Kasper Rørsted, a man who spent the first half of his career in the tech industry. In office just two years, he is positioning Adidas as a globally influential enterprise.

The CEO of Dick’s Sporting Goods on Becoming a Gun Control Advocate

Harvard Business

Ed Stack, the chief executive of Dick’s Sporting Goods, decided after the Parkland school shooting to pull assault rifles and high-capacity magazines from all of his company’s stores. The controversial choice hurt revenues. But the retailer weathered the storm, thanks to inclusive and thoughtful decision-making, careful communication with all stakeholders, and a strategic shift to new product lines.

Why Sports Are a Terrible Metaphor for Business

Harvard Business

The buzz around the biggest game in America’s biggest sport is, as always, about more than football. Even as high-minded a publication as The Economist gets caught up every so often in the connections between sports and business. So the question becomes: What can sports in general, and football in particular, teach us about competition and success, talent and teamwork, value and values? Here’s what’s wrong with making analogies between sports and business.

Moneyball for engineers: What the semiconductor industry can learn from sports

McKinsey

R&D leaders can boost productivity by using advanced analytics to create stronger, faster engineering teams. Our Insights

Brussels Enters Lockdown, Warns of "Paris-Style" Attack, Airport and Sporting Events Closed

MishTalk

Brussels faces an imminent threat of a Paris-style Islamic State terrorist attack, authorities warned, as the city shut down its metro system and shopping malls, canceled sporting and cultural events and told people to avoid gathering in large groups. “ Authorities canceled sporting events and cultural activities around the Belgian capital. Officials in Belgium have "precise information" that Brussels faces a "Paris-Style" Attack. In response Brussels Enters Lockdown.

What Baseball Can Teach You About Using Data to Improve Yourself

Harvard Business

Analytics Sports Digital ArticleGet better at getting better.

Sports Writer Robots; Will an AI Robot Writer Win a Pulitzer Prize?

MishTalk

Robots are continually in the news. Here’s an investigation of the shape of things to come for robotic journalism. In … Continue reading → Economics

Sports & StrengthsFinder – Using Strengths to Build Strong Teams

Leadership Vision Consulting

Having worked with numerous high level sports’ teams I know coaches would rather have this information than not have it at all. The post Sports & StrengthsFinder – Using Strengths to Build Strong Teams appeared first on Leadership Vision Consulting. It is the end of summer and beginning of fall here in Minneapolis, Minnesota. This time of year means I am coaching women’s college volleyball at Bethel University. Overall this is my 11th year of coaching at different schools.

Moneyball for engineers: What the semiconductor industry can learn from sports

McKinsey

R&D leaders can boost productivity by using advanced analytics to create stronger, faster engineering teams. Our Insights

Rupert Murdoch, the NFL, and the Negotiation That Remade TV

Harvard Business

Negotiations Competitive strategy Sports Digital ArticleThe deal turned Fox into a powerhouse.

Who’s the Most Important Member of an NFL Franchise?

Harvard Business

Leadership Managing people Assessing performance Hiring Leading teams Talent management Sports Digital ArticleQuarterback, coach, GM, or owner?

Rupert Murdoch, the NFL, and the Negotiation That Remade TV

Harvard Business

Negotiations Competitive strategy Sports Digital ArticleThe deal turned Fox into a powerhouse.

Sports Leagues Eye a Future with Streaming Partners

1 to 1

I remember where I was when the Jacksonville Jaguars were losing to the Buffalo Bills 3-27: in the kitchen, feeding the cats with one eye on my laptop. By the time Jaguars quarterback Blake Bortles threw that crazy touchdown pass to wide receiver Allen Hurns and clinched the game at 34-31, I was watching the game from bed and heard my husband whoop as he watched the game in the laundry room. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business

At Microsoft, we continuously collaborate with businesses in an industry whose customers already self-identify as fans: sports. For billions of people around the world, sports are a matter of passion, touching lives by offering a depth of human engagement unparalleled in other activities. FOX Sports: real-time fan engagement around the world. In sports, every second matters. For more information, visit www.microsoft.com/digitaldifference and view Sports Reimagined.

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Marketing or Football… Which is Harder?

The Fearless Marketer

Uncategorized Action Plan Marketing Football football player Human Interest Linda Howard Cheers marketing Patrick Summar professional football player professional services SportsBeing a professional football player is a hard job. But you’re more likely to succeed as a professional football player than you are at marketing your professional services. Let’s look at what it takes to become a successful football player. You’d engage in the following four core practices: 1.

Two Incredible Women Who Are Succeeding In A Man's World

Simon Associates

In 1973, she became the athletic director of women’s sports at the University of Iowa, one of the first women in the country to hold this title. (In Photo courtsey of Alana Holmberg for The New York Times.

Video Gaming Levels Up into a Sport

Strategy+Business

E-sports has emerged as a force on the entertainment and media landscape slowly -- and all at once. As a media business, e-sports has a compelling set of attributes. In an era of distraction and short attention spans, e-sports commands the focus of young people who are otherwise shifting away from established modes of media consumption. The demand for live events is spurring construction of dedicated e-sports venues.

Andrés Iniesta’s Farewell, and How to Make Endings Count at Work

Harvard Business

Quality Sport Images/Getty Images. Professional transitions Sports Digital ArticleThe game had ended. The applause had died down, and people had gone home. His work was done, now he could rest. So he took off his cleats and he sat down. Someone took a picture , and it went viral.

The Secret to Building Resilience

Harvard Business

It’s a team sport. Stress Emotional intelligence Digital Article

Seth's Blog: Just the good parts

Seth Godin Blog

" "I want to play varsity sports, but I need to be sure I'm going to make the team." Seths Blog.Seth Godins riffs on marketing, respect, and the ways ideas spread. About. Archives. Subscribe. Recent Posts. "Oh, Oh, thats just a hack someone put together.". The sophisticates. Q&A: Purple Cows and commodities. Colors or numbers? Words are hooks, words are levers. Mumbo vs. Jumbo. Death and Taxes, 2014. The opposite of anxiety. Stoogecraft.

The keys to esports marketing: Don’t get ‘ganked’

McKinsey

Esports is fast becoming one of the most popular spectator sports for young US men. But brands looking to capitalize should first learn the complex rules of this new, global game. Media & Entertainment Insights

Amazon By the Numbers: Cyber Weekend Spending, Prime Accounts, Online Share, P/E

MishTalk

Amazon sports some pretty startling numbers. Let’s dive into various reports for a close look. more…). Economics