Sat.Oct 23, 2021 - Fri.Oct 29, 2021

Bigger Isn’t Always Better

Martinka Consulting

Headline : Some Bartell customers say goodbye after changes by Rite Aid (Seattle Times, August 11, 2021). Background : Rite Aid bought 131-year-old Seattle institution Bartell Drugs earlier this year and according to this article it’s been a disaster. Here are the top reasons mentioned (and following those reasons are some comments from my friend Brian Quint who a few years ago sold his third-generation business, Aqua Quip, to Leslie’s, the nations largest pool supply company).

Consultant Marketing Brand Sound

Jerry Fletcher

Dave and I had lunch Thursday. It was good to hear how the little golf product company he founded was doing. He has come a long way from when we met in his kitchen to put together the promotional material for the annual Golf Pro Trade show for the USA.

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Achieving a Winning Attitude

Rick Conlow

The parable of the contented frog illustrates the obstacles we face in winning. If you boil a pot of water and drop a frog in it, guess what happens? The frog quickly jumps out. However, if you put a frog in a pot of cool water and then slowly heat the pot up, guess what happens?

eBook 52

Art with intent

Seth Godin Blog

Art (movies, plays, fiction, paintings, poetry…) exists to create a change. Often, that’s a change in the viewer, and sometimes, powerful art changes the culture. Art with no intent can entertain us, and it can also reinforce stereotypes and simply help what is in our world persist.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

The Outside Is Cosmetic, the Inside Moves the Vehicle

Alan Weiss

There was a time when I’d keep a car for ten years. The styles didn’t change that much and there were no “technology” upgrades. Today, it’s amazing how the technology leaps very quickly—our pickup truck has a superb rear camera, lane-change warning, blind spot warnings, satellite radio, heated side-view mirrors, and so forth. If you think a prospect is out of reach because there’s already a long-time consultant present, demonstrate newer technology.

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Customer service is free

Seth Godin Blog

(Customer service is expensive). Of course it’s expensive. You’ll need to hire people inclined to be empathic and kind. You’ll need to provide systems and training and support.

Sunday driver

Seth Godin Blog

There’s a road near my house that was built early in the automobile era. It was built so that early adopter car owners would have something to do with their cars–a parkway that went nowhere in particular, perfect for a Sunday drive.