Tue.Jan 21, 2020

Getting Buyer’s Journey Mapping Back On Track

Prudent Pedal

Well, we’ve reached the point where Marketing has ruined a good thing once again. We did it to social media, buyer personas, podcasting, marketing automation, Christmas, Easter, and Memorial Day. What have we ruined this time?

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Digital supply-chain transformation with a human face


Why building a digitally enabled supply chain is hard, and what to do about it. Insights on Operations

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The imprecision of “am”

Seth Godin Blog

I am 41 years old. is a very different statement than. I am a vegan. In the first case, there’s not a lot you can do about your “am” It is an accurate description of a state of affairs over which you have no control. In the second, it simply describes a choice. Anyone who wants to eat a certain way instantly becomes a vegan for as long as they make that choice. The “am” that we think of as permanent identity might actually be a choice, repeated again and again


Collaborative contracting: Moving from pilot to scale-up


Despite the early successes of collaborative-contract adopters, the industry remains hesitant. Five steps can help project owners better envision the transition toward more collaborative approaches. Insights on Capital Projects & Infrastructure

The Surprising Effects of Business Vs. Leisure Travel

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China-based Fuyao Glass Considers Manufacturing in the U.S.

Harvard Business

Not many Chinese companies open manufacturing facilities in the U.S., but automotive glass maker Fuyao is considering just that. Harvard Business School professor Willy Shih examines factors that go into deciding where companies should locate production facilities in his case, “Fuyao Glass America: Sourcing Decision.” ” Global strategy Cross-cultural management Manufacturing Audio

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When Community Becomes Your Competitive Advantage

Harvard Business

How businesses shift from selling products to building networks. Strategy Digital Article

Why Business Leaders Should Solve Problems Beyond Their Companies

Harvard Business

Rosabeth Moss Kanter, professor at Harvard Business School, believes the world demands a new kind of business leader. She says so-called “advanced leaders” work inside and outside their companies to tackle big issues such as climate change, public health, and social inequality. She gives real-life examples and explains how business leaders can harness their experience, networks, innovative approaches, and the power of their organizations to solve challenging problems.

How to Build a Great Relationship with a Mentor

Harvard Business

Eight easy steps. Managing yourself Networking Digital Article