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Research: Products Labeled as Sustainable Sell Better

Harvard Business

These labels such as Amazon’s “Climate Pledge Friendly,” Target’s “Target Zero,” and Wayfair’s “Shop Sustainably”—offer customers greater visibility into the environmental impact of the products they buy. But does that visibility translate into greater sales?

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So You Want to Be a Product Manager

Harvard Business

Product management can be a great stepping stone for ambitious early career professionals, and it’s not just for those with an engineering background. Despite recent tech layoffs and a precarious job market, product management remains a vibrant and promising field for early career professionals.

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How to Create Products That Grow with Their Users

Harvard Business

As sustainability concerns grow and customer loyalty becomes increasingly vital, many executives are asking: How do we break free from planned obsolescence and design products that grow? The answer lies in understanding how innovative companies are already making this transition.

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Effective Manufacturing Operations Management in 2024

Epicflow

Its main purpose is to produce better products more efficiently and at lower costs. With this purpose, MOM involves the analysis of each stage in the production process to make sure that they are maximum efficient, and their costs are minimized. Key Elements of Manufacturing Operations Management Production management.

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State of AI in Sales & Marketing 2025

The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. But leaders say mainstream AI tools still fall short on accuracy and business impact.

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Typical Challenges in Manufacturing Projects and Ways to Address Them

Epicflow

The manufacturing industry significantly depends on supply chain s, as the production process requires seamless procurement of raw materials, components, spare parts, etc. As an alternative, manufacturers can source required materials from other suppliers, which will also increase production cost s. The Increasing Demand for Products.

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How Project Management Tools Can Improve Business Performance in 2025

Epicflow

It involves financial and non-financial indicators, e.g., a company’s productivity, profitability, customer satisfaction, and others. High-performing companies are characterized by high revenues, productive and engaged employees, high-quality products or services, satisfied clients, and growing or at least maintaining market share.

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4 AI Hacks to Make Sales Teams More Efficient

AI increases teams’ productivity by predicting and automating actions that require manual effort. Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? In other words, the research that takes reps hours, AI can do in seconds.

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Going to Market Smarter in the New Economy

To succeed, you must change the way you conceive and build new products as a digital business. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. Download the report today to discover more!

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5 Essential Pieces of a Prospecting Solution

Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness. Five essential features to consider when assessing the vendor landscape.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.

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How Intent Data Helps Marketers Convert A-List Accounts

By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return.

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How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. The result?

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Check out this latest report to gain insight into best practices (and benefits) for B2B data management including how: Automating tasks and improving data quality would increase sales staff satisfaction and productivity. B2B organizations struggle with bad data.

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What We Learned From Our Own Data-Driven ABM Strategy

In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed.