The Five Pillars of Marketing Success

The More Clients Blog

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. Random marketing is just that; it’s all over the place. The Focused Marketing Paradigm is very different.

One of the Best Ways to Market Yourself as a New Consultant

Steve Shu Consulting

One of the best ways to market yourself as a consultant is by having someone refer you to a client prospect. This type of marketing can be viewed through the lens of “networking by helping someone” (in contrast to networking and just meeting lots of people).

Managing Self Doubt

Jacq Hackett Consulting

Here are my top tips for managing your self-doubt. Take marketing action. The imposter syndrome moves in, and instead of going out and marketing themselves, they stay under the radar hoping clients will find them. But you absolutely need to get out there and proactively market yourself. If you’ve been guilty of having a mediocre, incomplete LinkedIn profile you need to remedy that now – remember your LinkedIn profile is now part of your marketing strategy.

Why Do Management Consulting Firms Hire MBAs?

Steve Shu Consulting

Prior to my current role, I spent many years in the traditional management consulting space. Management consulting projects can span diverse areas from operational to finance to marketing to strategy to IT management, etc. Management Consulting

What Are The Best Management Consulting Books?

Steve Shu Consulting

The Pyramid Principle:Logic In Writing and Thinking (for managers & consultants especially) by Barbara Minto. nurturing marketing and selling skills for consulting (for example, I highly recommend books like Winning the Professional Services Sale by Michael McLaughlin ).

Less Marketing, More Consulting — How To Win Projects Within Your Network with Stuart Friedman: Podcast #19

Consulting Success

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager.

How to Successfully Meet the Three Biggest Marketing Challenges

The More Clients Blog

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. So, why is marketing so challenging?

Is Your Marketing Really Integrated?

Joellyn Sargent

“Integrated marketing.” I’ve been a champion of integrated marketing for years, since way before it was a popular, technology-driven topic. When I work with clients to maximize their marketing results, integration is one of the first things we address.

Reflecting on Innovative Methods That Management Consultants Can Use to Pitch Clients

Steve Shu Consulting

I wrote the following post in response to someone on Quora who asked me about innovative methods that management consultants use to pitch clients instead of using PowerPoint presentations. Management Consulting Sales And Marketing

Entering a New Market

Tom Spencer

What is the size of the market? Finally, you determine whether to advise the client to enter the market and, if so, what is the best way to do so? Your client is a low-cost airline headquartered in Philadelphia with frequent service to cities along the East Coast of the United States.

How Much Does Marketing Cost?

Joellyn Sargent

I just reviewed an RFP for marketing services. Do you know how much marketing costs? What should you pay for good advice when it comes to your marketing strategy? Read on, and let me know what you think… How much is a marketing plan?

Product Market Expansion Matrix

Tom Spencer

The product-market expansion matrix may prove useful in the consulting case interview and is relevant when considering growth strategies. There are four ways that a company can pursue growth: Market penetration: A strategy to increase sales to existing customers and increase market share.

When Counterintuitive Marketing Works

Joellyn Sargent

Successful executives are always looking for the next great thing, pursuing new product innovation, fresh marketing channels and untapped opportunities. We’re in the digital age, so many marketers (and the executives they report to) eschew traditional marketing tactics. As more marketers have adopted the opinion that digital is the only way to go, direct mail rates have fallen drastically. All three are essential to any effective direct marketing campaign.

Marketing or Football… Which is Harder?

The More Clients Blog

But you’re more likely to succeed as a professional football player than you are at marketing your professional services. First, you must be in peak mental condition – able to think creatively about how to market your business effectively. You need to start by thinking about marketing.

Marketing is Not a Faucet

Joellyn Sargent

As we enter a new year, executives everywhere are hoping their marketing investments will pay off big this year. While the list of potential hiccups is long, the single largest contributor to marketing failures is not unresponsive customers or aggressive competitors.

A Helicopter View of a Management Consulting Proposal

Steve Shu Consulting

Management Consulting Professional Services Sales And Marketing UncategorizedI’ve often been asked by new consultants to provide insights on structuring a proposal. Here’s a conceptual, high-level summary of a typical proposal: Executive Summary and Overview – often articulates background relevant to the proposal, such as current issues and the specific problem statement that the consultant will be addressing for the client.

BCG: List of top 100 emerging market growth companies

Consultants Mind

Boston Consulting Group (BCG) just released a report called 2014 BCG Global Challengers here which lists the top 100 fast-growing and formidable companies from emerging markets. Jumping to … Continue reading → Learning BCG Consulting Management consulting It’s their 6th study and argues these companies are not only growing, but reaching a new level of maturity.

Measuring Marketing Success: 10 Metrics that Matter

Joellyn Sargent

How do you know if your marketing efforts are producing results? While ROI is important, marketing is a long-term investment. Without a long-term commitment to marketing, it’s irrational to expect a positive ROI from month to month or quarter to quarter.

Habits – The Big Secret to Marketing Success

The More Clients Blog

Another common answer is, “more time to fit marketing activities into my schedule.”. Even though James isn’t a marketing expert, I’m convinced he’s right when he says that the ultimate determinant of success is building positive habits. This idea is simple but true: Self-employed professionals who establish regular marketing habits have a much better chance of succeeding than those who don’t. But unsuccessful marketers have just as much of it as the most successful ones.

4 Steps To Specializing Your Sales and Marketing Techniques with Perry Marshall: Podcast #30

Consulting Success

Perry is the author of several fantastic sales and marketing books and splits his time between higher-end client work and equity in companies as well as his science and technology project Evolution 2.0. Today we’re diving deep into the ways you can find your ideal clients, how to successfully manage your sales, marketing […]. 4 Steps To Specializing Your Sales and Marketing Techniques with Perry Marshall: Podcast #30 is a post from: Consulting Success.

What’s Wrong with Marketing Today?

Joellyn Sargent

The trouble with marketing? Marketing is imperative for a business to grow. Without some sort of marketing, how will customers find you? Unless you’ve got a super-exclusive business that trades on being best-kept secret, marketing your business is essential. Because it’s so important, feelings about marketing run the gamut. For some, marketing is a necessary evil. There are many excellent marketers around. Everyone is doing it.

Lighten Up Your Marketing

Women in Consulting

As content marketing explodes, so too, does the volume of noise. In 2012, I wrote about a supply-chain management software company called Kinaxis. Marketo did this successfully with its Big Activity Coloring Book : “Introducing the Big Marketing Activity Coloring Book!…30

Recharge Your Time Management

The Clever Consultant

And then there’s the marketing: writing case studies to keep your kit fresh, articles or blog posts for your website, social networks to update and so on. Every six months or so, I take the time to re-read time management books, review my workload and consider ways to more effective.

How are traditional asset managers looking at private markets?

McKinsey

With traditional and alternative asset management converging, an era of “coopetition” may be ahead. Insights on Private Equity & Principal Investors

Micro Consulting: Evolution of Management Consulting

SkillQuo

Specifically, this trend is reshaping, more specifically adding agility, to the landscape of management consulting. When companies used to focus on gaining or maintaining market share slowly with three to five year plans.

The most attractive consulting market in the world

The Source

Every year, we evaluate the attractiveness of each consulting market in response to a simple question: Looking at the next 12 months only, where should you invest? But what’s so good about the DACH consulting market? Market conditions Brexit Consulting market Growth

“What Part of My Marketing Works?”

Joellyn Sargent

She sheepishly asked me, “How do I know which of my marketing activities are working?” ” Not realizing that this was a question even the most seasoned marketers struggle with, my new friend was feeling like she didn’t have the right answers, but should have.

Facebook Marketing: Should You Use It?

Tom Spencer

While not technically “science”, Veritasium has released an interesting and insightful video about the worth of Facebook marketing. In short, Facebook marketing appears to be a waste of money. Veritasium concludes that advertising your page on Facebook is a waste of money.

Why Most Online Marketing is a Waste of Time – What Works Instead

The More Clients Blog

When it comes to growing your business these days, all you hear about is online marketing. After engaging in online marketing for more than 20 years, I’ve learned a lot of things. And one of those things is that online marketing can be a complete waste of your time and resources.

Maintaining Market Power Online

Tom Spencer

In an age of rapid digital disruption, how can you retain market power and continue to prosper online? This is a compelling sales pitch but it also conveniently ignores the way that market dynamics work online. As I highlighted yesterday, the Internet creates winner take all dynamics whereby companies that can establish brand recognition, sufficient scale and strong network effects will often be able to dominate their market segment online.

Nail Your Marketing Message in Your LinkedIn Profile

The More Clients Blog

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. LinkedIn is one of the most important online tools for marketing your professional services.

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Digitizing the private markets firm

McKinsey

Managers and investors are starting to digitize their work and take advantage of analytics. Here’s an overview of the latest developments. Insights on Private Equity & Principal Investors

Due Diligence by Management Consulting Firms

Tom Spencer

During one of my internships I worked on a due diligence project, which involved conducting market research to help a PE firm decide whether to acquire a major stake in a joint venture owned by one of the largest telecom companies in Asia.

How to Avoid the High Cost of Marketing Mistakes

Joellyn Sargent

Does Your Marketing Cost Too Much? There’s no doubt about it, marketing can be expensive, especially for a growing business. Even my most business-savvy clients regularly ask me questions like, “ How can I improve my marketing ROI? Reactive marketing means you’re doing something because someone else suggested you should. It could be a vendor pushing a great new service, or one of your bosses that has an awesome marketing campaign in mind.

Secret Techniques to Overcoming Obstacles as a Manager or Consultant

Steve Shu Consulting

Over the years, I have had to opportunity to manage different groups and perhaps more importantly observe how different managers and consultants face obstacles. Here are some of the techniques that come to mind and are especially more common in entrepreneurial or intrapreneurial situations: The Experiment – In this case the obstacle that the manager wants to overcome is to make forward progress into an unknown area.

Getting Smart About Change Management

BCG

One-time market leaders and corporate giants fall rapidly from grace, having failed to modernize or having lost out to nimble competitors. One industry that has been a huge beneficiary of all this turbulence is the change management industry. Focus Thursday, January 05, 2017.

Q&A On Management Consulting and Leadership Topics (On Quora)

Steve Shu Consulting

Throw in a carefully-honed, early-adopter market segment and some venture capital hype – the result for now seems to be a high-quality, professional dialogue hub. In any case, I thought I’d share some answers I’ve provided to several management consulting and leadership questions posed on the site: What will be the most important skill for business during the next decade? What are the best management consulting books available in the market?

Manage Your Momentum for Growth

Joellyn Sargent

The ability to manage momentum is a critical determining factor in which businesses succeed and which fail. Missing the market windows drains you of momentum, giving someone else an edge. Three Keys to Managing Momentum. Leadership Managing leadership management strategy

How to maximize CRM in marketing services

SkillQuo

This quantifying is where Customer Relationship Management (CRM) comes in. By collecting, analyzing and collating all past interactions a company has had with the existing and or potential customers, CRM becomes a marketing strategy that can help one pull in a substantial profit.

Brazil: What do management consultants say about Brazil?

Consultants Mind

“Brazil’s chemical industry has grown significantly over the past 15 years and is now the sixth-largest domestic market globally, with revenue of $157 billion in 2014, or 3% of a global market of $5.2 The post Brazil: What do management consultants say about Brazil?