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Research = Opportunity! 8 Lessons From the Some of the World’s Biggest Sports Brands…

Wakeman Consulting Group: Dave's Blog

In the last 18 months working with some of the world’s biggest sports brands, I’ve done research that has taught me the importance of market research to build strong brands and grow sales. Research is one of the biggest challenges marketers face. Wide means talking to as many different people in the market as possible.

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Non-Profit “Product” Launch Case Study…

Wakeman Consulting Group: Dave's Blog

“Product” Launch to Improve Program Numbers Challenge : Regional non-profit in youth sports had been dealing with a 7-year decline in the number of children served in its various programs that were added to by the COVID-19 lockdowns and changes in behavior.

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75 Podcast Ideas and Topics to Explore in 2024

Buzzsprout

You can focus on positive-only news around your city or the latest happenings within your city's politics, sports, or economy. If you're a wedding planner, this is a great way to market your services or sell an online course, too. Branding Branding is such a huge part of a successful 21st-century digital marketing strategy.

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??? Happy New Year: Predictions, Takeaways, and Thank you!

Wakeman Consulting Group: Dave's Blog

I’m not surprised that the struggle to sell tickets in many markets was real. There was too much investment in the “V-shaped” recovery narrative and not enough in looking at what had happened in the market. Predictions for the new year: Selling tickets will be tough in most markets. We have economic challenges in some markets.

Sports 59
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??Numbers to Know to Sell Tickets in 2023: 60, 30, 2.5B, and More.

Wakeman Consulting Group: Dave's Blog

A Sneak Preview: A few of the ideas I’ll share with you on next week’s webinar: 2023 projects to see a 30% increase in international travel. Market Research Creates Opportunities to Sell More Tickets: Organizations are in danger if they only look at data and don’t do research. Great, but still behind 2019’s numbers. Data is passive.

Sports 64
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For Independent Consultants, Business Development = Relationship Development

Successful Independent Consulting

First, consultants are good at helping clients solve problems but usually aren’t trained in sales or marketing. Second, when knee-deep in projects and facing deadlines, consultants are hard-pressed to find time to publish thought-leadership articles or create, launch, and manage marketing campaigns. The subject was “Happy Birthday!”

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OPERA America’s Survey Shows an Industry in Freefall…

Wakeman Consulting Group: Dave's Blog

My ambition is to do one of these a month as a way to replace a little bit of the traveling I might have done in the past. This is for more mass-market offerings like Hulu, Disney+, or Netflix. Sports are likely to be even more expensive. So let me know what you’d like me to cover. To the Tickets! I did a podcast on the topic.

Survey 52