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Lessons from More Than 1,000 E-Commerce Pricing Tests

Harvard Business

The process often starts by using a gross margin target, followed by some comparison with competitors, and then some adjustments from there. At most small and medium-sized e-commerce retailers, prices are typically set and updated in an ad hoc fashion without one clear owner.

Fashion 87
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Comparison, escalation and the golf clap

Seth Godin Blog

Comparison and escalation are at the heart of what makes our culture work. This is risk-free, enthusiasm-free and easier to do than not. Okay, what does level two sound like? Can you take it up a notch?". And within a minute, she's created a level-ten tsunami of sound.

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The Benchmark That Builds Consulting Businesses

David A Fields

I only know if I have some sort of standard for comparison. Many readers know that I’m 6’1″ tall… if my posture is perfect, I think tall thoughts and I stand on two tins of homemade, coconut dream bars. Is that tall? Consultants often look at benchmarks to gauge their recent performance. [ ]

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Five (and a half) Pricing Strategies that Will Win You More Projects at Higher Fees

David A Fields

Look no further than the gas pumps to see the extraordinary, often nonsensical, choices made by shoppers reacting to comparisons. Prominent signs proclaim each brand’s current price per gallon, making it easy to compare among alternatives.

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48.6% of Spaniards Aged 18-24 Would Take Any Job, Anywhere, for Low Wages; Ikea Spain Gets 100,000 Applicants for 400 Jobs; Walmart, McDonalds Comparison

MishTalk

Walmart, McDonalds Comparison To be fair, there is a major difference between McDonalds'' employees and Spaniards seeking jobs. The store, which will open in summer, will have a staff of 400 employees and also generate about 80 indirect jobs to cover services such as security, transport and cleaning, among others.

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Look, Doc, Before You Cut, How About A Ten Percent Discount?

Alan Weiss

What’s really going on, of course, is that the consultants allow themselves to become commodities by insufficiently differentiating their value, consequently price comparisons are inevitable.

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Disruption again, but this time from the supply side

The Source

Demand-side disruption taps into frustration with existing services and price points: New York’s famous yellow cabs are dirty, cramped, and expensive, while in comparison, Uber’s cars are clean, air-conditioned, and usually cheaper.