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Lessons from More Than 1,000 E-Commerce Pricing Tests

Harvard Business

The process often starts by using a gross margin target, followed by some comparison with competitors, and then some adjustments from there. At most small and medium-sized e-commerce retailers, prices are typically set and updated in an ad hoc fashion without one clear owner.

Fashion 80
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Comparison, escalation and the golf clap

Seth Godin Blog

Comparison and escalation are at the heart of what makes our culture work. This is risk-free, enthusiasm-free and easier to do than not. Okay, what does level two sound like? Can you take it up a notch?". And within a minute, she's created a level-ten tsunami of sound.

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The Benchmark That Builds Consulting Businesses

David A Fields

I only know if I have some sort of standard for comparison. Many readers know that I’m 6’1″ tall… if my posture is perfect, I think tall thoughts and I stand on two tins of homemade, coconut dream bars. Is that tall? Consultants often look at benchmarks to gauge their recent performance. [ ]

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What spoiled wrecks

Seth Godin Blog

Tantrums about sharing, about the lack of ‘more’ and about the endless poverty of comparison. If perfect is the standard, it’s rarely met and never exceeded. it leads to tantrums. As a community increases in wealth, the number of spoiled citizens increases as well.

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Five (and a half) Pricing Strategies that Will Win You More Projects at Higher Fees

David A Fields

Look no further than the gas pumps to see the extraordinary, often nonsensical, choices made by shoppers reacting to comparisons. Prominent signs proclaim each brand’s current price per gallon, making it easy to compare among alternatives.

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Boosting Website Conversion: A Comprehensive Guide

Business Consulting Agency

Price Comparison: Display price comparisons if applicable. Ensure your pricing strategy attracts and retains customers. Discounts and Promotions: Offer regular discounts and promotions. Highlight these deals prominently. Show customers they’re getting the best deal. Free Shipping: Offer free shipping when possible.

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Look, Doc, Before You Cut, How About A Ten Percent Discount?

Alan Weiss

What’s really going on, of course, is that the consultants allow themselves to become commodities by insufficiently differentiating their value, consequently price comparisons are inevitable.