Comparison, escalation and the golf clap
Seth Godin Blog
JULY 6, 2015
Comparison and escalation are at the heart of what makes our culture work We've all encountered a tepid group, an audience that won't make noise, a bunch of disaffected students, or perhaps the distracted masses. Cat taught me this trick, which gives great insight into human nature. Can everyone give me a golf clap, a level one clap, a quiet, polite amount of applause?". Of course, everyone can do this. This is risk-free, enthusiasm-free and easier to do than not.