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Research = Opportunity! 8 Lessons From the Some of the World’s Biggest Sports Brands…

Wakeman Consulting Group: Dave's Blog

In the last 18 months working with some of the world’s biggest sports brands, I’ve done research that has taught me the importance of market research to build strong brands and grow sales. Research is one of the biggest challenges marketers face. Wide means talking to as many different people in the market as possible.

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??Numbers to Know to Sell Tickets in 2023: 60, 30, 2.5B, and More.

Wakeman Consulting Group: Dave's Blog

Next week, we look at the numbers that can help you create more sales opportunities in 2023. A Sneak Preview: A few of the ideas I’ll share with you on next week’s webinar: 2023 projects to see a 30% increase in international travel. New podcast with Eduardo Lebre from Circular Unity about sustainability in the events industry.

Sports 64
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??? Happy New Year: Predictions, Takeaways, and Thank you!

Wakeman Consulting Group: Dave's Blog

I’m not surprised that the struggle to sell tickets in many markets was real. There was too much investment in the “V-shaped” recovery narrative and not enough in looking at what had happened in the market. This matters because ticket sales, merchandise, etc. We have economic challenges in some markets.

Sports 59
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For Independent Consultants, Business Development = Relationship Development

Successful Independent Consulting

First, consultants are good at helping clients solve problems but usually aren’t trained in sales or marketing. Second, when knee-deep in projects and facing deadlines, consultants are hard-pressed to find time to publish thought-leadership articles or create, launch, and manage marketing campaigns.

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Ask these Six Questions in a Case Interview

Tom Spencer

Why do you think travel agencies are doing so poorly? Is the problem at hand a market-wide problem? The information about whether our competitors are experiencing the same problem has implications for whether it is an internal problem, or perhaps the entire market is shrinking. Image: Pixabay.

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How to Find the Grit Passion for Winning at Business and Life: Interview with Dave Saliaris

Consulting Matters

I worked in a company for a long period of time, over 30 years, in various roles so it was like I had moved through various different jobs; traveled all over the world at a very high level position of a global vice president role; 250 people globally working for me, those kind of things. Dave Saliaris : Yeah, pretty interesting.

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How to Find the Grit Passion for Winning at Business and Life: Interview with Dave Saliaris

Consulting Matters

I worked in a company for a long period of time, over 30 years, in various roles so it was like I had moved through various different jobs; traveled all over the world at a very high level position of a global vice president role; 250 people globally working for me, those kind of things. Dave Saliaris : Yeah, pretty interesting.