Henry DeVries

FEBRUARY 8, 2019

Marketing is a team sport. If you want your small business to really grow, it’s time to move on from that frenzied blur of fads and find a real marketing partner, and a plan, that you can commit to.

Marketing 82

Marketing Sports Small Business 82

Tom Spencer

AUGUST 15, 2020

Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table? At the micro level, the various pieces of the marketing puzzle can be, and should be, optimized on an on-going basis: The overall positioning and strategy should be evaluated. Let’s draw a distinction between the micro and the macro.

Marketing 88

Marketing Advertising Sales Media 88

Martinka Consulting

AUGUST 29, 2018

We think his attitude was (is), “I’m smart, I’m cool, and I’m in digital marketing so companies will be chasing me.” Sports are exciting because of upsets. When I’m coaching or mentoring people new to the advisory world I hear all the right things when it comes to marketing. His effort reflected this. And the guy was a bust.

Sports 40

Sports Interviews Company Industry 40

Harvard Business

NOVEMBER 10, 2023

Apple’s entrance into the market is a big step for the technology, but the idea has been in development for years. Now, spatial computing is already starting to make an impact, including on communication and co-presence, manufacturing, gaming, human resources, media, sports and entertainment, and data visualization.

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Sports Media Resources Data 85

Wakeman Consulting Group: Dave's Blog

JANUARY 22, 2023

of people tell me they price poorly because they don’t understand their market. First, people don’t know their markets because Market Orientation is hard to achieve in many organizations. What is Market Orientation? It is a fancy marketing word that means customer-focused. Why does this happen? Why does it matter?

Marketing 45

Marketing Research Sports Data 45

Consulting Matters

APRIL 28, 2022

We worked through her brand positioning as a consultant to the sports industry who transformed front-line teams into brand ambassadors, which made logical sense given her experience working for the Red Sox, Dodgers, and the Cubs. I was Jahaan's first business mentor when she started her business. That's exactly what she does today!

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Consulting Sports Engineering Energy 156

The Fearless Marketer

JULY 6, 2020

According to Jon Spoelstra, in his book, Marketing Outrageously, businesses need to embrace the concepts and practices of Marketing Outrageously. He practiced this as the general manager of several sports teams such as the Portland Trailblazers and the New Jersey Nets. He should know. And attend my webinar on Friday!

Marketing 62

Marketing Meeting Sports Strategy 62

Harvard Business

JUNE 2, 2016

Often, when I’m asked to give a speech on strategy at some company event or conference, I find that one of the other speakers is a former professional sports player. Although there is nothing wrong with commitment and perseverance, I, however, think sport (much less war) is often an unhelpful analogy.

Sports 28

Sports Management Resources Culture 28

Martinka Consulting

MARCH 27, 2015

In the NFL, and other pro sports, the league has a salary cap that teams must adhere to. If we ignore sales and marketing strategies business will eventually disappear. The post Socialism May Work in Sports but Not in Business appeared first on Martinka Consulting. It’s to promote parity and it’s worked. 600 or higher.

Sports 40

Sports Metrics Banking Small Business 40

Wakeman Consulting Group: Dave's Blog

MARCH 26, 2023

One Size Fits None” is a loser: The right question isn’t “are the arts/entertainment/sports dying?” The sad reality is that too many arts organizations, sports teams, concert venues, start with the point of view of “what works for me?” Using price based promotions tells the market, “I don’t believe in the value of my product.”

Sports 49

Sports Research Marketing Culture 49

Harvard Business

JANUARY 6, 2023

Sponsor content from Hisense.

Sports 40

Sports Marketing 40

Wakeman Consulting Group: Dave's Blog

MAY 19, 2023

This is important: Sports teams have lived on long-term premium contracts for a long time. Is that what your market wants or needs? PS: Focus on meaning, emotion, and connection in your marketing …not just the actress or actor, conductor, or something else. While also heavily investing their attention in the sport and the team.

Sports 52

Sports Sales Marketing Metrics 52

Wakeman Consulting Group: Dave's Blog

MAY 26, 2023

Fast to act/Comfortable with volatilty: Market leaders. In a competitive environment you risk being a me too product that has to fight on commodity attributes or the market has moved by the time you get there. NYTimes looks at sports betting: I’m not anti-gambling. They see an opportunity and they act. What do I think?

Sports 52

Sports Retail Film Industry 52

Women in Consulting

APRIL 10, 2014

There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first by sounding like it was created for humans by humans. Marketers know this. That’s how buzzwords “happen.”

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B2B Marketing Examples Sports 127

Consulting Matters

AUGUST 4, 2022

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. If so, check out my services: [link]. Connect on LinkedIn: Betsy Jordyn [link].

Operations 156

Operations Leadership Hotels Sports 156

Alan Weiss

DECEMBER 28, 2022

“The statistics show a strong upward trend in sports betting online.” “The financial analyst for local television predicts a flat market for the next year.” A trend is a general direction in which change and evolution is taking place. ” A prediction is a forecast (or guess) about the future.

Trends 52

Trends Sports Energy Financial 52

Consulting Matters

OCTOBER 13, 2022

About the guest: Vern Schellenger is a master networker, career coach, sports junkie, and music lover. Links: Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: [link]. Book a call with me at www.betsyjordyn.com/schedule, and let's chat about your project.

Strategy 156

Strategy Strategy Strategy& How To 156

Consulting Matters

OCTOBER 6, 2022

About the guest: Vern Schellenger is a master networker, career coach, sports junkie, and music lover. Links: Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: [link]. Check out my branding and messaging services at www.betsyjordyn.com/services. Vern Schellenger [link].

How To 156

How To Sports Training Training 156

Wakeman Consulting Group: Dave's Blog

MAY 8, 2023

Cormac Wakeman : MY G came on the podcast to talk about sports business and sports marketing. He talks about his love of the AFL and the Melbourne Demons and provides a different take on tickets, marketing, and games. Zoe Scaman : How great was it talking to Zoe?

Sports 40

Sports Sales Culture Marketing 40

Successful Independent Consulting

SEPTEMBER 14, 2022

First, solopreneurs are experts who are good at helping clients solve problems or achieve certain goals, but they are not usually trained in sales or marketing. Second, when knee-deep in actually doing "the real work," solopreneurs are hard-pressed to find time to publish thought-leadership articles or create and manage marketing campaigns.

Development 195

Development Real Estate Sales Sports 195

Brimstone Consulting

JANUARY 13, 2023

Your strategy needs to consider current and future sustainability and ESG rules and regulations and market realities. PFAS are used in hundreds of thousands of products, from nonstick pans to water-repellent sports gear, to stain-resistant rugs. 2023 is the year when multiple sustainability-related regulations will come fully online.

Apparel 73

Apparel Chemicals Automotive Sports 73

CaseInterview.com

JULY 15, 2023

Motivating and managing other people is its own skill, separate from being a competent engineer, marketer, customer service team member, or supply chain expert. Archery is a very simple (but not easy) sport. ” It takes young children all of two minutes to learn the objective of the sport. Everyone wants to win.

How To 52

How To Sports Engineering Policies 52

Wakeman Consulting Group: Dave's Blog

MAY 28, 2023

“Product” Launch to Improve Program Numbers Challenge : Regional non-profit in youth sports had been dealing with a 7-year decline in the number of children served in its various programs that were added to by the COVID-19 lockdowns and changes in behavior.

Case Study 40

Case Study Case Studies Study Productivity 40

Seth Godin Blog

DECEMBER 10, 2023

Perhaps 40 went to a famous college, maybe 10 played competitive sports. They were older and younger than the average ‘target market’ for most products. Most wouldn’t be cast in a commercial. All of them were kinder and wiser than the typical TV character, and cared very much about something important.

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Resumes Sports Media Sales 47

Wakeman Consulting Group: Dave's Blog

JANUARY 1, 2023

I’m not surprised that the struggle to sell tickets in many markets was real. There was too much investment in the “V-shaped” recovery narrative and not enough in looking at what had happened in the market. Predictions for the new year: Selling tickets will be tough in most markets. We have economic challenges in some markets.

Sports 59

Sports Marketing Travel Turnaround 59

Wakeman Consulting Group: Dave's Blog

MAY 24, 2023

Jeweller Magazine : Finding a Way to Deliver Something Different : This is about relative differentiation and standing out in a competitive market. I typically cover the people parts of project management considering I’ve used the principles of project management in branding, politics, non-profits, sports, and more.

Media 40

Media Sports Interviews Meeting 40

Seth Godin Blog

SEPTEMBER 9, 2023

An echo chamber is created by a marketer to assemble a group of people who are insulated from conventional discourse. It can happen to sports and music fans, to investors, to companies that have confidence in their view of the world, or to social or political gatherings.

Sports 46

Sports Culture Groups Marketing 46

Wakeman Consulting Group: Dave's Blog

DECEMBER 9, 2022

Market Research Creates Opportunities to Sell More Tickets: Organizations are in danger if they only look at data and don’t do research. I’ve worked with over a half dozen of the biggest sports’ brands in the world the last 18 months on some variation of market research. Don’t miss the webinar: 11 AM Eastern 13 December 2022.

Sports 64

Sports B2C Research Marketing 64

MishTalk

NOVEMBER 21, 2015

Brussels faces an imminent threat of a Paris-style Islamic State terrorist attack, authorities warned, as the city shut down its metro system and shopping malls, canceled sporting and cultural events and told people to avoid gathering in large groups. “ Authorities canceled sporting events and cultural activities around the Belgian capital.

Sports 28

Sports Hotels Conference Culture 28

Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

Last week, I discussed lessons I learned dealing with some of the largest sports’ brands in the world. Research: Remember this: Market research is a proactive activity built on developing a hypothesis of the market or asking a question that you are looking to answer. Understand what the market really thinks of you.

Sports 59

Sports Marketing Research Strategy 59

Wakeman Consulting Group: Dave's Blog

MAY 12, 2023

Are You Targeting the Right Part of the Market? You can segment your market generically or specifically. Upper Left: Your segment is general, but your value is specific is “Mass Market”. Everyone uses detergent, toilet paper, or could be in the market for diapers at some point. Share Talking Tickets! What does it mean?

Sales 52

Sales Sports Marketing Guidelines 52

Wakeman Consulting Group: Dave's Blog

DECEMBER 7, 2022

This Week’s Lesson: The power of market research. This week, I put together some lessons learned from working with some of the biggest brands in the world of sports over the last 12-18 months. I believe in the power of market research to help you identify opportunities. You can read the piece here. Design a survey around that.

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Survey Research Sports Marketing 59

Wakeman Consulting Group: Dave's Blog

FEBRUARY 5, 2023

I was putting together a lecture for Ken Troupe’s Sports Revenue Class and as part of the lecture, I jotted down a few pricing strategies. You aren’t paying attention to what the market might be willing to pay, meaning you likely leave money on the table. You start high and as the market evolves and changes the price drops.

Strategy 78

Strategy Strategy Strategy& Case Study 78

The Fearless Marketer

JANUARY 11, 2021

A famous sports quote is “Winning isn’t everything. For 35 years I’ve been in an interesting business – Marketing. And the truth is, marketing has a bad name. You don’t usually see marketing and integrity in the same sentence! We tend not to trust marketing because it tends to distort the truth. Cheers, Robert.

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Guidelines Sports Course Marketing 71

Wakeman Consulting Group: Dave's Blog

FEBRUARY 19, 2023

A pattern like we are seeing right now in streaming where there are so many streamers and many of them don’t have a true “target market” and “value proposition” fit. Or, like when you see sports tickets priced too high only to find discounts galore everywhere you look after a short time. What else do we need to know?

Strategy 45

Strategy Strategy Strategy& Sports 45

Markovitz Consulting

AUGUST 19, 2020

Peter Golder and Gerard Tellis’s seminal study of 500 brands in 50 product categories reveals that almost half of market pioneers fail. In fact, the greatest long-term success belongs to companies that enter a market and become leaders about 13 years after these first movers. MITS introduced the first personal computer in 1975.

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Guidelines Operations Talent Sports 140

Seth Godin Blog

JULY 1, 2021

There’s almost no sport or physical activity where that advice isn’t useful. The biggest muscles are around the hips, just as the biggest leverage comes from our approach to cash flow, market presence and hiring. The more likely it is that people are tempted to focus on their hands or feet, the more the hips really matter.

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Cash Flow Sports Marketing 42