Harvard Business

SEPTEMBER 8, 2017

These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers with a decision — do you see the rise of these roles as an opportunity or a threat? Marketing faces a particular challenge since customer engagement has traditionally been considered its domain.

Enterprise 28

Enterprise Sports Marketing Software 28

Harvard Business

APRIL 12, 2016

There are many different makes and models on the market. On the other hand, were it not already invented, plane travel would be classed as a new form of transport, compared to driving along the highway. What if, for example, customers didn’t need to travel to the store? The search starts with what-if questions.

Airlines 28

Airlines Retail Travel Industry 28

Management Consulted

MARCH 26, 2017

Although historically not known for consulting services (unless you were consulting – ahem, lobbying – government officials), strategy, operations, and even tech consulting have exploded inside and outside the Beltway in the last 10 years. If you are a sports fan, Washington D.C. – Washington, DC.

Oliver Wyman 100

Oliver Wyman Consulting Deloitte Bain 100

Management Consulted

MARCH 27, 2015

My best friend and traveling companion, Lawson, was sporting – she’d studied Spanish for 10 years and was confident, conversational and even funny in the language. And I didn’t know how to operate. We traveled to a mountain village in central Honduras and met people who changed our life.

Bain 100

Bain Consulting Travel Study 100

Harvard Business

APRIL 19, 2017

I’ve learned that truth from 40 years of conducting research in the fields of services marketing, service quality, and health services. One such decision should concern circumstances under which customers are forcibly expelled from the premises, whether an airplane cabin, a hotel lobby, or a sports venue. Use realistic slogans.

Company 30

Company Airlines Hotels Sports 30

Management Consulted

FEBRUARY 15, 2015

In the span of 9 years, the firm acquired more than 16 consulting companies in 5 different markets, including Australia, the United Kingdom, Asia, the United States and Latin America. Significantly, 25%+ of revenues came from outside the United States, proving their expansion into global markets was substantial.

Interviews 100

Interviews Culture Consulting Case Interview 100

Harvard Business

JANUARY 5, 2017

Political campaigns are marketing campaigns, messages aimed at selling a product. Yet by 2004 its market share was down to 3%. It focused its efforts on earning a majority share of Europe’s digital classified advertising market (a product that connects buyers and sellers). Bigger marketing budgets may not pay off.

Media 31

Media Advertising Metrics Productivity 31

Harvard Business

JUNE 26, 2017

Erica Jackson, chief marketing officer of the Mendoza Marathon Corporation, had risen early to watch people line up to register for next year’s event and expected an enthusiastic crowd. Alan Kurtz, MMC’s chief operating officer, was standing off to the side, and she moved to join him, but a racer intercepted her.

Case Study 28

Case Study Case Studies Study Apparel 28

Confessions of a Consultant

OCTOBER 1, 2017

The ‘workers’ (like myself) wore blue overalls; the foremen had brown coats; the supervisors were kitted out in white; the management sported double-breasted suits (the fashion at that time). and 90%+ will tell you ‘Advertising’, ‘Marketing’ & ‘R&D’. What speed is the car travelling? Let everyone ‘wear a white coat’.

Energy 40

Energy System Advertising Management 40