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Achieving Startup Success via Product-Market Fit

Tom Spencer

It has come to be known as product-market fit. After lack of funding, failure to achieve product-market fit is the most common reason that startups fail. Thus, achieving product-market fit should be a top priority for any founder looking to achieve long-term success. What problems do customers actually have?

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Lifestyle Brands Are Building Hotels Now. Here’s Why That Actually Makes Sense.

Harvard Business

“Our ultimate marketing mission is to make Chipotle not just a food brand but a purpose-driven lifestyle brand,” the company’s new head of marketing said. ” Surely marketers with big dreams can come up with bolder real-world strategies than these. ” Peddling burritos? Selling sweets?

Hotels 28
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5 Reasons Why Consulting Jobs are Not As Glamorous As Advertised

Tom Spencer

Ever since I started my undergraduate degree, I was keen on securing a job in strategy consulting. You get the opportunity to work in a fast-paced environment surrounding yourself with smart people and learning about business problems in a variety of industries. This ultimately leads to a steep learning curve. Project range.

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Want more consulting clients? Here's how to find them.

Consulting Matters

In fact, that's a recipe for failure over the long-term as this approach will guarantee your market positioning as an "extra pair of hands" and "trading time for money" commodity. You can help lots of different types of leaders in different industries and company sizes. And that's just differences between industries.

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Case Study: Should a Hotel Giant Eliminate Some Brands and Refocus?

Harvard Business

As the longtime CEO of Otto Hotels & Resorts, now the second-largest lodging company in the world, he’d packed for hundreds of work trips before, but suits were his go-to. The facilitator, Caroline Dvorjak , was a marketing professor and a seasoned consultant. Tooga/Getty Images. “What we’ve got is a mess.”

Hotels 28
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How Smart Speakers Are Poised to Reinvent the Travel Industry

Harvard Business

Marriott recently teamed up with Amazon to offer a hospitality version of the e-commerce giant’s Echo devices in select hotel rooms. Travelers with an Alexa device at home can book a car rental or hotel through Expedia and Kayak. Worldwide, ownership exceeds 100 million units and is projected to reach 225 million by 2020.

Travel 31
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How Likely Is Your Industry to Be Disrupted? This 2×2 Matrix Will Tell You

Harvard Business

The topic of industry disruption — “a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses” — is rife with misconceptions. Industry disruption, as Accenture research has found, is reasonably predictable. Jorg Greuel/Getty Images.