Thu.May 09, 2024

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How to Refine Your Brand Clarity & Messaging with Kamaria Scott [On-Air Coaching]

Consulting Matters

Unclear about what you do and how to describe it? Want to know a secret? All consulting and coaching business owners struggle with this from time to time. Crafting brand messages that clearly articulate the unique value of what you do as a consultant or coach can be VERY challenging, yet it’s crucial for connecting with your ideal clients. Here’s a Story You Might Relate To… Consider the experience of Kamaria Scott.

How To 156
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When Someone You Manage Isn’t Following the Return-to-Office Policy

Harvard Business

What should you do if some of your team members still don’t want to come into the office after your company has imposed a mandate? How do you strike the right balance between following company policies and understanding the needs of your employees? In this article, the author shares advice from two experts on how to navigate this complicated situation.

Policies 101
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Cats and dogs

Seth Godin Blog

Does your brand have a personality? When people expect you to act a certain way, you have a brand. And that expectation is worth understanding. Can you help us understand whether you’re a cat or a dog in the way you react, respond, delight or sneak around? And if you’re a dog, what sort?

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How to Rethink Your Career as an Empty Nester

Harvard Business

When children leave the house for college or other opportunities, the sudden change and loss of predictability can be disruptive for working parents and their careers. It’s common for parents to feel grief when kids leave the house. Perhaps you’ve been caught unaware: you haven’t fully anticipated this time and season, and now your life looks like a blank canvas.

How To 100
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Dynamic Pricing Doesn’t Have to Alienate Your Customers

Harvard Business

Inflation-fatigued shoppers are witnessing prices fluctuate across categories with unprecedented scale and frequency — a trend often seen as yet another cunning commercial scheme. Is the extra profit companies see from dynamic pricing worth the risk of alienating customers? If done well, companies shouldn’t be making that trade-off — dynamic pricing should serve the long-term interest of companies and customers alike.

Trends 100