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Achieving Startup Success via Product-Market Fit

Tom Spencer

It has come to be known as product-market fit. After lack of funding, failure to achieve product-market fit is the most common reason that startups fail. Thus, achieving product-market fit should be a top priority for any founder looking to achieve long-term success. What problems do customers actually have?

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Lifestyle Brands Are Building Hotels Now. Here’s Why That Actually Makes Sense.

Harvard Business

“Our ultimate marketing mission is to make Chipotle not just a food brand but a purpose-driven lifestyle brand,” the company’s new head of marketing said. ” Surely marketers with big dreams can come up with bolder real-world strategies than these. ” Peddling burritos? Selling sweets?

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Consultant Marketing Speaking Pay to Play

Jerry Fletcher

I’m used to that as these days so many organizations host events where they expect “Thought Leaders” to pay their own way to the event and pick up the cost of the hotel as well. Yes, it has morphed in some ways but it still capture hearts and minds with the promise of being at the center of an industry and having all the players available.

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How to Stay in Premium Hotels Without Blowing Your Expense Account

Harvard Business

Booking a hotel for business travel poses a quandary for many of us. The key is to remember that hotels – as well as most companies – offer what I call “backdoor” discounts. .” In the hotel industry, two popular hurdles are selling packages and employing uncertainty. Package pricing.

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5 Reasons Why Consulting Jobs are Not As Glamorous As Advertised

Tom Spencer

You get the opportunity to work in a fast-paced environment surrounding yourself with smart people and learning about business problems in a variety of industries. Sure, you may be flying business class and staying at some of the finest hotels. It is not difficult to see why the job is so attractive to young overachievers.

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Want more consulting clients? Here's how to find them.

Consulting Matters

In fact, that's a recipe for failure over the long-term as this approach will guarantee your market positioning as an "extra pair of hands" and "trading time for money" commodity. You can help lots of different types of leaders in different industries and company sizes. And that's just differences between industries.

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Case Study: Should a Hotel Giant Eliminate Some Brands and Refocus?

Harvard Business

As the longtime CEO of Otto Hotels & Resorts, now the second-largest lodging company in the world, he’d packed for hundreds of work trips before, but suits were his go-to. The facilitator, Caroline Dvorjak , was a marketing professor and a seasoned consultant. Tooga/Getty Images. “What we’ve got is a mess.”

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