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Research = Opportunity! 8 Lessons From the Some of the World’s Biggest Sports Brands…

Wakeman Consulting Group: Dave's Blog

In the last 18 months working with some of the world’s biggest sports brands, I’ve done research that has taught me the importance of market research to build strong brands and grow sales. Research is one of the biggest challenges marketers face. You do this with research. This can impact sales and fan affection.

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The Lockdown Unlocks Real Work

Markovitz Consulting

Recent research from the Boston Consulting Group confirms that employees can do better work when they’re liberated from much of the bureaucratic cruft that passes for daily management. Low-value travel? Peter Drucker once quipped that, “Much of what we call management consists of making it difficult for people to work.” Long commutes?

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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

Consider what’s happened with travel: With the explosion of internet travel sites in the 2000s, consumers took charge of their own travel, and travel agencies hemorrhaged business. According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015.

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How Smart Speakers Are Poised to Reinvent the Travel Industry

Harvard Business

Travelers with an Alexa device at home can book a car rental or hotel through Expedia and Kayak. On many fronts, artificial intelligence-powered smart speakers and apps seem poised to become the world’s virtual travel agents. Worldwide, ownership exceeds 100 million units and is projected to reach 225 million by 2020.

Travel 30
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Unlocking a Career as a Marketing Consultant

Tom Spencer

To do this, they should possess a keen understanding of the client’s target market and existing customer base, as well as the ability to recommend clear and actionable strategies to increase sales, expand the customer base, and develop new product offerings that will appeal to customers.

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Achieving Startup Success via Product-Market Fit

Tom Spencer

For example, Southwest Airlines competes directly with Delta and American Airlines, but also competes with car travel because of its unique business model. Market research should be the first step in building a company in order to understand the problems that customers face. What problems do customers actually have?

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What Nursing Parents Need to Know About Pumping During Work Travel

Harvard Business

But if the new parent’s return involves business travel, and that parent has chosen to nurse, it’s even more complicated. While it’s common for new parents to feel stressed about juggling life at work and home, for a pumping, traveling parent the stress can be heightened. Become a Travel-Logistics Master.

Travel 31