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Research = Opportunity! 8 Lessons From the Some of the World’s Biggest Sports Brands…

Wakeman Consulting Group: Dave's Blog

In the last 18 months working with some of the world’s biggest sports brands, I’ve done research that has taught me the importance of market research to build strong brands and grow sales. Research is one of the biggest challenges marketers face. You do this with research. Research is active. There’s no order.

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Researching Consulting Firms

Tom Spencer

IN this post we look at researching consulting firms. Why, how and what should you research? Below we provide some ideas to help make your research as effective and efficient as possible. Why should you research? How should you research? What should you research? What is the firm’s travel model?

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How Smart Speakers Are Poised to Reinvent the Travel Industry

Harvard Business

Travelers with an Alexa device at home can book a car rental or hotel through Expedia and Kayak. On many fronts, artificial intelligence-powered smart speakers and apps seem poised to become the world’s virtual travel agents. Worldwide, ownership exceeds 100 million units and is projected to reach 225 million by 2020.

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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

Consider what’s happened with travel: With the explosion of internet travel sites in the 2000s, consumers took charge of their own travel, and travel agencies hemorrhaged business. According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015.

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The Lockdown Unlocks Real Work

Markovitz Consulting

Recent research from the Boston Consulting Group confirms that employees can do better work when they’re liberated from much of the bureaucratic cruft that passes for daily management. Low-value travel? Peter Drucker once quipped that, “Much of what we call management consists of making it difficult for people to work.” Long commutes?

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Just How Bad Is Business Travel for Your Health? Here’s the Data.

Harvard Business

I went with the pizza, but my lack of choices was annoying — so much so that, when I got home, I started looking into the data on health and travel for work. According to the Global Business Travel Association and American Express , Americans took more than 500 million domestic business trips in 2016.

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Women Book Business Travel Earlier, Saving Companies Millions

Harvard Business

The demand for business travel is gender-independent, but men and women demonstrate different travel habits that impact the bottom line. We know from previous research that women react more strongly to unforeseen events and are more stressed than men when traveling for work. But what about when planning travel?

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