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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Achieving Startup Success via Product-Market Fit

Tom Spencer

It has come to be known as product-market fit. After lack of funding, failure to achieve product-market fit is the most common reason that startups fail. Thus, achieving product-market fit should be a top priority for any founder looking to achieve long-term success. What problems do customers actually have?

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Research = Opportunity! 8 Lessons From the Some of the World’s Biggest Sports Brands…

Wakeman Consulting Group: Dave's Blog

In the last 18 months working with some of the world’s biggest sports brands, I’ve done research that has taught me the importance of market research to build strong brands and grow sales. Research is one of the biggest challenges marketers face. It destroys marketers’ careers and brands. .

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The Lockdown Unlocks Real Work

Markovitz Consulting

Recent research from the Boston Consulting Group confirms that employees can do better work when they’re liberated from much of the bureaucratic cruft that passes for daily management. Low-value travel? Peter Drucker once quipped that, “Much of what we call management consists of making it difficult for people to work.” Long commutes?

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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

Consider what’s happened with travel: With the explosion of internet travel sites in the 2000s, consumers took charge of their own travel, and travel agencies hemorrhaged business. According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015.

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Sustainable Aviation: Emerging Trends and Opportunities

Tom Spencer

Aerospace is one of the fastest growing markets. While both the size of the market and its growth rate are both large, so is its carbon footprint. The Aviation Market. Ever since the Wright Brother’s famous first flight in 1903, the aviation market has gone nowhere but up. per year over the same period.

Trends 88
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??Numbers to Know to Sell Tickets in 2023: 60, 30, 2.5B, and More.

Wakeman Consulting Group: Dave's Blog

Next week, we look at the numbers that can help you create more sales opportunities in 2023. A Sneak Preview: A few of the ideas I’ll share with you on next week’s webinar: 2023 projects to see a 30% increase in international travel. Defintion: Research v. Research is proactive. To the Tickets! Data is passive.

Sports 64