Steve Shu Consulting

JUNE 30, 2010

In my mind, the book is excellent for executives, strategists, marketing, and innovators. In this post, rather than addressing an overview of Adrian Ott’s total approach, I’ll simply point out one of the key frameworks and cover why it renews and gives marketing segmentation the respect it deserves.

Marketing 256

Marketing Strategy Strategy Strategy& 256

Management Consulted

APRIL 27, 2014

Many history, English, and art majors, engineers, and law students – all of interest to consulting firms, but lacking in business basics – come to us asking how they can develop their business understanding to prepare for consulting interviews. Size its market. Start your own business. . Identify how it makes profit.

Development 205

Development Consulting Boston Consulting Group McKinsey 205

The Fearless Marketer

AUGUST 20, 2018

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”.

Marketing 110

Marketing Industry Strategy Strategy 110

The Fearless Marketer

FEBRUARY 22, 2021

When we think about marketing our professional services, we usually think about all the things we need to DO to get clients. But that is usually very limited because marketing has numerous components and also processes. Plus, marketing has outer and inner aspects. Can you articulate your marketing message so clearly?

Marketing 62

Marketing Training Training Advertising 62

Successful Independent Consulting

APRIL 27, 2022

Positioning yourself the wrong way can limit your income, cost you thousands of dollars a year in taxes, stunt your professional development, and tie you unnecessarily to the traditional 9-to-5 routine. By definition, we stand outside of the system we analyze, troubleshoot, or design. The definitions have become fuzzy and intermingled.

Consulting 195

Consulting Accenture Hotels Nonprofit 195

Consulting Matters

APRIL 20, 2023

When you incorporate storytelling into your marketing and branding strategies, you're not just telling people what you do; you're showing them who you are. Starting in May we’ll be working on developing the scripts and practicing our storytelling so that when we’re in front of clients, we’ll be on muscle memory.

Consulting 156

Consulting Video Marketing Resources 156

Jacq Hackett Consulting

MAY 7, 2018

When you’ve spent your career primarily within the public sector, moving to the private sector can mean getting outside your comfort zone – and for many of us, selling our services is definitely falls into that category. Develop a brand. And don’t forget to make sure that people have your new contact details. But now it’s important.

Marketing 120

Marketing Consulting Healthcare Development 120

Jacq Hackett Consulting

MAY 7, 2018

When you’ve spent your career primarily within the public sector, moving to the private sector can mean getting outside your comfort zone – and for many of us, selling our services is definitely falls into that category. Develop a brand. And don’t forget to make sure that people have your new contact details. But now it’s important.

Marketing 120

Marketing Video Consulting Healthcare 120

Consulting Matters

APRIL 6, 2023

He started by hiring an instructional designer and investing in developing content. Creating new opportunities — and even new definitions — for success. This statement caused an uproar with his superior! Today, Simon has been an entrepreneur in the content distribution business for nearly twenty years.

Interviews 156

Interviews Sales Consulting Video 156

Consulting Matters

APRIL 6, 2023

He started by hiring an instructional designer and investing in developing content. Creating new opportunities — and even new definitions — for success. This statement caused an uproar with his superior! Today, Simon has been an entrepreneur in the content distribution business for nearly twenty years.

Interviews 156

Interviews Sales Consulting Video 156

Consulting Matters

NOVEMBER 3, 2022

I have been a business owner for 15 years, studied modern marketing, and working with hundreds of clients on their business development, brand building, and marketing. If it sounds like a good fit for what you’re working on for your business, definitely apply or schedule a consult call to learn more.

How To 156

How To Sales Consulting Meeting 156

Prudent Pedal

OCTOBER 15, 2019

If I were to ask chief marketing officers (CMO) at professional services firms around the world to measure their teams’ current marketing effectiveness on a scale of 1-5, I suspect that I might get a lot of 4s. The managing partner would be rated based on whether marketing had a seat at the proverbial “table.”

Marketing 40

Marketing Methodologies Tools Leadership 40

QEmploy

JUNE 10, 2019

Be it smartphones, laptops, tablets, social media networks or virtual businesses, they are all dependent on developing software and technologies. FLOSS, hosted by Randal Schwartz and Aaron Newcomb, delves into the the world of open source software, discussing the best software on the marketing and the latest trends in the sector.

Development 75

Development Consulting Software Industry 75

Johanna Rothman

JUNE 21, 2023

In product development, we often use the words, “user” and “customer” interchangeably. Here are my definitions: Buyers have the money to make a purchase decision for a product. Here are my definitions: Buyers have the money to make a purchase decision for a product. Not all mass-market Buyers are also users.

Productivity 89

Productivity Telecommunications Enterprise Development 89

Consulting Matters

MARCH 9, 2020

Finding communities and strategic alliances is not the same as trying to partner up with other consultants to avoid the anguish of putting yourself out there alone in your marketing. If you're going to invest in personal development, invest in the skills and tools you may not have like marketing and sales.

Consulting 285

Consulting Marketing Comparison Sales 285

Women in Consulting

AUGUST 14, 2014

All professionals, from lawyers and dentists to accountants and therapists, have a similar marketing challenge if they are to grow their service business. The good news is that you really can market a service business assuming you understand your audience, target your activities to their interests, and connect with them “where they are.”.

Marketing 97

Marketing Case Study Case Studies Video 97

Johanna Rothman

MARCH 14, 2024

In product development, line jobs contribute to the products themselves, which means they contribute to revenue. Cutting overhead is definitely not personal—it’s all about how managers perceive an employee’s value. And I haven’t done any formal development or testing in a very long time.

Agile 99

Agile How To Metrics Productivity 99

Makarios Consulting

SEPTEMBER 27, 2023

Conflict that Breaks Your Business Internationally renowned conflict mediator Daniel Dana has one of the simplest yet most comprehensive definitions of unhealthy conflict. This is a great definition because it reminds us of three things: First, only one person needs to be upset for there to be a conflict situation.

Meeting 88

Meeting Resources Conference Retail 88

Women in Consulting

AUGUST 21, 2014

In my previous post, I outlined some ways service businesses could market themselves online. So it’s definitely worth the effort. Develop story ideas. Developing story ideas can be an effective way to ingratiate yourself with the editors. Develop visuals that tell a story. By: Kay Paumier. You can do the same.

Marketing 76

Marketing Media Pharmaceuticals Report 76

Tom Spencer

MARCH 18, 2017

Definitions are still being developed in this emergent field, but it would seem safe to say that artificial intelligence is a broader discipline that encompasses natural language processing, social intelligence and machine learning among other tools, many of which a cognitive computing system also uses.

Marketing 84

Marketing Emotional Intelligence System Data 84

Consulting and Organizational Management

MAY 27, 2010

Share » Connect » Blog: Consulting and Organizational Development. A Definition and Implementation of Organizational Change By Jim Smith on May 27, 2010. First of all, my experience is that organizational development work is a very fragile enterprise. Translate This. Library Blogs Home. This Blogs Home.

Organizational Development 52

Organizational Development Nonprofit Ethics Enterprise 52

Consulting Matters

APRIL 28, 2022

Instead, she wanted to focus on this other expertise she developed alongside her formal career. In this episode, you'll hear: The definition of courage and how to cultivate it. How she is both an athlete and mentor and fuses those energies into a unique competitive differentiation in the market. This wasn't her dream business!

Consulting 156

Consulting Sports Engineering Energy 156

Rod Burkert

JUNE 20, 2018

I’ve been spreading the gospel about BVFLS practice development since 2013. Five years (10,000 hours) into it, I finally developed my own framework that can be used to close the gap between the practice you have and the practice you want. Let me know if this model resonates and helps with your practice development efforts.

Development 40

Development How To Intellectual Property Mercer 40

Johanna Rothman

FEBRUARY 13, 2024

That allows me the most flexibility in my product development. Not the customer and definitely not the organization. I'll use my product development as an example to explain how my experimentation and finalization work. Then, I take that short form idea and develop that enough to run an experiment.

Software 86

Software Productivity Agile Development 86

Steve Shu Consulting

MARCH 23, 2011

I’ve had the opportunity to incubate and/or reboot the management, sales, marketing, and delivery for a number of these types of consulting practices, and they definitely face a number of issues that are unique from independent consulting firms. Often the buyer in the organization is different too.

Productivity 247

Productivity Company Consulting Sales 247

Successful Independent Consulting

FEBRUARY 12, 2021

Sure, it sounds fabulous – be selective about which jobs you take, have a flexible schedule, escape office politics, make really good money – but it definitely has some drawbacks. Getting new projects – Business development is a common challenge for most independent consultants and solopreneurs. Be honest with yourself.

Cash Flow 370

Cash Flow Consulting Insurance Insurance 370

The Source

AUGUST 13, 2020

Operating model risk is likely to be the next big risk services market after cybersecurity. Pre-crisis, the overall risk market was chalking up growth in the region of 8-10% a year, with demand for cybersecurity typically increasing at more than twice that rate. But who’ll benefit?

Consulting 52

Consulting Software Operations Sales 52

The Consultants Peer Group

OCTOBER 12, 2023

This definition shall include those consultants who work alone as a singleton, as a partner or employee of a practice or firm and those who work as internal consultants in an organization or government body whose primary purpose is not management consultancy.” They market their offerings and solutions according to their practice focus.

Consulting 52

Consulting Ethics Government Management 52

Tom Spencer

FEBRUARY 11, 2022

Your business just launched a new product and needs to market it. Market trends have changed, and you want to make sure the product will reach the correct target customer. As a result, you hire a team of consultants to explore and recommend marketing strategies. By definition, a consultant’s job is to consult a client.

Operations 88

Operations Consulting Boston Consulting Group Industry 88

Tom Spencer

MARCH 3, 2023

Develop Strong Quantitative Analysis Skills Consultants are often called upon to solve complex problems, so having strong quantitative analysis skills is essential. If your degree leans more heavily towards the qualitative humanities — as mine does — be sure to make special provisions to develop key quantitative skills. Keep on Trying!

Consulting 88

Consulting Cover Letters Recruiting Recruitment 88

Harvard Business

SEPTEMBER 28, 2016

In the public mind, entrepreneurs have been reduced to young people who want to create world-changing businesses that can quickly reach $1 billion or more in market value — the fabled unicorns. And let’s not just talk about entrepreneurs in developed economies. But is that all there is?

Enterprise 28

Enterprise Efficiency Productivity Company 28

Consulting Matters

AUGUST 26, 2021

Before I ask you questions to help you figure out your ideal business model, let me give you some definitions for your consideration. A coach helps individual leaders develop clarity on what they need to focus on and create action plans to achieve those goals. The Difference Between B2B and B2C Business Models. Get enough rest.

Consulting 317

Consulting B2C B2B ROI 317

The Fearless Marketer

OCTOBER 18, 2021

Marketing your professional services and your efforts to attract new clients to your business could be called “The art of honest influence.”. First, a few definitions: Art: the expression or application of human creative skill and imagination. Currently, I don’t do ANY other kind of marketing. your clients). Cheers, Robert.

Media 62

Media Education Marketing Development 62

LSA Global

MAY 7, 2019

Market Leadership. What does it mean to create a culture of market leadership? It means that you are able to consistently generate new, innovative, and desirable products and markets ahead of your competition. The Definition of Corporate Culture. Five Essentials to Create a Culture of Market Leadership.

Culture 28

Culture Leadership Marketing Energy 28

Tom Spencer

MAY 23, 2021

Professional Development. Professional Development. In tech sales, professional development is focused on specific strategies and tactics that can be used to meet quotas. There can be a wide variation in how much and what professional development is conducted based upon the needs of each customer portfolio. Job Stability.

Sales 68

Sales Management Consulting Development 68

Consulting Matters

AUGUST 19, 2020

I'm working with Christy right now, and she did a lot of her training and a lot of her development live with our clients. ” If so, then definitely get started on a course. The one thing that's really important though, is there's a lot of marketing that goes into it. Now people do make a ton of money off of courses.

Course 156

Course Consulting Video Fashion 156

MishTalk

DECEMBER 2, 2013

Citing a need for structural reforms, Paul Polman, CEO of Unilever, the world''s third largest Fast-Moving-ConsumerGoods (FMCG) company says the emerging market slowdown is here to stay. Before diving into the report on Unilever, let''s take a look at the definition of FMCG corporations. Both trades are definitely high on my 2014 list.

Banking 70

Banking Marketing Retail Productivity 70