For Independent Consultants, Business Development = Relationship Development

Successful Independent Consulting

The biggest stressor for self-employed management consultants is business development: how to cultivate meaningful regular work. First, consultants are good at helping clients solve problems but usually aren’t trained in sales or marketing. Money and Taxes Business Development

Shift Your Perspective to Make Business Development Easier

Successful Independent Consulting

Most consultants I know struggle with business development, and it’s a top concern among those thinking about going independent. “ Most of us never had sales training so this concern is understandable, but reframing how we think about business development can turn concern into action.

Your 2019 BVFLS Practice Development Marketing Plan

Rod Burkert

Are you looking for practice development ideas that can build and grow your BVFLS practice? Effective marketing isn’t easy … but the secret sauce behind any successful marking plan is showing up. That is why I created this turnkey practice development marketing plan ebook.

The Key to Developing Clarity On Your Ideal Clients

Consulting Success

The most effective marketing is marketing that polarizes. You don’t want to and shouldn’t want to try and attract the majority of the market place. The most effective marketing is marketing that polarizes. Then develop your messaging around them.

The Five Pillars of Marketing Success

The More Clients Blog

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. Random marketing is just that; it’s all over the place. The Focused Marketing Paradigm is very different.

How do you implement your marketing consistently and successfully?

The More Clients Blog

It would be nice to think that there’s a secret strategy for implementing your marketing both successfully and consistently. Yes, there are marketing systems and methodologies. But there is no perfect system for marketing success (or any kind of success, for that matter).

Digital Business Development Podcast #1: Jim McCraigh

Tsavo Neal

Why cold calling/cold emailing is the WORST marketing tactic for your consulting — and what to do instead. The post Digital Business Development Podcast #1: Jim McCraigh appeared first on Tsavo Neal. Digital Business Development Podcast

How to Avoid the Marketing and Consulting Roller Coaster: Video

Consulting Success

If you can’t identify them, then you’re not going to be able to effectively engage them and do marketing to them. In order to develop an effective magnetic message, you have to have real clarity around your ideal client. You want to always be working your marketing.

Video 203

What’s Wrong with Marketing Today?

Joellyn Sargent

The trouble with marketing? Marketing is imperative for a business to grow. Without some sort of marketing, how will customers find you? Unless you’ve got a super-exclusive business that trades on being best-kept secret, marketing your business is essential. Because it’s so important, feelings about marketing run the gamut. For some, marketing is a necessary evil. There are many excellent marketers around. Everyone is doing it.

5 Mobile App Development Tips For Startups

Tom Spencer

As a startup, the pressure is always on for getting new clients, hitting sales goals, and building trust in a new market. The same holds true when it comes to mobile app development. Developing a mobile app is just one of those challenges.

Private markets come of age

McKinsey

McKinsey’s annual review reveals an expanding and developing industry. Insights on Private Equity & Principal Investors

How to Develop a Case Interview Practice Routine

CaseInterview.com

In my opinion, your materials are the best on the market, and more importantly, you are a fantastic teacher and mentor. One thing that helped me a lot during the final interviews was developing a repeatable system of revision. Some market sizing / estimation questions. I wish I had developed this system at the start of my interviews.

Less Marketing, More Consulting — How To Win Projects Within Your Network with Stuart Friedman: Podcast #19

Consulting Success

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager.

Three things you should know about the DACH consulting market

The Source

Our latest research into the consulting industries of Germany, Switzerland, and Austria reveals the region’s markets to be in good health, with strong levels of client demand right across the board. Market conditions Blog posts DACH

How to Successfully Meet the Three Biggest Marketing Challenges

The More Clients Blog

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. So, why is marketing so challenging?

Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

In my mind, the book is excellent for executives, strategists, marketing, and innovators. One of the biggest laments I hear from marketing professors at various universities is with respect to how students and undergraduates look at marketing segmentation. Adrian C.

4 Ways to Develop Practical Business Understanding for Consulting

Management Consulted

Many history, English, and art majors, engineers, and law students – all of interest to consulting firms, but lacking in business basics – come to us asking how they can develop their business understanding to prepare for consulting interviews. Size its market.

5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table.

Budgeting For Your Professional Development

Kai Davis

Qualifying work-related education like maintaining or improving a skill (this could include refresher courses, courses on current development, and academic or vocational courses) is tax deductible in the US on your Schedule C ([link]. And every month, I give myself a budget to spend on education and professional development. If I want to learn more about referrals, I can buy 5 books on Amazon and charge my professional development account.

Overcoming the fear of marketing yourself

Jacq Hackett Consulting

To build a successful business, not only will you have to leverage your existing network of colleagues who are working within organisations you want to consult to, but over time you’ll also need to develop a broader network of potential clients. Develop a brand. Even if you just use your own name, like I have, you can develop a logo, business colours and a basic style template.

5 Recommended Courses To Develop Business Understanding for Consulting

Management Consulted

An Introduction to Marketing. Khan; three of Wharton’s top faculty in the marketing department, which is consistently ranked as the #1 marketing department in the world. It focuses on branding strategies, customer centricity and new market entry.

Course 202

What’s the Hardest Part of Marketing Yourself?

The More Clients Blog

In my Fast Track Marketing System I divide marketing into seven very specific modules: 1. The Game of Marketing. The Mindset of Marketing. Marketing Messages (Your Value Proposition). Marketing and Selling Conversations. Written Marketing Materials. Marketing Strategies. Marketing Action Plans. After all, most of the other 6 modules are all about preparation to market yourself. appeared first on Action Plan Marketing.

How to Develop Insight in a Case Interview

CaseInterview.com

And in analyzing the market, you realize that there are huge competitors with large fixed costs (that produce a lot of volume cheaply), and the profit in the industry has just evaporated. You might come back to the client and say, "I know you asked us to help you decide on your pricing strategy, but given the profitability of the industry and the structural reasons why this would not change, it may not make sense to even be in this market at all.".

Why Great Innovation Needs Great Marketing

Harvard Business

Marketing Research & development Customers Digital ArticleIdeas don’t sell themselves.

5 Cheap Ways for Consultants (or Anyone) to Develop Their Skills

Tom Spencer

The question is, what is the best way to develop skills and grow professionally without the big price tags that come with graduate and postgraduate courses. Below are five favourite tips for skill development at zero cost. Develop your own Product/Program Methodology.

Negotiation Tips for Independent Consultants

Successful Independent Consulting

Marketing Profit and Taxes Business DevelopmentNegotiating is typically hard for everyone, but it’s especially tough for consultants. It’s our nature to make the client happy, so negotiating for a higher rate feels awkward.

Rethinking the four Ps of marketing for consulting services

The Source

The original “Four Ps” of marketing, dating back to the 1940s, were all about consumer goods: Designing products, getting them to the right place on the supermarket shelves, working out how much people would pay for them, and advertising. Marketing Blog postsProduct. Place. Price.

A weaponized marketing asset from Chris Mercer

Rod Burkert

And welcome to my Practice Development Corner, the place where business valuation professionals like you come to learn how to turn the practice they have into the practice they want. Reason #1: Chris created a weaponized marketing asset for us appraisers. Practice development Video

Business Development Chronicles – The Story of Us (Doesn’t Have to End in Tragedy)

Steve Shu Consulting

Business Development is about new initiatives and incubation. I wrote this post reflecting upon doing consulting & contract business development activities and representing mega, mid-market, and small companies over the past year. Business Development General Management Intrapreneurship Management Consulting Sales And Marketing Alliances Business Strategy Partnerships Strategy It’s a tale of Big Company and Small Company.

Firing on all 4 pillars: How to excel at BVFLS practice development

Rod Burkert

I’ve been spreading the gospel about BVFLS practice development since 2013. Five years (10,000 hours) into it, I finally developed my own framework that can be used to close the gap between the practice you have and the practice you want. Four Pillars of BVFLS Practice Development TM.

The tougher competitors in emerging markets

McKinsey

Companies in developing economies are becoming battle hardened as they vie for growth and plug into advanced technologies. Wealth is piling up in areas of economic vitality. Strategy & Corporate Finance Insights

10 Steps for Developing Effective Communication Skills | Women in.

Women in Consulting

Peer-to-peer Fundraising Email Marketing Website Management Website Design Payment Processing Sphere Know How Blog Sphere Knowledgebase Sphere Forum Case Central Sphere Connect Sphere Connect Partners Blackbaud Connect Partner Network Overview Partner Login. Blackbaud Sphere Solutions can help you with: Event Fundraising and Peer-to-peer Fundraising Nonprofit Email Communication and Marketing Nonprofit Website Management Nonprofit Credit Card Processing Nonprofit Website Design.

Product Market Expansion Matrix

Tom Spencer

The product-market expansion matrix may prove useful in the consulting case interview and is relevant when considering growth strategies. There are four ways that a company can pursue growth: Market penetration: A strategy to increase sales to existing customers and increase market share.

The European electric bus market is charging ahead, but how will it develop?

McKinsey

Widescale adoption of electric buses in Europe is near. There is still a lot of uncertainty around eBus battery charging strategies and the optimal type of charging hardware, mainly related to costs and operational flexibility. Oil & Gas Insights

How Effective Is India’s Government, Compared with Those in Other Emerging Markets?

Harvard Business

Emerging markets Economic development Technology South Asia Digital ArticleIt’s weakest on measures of inclusion.

Why Salespeople Need to Develop “Machine Intelligence”

Harvard Business

Amelia, the “cognitive agent” developed by IPsoft, can parse natural language to understand customers’ questions, handling up to 27,000 conversations simultaneously and in multiple languages. Sales Technology Sales & Marketing Marketing Digital Article

What Inclusive Urban Development Can Look Like

Harvard Business

One of us is an urban theorist, the other a community-focused real estate developer. EDENS, of which the latter is CEO, has led the revitalization of the 45-acre Union Market district in Northeast Washington, DC. The Union Market challenge. Located on the east side of the NoMa train tracks, Union Market began as a working food production and distribution center in the 1930s. Developers have two primary ways to help create new and better jobs.

Misunderstanding the free market

Seth Godin Blog

The free market, the holy grail of some capitalists, is similar. In a completely unbounded environment, markets can't develop, investments won't get made, nothing moves forward. Ice skating requires two things: smooth ice and gravity.

The Fearless Marketer. A New Focus.

The More Clients Blog

It’s still a weekly eZine about marketing your professional services, but with a new name and focus. The focus will be on what I call Fearless Marketing. So, to protect yourself from the pain, you developed a fear response. In marketing yourself, there are a lot of reminders like that. Your marketing becomes safe and cautious, not wanting to offend anyone or risk disapproval. The post The Fearless Marketer. appeared first on Action Plan Marketing.

5 Stages to Track Your Consulting Firm’s Marketing

Consulting Success

“How is your outreach and marketing going right now?” Essentially, the consultancy delayed its marketing and outreach efforts by three months because they wanted to have a perfect system in place. However, you should not delay your marketing or outreach and spend months analyzing the options and thinking about it to find the perfect one, because there is no perfect one. In fact, there are only five key stages to track your consulting firm’s marketing.