The Fearless Marketer

AUGUST 20, 2018

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”.

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Marketing Industry Strategy Strategy 110

The Fearless Marketer

FEBRUARY 22, 2021

When we think about marketing our professional services, we usually think about all the things we need to DO to get clients. But that is usually very limited because marketing has numerous components and also processes. Plus, marketing has outer and inner aspects. Can you articulate your marketing message so clearly?

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Marketing Training Training Advertising 62

The Fearless Marketer

MARCH 29, 2021

The pandemic has definitely made things harder. Well, I really believe that you should embrace proactive marketing more than ever. It’s the one approach to marketing my services that has always worked best for me. It’s the one approach to marketing my services that has always worked best for me. This is not cold calling.

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Marketing Meeting Groups Strategy 62

Successful Independent Consulting

APRIL 19, 2023

You don’t need to check all these boxes, but if any strike a chord with you, weave them into your marketing, such as your website, LinkedIn profile, presentations, and proposals. After decades of working with some of the worlds’ best consultants, coaches, and solopreneurs, I’ve assembled a list of qualities that contribute to their success.

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Trends Talent Industry Meeting 221

The Fearless Marketer

MARCH 2, 2020

I’ve been at the humungous business conference, Social Media Marketing World since Sunday. All of these marketing activities are passive. And you can definitely use social media to help with this. So, it’s fine to use online marketing and social media, but not without some proactive outreach. Same thing. Cheers, Robert.

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Media Report Marketing B2B 62

Jerry Fletcher

APRIL 17, 2021

If you figure out that your brand is packaged for the wrong market, fix that and get market buy in then you have yourself a winner. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. That is a winner. In retail the big box stores changed the way we do business.

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Marketing Consulting Automotive Ethics 52

Steve Shu Consulting

JUNE 30, 2010

In my mind, the book is excellent for executives, strategists, marketing, and innovators. In this post, rather than addressing an overview of Adrian Ott’s total approach, I’ll simply point out one of the key frameworks and cover why it renews and gives marketing segmentation the respect it deserves.

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Successful Independent Consulting

APRIL 27, 2022

Explicitly marketing yourself with the term “professional independent consultant” can increase the price you can command, and it can help you to be paid on a 1099 tax basis rather than on a W-2 basis. By definition, we stand outside of the system we analyze, troubleshoot, or design. The definitions have become fuzzy and intermingled.

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Consulting Accenture Hotels Nonprofit 195

Wakeman Consulting Group: Dave's Blog

DECEMBER 15, 2022

You should definitely sign up for his newsletter: The Word …after mine, it is my favorite newsletter and I learn something every week. Marketing and Advertising Don’t Need to be Boring : We got talking about Dave’s POV as a marketer. You see a ton of emails or marketing messages that are trying to do too much.

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Marketing Advertising Groups Examples 40

Prudent Pedal

SEPTEMBER 2, 2021

This post is the first in a series to share how professional services can develop and execute marketing strategy. Instead, it will give you a strategic framework to guide both the thinking about AND deployment of your marketing strategy. The 2 major challenges to developing professional services marketing strategy . Here’s why.

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Development Marketing Strategy Strategy 40

Jacq Hackett Consulting

MAY 7, 2018

When you’ve spent your career primarily within the public sector, moving to the private sector can mean getting outside your comfort zone – and for many of us, selling our services is definitely falls into that category.

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Marketing Consulting Healthcare Development 120

Consulting Matters

APRIL 27, 2023

We also touch on the importance of using storytelling in marketing and sales conversations, as well as in corporate settings. And if you’re not a member , definitely join now and be a part. Diane has a Master’s degree in Business Administration, with years of experience in branding, marketing, and public speaking.

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Consulting Matters

APRIL 20, 2023

When you incorporate storytelling into your marketing and branding strategies, you're not just telling people what you do; you're showing them who you are. It's not just about communicating your business value - it's about connecting with your client on a deeper, more personal level.

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The Fearless Marketer

AUGUST 26, 2019

This past week, someone sent me this question: “Would you take some time to answer how good marketing is not emotional manipulation/controlling?”. When you really think of it, marketing is a process of getting people to respond to you favorably. But still, you see it a lot of it in marketing and probably always will.

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Marketing How To Education Productivity 61

Jacq Hackett Consulting

MAY 7, 2018

When you’ve spent your career primarily within the public sector, moving to the private sector can mean getting outside your comfort zone – and for many of us, selling our services is definitely falls into that category.

Marketing 120

Marketing Video Consulting Healthcare 120

Prudent Pedal

OCTOBER 15, 2019

If I were to ask chief marketing officers (CMO) at professional services firms around the world to measure their teams’ current marketing effectiveness on a scale of 1-5, I suspect that I might get a lot of 4s. The managing partner would be rated based on whether marketing had a seat at the proverbial “table.”

Marketing 40

Marketing Methodologies Tools Leadership 40

Chad Barr

JANUARY 6, 2010

Here is Chad’s definition of social media: The connection of people online to explore mutual interests, share ideas, wisdom and expertise, build relationships, have fun, provide and solicit answers to questions and conduct business. The post Social Media Definition appeared first on The Chad Barr Group.

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Media Groups Marketing 40

Women in Consulting

AUGUST 14, 2014

All professionals, from lawyers and dentists to accountants and therapists, have a similar marketing challenge if they are to grow their service business. The good news is that you really can market a service business assuming you understand your audience, target your activities to their interests, and connect with them “where they are.”.

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Marketing Case Study Case Studies Video 97

Tom Spencer

JANUARY 25, 2013

Definitions. Dick Smith: The Power of Viral Marketing. Through this Australia Day marketing campaign, he is using viral marketing (i.e. Helpful Links. by Tom Spencer on January 26, 2013 · 0 comments. in Business Strategy. Happy Australia Day to Dick Smith, a true blue Aussie legend. Food for thought?

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Marketing Case Interview Interviews Consulting 103

MishTalk

JUNE 26, 2017

Reuters reports GM Lowers Outlook for U.S. 2017 New Vehicle Sales , but not by enough in my estimation. more…).

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Sales Marketing Report 43

Consulting Matters

NOVEMBER 3, 2022

I have been a business owner for 15 years, studied modern marketing, and working with hundreds of clients on their business development, brand building, and marketing. If it sounds like a good fit for what you’re working on for your business, definitely apply or schedule a consult call to learn more.

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How To Sales Consulting Meeting 156

Makarios Consulting

SEPTEMBER 27, 2023

Conflict that Breaks Your Business Internationally renowned conflict mediator Daniel Dana has one of the simplest yet most comprehensive definitions of unhealthy conflict. This is a great definition because it reminds us of three things: First, only one person needs to be upset for there to be a conflict situation.

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Meeting Resources Conference Retail 88

Consulting Matters

APRIL 6, 2023

Creating new opportunities — and even new definitions — for success. Being your best, most-vulnerable self. Celebrating and connecting with the women in your life more meaningfully than ever before.

Interviews 156

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Consulting Matters

APRIL 6, 2023

Creating new opportunities — and even new definitions — for success. Being your best, most-vulnerable self. Celebrating and connecting with the women in your life more meaningfully than ever before.

Interviews 156

Interviews Sales Consulting Video 156

Consulting Matters

SEPTEMBER 15, 2022

If you missed it, definitely go back and listen. Conduct a market scan! Links: Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: [link]. I’m continuing my Brand You series. Last week I shared with you what a brand is and why you need one.

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Consulting Video Sales Operations 156

Chad Barr

SEPTEMBER 13, 2023

With more than 25 years of experience as an internet marketing strategist, Chad raises the “Barr” on the internet presence of his clients. With more than 25 years of experience as an internet marketing strategist, Chad raises the “Barr” on the internet presence of his clients.

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Interviews How To Tools Groups 52

Consulting and Organizational Management

MAY 27, 2010

A Definition and Implementation of Organizational Change By Jim Smith on May 27, 2010. See the model, “Definition and Implementation of Organizational Change.” FreeMgmtLibrary said: Consulting Blog: A Definition and Implementation of Organizational Change [link] [.]. Marketing and Social Media. Facilitation.

Organizational Development 52

Organizational Development Nonprofit Ethics Enterprise 52

Wakeman Consulting Group: Dave's Blog

MAY 29, 2023

Definition of a Brand Why brands matter Famous quotes My definition The difference between brand, branding, and brand management Creating your own definition II. Targeting Begins with research Primary vs. secondary Active vs. reactive Backward market research Demographic vs. behavioral IV. What is our position?

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Management Research Groups Examples 40

Chad Barr

JANUARY 13, 2016

Reflection Point: I’ve been fortunate to work with and study some of the most effective global marketers and identify what they do to achieve success. Here are some of these ideas: Have a clear definition of the buyers you are trying to attract. Don’t just create your content but make sure to market and leverage it as well.

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Marketing Video Interviews Sales 52

Tom Spencer

FEBRUARY 14, 2012

Definitions. Short the market, but long on you. THE market may be down, but not you. Helpful Links. by Tom Spencer on February 14, 2012 · 0 comments  ·  Image Source. in Business Strategy. Be bullish about the future. Invest in yourself. And stay hungry. Your stock will rise.

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Marketing Case Interview Consulting Interviews 94

Harvard Business

JANUARY 19, 2018

A sound economy, a booming stock market, and huge business tax cuts, the story goes, have convinced CEOs of companies flush with cash to distribute some of it to front-line employees. American Airlines said it would pay $1,000 to all 127,600 of its people, and Wells Fargo raised its base wage from $13.50 to $15 per hour.

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Company Airlines Retail Financial 28

Harvard Business

JUNE 13, 2023

The use of financial instruments such as perpetual bonds can make considerable quantities of capital available to offset producers, spurring the production and the creation of spot markets in offsets that can definitively and reliably be offset against emissions.

Finance 63

Finance Financial Productivity Marketing 63

Consulting Matters

OCTOBER 9, 2018

I am confident that you get how important networking is to your marketing system. My article on "How to Turn Your Strengths into Consulting Success" will definitely get you started. You know that its an essential way for you to regularly meet and impress your future clients. The question is: Are you making the most of these events?

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Women in Consulting

AUGUST 21, 2014

In my previous post, I outlined some ways service businesses could market themselves online. So it’s definitely worth the effort. I hope by now you see that, although success is not automatic, there are many ways to market a service. But remember, one of the best marketing activities is also the most fun: networking.

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Marketing Media Pharmaceuticals Report 76

Tom Spencer

MARCH 18, 2017

Definitions are still being developed in this emergent field, but it would seem safe to say that artificial intelligence is a broader discipline that encompasses natural language processing, social intelligence and machine learning among other tools, many of which a cognitive computing system also uses.

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Marketing Emotional Intelligence System Data 84

MishTalk

OCTOBER 17, 2014

A third reader asked " what is the free market response? " Before tackling the free market issue, let''s first review the government''s response to date. Free Market Response It''s 100% certain the free market response would not have been the government''s response to date. Do sneezes and coughs happen? Enough said.

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Marketing Airlines Travel Government 66

Harvard Business

SEPTEMBER 28, 2016

In the public mind, entrepreneurs have been reduced to young people who want to create world-changing businesses that can quickly reach $1 billion or more in market value — the fabled unicorns. But is that all there is? Maybe we need to expand what “entrepreneur” means.

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Enterprise Efficiency Productivity Company 28