Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 51

Marketing Agile Fashion Sales 51

Harvard Business

DECEMBER 1, 2016

As the newly released 2016 Empathy Index demonstrates, empathy, which is about understanding our emotional impact on others and making change as a result, is more important to a successful business than it has ever been, correlating to growth, productivity, and earnings per employee. billion) in the year to end-March 2016.

Company 28

Company Ethics Methodologies Metrics 28

MishTalk

DECEMBER 17, 2015

Steen Jakobsen, Saxo Bank's CIO and chief economist is back with real predictions for 2016, following yesterday's "Outrageous Predictions". My "Real" 2016 Outlook US Dollar will weaken – It will follow the “ normal path ” of weaker US$ post the first hike. 2016 will be a year of two halves: A bad start, and a good finish.

Banking 28

Banking Conference Marketing Travel 28

Harvard Business

MAY 2, 2018

Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it. We believe that includes personality marketing.

Marketing 28

Marketing Advertising Ethics Data 28

Harvard Business

MARCH 8, 2017

Of course, the internet has since become a major influence on our lives, from how we buy goods and services, to the ways we socialize with friends, to the Arab Spring, to the 2016 U.S. In fact, it is more likely to do to the financial system and regulation what the internet has done to media companies and advertising firms.

Media 69

Media Banking Financial System 69

Tom Spencer

APRIL 1, 2022

The strides in market value that the digital currency has made over the years have attracted global interest. The rise of non-fungible tokens allows for the ownership of original digital media, which is not just about expensive pictures of bored apes. However, what happens when banks manipulate financial records or simply collapse?

Energy 88

Energy Banking System Financial 88

Women in Consulting

JUNE 1, 2017

Mark your calendar for Thursday, June 15th when Survey Program Director Jen Berkley Jackson of The Insight Advantage and Deb Siegle of Strategic Marketing Solutions will share this year’s results from your consulting peers. So now is the time to join WIC if you want to know more about things like: Total revenue for 2016.

Survey 85

Survey Meeting Consulting Media 85

1 to 1

JANUARY 11, 2016

It's the time of the year again when savvy customer experience leaders are planning their strategies for 2016. As leaders analyze their objectives for 2016, here are five key customer experience trends to focus on. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

Trends 20

Trends Strategy Strategy Strategy& 20

BCG

MARCH 21, 2016

Focus Monday, March 21, 2016. With so many across the industry jockeying for position, the market for media stocks has become extremely volatile. The global television industry is in the midst of a digital revolution.

Industry 75

Industry Sports Video Media 75

BCG

NOVEMBER 16, 2016

Interview Wednesday, November 16, 2016. Roland Harste is the senior vice president for global marketing at Swarovski, a producer of cut crystals and crystal products since 1895.

Boston Consulting Group 40

Boston Consulting Group B2B Interviews Retail 40

BCG

JUNE 20, 2016

Article Tuesday, June 21, 2016. Data misuse does not refer to a use of data disclosed in an agreement that no one reads when signing up for a credit card, mobile phone, or social media service; it is not even about whether a use actually causes harm to consumers. Big data has the potential to be both friend and foe.

Data 74

Data Boston Consulting Group Research Media 74

Harvard Business

JUNE 12, 2017

Accordingly, in the latter half of 2016, CenturyLink made a small investment in an AI-powered sales assistant made by Conversica to see if it could help the company identify hot leads without hiring an expensive army of sales reps to comb through the leads. Insight Center. Putting Data to Work. Sponsored by Accenture.

Sales 28

Sales Marketing Tools Telecommunications 28

BCG

NOVEMBER 3, 2016

Article Thursday, November 03, 2016. A wide range of industries, from media to transportation, have been disrupted by digital forces. We believe that commodity trading could be next in line.

Transportation 40

Transportation Media Industry Marketing 40

BCG

AUGUST 16, 2016

Article Tuesday, August 16, 2016. On the right side, record each discussion of an external topic, such as competition, technology, innovation, purpose, testing, social media conversations, or customers’ behaviors, needs, and wants. If your “introverted” score is higher than your “extroverted” score, keep reading.

Company 40

Company Metrics Media Operations 40

BCG

JULY 20, 2016

Article Wednesday, July 20, 2016. Brexit has certainly thrown markets, exchange rates, and consumer confidence into turmoil, but the model of globalization that has developed over the past 200 years started showing signs of change well before the referendum. Is globalization over? We, however, take a different view. will localize.

Metrics 40

Metrics Trends Media Development 40

Tsavo Neal

MARCH 30, 2017

Rather than blogs focused on a particular consulting industry, I’m listing blogs that are focused on business development, marketing, and sales for consultants and independent professionals. The Zipursky cousins are marketing masterminds, and have a deep expertise in how consultants can build a thriving consultancy.

Consulting 120

Consulting Journal Marketing Resources 120

Tom Spencer

MARCH 24, 2018

Chinese people really love their smart phones, and daily life is also being transformed by the many apps used for everything from hailing a car with Didi (the company that bought Uber China in 2016) to ordering food delivery with Ele.me or Meituan Waimai. There are reminders everywhere of the energy and inventiveness of the populous.

Trends 87

Trends Productivity Finance Report 87

BCG

AUGUST 11, 2016

Article Thursday, August 11, 2016. OEMs must learn to use digital interactions more effectively to engage consumers early in and throughout the purchase journey, and they must adapt brand, distribution, and marketing and communication strategies suitable for the digital age.

Strategy 40

Strategy Strategy Strategy& Fashion 40

1 to 1

AUGUST 8, 2016

However, a closer look at the overall viewership across devices and screens reveals what might wrap up as digital media's gold metal moment. The opening ceremonies this year drew 25.5 million viewers. million unique users (up 7 percent). .

Media 20

Media Marketing Strategy Strategy 20

Harvard Business

MAY 28, 2018

With a $25,000 personal investment and a small office in her home, she began aggregating sales leads and aggressively acquiring customers through very traditional marketing means — like yellow page advertisements. Data-Driven Marketing. It was 2001, and online advertising was at its nascent stage. The situation was untenable.

Retail 28

Retail Advertising Media Data 28

Management Consulted

FEBRUARY 5, 2017

In the New York office, the industries McKinsey caters to are financial services, health care services, advanced electronics, aerospace and defense, and TMT (technology, media and telecommunications). By the end of 2016, the firm had cut around 700 high-technology jobs in New York’s Hudson Valley. Asian and European offices.

Consulting 157

Consulting Deloitte Bain McKinsey 157

Harvard Business

OCTOBER 12, 2017

Feedback on social media can serve as a valuable source of information for companies, helping them to improve and develop products and services. At end of 2016, Airbnb CEO Brian Chesky asked on Twitter what the company could launch in 2017. With this data, we set out to study how important social media is for smaller firms.

Productivity 28

Productivity Media Enterprise Analysis 28

Harvard Business

MARCH 20, 2017

Home Run Media’s Turning Point. Home Run’s media billings and its revenue, took off, growing more than tenfold in less than two years. The client, which constituted some 80 percent of Home Run’s billings, advised Home Run that its 2016 billings were likely to fall sharply. Vendors posed a trickier problem.

Media 32

Media Culture Company Software 32

Harvard Business

JUNE 6, 2017

From 2012-2016, that figure rose to 5.3% — while that might sound small, it’s a 36% increase. Each year, the study identifies the world’s 2,500 largest public companies, defined by their market capitalization on January 1, and focuses on those that experienced a chief executive succession over the next 12 months.

Ethics 28

Ethics Media Government Resumes 28

BCG

JULY 25, 2016

Article Monday, July 25, 2016. They can discern how unexpected weather disruptions might affect their portfolio, and even disprove long-held beliefs about how markets work. Asset managers have always tried to make decisions that yield outstand­ing investment performance for their clients.

Management 40

Management Data Tools Engineering 40

Management Consulted

DECEMBER 4, 2016

Today, we continue our series of book reviews with a look at Beyond the E-Myth, the latest in a long line of great books by Michael Gerber (a marketing genius who has built a world-wide web of products and services to help small businesses grow). Beyond the E-Myth releases December 7, 2016, so make sure to grab your copy! WHY READ IT?

Enterprise 100

Enterprise Operations System Company 100

Harvard Business

SEPTEMBER 27, 2017

Pete Blackshaw, Global Head of Digital & Social Media at Nestle, advocates for CPG leaders to personally embrace the use of emerging digital platforms and channels in order to make this new paradigm real to employees, agency partners, and suppliers. “Personal experience makes me a more effective marketer.”

Media 47

Media Fashion Agile Sales 47

Halo Psych

JANUARY 16, 2023

Complete the statement: If ( insert main obstacle ), Then I will ( insert action ) The power of thinking ahead about obstacles is reiterated in another study, published in Psychology and Marketing. The researchers also found that our chances of success are even more likely if we report our progress publicly or physically record it.

Study 52

Study Research Energy Examples 52

Harvard Business

JULY 11, 2017

The ultimate goal is to signal to the market that the digital acquisition is part of a series of moves that will help you adapt and win in the digitalization of your industry. In March 2016, Thales purchased Vormetric, the growing cybersecurity firm, for $400 million, which was 5.7 Let’s start with financing the deal.

Company 28

Company Finance Advertising Tools 28

Harvard Business

MAY 10, 2018

of China’s exports in 2016, according to the same report. But China also has a huge domestic market for fake goods: many consumers who buy counterfeits do so deliberately, because they want to pay a lower price for goods that look expensive. Do not wait until you actually enter the Chinese market.

Intellectual Property 28

Intellectual Property Pharmaceuticals Government Accenture 28

Harvard Business

FEBRUARY 8, 2017

For instance, Snapchat’s recent IPO filing revealed that the company grew revenues by 600% (to $404 million) in 2016. The explosive growth of ride sharing is a big reason why Hertz reported dismal quarterly results in November 2016, leading to a 23% drop in its market value. Despite the media buzz around unicorns, the U.S.

Trends 28

Trends Company Hotels Enterprise 28

Harvard Business

OCTOBER 24, 2017

These have forced AirBnB, Tesla, and Uber to make costly concessions to their operating practices or to exit certain markets altogether. As expected, Calgary’s city council voted overwhelmingly against Uber in February 2016, forcing the firm to leave the city temporarily. Partner organizations. In the U.S.,

Government 36

Government Retail Sales Pharmaceuticals 36

MishTalk

JUNE 10, 2015

Headlines for Next 6-7 Months US, German and EU core government bonds will be 100 basis points higher by and in Q4 before making final new low in H1 2016. Finally, I have my doubts that interest rates will hit a new low in 2016, but if they do, panic will be in the air over crashing equities or asset prices in general.

Balance Sheet 28

Balance Sheet Travel Comparison Banking 28

Harvard Business

OCTOBER 24, 2016

In June 2016 my company (Weber Shandwick) and KRC Research surveyed 2,100 consumers online in five global markets (the U.S., UK, and China who are responsible for marketing and branding in their organizations. Perceptions are undoubtedly colored by stories in the media about robots, drones, gaming, and speech recognition.

Company 28

Company Media Survey Report 28

Tom Spencer

AUGUST 18, 2018

voters ahead of the 2016 election. Retail is a highly competitive market, and Amazon do not appear close to monopoly status in any vertical – physical retail and online retail are incredibly fragmented. No hardware or software company is as close to a vertically integrated monopoly today, so break-ups seem less likely.).

Company 68

Company Advertising Software Retail 68

Harvard Business

AUGUST 12, 2016

One temptation for underdogs is to imitate the market leader; another is to avoid mentioning them altogether. But marketing research suggests that openly acknowledging the top dog’s competitive threat can build brand support for the underdog — enhancing word of mouth and increasing sales while reducing support for the top dog.

Research 28

Research Media Case Study Case Studies 28

Harvard Business

JULY 8, 2016

Drucker Forum 2016: The Entrepreneurial Society. The difference between displacement (outperforming existing market incumbents at their own game) and disruption (changing the game) is strategically important, no matter how similar the pain they cause is. They’ve simply undercut Western competitors by offering cheaper prices.

Company 38

Company Apparel Pharmaceuticals Industry 38