Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 35

Marketing Advertising Media Video 35

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 44

Marketing Agile Fashion Sales 44

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.

B2B 60

B2B Marketing Consulting Advertising 60

Harvard Business

JUNE 8, 2018

I met the team at Vineyard Vines while doing research about data-driven marketing technologies for my book, Marketing, Interrupted , and was able to learn firsthand about the company’s beginnings, and what has made them so successful today. ” Of course, this type of real-time, one-to-one marketing is easier said than done.

Retail 29

Retail Engineering Apparel Data 29

Harvard Business

MAY 29, 2018

To help test drive the future, in 2016 Ford paid about $50 million to acquire Chariot, a startup mobility service. All this makes the early lessons from the Chariot venture worth heeding as it gains traction in the market. Ford’s next market was Austin, where it has grown to more than 50 vans. Insight Center.

Transportation 28

Transportation ROI Metrics Productivity 28

Harvard Business

AUGUST 28, 2017

Total investment (internal and external) in AI reached somewhere in the range of $26 billion to $39 billion in 2016, with external investment tripling since 2013. While investment in AI is heating up, corporate adoption of AI technologies is still lagging. Furthermore, early AI adopters are 3.5

Survey 37

Survey Tools Industry Automotive 37

Harvard Business

OCTOBER 9, 2018

As soon as the 2016 election was over, an auto industry group asked the new administration to give them some more wiggle room on aggressive fuel efficiency standards established by the Obama administration. But how many big brands use their advertising, social media, or their packaging to talk directly to consumers about climate change?

Energy 39

Energy Efficiency Government Transportation 39