Report from Social Media Marketing World

The Fearless Marketer

I’ve been at the humungous business conference, Social Media Marketing World since Sunday. More than 4,000 participants have been asking the question: “How do I use social media to attract more business, and what are the social media platforms and strategies that are best for me?”.

Media 62

What social media platform should I be on?

Consultant Journal

If you find yourself asking, “What social media platform should I be on?”, Friends, colleagues, competitors, clients and even the big social media platforms themselves are only too eager to make a recommendation…and a sale! What social media platforms do you use?

Media 82
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Five questions to answer before you finalize your media plan

McKinsey

New consumer behaviors require CMOs to rethink their media-spend plans. Marketing & Sales Insights

Media 73

5 Timeless Social Media Marketing Tips|Women In Consulting Blog

Women in Consulting

Peer-to-peer Fundraising Email Marketing Website Management Website Design Payment Processing Sphere Know How Blog Sphere Knowledgebase Sphere Forum Case Central Sphere Connect Sphere Connect Partners Blackbaud Connect Partner Network Overview Partner Login. Blackbaud Sphere Solutions can help you with: Event Fundraising and Peer-to-peer Fundraising Nonprofit Email Communication and Marketing Nonprofit Website Management Nonprofit Credit Card Processing Nonprofit Website Design.

Media 102

An Overview of Digital Marketing Consulting

Tom Spencer

Digital marketing consultants provide marketing advice and optimize the online presence of organizations so that they can be easily found by their target audience. Businesses are spending heavily on digital marketing.

15 fun ways to waste time and avoid marketing

The Fearless Marketer

Today, it’s from the “We Hate Marketing Our Professional Services Club.” Send me your best ways to avoid marketing. The post 15 fun ways to waste time and avoid marketing appeared first on Action Plan Marketing. Social Media & Networking SPOTIFY ZOOM

The Five Pillars of Marketing Success

The Fearless Marketer

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”. Random marketing is just that; it’s all over the place. The Random marketing paradigm is not very effective because it doesn’t gain a lot of momentum.

Marketing Plans – From Subscribers

The Fearless Marketer

Thereafter, I’ll follow-up the same day or following day to book an appointment to have a marketing conversation, where I try to identify the challenges the prospect is having. The marketing approach needs to be very direct. You don’t have time to cultivate influencers and connectors, nurture leads for months, build a social media presence or get booked to speak at meetings. But all of those are true no matter how you market your services, right?

Consultant Marketing Brand Sound

Jerry Fletcher

Marketing Consultant/Start up Consultant. I came onboard because he wanted a marketing consultant. On-line marketing was being tested, but not in an organized way. He asked me to respond to some of his ideas generated by comments on his ads and social media.

Refining Your Marketing Message

The Fearless Marketer

Your marketing message is one of the most important tools in your marketing toolkit. You may not realize it, but marketing messages are used everywhere. On social media. The best way to do that is by speaking your marketing message to prospective clients.

How to Select the Best Marketing Strategies for Your Business

The Fearless Marketer

I’ve probably had more conversations about this topic with clients than any other: How to choose the best marketing strategies for one’s professional service business. This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. These days, there are more options to market yourself than ever before. Over the years, I’ve had tremendous success with three primary marketing strategies.

Fearless Marketing Mastermind

The Fearless Marketer

Here’s my update on the Fearless Marketing Mastermind: First of all, who is this for? Marketing messages and ultimate outcomes. Proactive Experience Marketing: Webinars, speaking, presentations, podcast interviews, etc. Keep-in-touch marketing (i.e.

Let’s Try “Business Media” Instead

Alan Weiss

I’m always asked in my sessions how valuable social media are for marketing consulting/coaching services to corporations. Don’t forget, my market is retail—individuals—at this point, most of you are wholesale—corporate.). People know my answer, there’s a total silence, breath is held, and I reply, “Not valuable.” ” This is because corporate buyers— buyers —not HR people, don’t troll the internet looking for professional resources.

Media 40

Consultant Marketing Digital World Speaking

Jerry Fletcher

I was bemused by the way they crammed all sorts of data on a slide: Name, Title, Company Logo, Web address, E-mail, Social media they were involved with, where they were published and seemingly any kind of social proof they felt gave them existence. I’m a Master of Consultant Marketing.

What Marketing Strategy Is the Best for You?

The Fearless Marketer

If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. The problem with marketing today is that there are way too many options and it’s much too confusing. Well, I lay down on my bed last week with a notepad and started to map out my “Unified Theory of Marketing Strategies” with an emphasis on online marketing. Some will opt-in to your e-list and perpetuate this virtuous marketing circle.

4 Questions to Boost Your Social Media Marketing

Harvard Business

Marketing Social platforms Digital ArticleAre you communicating with customers in real time?

Media 37

Consultant Marketing Pillow Talk

Jerry Fletcher

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

How to Promote Your Business on Social Media

MBO Partners

Five effective ways to use social media marketing to promote and grow your independent consulting business

Media 56

How to Successfully Meet the Three Biggest Marketing Challenges

The Fearless Marketer

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals. And we wouldn’t need the thousands of marketing coaches and consultants like me offering services of all kinds to help you attract more clients.

Law of Social Media

MishTalk

Recent events in Turkey, and prior events in Egypt and Libya got me thinking about the amazing power of social media. The Law of Social Media : Arrogant fools who think they can control social media quickly discover social media controls them. Law of Social Media Corollary One : Once sentiment reaches an extreme enough point, it is too late to be controlled. The social media genie cannot be put back in the bottle.

Media 58

Consultant Marketing Trust Factor

Jerry Fletcher

In today’s world of social media positive comments can maintain a reputation over time. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Consultant marketing Consulting Marketing Trust

Marketing Yourself Now and Post Pandemic

The Fearless Marketer

Are you starting to think, “How will I market my business after the pandemic is over?” What this looks like is doing all client service and marketing activities by phone, Zoom, and email. This really is the essence of effective marketing for self-employed professionals.

4 Reasons Why Smart Consultants Hate Marketing

Consulting Matters

One thing that both new and seasoned consultants hate is marketing. It's the fog of all that marketing entails and the fear that they are going to become some slick used car salesman is what keeps smart people stuck in soul-sucking corporate jobs. But marketing?

Consultant Marketing Your Voice

Jerry Fletcher

There are three levels of expertise in my view: Your niche in the local market Well known in our industry A “leading light” in your industry. For me, it is marketing for consultants. The same old, same old media outlets won’t get you out in front. Say what?

Consultant Marketing Focus

Jerry Fletcher

They had no one in the Marketing director slot and I could tell from the communications that the President was drowning. I asked in an e-mail, “Do we have a web site, an e-mail service and a way to register people for events and any social media that the chapter uses?”.

Getting your clients to do your marketing for you

The Source

… Thought leadership Content marketing Creating content Marketing Prompting action Return on investment

ROI 56

How to Get More from Your Social Media Partner

Harvard Business

Tips for building a more effective partnership with a social media agency. Marketing Branding Social platforms Digital Article

Media 38

Consultant Marketing Brand Disruption

Jerry Fletcher

If a fan becomes a social media star and brags on your product, you just might have a winner. If you figure out that your brand is packaged for the wrong market, fix that and get market buy in then you have yourself a winner. Brand Branding Consultant marketing Trust

Why You Need Proactive Marketing

The Fearless Marketer

Well, I really believe that you should embrace proactive marketing more than ever. It’s the one approach to marketing my services that has always worked best for me. Proactive marketing means reaching out and engaging prospective clients.

Consultant Marketing For Startups

Jerry Fletcher

So you would probably accept the young lady in the photo as qualified to handle social media but not to specify the concrete for our overpass. That is what my 30-Second Marketing Workshop can do for you. Get on the reservation list for the next 30 Second Marketing Workshop.

Consultant Marketing Stages of Success

Jerry Fletcher

Proven Your experience and credentials have paid off for a number of clients Trusted You are now the go-to guy or gal in your industry, market or geography for your expertise. Promoted You are asked to speak at conferences, appear on panels, interviewed by on and off-line media.

The Action Plan Marketing Model

The Fearless Marketer

When we think about marketing our professional services, we usually think about all the things we need to DO to get clients. But that is usually very limited because marketing has numerous components and also processes. Plus, marketing has outer and inner aspects. Social media?

Unleashing Technology, Media, and Telecom with Digital Transformation

BCG

Companies in the technology, media, and telecommunications (TMT) sectors are in the vanguard, bringing these new opportunities to market—even as their legacy businesses are threatened by them. Report Thursday, October 27, 2016. This is an era of disruption.

Media 78

What’s the Hardest Part of Marketing Yourself?

The Fearless Marketer

In my Fast Track Marketing System I divide marketing into seven very specific modules: 1. The Game of Marketing. The Mindset of Marketing. Marketing Messages (Your Value Proposition). Marketing and Selling Conversations. Written Marketing Materials. Marketing Strategies. Marketing Action Plans. After all, most of the other 6 modules are all about preparation to market yourself. appeared first on Action Plan Marketing.

How To Market With Social Media Influencers And Celebs Like Tom Skerritt

Henry DeVries

Humans are hardwired for stories. Are you using storytelling to attract high-paying clients

Media 61

Truth in advertising: Achieving transparency with media rebates to fuel growth

McKinsey

Advertisers can build more transparent, partnerlike relationships with their media agencies by taking four steps. Marketing & Sales Insights

Why Most Online Marketing is a Waste of Time – What Works Instead

The Fearless Marketer

When it comes to growing your business these days, all you hear about is online marketing. After engaging in online marketing for more than 20 years, I’ve learned a lot of things. And one of those things is that online marketing can be a complete waste of your time and resources. If your clients are individuals or solo business owners, online marketing can be very effective; it certainly has been for me. First, what online marketing is a waste of time?

Consultant Marketing Trust Barometer

Jerry Fletcher

Each year since 2000, this worldwide Public Relations Agency with offices in major cities around the world publishes an annual survey of trust and credibility of the world’s four major institutions – Government, Business, Media and NGOs. I’ll be keynoting on Trust in April.

Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. By different media? Reading Time: 4 minutes.

Consultant Marketing Automagiced

Jerry Fletcher

Automagic Marketing. That’s what I used to call the kind of marketing that pushed the limits on georaphy. To me, the promise of automated marketing was a kind of magic. That is automated marketing at it’s simplest. It is part of Automated Marketing.