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When Positive Product Reviews Backfire for Retailers

Harvard Business

Product returns are a costly problem for retailers. customers return a hefty $264 billion worth of products annually—almost 9% of total sales. In online retailing, return rates are an even bigger problem. This is also why online customer reviews have become such an important source of product information.

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NRF 2021: Trends that Retailers Bet will Outlast the Pandemic

1 to 1

With 2020 in the rearview mirror, retailers are ready to embark on a new path forward. However, it’s impossible to look ahead without acknowledging the changes that the COVID-19 pandemic has imposed on retail businesses, their partners, and consumer expectations. No more browsing—you line up, pick up your purchase and leave.”

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Meet "OSHbot" Lowes New Store Helper; Goodbye Retail Associates, Hello Robots

MishTalk

Goodbye Retail Associates, Hello Robots The future of shopping has arrived, and its not human. The future of shopping has arrived Retail Robotics is an exciting and fast growing new market and Fellow Robots is at the forefront. OSHbot'' to debut in San Jose OSHbot Video The following video explains everything you need to know.

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How to Sell Embarrassing Products

Harvard Business

In the modern retail environment, it is becoming increasingly difficult to use packaging to stand out. The shelves of stores are packed with fantastic fonts, strategically designed color combinations, and unique product forms all competing to draw the attention of consumers. Juj Winn/Getty Images.

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How are retailers responding to mobile shopping?

freshminds

Because of this, retailers have to respond accordingly as sales via handheld devices increase. So with 85% of smartphone owners now using their mobile devices while in-store in some capacity , what are those busy fingers up to online and how can retailers improve their mobile sales? billion smartphones were sold across the world.

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Online Retailers Should Care More About the Post-Purchase Experience

Harvard Business

Soon retail brands aligned their strategies around two critical moments: 1) when a customer decides whether to purchase a product, and 2) when a customer uses the product for the first time. Brands understand this: 84% of retailers say creating a consistent customer experience across channels is very important.

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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business

Was the e-commerce giant engaged in a long game to alter the relationships between consumer goods makers and their brick-and-mortar retail partners? However it plays out, Amazon’s outreach exposed a digital divide in the consumer products world. Find a way to work with third-party retail channels.

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