Applied Behavioral Economics Rule of Thumb #5: Recognize the Possibilities and Perils of Anchors
Steve Shu Consulting
JANUARY 18, 2023
As an example, here are two ways of eliciting information from customers to evaluate a new product: On a scale of 1 to 10, to what extent would you consider X? customer discovery, customer validation, go-to-market). finance), application (e.g., Reference: Jacowitz, Karen E., retirement), and context/conditions (e.g.,
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