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Customers Prefer to Crowdfund Products They Can Improve

Harvard Business

Platforms like Kickstarter and Indiegogo have not only broadened access to funding to companies that might struggle in the capital markets but have also transformed the way companies connect with consumers during product development, replacing focus groups with real customers who have a stake in the final product.

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Message to New and Prospective Students for Applied Behavioral Economics in Finance and Marketing (AEM 6150 – Spring 2022)

Steve Shu Consulting

Welcome to Applied Behavioral Economics in Finance and Marketing (AEM 6150)! The course is especially geared toward students who may consider future professions in consumer finance, marketing, product development, data science, or consulting/advisory.

Finance 39
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Startup Businesses with Professional Consulting Services

Business Consulting Agency

Consultants conduct market research, competitor analysis, and feasibility studies to assess market opportunities, target audience needs, and competitive landscapes. They help define clear business objectives, value propositions, revenue models, and growth strategies that align with market trends and investor expectations.

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Wealth Management 101: The Hidden World of Private Banking

Tom Spencer

The financial services industry comprises firms that operate across a range of sectors: Asset & Wealth Management, Banking & Capital Markets, and Insurance. In simple terms, asset management firms are the ‘manufacturers’ of investment products (e.g., clients can purchase iShares on the RBC Wealth platform).

Banking 78
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The Transformative Power of AI in Business

Tom Spencer

These systems can suggest relevant products that customers are likely to enjoy. For example, Alibaba, a leading Chinese e-commerce company, could conduct sentiment analysis of customer reviews of individual products and services, and use these insights to modify existing products and develop new ones.

Data 147
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China Faces "Minsky Moment" on Ponzi Financing

MishTalk

Inquiring minds are tuning into a report on the Ponzi finance setup in China. We have described in detail over the past two years how we believe China’s twin excesses (excessive investment funded by excessive debt) will inevitably unwind, causing a substantial slowdown in China’s economy, significantly below market expectations.

Finance 75
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Applied Behavioral Economics Rule of Thumb #5: Recognize the Possibilities and Perils of Anchors

Steve Shu Consulting

As an example, here are two ways of eliciting information from customers to evaluate a new product: On a scale of 1 to 10, to what extent would you consider X? customer discovery, customer validation, go-to-market). finance), application (e.g., is the business solving the right problem, a common question of startup situations).

Examples 195