Seth Godin Blog

OCTOBER 5, 2016

Years ago, I asked fabled direct marketer Joe Sugarman about the money-back guarantee he offered on the stuff he sold through magazine ads. and if any product dipped below 10%, he'd make the claims more outrageous until it get back up. He said 10% of the people who bought asked for their money back.

Insurance 47

Insurance Insurance Financial Productivity 47

Consulthon

NOVEMBER 26, 2017

Hello All, I am referring my challenge to all digital marketing consultants: What is the best way to measure the productivity of my business- digital marketing?

Productivity 40

Productivity Marketing Consulting 40

Women in Consulting

APRIL 10, 2014

There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first by sounding like it was created for humans by humans. Marketers know this. Think of Martin Luther King, Jr.’s

B2B 127

B2B Marketing Examples Sports 127

Steve Shu Consulting

JANUARY 18, 2023

As an example, here are two ways of eliciting information from customers to evaluate a new product: On a scale of 1 to 10, to what extent would you consider X? customer discovery, customer validation, go-to-market). Reference: Jacowitz, Karen E., How the questions are elicited can have different consequences.

Examples 195

Examples Finance Groups Research 195

Johanna Rothman

MARCH 13, 2024

Marketing and word of mouth help with that Acquisition.) And when the customers refer others to the product and the company, that customer value increases even more. Managing expenses means reducing the costs of supplying products and services to customers. Organizations exist to acquire another customer.

Agile 74

Agile Metrics Management Balance Sheet 74

The Fearless Marketer

FEBRUARY 25, 2019

Well, I just discovered something that has turned my whole marketing world upside down. Someone has recently absolutely proven to me that Marketing works better if it’s infused with humor. Humor works in marketing (if you do it right). Why is this kind of marketing writing so rare? It’s great news! Damn them!). “If

Marketing 86

Marketing Advertising Meeting Course 86

Tom Spencer

MARCH 1, 2017

Branded Products. There are an infinite number of product choices and designs you can use to advertise your company, so think carefully about the demographic of your customers and what items they are most likely to appreciate and utilise for many years. The reader has a hard copy they can keep, share, and browse over and over again.

Marketing 60

Marketing Advertising Sales Productivity 60

Jerry Fletcher

AUGUST 22, 2020

He replied, “They are from a Russian sect that lives just south of here and even if I don’t have an immediate contract for them to work on I will hire them because they are twice as productive as anyone else I’ve hired.”. That is what my 30-Second Marketing Workshop can do for you. Engagement matters. And so it goes.

Marketing 59

Marketing Consulting Engineering Construction 59

Successful Independent Consulting

AUGUST 24, 2022

Still other people market themselves as consultants when they take on projects between (or in addition to) full-time jobs. Typically, we are not paid for tangible work products but for the total body of work fostering the desired results. Being misunderstood by people in social situations can be frustrating. See Know Your Niche.)

Consulting 195

Consulting Intellectual Property Deloitte Accenture 195

Johanna Rothman

OCTOBER 10, 2023

When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. I focus on writing and speaking.

Intellectual Property 85

Intellectual Property Consulting McKinsey Video 85

Wakeman Consulting Group: Dave's Blog

FEBRUARY 6, 2023

I’ve had several reader and listener questions on price that I have been wanting to record responses to…today, I’ll answer one submitted: The question is: What are my thoughts on when a business should or shouldn’t compete on price against competition with a similar/same product? You want to consider your brand.

Sales 59

Sales Retail Productivity Examples 59

Tom Spencer

APRIL 1, 2017

Most of us work pretty hard to ensure an even schedule throughout the working week: five or more days of calm, measured – if industrious – productivity. Whether it’s a fast-approaching deadline, a backlog of tasks, or an upturn in the market, everyone has to face up to striving onwards in the face of fatigue every once in a while.

Productivity 68

Productivity How To Energy Exercises 68

Tom Spencer

SEPTEMBER 5, 2020

We refer to these lenses as ‘mental models’. Coke vs Pepsi), or new products that attack a competitor’s market (e.g. In industries where there is fierce competitive rivalry, firms tend to contend with each other for market share and profit margins are inevitably lower. Red Bull’s Simply Cola and Coke’s Monster Energy).

Tools 88

Tools Industry Productivity Advertising 88

Business Consulting Agency

AUGUST 14, 2023

E-commerce, short for electronic commerce, refers to the buying and selling of goods or services over the internet. It encompasses various business models, including online retail, digital products, subscription services, and more. Research competitors and potential gaps in the market. live chat, email, phone).

Financial 52

Financial Analysis Consulting Productivity 52

Harmonious Workplaces

DECEMBER 27, 2023

Without a recruitment firm’s assistance, a company’s internal staff must handle these tasks, which can detract from their core responsibilities and reduce overall productivity. However, I found some very strong recruiters whom I trust when I refer business to unemployed and underemployed people. With more than 33 yrs.

Recruiting 98

Recruiting Recruitment Meeting B2C 98

Successful Independent Consulting

JUNE 19, 2017

Instead, leave a list of your clients and references. Clients often don’t bother to call references but seeing the list with job titles will further build your credibility.) Use your samples as marketing materials on LinkedIn and your website if you have one. Use them as a springboard for deeper conversation.

Intellectual Property 150

Intellectual Property Interviews Analysis Media 150

Tom Spencer

MARCH 17, 2023

This might include identifying customer pain points, understanding customer sentiment, and identifying new market trends. This can enable consultants to publish more detailed reports on things like market research and financial analysis. Over time, as the product improves, it eventually displaces established market leaders.

Consulting 78

Consulting Trends Industry Data 78

Kai Davis

AUGUST 12, 2021

In my worldview, you start by thinking about two primary elements: First, you need to get really, exceptionally specific on who you want your referral sources to refer to you. No clue who you want referred to you? Shopify store owners doing 7-figures in revenue selling pet supply products!). Getting Specific On Referrals.

System 52

System Resources Productivity Strategy 52

Tom Spencer

OCTOBER 6, 2023

Firstly, by outlining the major items on a bank’s income statement, and then by discussing key ratios that are commonly used to measure profitability and to estimate the market value for banks. The interest rate set by the central bank serves as a benchmark or reference rate for banks. Common Equity Tier 1 (CET1) ratio).

Banking 88

Banking Balance Sheet Operations Financial 88

Tom Spencer

AUGUST 31, 2019

Product management is at the heart of any modern business and today’s product managers need to have incredibly strong quantitative skills and intuition to build products or features that customers will find truly useful. This brings us to the four goals of product management?: Increasing daily dependence on your product.

Productivity 60

Productivity Development Software Management 60

Epicflow

JUNE 12, 2023

A phase-gate process (also known as a stage-gate process) is an approach to managing projects and developing products, which breaks the whole procedure down into phases separated by gates. Currently, the approach is used to manage R&D, product or software development projects or other large and complex initiatives. 1] Ideation.

Management 52

Management Methodologies Resources Analysis 52

Epicflow

JUNE 10, 2022

This mostly refers to the manufacturing process, which is also a part of aerospace engineering. Issues with the supply chain lead to poor quality of products and delays in their releases. Competition at the domestic and international markets. Chances of accidents. Talent management. . Customer satisfaction. .

Engineering 98

Engineering Management How To Risk Analysis 98

Successful Independent Consulting

APRIL 27, 2022

If you refer to yourself as a freelancer or consultant, what does that imply? Explicitly marketing yourself with the term “professional independent consultant” can increase the price you can command, and it can help you to be paid on a 1099 tax basis rather than on a W-2 basis. Friends don’t let friends W-2!

Consulting 195

Consulting Accenture Hotels Nonprofit 195

Chad Barr

DECEMBER 24, 2014

The secret to building a strong clients’ attraction on the web is to deliver profound value and engage in as many effective marketing initiatives as you can. For example, if webinars are your passion and expertise, then find the right platform, create the right valuable content, and market to the right audience.

Marketing 52

Marketing Case Interview Tools Financial 52

Epicflow

JULY 20, 2022

Sometimes, it’s rather difficult to predict whether a company will be capable of delivering a certain product or service, whether it’s reasonable to invest in this project, and how it will affect the current workflow. Will the delivered product/services be in demand on the market? Market feasibility.

Study 59

Study Management Resources Analysis 59

Tom Spencer

SEPTEMBER 29, 2023

They collaborate with multidisciplinary teams, including UX designers, UI designers, researchers, developers, and product managers, to craft applications that meet user needs and expectations. Role of Software Designers Software designers play a pivotal role in creating exceptional user experiences.

Software 88

Software Efficiency Development Engineering 88

Successful Independent Consulting

FEBRUARY 22, 2017

Their branding helps drive sales by keeping their products or services fresh in the consumer’s mind. You need to be top-of-mind when the need for your expertise pops up so the client thinks to call you, or their colleague thinks to refer you. It’s how you promote yourself and “go to market.” It’s about your reputation.

Consulting 296

Consulting Advertising Survey Examples 296

Harvard Business

MAY 24, 2016

The odds are stacked against new products or services. We have diagnosed thousands of product failures over the last 30 years, and have found recurring patterns. Often new products are over-engineered with too many features, usually at too high a price. The problem with wildly successful products. How could they not have?

Productivity 30

Productivity Sales Development B2B 30

Tom Spencer

SEPTEMBER 24, 2021

The following article will demonstrate the pitfalls of turning an innovation into a market reality with a case study from the plastics industry. Turning Innovation into a Market Reality. Concomitant and complementary inventions can greatly enhance the economic viability of a product, but can also turn into competitors.

Consulting 97

Consulting Chemicals Industry Strategy 97

Tom Spencer

DECEMBER 14, 2019

A private cloud refers to cloud services maintained on a private network and used exclusively by one organization. The term “community cloud” is sometimes used to refer to a private cloud that is shared with several organizations. Minju Kang is an Associate Product Manager (APM) at Loblaw Digital, Canada’s largest retailer.

Software 78

Software Retail Data Operations 78

Tom Spencer

SEPTEMBER 10, 2021

The productivity of a researcher can be evaluated using an index such as the h-index. In business, productivity and performance is often measured using financial ratios that can be used to compare firms across the industry. By adding a reference point one can better understand the impact and significance of the metrics.

Metrics 88

Metrics Industry Benchmarking How To 88

1 to 1

AUGUST 9, 2021

Yet, in many businesses, there is often some overlap and confusion over what defines the roles of a front office and back office, making it difficult to prioritize an area for greater efficiency and productivity. The front office refers to the customer-facing section of a firm. What is the front office? Learn more.

Efficiency 26

Efficiency Productivity How To Operations 26

Wakeman Consulting Group: Dave's Blog

FEBRUARY 16, 2023

Here are some of the common reasons I see that come up repeatedly: No connection between the marketing strategy and the price as a tactic to deliver that strategy: Strategy before tactics. There’s just no process in place to collect data, understand the market, and set a price. You see the market. You pick a target.

Small Business 45

Small Business Strategy Strategy Strategy& 45

ConsultX

SEPTEMBER 7, 2021

A referral is an act of referring someone or something for consultation review or further action. It is a seal of approvaly, a big tick, a yes that this product or service is really, really good. And customers who are referred to your brand or service are up to give times more likely to use you than another customer.

B2C 52

B2C Consulting Groups B2B 52

Harmonious Workplaces

DECEMBER 18, 2023

The uncertainty of the market, unstable cash flow, and the seemingly never-ending threat of recession may force companies to make tough decisions. Some of these strategies include: Use Free Lunch Productively: Forbes reported on a study of 1000 workers nationwide within workplaces offering free meals (Cording, 2022). Dawson, R.M.,

Culture 98

Culture Organizational Development Cash Flow Ethics 98

Tom Spencer

JULY 18, 2021

If you are pursuing a creative endeavour, then your primary motivator should be love , which is commonly referred to in business circles as “passion” You need to have a strong driving emotion that propels you every day to make plans, do the work, and to sacrifice your present enjoyment for the vision of what you hope to create.

Real Estate 88

Real Estate Airlines Trends Energy 88

Tom Spencer

SEPTEMBER 20, 2015

The seven (7) factors considered by the 7 S Model include: Shared values refer to the values that are widely practiced within an organisation and form the company’s core guiding principles. Strategy refers to the plans that a company has for gaining a competitive advantage (e.g.

McKinsey 60

McKinsey Case Interview Recruiting Recruitment 60