How Our Hotel Chain Uses Data to Find Problems and Humans to Fix Them
Harvard Business
MAY 18, 2018
At Dorchester Collection of ultra-luxury hotels, we use big data and analytics to help us improve our guest offerings and marketing. Our tool, Metis, analyzes data from online reviews and social media to uncover problems and opportunities. For instance, last year Metis looked at customer sentiment about Parisian luxury hotels.
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