article thumbnail

How Our Hotel Chain Uses Data to Find Problems and Humans to Fix Them

Harvard Business

At Dorchester Collection of ultra-luxury hotels, we use big data and analytics to help us improve our guest offerings and marketing. Our tool, Metis, analyzes data from online reviews and social media to uncover problems and opportunities. For instance, last year Metis looked at customer sentiment about Parisian luxury hotels.

Hotels 28
article thumbnail

How Our Hotel Used Data to Make Our Laundry Service Glamorous

Harvard Business

In early 2016 some numbers surfaced at a few of the Dorchester Collection’s luxury hotels that caught leadership’s attention: Complaints about our laundry service were on the rise, as was the cost of compensating guests for damage to their clothes. One hotel had to replace a fabulously expensive Givenchy evening gown.

Hotels 28
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data is expensive

Seth Godin Blog

The iHome alarm clock, common in hotels, shows a small PM when the time is after 12 noon. I arrived at my hotel at 7 pm, carefully setting the alarm for 6 am the next morning. But the bigger takeaway is that AM/PM on a hotel clock is not only useless, it’s a problem waiting to happen. There are 2,000 clocks in this hotel.

Data 30
article thumbnail

David and Goliath: How Boutique Firms Triumph

Tom Spencer

For example, they typically require consultants to travel to client sites for meetings and presentations, creating expenses related to airfare, hotels, and ground transportation. Accenture acquired Knowledgent , a data and analytics-driven firm that specializes in digital transformation and data-driven decision-making.

Agile 88
article thumbnail

How to Stay in Premium Hotels Without Blowing Your Expense Account

Harvard Business

Booking a hotel for business travel poses a quandary for many of us. The key is to remember that hotels – as well as most companies – offer what I call “backdoor” discounts. .” In the hotel industry, two popular hurdles are selling packages and employing uncertainty. Package pricing.

Hotels 28
article thumbnail

Just How Bad Is Business Travel for Your Health? Here’s the Data.

Harvard Business

Checking into a hotel for a conference several years ago, I asked the receptionist where I could get some dinner. There was no restaurant in the hotel, I was told; my only options were ordering delivery from a fast-casual chain or a pizza joint. Eric Raptosh Photography/Getty Images. My experience is far from unique.

Travel 29
article thumbnail

Transforming Governance Through Modern Technology

Tom Spencer

Harnessing Artificial Intelligence Leveraging AI for data analysis can unlock valuable insights to facilitate informed decision-making and enhance stakeholder engagement. Decision making in large corporations is influenced by vast amounts of data, which has traditionally been difficult and time consuming to analyze and interpret.